THE PURSUIT OF HAPPINESS: THE ROAD TO CUSTOMER ADVOCACY

Size: px
Start display at page:

Download "THE PURSUIT OF HAPPINESS: THE ROAD TO CUSTOMER ADVOCACY"

Transcription

1 THE PURSUIT OF HAPPINESS: THE ROAD TO CUSTOMER ADVOCACY

2 Welcome to a world in which shoppers aren t just disrupting your brand conversations; they re having them without involving you. Retailers are no longer in sole command of their brands. Consumers, unhappy to absorb messages pushed at them, are taking marketing into their own hands and sharing their opinions widely and influentially by generating and curating their own content. Until now, brands have shied away from really integrating and exploiting this usergenerated content, either for fear of its negative implications or because they simply don t know how to incorporate it into their marketing strategies. But in today s social world, consumer-led dialogue is the most effective platform for nurturing stronger, more profitable customer relationships - because it is trusted. Let s imagine a world of deep consumer engagement, where user-generated content develops into empowering communications, bringing brands closer to their customers. 2

3 BRANDS MAY BE DRIVING, BUT CONSUMERS HAVE THEIR FEET ON THE PEDALS Word of mouth is no new phenomenon, however the reach and impact of consumer-generated views has grown exponentially over the past 10 years. Think back to 2005; Facebook had just grown from a Harvard-only network to encompass all US high schools; YouTube had uploaded its first video; Twitter didn t exist and there was no such thing as an iphone. Fast forward to 2015 and over 2.4 million pieces of Facebook content are being posted every minute; 1 there are more than 420 million bloggers on Tumblr alone; 2 and the videos of just two top YouTube vloggers Tanya Burr and Zoella receive more than 20 million views each month There have never been more opportunities to create and share content, and the audience has never been bigger. Consumers want to share their experiences with reciprocating individuals, and trust their peers to provide honest feedback. In fact, word of mouth is still one of the most trusted forms of advertising, with 70% of consumers regarding brand recommendations from friends more highly than professionally written content. 4 As Google notes, the path to purchase has become the path to purpose, and this rise in user-generated content is disrupting traditional buying behaviour. 5 trust recommendations from peers over professionally written content. 70%consumers 4 Million pieces of Facebook content are being posted every minute in https://www.thinkwithgoogle.com/articles/the-path-to-purpose.html 3

4 WHO ARE THE CONTENT CREATORS AND WHY SHOULD YOU CARE? User-generated content should not be dismissed as simply a means of letting consumers get a point of view off their chest. It has the power to show retailers not only what their customers think, but how they feel at any given point in their journey to purchase. CONTENT CREATORS: THE FACTS 52% 48% Both genders are equally outspoken; 52% of reviews placed in 2014 came from men, 48% from women. One of the most powerful indicators of consumer sentiment is ratings and reviews. Reevoo curated nearly 1.7 million reviews in 2014 alone, the data from which reveals useful insights into the profile and behaviour of a broad spectrum of customers, not just the most vocal shoppers. On the whole, both sexes score the same the 2014 rating was 8.4/10 among males and 8.5/10 among females. Retailers who do not tune into these consumer sentiments risk customers taking control of their brand with a one-sided, user-led version of the truth. Those who read reviews convert 3.2 x more than those who don t embrace reviews. 1 in 5 shoppers are happy to publish a review on average rising to 1 in 3 when it comes to travel brands. Source: Reevoo, December

5 USER-GENERATED CONTENT IS A MESSAGE FROM THE HEART For the majority of shoppers, brand affinity is built on emotional as well as financial investment. Many will overlook cheaper prices, greater convenience or faster delivery to buy products from their brand. User-generated content provides retailers with a peek behind the curtains into these emotional connections, enabling businesses to respond to opinions, create genuine two-way conversations and increase the sense of customer value. Shoppers then know their opinions are being listened to and utilised to improve future interactions. More than that, the feedback from existing advocates becomes an incredibly effective means of nurturing new business. Potential buyers would much rather hear the experience of someone who has gone before them than a professionally written review. This is particularly true among younger generations; In today s unpredictable and rapidly changing technology landscape, user-generated content is the consistent influence that persuades shoppers to make a purchase there and then. It provides a guiding voice across the exploding number of retail touch points, traversing channels and locations to create cohesive brand identity and reliable customer insight. Millennials spend 30% of their media time digesting user-generated content and trust it 50% more than any other source

6 WANT TO BUILD BETTER CUSTOMER RELATIONSHIPS? THE JOURNEY STARTS HERE As the saying goes, knowing is one thing doing is quite another. Most retailers become so overwhelmed by the volume of user-generated content that they don t know how to use it constructively. Ratings and reviews are an effective place to start reclaiming control over brand conversations, provided they generate genuine, trusted customer feedback. And rather than inefficiently curating and analysing review in-house, many retailers are turning to independent third party experts to incorporate user-generated knowing is one thing doing is quite another content into their business strategy. It is crucial retailers find a third party provider that ensures reviewer authenticity. Today s smarter, media-savvy shoppers can see through contrived content, so only verified reviews will generate the credible results that build trust between brands and consumers. 36

7 THE PATH TO CONSUMER ADVOCACY Ratings and reviews are just the beginning of the customer feedback journey. In order to extract the full value of user-generated content, retailers must use shoppers thoughts and advice as an engagement point. Responding to consumer opinions both positive and negative not only improves individual customer satisfaction, but provides valuable data regarding brand sentiment. When analysed together, these can be translated into powerful insights into customers. Not only that, but retailers have the opportunity to steer the direction of customer conversations, by turning user-generated content into user-led marketing content such as website copy, s and various forms of advertising, which can be amplified through traditional marketing and PR channels. Here are some of the most popular emotive words used in customer reviews during 2014: good quality easy brilliant nice difficult efficient perfect wonderful great comfortable recommend fantastic lovely happy small quiet excellent poor cheap bad difficult problem amazing expensive friendly 37

8 HOW TO CREATE A SENSE OF COMMUNITY AROUND YOUR BRAND Happy customers make powerful brand advocates. Retailers can leverage the relationships nurtured through user reviews to create brand communities, which in turn influence potential purchasers. The simplest way to do this is incorporate user-generated content into collateral across channels. Running real reviews on websites, in stores and through marketing and advertising campaigns personalises the buying experience for potential customers. It also enables retailers to foster deeper loyalty among existing shoppers. Brands can even take this community to the next level by introducing a peer-to-peer ask an owner service such as Reevoo Conversations, which gives potential customers the opportunity to question real owners through the retailer s website. There is a balance to be struck between retailer control and equitable participation. With the right approach, user-generated content can become a powerful tool that enables brands to grow profitably around their customers needs. retailer control equitable participation 38

9 CASE STUDY If there s one fashion brand that sums up personal expression, it s Dr. Martens. For over 50 years, the footwear designer has been encouraging its customers to say what they stand for and we ve helped Dr. Martens use these brand values to drive traffic to its online store. A retailer s website is the natural go-to place for product information, so we ve integrated ratings & reviews into Dr. Martens online customer journey in the UK and US. We also introduced Reevoo Conversations our peer-to-peer ask an owner service to empower shoppers through the Dr. Martens community. We ve got tremendously useful comments from far more customers than we ever expected and the benefit that this is giving us commercially is significantly exceeding our expectations THE RESULTS SPEAK FOR THEMSELVES: OVER 5,000 REVIEWS WERE PUBLISHED WITHIN THE FIRST MONTH AVERAGE PRODUCT SCORE OF 8.8/10, WITH 15% OF THE RANGE SCORING 10/10 39% OF REVIEWERS SIGNED UP TO BECOME A REEVOO CONVERSATIONS EXPERT 261% CONVERSION UPLIFT THROUGH DR. MARTENS WEBSITE Chris Jones, Interim Global Ecommerce Director, Dr. Martens 9

10 CASE STUDY Transforming customer thoughts into the voice of your brand is a journey that Ebuyer, one of the UK s largest online consumer electronics retailer, knows first-hand. Ebuyer knew the value of user-generated content, having collected 40,000 reviews through its own feedback system, and wanted to amplify these insights as part of its business growth strategy. As review authenticity was pivotal to success, Ebuyer introduced our independent review platform. In just 72 hours, we collected 60,000 reviews, enabling 82% of Ebuyer s product pages to contain user-generated content. To truly build a brand community, Ebuyer also introduced Reevoo Conversations a tool that enables potential customers to ask loyal shoppers about products before purchase. Incorporating user-generated content into its customer journey increased trust levels among Ebuyer shoppers, and drove greater conversions. As an added benefit, the large volume of reviews boosted the retailer s SEO rankings, while Reevoo Conversations reduced query volumes to Ebuyer s customer service team. After switching to Reevoo branded reviews from our in-house system, we saw our conversion rate and average order value increase a clear indication of increased consumer trust. David Wood, Commercial Director, Ebuyer 10

11 Bring user-generated content into your business today with Reevoo Reevoo has pioneered a measurably better approach to ratings & reviews based on independent validation. We help our clients harness the voice of the customer to inject trust and buyer confidence across the entire, multichannel purchase journey. Our Amplify methodology sets us apart, providing more, richer and better-structured content to drive increased revenue and customer-driven insight. In 2014 we were featured in the Hiscox Tech Track 100 and in 2013, were awarded Gartner Cool Vendor status. Find out how we can help you bring the voice of the customer into your business by calling or visiting the Reevoo Website 10

Social Media Management

Social Media Management Social Media Management Successful social media marketing is about authentic interaction that inspires advocacy for your products and services, yielding trusted recommendations that are more effective

More information

Digital Marketing in Travel: 2016 TREND REPORT

Digital Marketing in Travel: 2016 TREND REPORT 20 16 Digital Marketing in Travel: 2016 TREND REPORT WHAT S INSIDE The trends you should be watching in 2016 Welcome to our annual digital marketing trends report. We ve analysed and distilled a multitude

More information

5 Reasons to Love Your Negative Reviews

5 Reasons to Love Your Negative Reviews 5 Reasons to Love Your Negative Reviews by Hayley Silver VP OF BIZRATE INSIGHTS Every retailer knows that customer reviews are an essential part of the online purchasing journey. In order to feel confident

More information

INFLUENCERS VS. ADVOCATES: WHAT S THE DIFFERENCE? www.tapinfluence.com Share this ebook:

INFLUENCERS VS. ADVOCATES: WHAT S THE DIFFERENCE? www.tapinfluence.com Share this ebook: INFLUENCERS VS. ADVOCATES: WHAT S THE DIFFERENCE? www.tapinfluence.com Share this ebook: CONTENTS pg 3 pg 4 pg 5 pg 9 pg 10 pg 12 pg 13 pg 14 Introduction What Exactly is Influencer and Advocate Marketing?

More information

79% use Internet to gather vehicle buying information

79% use Internet to gather vehicle buying information Conversations and customer opinions about car dealerships are being shared everyday on the Internet through social networks and customer review websites. The key to building customer loyalty that drives

More information

Conversion Rate Optimisation Guide

Conversion Rate Optimisation Guide Conversion Rate Optimisation Guide Improve the lead generation performance of your website - Conversion Rate Optimisation in a B2B environment Why read this guide? Work out how much revenue CRO could increase

More information

The Benefits of Online Ratings and Reviews for E-commerce Merchants

The Benefits of Online Ratings and Reviews for E-commerce Merchants The Benefits of Online Ratings and Reviews for E-commerce Merchants 3/21/2013 Table of Contents The Benefits of Online Ratings and Reviews... 3 How Ratings and Reviews Benefit Businesses... 3 How Ratings

More information

Top 4 Ways Social Media is Helping to Reshape Marketing

Top 4 Ways Social Media is Helping to Reshape Marketing Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing

More information

Your Reputation Is On The Line.

Your Reputation Is On The Line. Your Reputation Is On The Line. Start With Trust Word-of-mouth just went viral. Background: You finish a big job. The customer s thrilled. Next thing you know, the client s neighbor wants you to price

More information

Content creation remains important as ever. Lead generation is still important, but lead nurturing is growing

Content creation remains important as ever. Lead generation is still important, but lead nurturing is growing Introduction As consumers flock to the internet, the marketing industry continues to evolve and expand. As this happens, traditional models of marketing begin to lose efficiency and new types of marketing

More information

Reputation Management

Reputation Management Reputation Management How to Take Ownership of Your Properties Online Reputation Introduction Are you managing your online reputation or is it managing you? 02 It s estimated that 60 percent of a company

More information

MARKETING. What is Online Reputation Marketing? Why is ORM Important to your Business? Netforce Performance Marketing - Call Us Today!

MARKETING. What is Online Reputation Marketing? Why is ORM Important to your Business? Netforce Performance Marketing - Call Us Today! ONLINE REPUTATION MARKETING Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business, brand, products and services can be posted

More information

B2B SOCIAL INFLUENCER MARKETING. Your 12-step insider guide

B2B SOCIAL INFLUENCER MARKETING. Your 12-step insider guide \\ B2B SOCIAL INFLUENCER MARKETING Your 12-step insider guide CONTENTS Introduction 3 Meet the Influencers 4 Your 12-step guide 1. Know what you mean by Influencer Marketing 8 2. Set your goals, objectives

More information

Online Marketing Strategies & the connected consumer.

Online Marketing Strategies & the connected consumer. Online Marketing Strategies & the connected consumer. It s 2004. Meet John. Here s John in 2015. The connected consumer Same needs, different behaviour. Breathing Good health Friendship Food & water Morality

More information

Social Media Analytics! & ORM! How Banks Can Leverage It Fully! Digital Performance on a Global Scale.

Social Media Analytics! & ORM! How Banks Can Leverage It Fully! Digital Performance on a Global Scale. Social Media Analytics! & ORM! How Banks Can Leverage It Fully! HOW CAN SOCIAL BE LEVERAGED? Consumer Insights / Market trends and product development Customer Acquisition Online reputation management

More information

Can people find your business online easily?

Can people find your business online easily? Can people find your business online easily? Is your company competitively positioned to reach more than a billion people who have access to the Internet? Do you have the tools and resources to position

More information

Sell Your Company on Employee Advocacy

Sell Your Company on Employee Advocacy HOW TO Sell Your Company on Employee Advocacy Everything You Need to Get Internal Buy-in for Your Employee Advocacy Program 1 Table of Contents Introducing Advocate Marketing 3 The Power of Employee Advocacy

More information

The Best and Most Innovative Ways to Onboard Students Using Social Media. Holly Rich Higher Education Client Partner @ Net Natives

The Best and Most Innovative Ways to Onboard Students Using Social Media. Holly Rich Higher Education Client Partner @ Net Natives The Best and Most Innovative Ways to Onboard Students Using Social Media Holly Rich Higher Education Client Partner @ Net Natives Contents Why is it important? The Loyalty Loop Content Types Social Media

More information

5 Video Marketing Ideas with Exceptional ROI. Marcus Seeger. Video Profit Strategist

5 Video Marketing Ideas with Exceptional ROI. Marcus Seeger. Video Profit Strategist 5 Video Marketing Ideas with Exceptional ROI Marcus Seeger Video Profit Strategist Introduction Without a doubt, video marketing has come of age. A website or marketing campaign that does not utilize the

More information

Why you need social media for your business

Why you need social media for your business Why you need social media for your business by About Mapplinks Mapplinks Digital Pvt Ltd is a full service digital agency currently based in Bangalore. We have served clients from over 20+ industries,

More information

The complete guide. to email marketing automation

The complete guide. to email marketing automation The complete guide to email marketing automation The rise of email marketing automation Before social media, before PPC, before content marketing there was email. Email isn t just any, old marketing tool,

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

The Executive s CXM Strategy Guide

The Executive s CXM Strategy Guide The Executive s CXM Strategy Guide Cut through the CXM noise Customer Experience Management (CXM) is a strategy and practice for delivering online and offline customer experiences to acquire and retain

More information

ONLINE REPUTATION MANAGEMENT

ONLINE REPUTATION MANAGEMENT What is Online Reputation Management? Your online reputation is your image on the Internet. Online reputation management (ORM) is about improving or restoring your name or your brand s good standing. This

More information

AIA Michigan s Social Media Marketing Course

AIA Michigan s Social Media Marketing Course AIA Michigan s Social Media Marketing Course Welcome to the AIA Michigan s Social Media Marketing Course You are now officially on your way to getting a strong foundation of how you can market your business

More information

LEARN HOW TO USE SOCIAL MEDIA. Productivity@Work series

LEARN HOW TO USE SOCIAL MEDIA. Productivity@Work series LEARN HOW TO USE SOCIAL MEDIA Productivity@Work series FACEBOOK? TWITTER? BLOGS? Will a huge fan base on Facebook enhance your brand image? Will posting videos on YouTube turn leads into sales? Does the

More information

Five Guys. Case Study: How Five Guys empowers over 1,200 franchisees on social with Hootsuite

Five Guys. Case Study: How Five Guys empowers over 1,200 franchisees on social with Hootsuite Case Study: Five Guys How Five Guys empowers over 1,200 franchisees on social with Hootsuite In 1986, Five Guys opened its first location in Arlington, Virginia as a familyrun restaurant named after, you

More information

ONLINE REPUTATION MANAGEMENT

ONLINE REPUTATION MANAGEMENT ONLINE REPUTATION MANAGEMENT Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business, brand, products and services can be

More information

2014 CONSUMER VIEWS OF EMAIL MARKETING

2014 CONSUMER VIEWS OF EMAIL MARKETING BLUEHORNET REPORT 2014 CONSUMER VIEWS OF EMAIL MARKETING Executive Summary For the third consecutive year, BlueHornet surveyed over 1,000 consumers across the United States to better understand their behavior

More information

Balancing Multi-Generational Retail Strategies. Winning over Millennials without losing Boomers

Balancing Multi-Generational Retail Strategies. Winning over Millennials without losing Boomers Balancing Multi-Generational Retail Strategies Winning over Millennials without losing Boomers It is no secret that Baby Boomers are a shopping force and have provided retailers with the main source of

More information

Applying Social Media Measurement to the Sales Funnel

Applying Social Media Measurement to the Sales Funnel 02 Sales By: Nichole Kelly - Social Media Measurement Coach In Partnership with HootSuite - Social Media Dashboard Review of Core Measurement Philosophies As we learned in the first section of this document,

More information

How YOU Can Generate A Consistent Stream Of Warm Leads & Sales From Twitter & Facebook... With NONE of the

How YOU Can Generate A Consistent Stream Of Warm Leads & Sales From Twitter & Facebook... With NONE of the How YOU Can Generate A Consistent Stream Of Warm Leads & Sales From Twitter & Facebook... With NONE of the W A H T PROOF Joanna 43% increase in UK event attendees JC significant increase in warm leads

More information

Small Business Guide. to Customer Loyalty

Small Business Guide. to Customer Loyalty Small Business Guide to Customer Loyalty Small Business Guide to Customer Loyalty Picture your ideal customer. Imagine how they might experience your brand, from discovery to purchase and beyond what they

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

LOST YOUR CRM DIRECTION?

LOST YOUR CRM DIRECTION? LOST YOUR CRM DIRECTION? THIS 5-STEP ROADMAP CAN HELP The better an organisation understands its customers and their needs and their expectations, the greater opportunity it has to satisfy those needs

More information

ADAPTING ONLINE. Internet Consulting and Website Design

ADAPTING ONLINE. Internet Consulting and Website Design ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect

More information

Elevate Customer Experience and Engagement in the New Digital World

Elevate Customer Experience and Engagement in the New Digital World Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,

More information

5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS

5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS 5 KEYS TO CREATING AWESOME CONTENT FOR SOCIAL CAMPAIGNS PRESENTED BY Satisfying the consumer s need for useful content requires an authentic, organic, and dedicated voice that leverages the reputations

More information

Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction

Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction There has been a dramatic increase in the number of people who are becoming self-reliant travelers; using online communities,

More information

CUSTOMER ENGAGEMENT BUILDING PERSONAL CONNECTIONS WITH YOUR CUSTOMERS

CUSTOMER ENGAGEMENT BUILDING PERSONAL CONNECTIONS WITH YOUR CUSTOMERS CUSTOMER ENGAGEMENT BUILDING PERSONAL CONNECTIONS WITH YOUR CUSTOMERS 1 Customer Engagement CUSTOMER ENGAGEMENT The rise of social networking, mobile technology and e-commerce gave brands and retailers

More information

Lead Generation - what it takes to make a sale. B2B marketing, PR & digital content

Lead Generation - what it takes to make a sale. B2B marketing, PR & digital content Lead Generation - what it takes to make a sale What it takes to make a sale Successful business development and sales require skill, focus, commitment and unbounded enthusiasm and persistence Selling anything

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty

GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty GUIDE Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty This guide covers the 5 essential steps for launching

More information

Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA

Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA The business world is advancing day by day, through valuable marketing and promotions. What is the procedure of this unbeaten

More information

SOCIAL INFLUENCER MARKETING THE WHAT, WHY AND HOW IN B2B MARKETING. // SOCIAL INFLUENCER MARKETING1

SOCIAL INFLUENCER MARKETING THE WHAT, WHY AND HOW IN B2B MARKETING. // SOCIAL INFLUENCER MARKETING1 SOCIAL INFLUENCER MARKETING THE WHAT, WHY AND HOW IN B2B MARKETING. 1 2 WHAT 3 Social Influencer Marketing The Content Marketing Institute defines influencers as: People who have an established credibility

More information

nileco websites that sell

nileco websites that sell nileco websites that sell the basics 2 Corporate Profile THE FOCUS OF EVERY ONLINE BUSINESS IS TO SELL SOMETHING AND THAT IS WHERE WE EXCEL. YOUR WEBSITE MAY FOCUS ON THE SALE OF A PRODUCT, SERVICE OR

More information

Using customer feedback to increase sales, lower costs and improve your social media marketing

Using customer feedback to increase sales, lower costs and improve your social media marketing Great Service Superb Products Good Value! I d Recommend You! Using customer feedback to increase sales, lower costs and improve your social media marketing INTRODUCTION Asking customers for feedback after

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

WE RE A MARKETING AGENCY FOR THE TREATMENT INDUSTRY

WE RE A MARKETING AGENCY FOR THE TREATMENT INDUSTRY WE RE A MARKETING AGENCY FOR THE TREATMENT INDUSTRY We help you reach the people you heal. WE ATTRACT QUALIFIED CLIENTS TO YOUR PROGRAM. WE CONVERT THEM INTO QUALIFIED LEADS. YOU CLOSE MORE BUSINESS. Our

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS. www.tapinfluence.com Share this ebook:

7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS. www.tapinfluence.com Share this ebook: 7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS www.tapinfluence.com Share this ebook: CONTENTS Influencer Marketing Overview Why Work with Influencers? 7 Influencer Marketing Strategies for Food

More information

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become

More information

First Things First. Hi,

First Things First. Hi, Hi, Congratulations for downloading this pdf guide on lead generation. At least you've taken a step forward in the right direction. You are going to learn 15 free sources to get leads online for your business.

More information

The Definitive Guide to Social CRM

The Definitive Guide to Social CRM The Definitive Guide to Social CRM Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profit Barton J. Goldenberg Chapter 1 Understanding the Intersection of CRM,

More information

Social Media as a Search Prism

Social Media as a Search Prism 04. Social Media as a Search Prism 13 Cisco Understanding the Next Wave of Social Media 1 About Performics Founded in 1998, and named the original Performance Marketing Firm by Forrester Research. +25%

More information

Comprehensive Guide to Marketing Like Starbucks

Comprehensive Guide to Marketing Like Starbucks Comprehensive Guide to Marketing Like Starbucks 1 Introduction 6 reasons Starbucks Marketing Communications Strategy is so Effective is one of our most popular posts, continuing to be a top performer even

More information

Millennials as Brand Advocates

Millennials as Brand Advocates What you need to know to engage the most important consumer generation Intro: Part 1: Defining the Millennial Generation Part 2: Millennials Don t Trust Your Advertising Part 3: If Traditional Marketing

More information

White Paper Service Excellence: Transforming the Customer Experience

White Paper Service Excellence: Transforming the Customer Experience White Paper Service Excellence: Transforming the Customer Experience Telephone: +44 (0)20 7960 4197 Email: info@makepositive.com makepositive.com Are we really getting the most from technology? Hello from

More information

DIALOGTECH. The 49% ROI Mistake Marketers Don t Know They re Making WHY CALL ATTRIBUTION IS SO CRITICAL TO MOBILE MARKETING

DIALOGTECH. The 49% ROI Mistake Marketers Don t Know They re Making WHY CALL ATTRIBUTION IS SO CRITICAL TO MOBILE MARKETING DIALOGTECH The 49% ROI Mistake Marketers Don t Know They re Making WHY CALL ATTRIBUTION IS SO CRITICAL TO MOBILE MARKETING DIALOGTECH INSIGHTS RESEARCH REPORT The 49% ROI Mistake Marketers Don t Know They

More information

What to Expect from SEO devilliers Communications

What to Expect from SEO devilliers Communications Contents 1. What is SEO and Why Do You Need It? 3 2. Digital Marketing 5 3. The Bigger Picture 6 4. KPIs 7 5. Time Frame 7 6. A Word on Search Engines 8 6.1 The Penguin Algorithm 8 6.2 The Panda Algorithm

More information

AN INTRODUCTION TO PINTEREST FOR BUSINESS.

AN INTRODUCTION TO PINTEREST FOR BUSINESS. AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for

More information

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA TIP SHEET 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

How Content Marketing fits into the Bigger Picture

How Content Marketing fits into the Bigger Picture How Content Marketing fits into the Bigger Picture Contents p1 Introduction 1 2 3 What was Content Marketing? How Content Fits into the Buyer s Journey p2 p5 Implementing Content Marketing in Marketing

More information

THE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL

THE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL THE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL INTRODUCTION MANY AUTO MARKETERS WRESTLE WITH THE QUESTION OF WHETHER THEY RE GETTING THE MOST OUT OF THEIR MARKETING BUDGETS. AFTER

More information

Social Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers.

Social Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. Social Media for Automotive Dealers A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. This whitepaper offers a closer look at how social media gives

More information

JOYN is a digital marketing consultancy for lifestyle brands.

JOYN is a digital marketing consultancy for lifestyle brands. Facts are sacred. The potential of social media to reduce marketing costs and increase profits is well understood, but with your Inbox littered with social media experts, finding advice on how it all fits

More information

REPORT CARD. How to Tell if Your Agency Knows the Difference. Between Local SEO and Traditional SEO. Your Local SEO

REPORT CARD. How to Tell if Your Agency Knows the Difference. Between Local SEO and Traditional SEO. Your Local SEO How to Tell if Your Agency Knows the Difference Between Local SEO and Traditional SEO Your Local SEO REPORT CARD Social + Local + Mobile www.localsearchdrs.com 7,500,000 Monthly Local Searches Are You

More information

Wearable Technology Survey

Wearable Technology Survey Wearable Technology Survey Wearable Tech Survey Section 1.0: What impact will wearable technology have on customer engagement? Brands understand the consumer is empowered with the ability to influence

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

The Ultimate Guide to B2B Lead Nurturing

The Ultimate Guide to B2B Lead Nurturing The Ultimate Guide to B2B Lead Nurturing What is Lead Nurturing? Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

WHITE PAPER Analytics for digital retail

WHITE PAPER Analytics for digital retail WHITE PAPER Analytics for digital retail Introduction The advent of organized retail propelled businesses to reach out to a wider spectrum of consumers in an effort to increase market share. This gave

More information

THE COMMUNITY MANAGER PROGRAMME BROCHURE

THE COMMUNITY MANAGER PROGRAMME BROCHURE digital mums THE COMMUNITY MANAGER PROGRAMME BROCHURE About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mothers, add some innovative social

More information

II. Executive Summary

II. Executive Summary Contents I. Introduction... 3 II. Executive Summary... 4-5 III. Brand Digital Messaging: Going Social... 6-11 IV. Consumer Behavior... 12-18 V. Creating Influence... 19-24 VI. Influencers & Revenue...

More information

11 Things You Should Know About Influencer Marketing

11 Things You Should Know About Influencer Marketing 11 Things You Should Know About Influencer Marketing Table of Contents 1 2 Introduction Influencer Programs Must Have Clear Goals 13 15 Niche Influencers Often Create the Most Engagement Authentic Content

More information

5 Tips for Growing Your Business with Social. Social Marketing in Action at T.H. March

5 Tips for Growing Your Business with Social. Social Marketing in Action at T.H. March 5 Tips for Growing Your Business with Social Social Marketing in Action at T.H. March Oracle Modern Best Practice for Social Creates Real Business Opportunities Social marketing has existed as we know

More information

Google Adwords Training

Google Adwords Training Google Adwords Courses Google Adwords Digital Marketing Courses Google Adwords Courses Google Adwords Our expert AdWords Courses have been designed by our marketing specialists to help you get the most

More information

The Definitive Guide to Employee Advocacy Programs

The Definitive Guide to Employee Advocacy Programs The Definitive Guide to Employee Advocacy Programs Helping Employees Use LinkedIn and Twitter to Drive Brand Awareness, Traffic, and Leads By NEAL SCHAFFER & PEOPLELINX The Definitive Guide to Employee

More information

#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media

#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media #TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media ALLISON ENRIGHT Editor Internet Retailer MODERATOR MICHAEL KANE Director of Marketing Karen Kane EVAN CARROLL Product Manager, Digital

More information

The Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com

The Ultimate Facebook. Marketing Guide. How to get more leads with Facebook Marketing. yinc. info@yincmarketing.com The Ultimate Facebook Marketing Guide How to get more leads with Facebook Marketing 1 info@marketing.com The Ultimate Facebook Marketing Guide. How to profit from Facebook Ads and Achieve Greatness. In

More information

Customer Loyalty. A multi-channel approach. 25 April 2012

Customer Loyalty. A multi-channel approach. 25 April 2012 Customer Loyalty A multi-channel approach 25 April 2012 Introduction Douglas Blakey, Editor, Retail Banker International Ian Walsh, Retail Banking Partner, Boston Consulting Group Arunnima B S, Principal

More information

Creating an Awesome Customer Experience

Creating an Awesome Customer Experience Creating an Awesome Customer Experience The need to provide a great customer experience. To have profitable customers who stay with you a long time, your goal must be to create the kind of experience that

More information

Social media marketing: A 5-step strategy to attract more social users and increase your RoI

Social media marketing: A 5-step strategy to attract more social users and increase your RoI Social media marketing: A 5-step strategy to attract more social users and increase your RoI Executive Summary Social Media has become an integral part of today's marketing mix and few marketers would

More information

Social Media Technology Thought Leader Interview Series

Social Media Technology Thought Leader Interview Series Social Media Technology Thought Leader Interview Series Ivan Fernandes, MediaCom Global Director, Social Media Technology, interviews Michael Lazerow, CEO of Buddy Media Welcome to the first Social Media

More information

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives NET NATIVES HISTORY & SERVICES Welcome to our report on using data to analyse the behaviour of people

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

Persuasive and Compelling

Persuasive and Compelling Win More Business With Persuasive and Compelling Author: Greg Roworth B Bus (Acc) MBA What is the purpose of your website? For most businesses, a website has a number of objectives that may include generating

More information

Big vision for small business.

Big vision for small business. Big vision for small business. Internet Marketing on a Ramen Noodle Budget A Guide to Small Business Internet Marketing This guide helps small business owners create a marketing campaign based on tried

More information

what is Interactive Content & why it works

what is Interactive Content & why it works what is Interactive Content & why it works About SnapApp SnapApp s content marketing platform gives companies the power to drive engagement, generate leads and increase revenue by easily creating, publishing,

More information

American Wear. Business Overview/Executive Summary

American Wear. Business Overview/Executive Summary American Wear Business Overview/Executive Summary American Wear is a British company that supplies American clothing to the UK market. Research has proven that most people in the UK tend to prefer the

More information

Developing a social media strategy. The Road Ahead

Developing a social media strategy. The Road Ahead Developing a social media strategy The Road Ahead The world has changed New Economy Thinking GREEN Global Citizenship Dependency on Technology Proliferation of media choices 2 Your company has changed

More information

STEPS TO COLLECTING AMAZING CUSTOMER FEEDBACK. a publication of

STEPS TO COLLECTING AMAZING CUSTOMER FEEDBACK. a publication of 5 STEPS TO COLLECTING AMAZING CUSTOMER FEEDBACK a publication of Contents INTRODUCTION....1 STEP 1: SET GOALS...2 STEP 2: CHOOSE A SOLUTION...3 STEP 3: PUT IT EVERYWHERE...5 STEP 4: RESPOND IN A TIMELY

More information

Digital change. Why your social media strategy should not be a social experiment

Digital change. Why your social media strategy should not be a social experiment Digital change Why your social media strategy should not be a social experiment Why your social media strategy should not be a social experiment Here we go again I hear you say as you cast your eyes over

More information

A Quick Guide to Social Customer Service: Measure, Refine & Scale

A Quick Guide to Social Customer Service: Measure, Refine & Scale A Quick Guide to Social Customer Service: Measure, Refine & Scale Measuring how well your Social Customer Service program is working for both your customers and your business is not easy. For the last

More information

Top 10 best practices that savvy marketers know about

Top 10 best practices that savvy marketers know about Top 10 best practices that savvy marketers know about Includes your three FREE bonus exercises courtesy of Sherry Prescott-Willis, author, Market This! www.marketthisbook.com Top 10 best practices that

More information