Elements of a Successful Marketing Plan Part 1. Inbound Marketing Strategies

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Elements of a Successful Marketing Plan Part 1. Inbound Marketing Strategies"

Transcription

1 Elements of a Successful Marketing Plan Part 1 Inbound Marketing Strategies

2 What is Inbound Marketing? Inbound marketing is when a patient finds your office on their own (through search, social media, PR, etc.) Outbound marketing is when you invade their lives to grow your business (print/radio/tv ads, billboards, direct mail, etc.)

3 Why Inbound Marketing Matters Inbound Marketing Reduces Your Average Cost per Lead by $230 PER Patient. Inbound Marketing will work with your existing marketing mix (or independently if you don't market at all) to create more leads and generate more appointments.

4 What Does Inbound Marketing Include?

5 Elements of Inbound Marketing Successful Inbound Marketing Programs include: Online Reputation Management (ORM) A Content Management System (CMS) Social Media Development (SMD)

6 Inbound vs. Outbound 1. Television 2. YouTube

7 Inbound vs. Outbound To Work, Your Plan Needs: Content Communication Consistency Creativity

8 Online Reputation Management (ORM)

9 Online Reputation Management Online local/review sites allow for anyone to review your physician(s) There are no barriers to entry and few defenses against those who would use the medium to attack ORM is your first line of defense in protecting and improving your online reputation

10 Online Reputation Management Examples Include:

11 Online Reputation Management Review Sites Display Prominently on Google: Screen capture of a local dermatologist s office just below the office information

12 Online Reputation Management 80% of shoppers change their purchase decisions based on negative reviews

13 Online Reputation Management More than 92% of buyers regularly check reviews online before making a purchase or service decision

14 Online Reputation Management 84% of marketers agree that building consumer trust will become marketing s primary objective in the near future

15 How Important is Google? More than an average of 170,000,000 unique visitors head to Google each month More than 74% of their searches are for small businesses (that s you guys) Searching for healthcare information is the 3 rd most common activity on the internet

16 YELP The Consumer Has the Power Yelp has been called the most important site for small businesses next to Google Yelp research shows a customer whose review praises customer service is more than five times as likely to give a 5-star review than a 1-star review Every star in a rating leads to a 5-9% jump in revenue

17 Content Management

18 Content Management Content Management is More than Just Social Media

19 Content Management Content Management Includes: Custom Content Development Social Media Management Local Search Monitoring and Updating Video

20 Content Management Consistent Content Development is Crucial to Increase Search Ranking and Build Loyalty By creating content you position your doctor(s) as an expert in the field

21 Which Social Media Platforms do you use to promote your office? 1. Facebook 2. Twitter 3. YouTube 4. Google+ 5. Pinterest 6. Instagram 7. LinkedIn

22 Content Management 70% of consumers prefer getting to know a company via articles rather than advertisements

23 Content Management: SOCIAL MEDIA Creating a strong, structured social media plan has shown to have numerous benefits: 74% of marketers found that increased web traffic occurred with 6+ hours a week invested in social media

24 Content Management: SOCIAL MEDIA 61% of marketers see lead generation benefits with social media 85% of marketers indicated that social media efforts have generated more exposure for their business

25 Benefits of Social Media Use Reported by Marketing Professionals:

26 Inbound Marketing & Content Management: Local Search More than 74% of searches are for local content and small businesses Patients can t find your information if it isn t up to date and confirmed.

27 Inbound Marketing & Content Management: Local Search 76% of marketers plan on increasing their YouTube and/or video marketing this year (meaning if you aren t making videos, your competitors are) YouTube is the 3 rd most visited site on the web behind Google and Facebook There are more than 800 million unique users on YouTube each month

28 The Lifespan of Your Content A Timeline of How Your Content Impacts ORM: Create content (example: YouTube video) Use video to create article / blog post These create separate posts on your website Promote through your social media channels Increase Google listings/rankings

29 Quick Review

30 Quick Review Successful Inbound Marketing Programs include: Online Reputation Management (ORM) A Content Management System (CMS) Social Media Development (SMD)

31 NEXT UP: Elements of a Successful Marketing Plan Part 2

4/7/15. Maintaining a Personal Touch in the Electronic Age. Jennifer Thompson & Corey Gehrold. About Us

4/7/15. Maintaining a Personal Touch in the Electronic Age. Jennifer Thompson & Corey Gehrold. About Us Maintaining a Personal Touch in the Electronic Age Jennifer Thompson & Corey Gehrold About Us Full-service medical marketing Online medical marketing education 1 The Digital Age Around 40% of the world

More information

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS

**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social

More information

SMM Brochure. #discoverdigital

SMM Brochure. #discoverdigital SMM Brochure Certification in Facebook Marketing Certification in Twitter Marketing Certification in LinkedIn marketing Professional Diploma in Social Media Marketing Online Mode Classroom Mode #discoverdigital

More information

10 Social Media Tips for Your Dental Practice

10 Social Media Tips for Your Dental Practice 10 Social Media Tips for Your Dental Practice Social Media 44% of Internet users are look for doctors and other healthcare providers when they search for health information online. Business professionals

More information

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. 214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Inbound Digital Marketing Proposal Webfactories

Inbound Digital Marketing Proposal Webfactories Inbound Digital Marketing Proposal Webfactories Prepared For Sample Company SAMPLE COMPANY Created By Richie Parsotan Webfactories orders@webfactories.biz http://www.webfactories.biz Proposal Letter Sample

More information

Social media importance in Businesses

Social media importance in Businesses Social media importance in Businesses Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media

More information

Online Marketing for Franchisees One Less Thing To Worry About

Online Marketing for Franchisees One Less Thing To Worry About Local Franchise Marketing(white pictures of IFA, Googl Partner), Bing/Yahoo Partnership Online Marketing for Franchisees One Less Thing To Worry About We understand that franchisees are extremely busy

More information

How to Attract Customers Using Digital Marketing. Seth Spears Chief Strategist/Principal

How to Attract Customers Using Digital Marketing. Seth Spears Chief Strategist/Principal How to Attract Customers Using Digital Marketing Seth Spears Chief Strategist/Principal What I Do Digital Marketing Consultancy Digital Marketing Strategy & Consulting 270-495-0014 @SpearsMarketing http://spearsmarketing.com

More information

The Many Types Of Marketing

The Many Types Of Marketing The Many Types Of Marketing Lots of people are talking about all the new forms of marketing a company can pursue. It s true, certain traditional marketing has been around for a long time and is still used

More information

SOCIAL MEDIA 80 78 76 74 72 70 68 66 64 Access to free content Series 1 To learn Advanced news of products Series 1 A Social Roadmap Understand how and why people use social media Map the social

More information

Social Media. Marketing Guide B2B

Social Media. Marketing Guide B2B Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating

More information

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING CONTENTS WHAT IS ONLINE MARKETING? // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING // MARKETING TYPE PROS AND CONS WHY IT'S IMPORTANT // NEW BUSINESS GENERATION // CUSTOMER RELATIONSHIP DEVELOPMENT

More information

HOW TO RUN A SUCCESSFUL BUSINESS IN THE DIGITAL AGE

HOW TO RUN A SUCCESSFUL BUSINESS IN THE DIGITAL AGE HOW TO RUN A SUCCESSFUL BUSINESS IN THE DIGITAL AGE By: Mike Sadeghi Senior Internet Consultant & Digital Marketer Comtek Internet Solutions www.comtekcc.com 1 (949) 533-1646 info@comtekcc.com Comtek Internet

More information

Harnessing Digital. November 2014

Harnessing Digital. November 2014 Harnessing Digital November 2014 Who is WSI? Founded in 1995 World s largest digital agency network 1000+ offices Operating in 87 Countries 2014 WSI. All rights reserved. Our Corporate Partners Award Winning

More information

Benefits of Implementing a B2B Social Media Strategy. Gianna Galle Top Shelf Digital & Social Media Marketing

Benefits of Implementing a B2B Social Media Strategy. Gianna Galle Top Shelf Digital & Social Media Marketing Benefits of Implementing a B2B Social Media Strategy Gianna Galle Top Shelf Digital & Social Media Marketing Today s Social Media Landscape Social Media Statistics Social Media Examiner s 2014 Social Media

More information

Social Media for Small Business

Social Media for Small Business Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework

More information

Online and Social Media Marketing Certificate Program. Syllabus

Online and Social Media Marketing Certificate Program. Syllabus Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education

More information

Increase Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree

Increase Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree Increase Sales by Optimizing Your Online Presence Presented by NetSource Media Melissa Thrush & Jamie Embree Presenters Melissa Thrush Director of Customer Care Jamie Embree Creative Director Website Content

More information

Social Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers.

Social Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. Social Media for Automotive Dealers A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. This whitepaper offers a closer look at how social media gives

More information

Idaho Marketing Tactic Survey

Idaho Marketing Tactic Survey 2015 Idaho Marketing Tactic Survey March 2015 / 2015 Rizen Creative Co. All rights reserved. Which marketing tactics are working for Idaho companies? Which aren t? Those two simple questions led us to

More information

Page One Promotions Digital Marketing Pricing

Page One Promotions Digital Marketing Pricing Page One Promotions Digital Marketing Pricing Below is a table outlining general starting-at pricing for digital marketing services offered by PAGE ONE PROMOTIONS. Following the pricing table are in depth

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

Local SEO. Making Your Brand Famous Locally. The Definitive Guide

Local SEO. Making Your Brand Famous Locally. The Definitive Guide Local SEO Making Your Brand Famous Locally The Definitive Guide Table of Contents I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimizing Websites for Local Audiences - Page 3 III. Targeting

More information

Best Practices Next Practices Online Marketing. Bart Caylor, Caylor Solutions

Best Practices Next Practices Online Marketing. Bart Caylor, Caylor Solutions + Best Practices Next Practices Online Marketing Bart Caylor, Caylor Solutions +You Need More Than Just a Website Caylor-Solutions.com 317-985-7375 2 + 1994 Caylor-Solutions.com 317-985-7375 3 4 + Your

More information

Social Media Management

Social Media Management Social Media Management Successful social media marketing is about authentic interaction that inspires advocacy for your products and services, yielding trusted recommendations that are more effective

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

Anetwork Digital Media Agency

Anetwork Digital Media Agency Media Kit Who we are Anetwork is a Digital Media Agency redefining the way marketing works, by having a single minded focus on results. With more than ٢ billion impressions, we are also the largest CPC

More information

Digital Media & Customer Engagement Strategy. By Ned Fasullo

Digital Media & Customer Engagement Strategy. By Ned Fasullo Digital Media & Customer Engagement Strategy By Ned Fasullo What is a Digital Media Ecosystem? ec o sys tem: A biological community of interacting organisms and their physical environment. Other types

More information

6 Social Media Tips for Property Management Companies

6 Social Media Tips for Property Management Companies 6 Social Media Tips for Property Management Companies Social Media Social networks offer a wealth of promotional opportunities, but it s up to you to harness them. Want to improve communication, increase

More information

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop

More information

Profitable vs. Profit-Draining Local Business Websites

Profitable vs. Profit-Draining Local Business Websites By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining

More information

Follow us on Twitter: @FairfaxEDA. Tweet about this session: #fceda. www.hodgespart.com

Follow us on Twitter: @FairfaxEDA. Tweet about this session: #fceda. www.hodgespart.com Follow us on Twitter: @FairfaxEDA Tweet about this session: Marketing Communications Strategies and Tactics Content Marketing 101 Agenda What is content marketing? Who uses content marketing and why? How

More information

Social Media Marketing for Local Businesses

Social Media Marketing for Local Businesses Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook

More information

Using Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015

Using Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015 Using Social Media to Connect With Consumers TX Wine & Grape Growers Association Annual Conference February 19, 2015 The Big Picture Trends New Demographics of the Wine Industry Types of Inbound Marketing

More information

Web Presence Proposal For: Campaign Approach. Test Organization Overview and Campaign Goals. Take Control of Your Web Presence

Web Presence Proposal For: Campaign Approach. Test Organization Overview and Campaign Goals. Take Control of Your Web Presence Take Control of Your Web Presence Web Presence Proposal For: Test Organization Overview and Campaign Goals Based on our research and analysis of your company's current web presence we have identified the

More information

ACT Enrollment Planners Conference

ACT Enrollment Planners Conference CONVERGE CONSULTING 7.13.16 ACT Enrollment Planners Conference PRESENTERS: Ann Oleson, CEO Jay Kelly, President 2 ABOUT CONVERGE 3 4 AGENDA 2015 Inbound Marketing in Higher Education Survey Methodology

More information

Inbound Marketing ebook for Managed Service Providers

Inbound Marketing ebook for Managed Service Providers Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:

More information

Telecom Italia s Reputation Monitoring Room

Telecom Italia s Reputation Monitoring Room TELECOM ITALIA GROUP Digital Communication Awards Berlin September 14 th 2012 Telecom Italia s Reputation Monitoring Room Massimiliano Spaziani Brunella How can online perception influence brand image?

More information

The Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong

The Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong The Role of Media Influencers is Changing The role of media influencers has changed dramatically in the last few years. These changes are not just challenges, they are opportunities. As the D S Simon Media

More information

DIGITAL MARKETING TRAINING

DIGITAL MARKETING TRAINING DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest

More information

The Importance of Leveraging Social Media in ecommerce. October 2011

The Importance of Leveraging Social Media in ecommerce. October 2011 The Importance of Leveraging Social Media in ecommerce October 2011 There is no denying that social media has cemented itself in today s society and changed the way many of us communicate. Not only has

More information

SEMINARS & WORKSHOPS 2015

SEMINARS & WORKSHOPS 2015 SEMINARS & WORKSHOPS 2015 SEMINARS 3 HOURS Social Media Level 1 Must Haves, Should Haves & Wants Social Media Level 2 Bump It Up! Strategies for Success Cost Effective Marketing 82 No or Low Cost Ways

More information

Creating a Social Media Strategy

Creating a Social Media Strategy Creating a Social Media Strategy SCMD 150 Courseware Social Media Strategy Template To create a social media strategy is to bridge the gap between where you currently are in social media and where you

More information

ABOUT US. we ll help you make a real splash in the world of the internet!

ABOUT US. we ll help you make a real splash in the world of the internet! Company Profile ABOUT US REACH 2.0 is the total solution provider for internet marketing services that leverages a wide range of Social Media platforms, custom applications and internet solutions to drive

More information

NuWave Commerce SEO & Social Media Packages

NuWave Commerce SEO & Social Media Packages NuWave Commerce SEO & Social Media Packages nuwave commerce is uniquely positioned NuWave Commerce is uniquely positioned to offer SEO and Social Media Management services unlike most others. Companies

More information

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence

Integrated Search Engine Marketing. Merge your marketing efforts for a commanding online presence Integrated Search Engine Marketing Merge your marketing efforts for a commanding online presence Table of Contents Introduction...3 Successful Integration...4 Search Engine Optimization...5 Pay Per Click

More information

I Internet Sales Operations Self Evaluation: Each checked box = 4 points The goal is to reach 100 points

I Internet Sales Operations Self Evaluation: Each checked box = 4 points The goal is to reach 100 points I Internet Sales Operations Self Evaluation: Each checked box = 4 points The goal is to reach 100 points Name Title Date I. Vision & Goals: A successful Internet Sales operation starts with clearly defined

More information

Disclosure/Background

Disclosure/Background Learning How to Track and Maximize Your Online and Offline Marketing Efforts Devin Butler Ceatus Media Group VP, Product Management Director of SEO dbutler@ceatus.com 858 454 5505 www.ceatus.com Disclosure/Background

More information

Inbound Marketing @ Your STO

Inbound Marketing @ Your STO Inbound Marketing @ Your STO Inbound Marketing is about. Getting Your Site Found, Getting Targeted Traffic and Getting Sales. Its about making either your phone ring or your cash register ring! 1 Changes

More information

Fig. 2 - Active Company Presence on Social Media by Industry. % Value. Netherlands, 2014. 89,888,1 88,1 76,7 68,2 69,3 57,4 26,1 0,6 0,6 0 0,6 0,6

Fig. 2 - Active Company Presence on Social Media by Industry. % Value. Netherlands, 2014. 89,888,1 88,1 76,7 68,2 69,3 57,4 26,1 0,6 0,6 0 0,6 0,6 1 in Netherlands. Recruiting is increasingly social and Adecco wants to know how it evolves. An international survey, that involved over 17.000 candidates and 1.502 Human Resources managers between March

More information

Managing your online reputation

Managing your online reputation MANAGING YOUR ONLINE REPUTATION Community Development Managing your online reputation MANAGING YOUR ONLINE REPUTATION The digital world is changing the way patients manage their health Decision making

More information

11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency.

11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency. 11 Core Elements Of A Successful Digital and Content Marketing Campaign Effective digital and content marketing optimizes a brand s web presence for organic Search Engines (Google, Yahoo, Bing), social

More information

Online Marketing Company INDIA Digital Marketing Training

Online Marketing Company INDIA Digital Marketing Training Online Marketing Company INDIA Digital Marketing Training BASICS Internet Internet Browsers Domain Names Web Hosting Website Design Video Creation Photoshop (Image Promotion) Wordpress (Blog) Content Writing

More information

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial

More information

Forget the hype Ways to actually use Social Media to benefit your business

Forget the hype Ways to actually use Social Media to benefit your business Forget the hype Ways to actually use Social Media to benefit your business What is Social Media? Engaging with other businesses/individuals online + Effective Communication + Real-time Customer Support

More information

2013 Interactive Marketing Strategy

2013 Interactive Marketing Strategy 1 Interactive & Digital Marketing Start and facilitate conversations and interaction in the digital realm Enhance and support public relations and media efforts Broadcast value-added use for great content

More information

Building the Ideal Organic Search Optimization Strategy

Building the Ideal Organic Search Optimization Strategy Building the Ideal Organic Search Optimization Strategy Including the Impact of Social Media on Organic Search Results Chet Brock June 27, 2013 LearningHouse.com (502) 589-9878 Today we will cover A few

More information

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1

More information

Inbound Marketing Services

Inbound Marketing Services Inbound Marketing Services A couple questions What type of jobs are you looking for? Where? What are you currently doing to promote your business online? Offline? Are you familiar with the term Inbound

More information

Healthcare meets Social Networking 2014 The Good, Bad & Difficult. What s going on in 2014.

Healthcare meets Social Networking 2014 The Good, Bad & Difficult. What s going on in 2014. Healthcare meets Social Networking 2014 The Good, Bad & Difficult What s going on in 2014. Pinkman Creative Paul Pinkman, owner of Paul Pinkman Creative Design 20 + years in online media development Focus

More information

The Power of Social Media in Marketing

The Power of Social Media in Marketing The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/

More information

9You can help build your customer base and attract more visitors to your ebay

9You can help build your customer base and attract more visitors to your ebay TOP SEO STRATEGIES 9You can help build your customer base and attract more visitors to your ebay shop by employing search engine optimisation (SEO) tactics. Here are a few tried and tested SEO strategies

More information

Top 5 Keys to Generating Leads On Your Website

Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into

More information

Validus Investor Relations

Validus Investor Relations Validus Investor Relations Service Summary Introduction: Validus Advisory Group Validus Investor Relations Engaging Investors Integrated Marketing Marketing Channels Content and Marketing Options Introduction

More information

MEASUREMENT. Blogging ROI. 100 stats for Content Marketers

MEASUREMENT. Blogging ROI. 100 stats for Content Marketers Blogging ROI 100 stats for Content Marketers Blogging ROI: 100 stats for Content Marketers CONTENTS: Blogging and SEO Blogging frequency Length of blog posts Lead generation from blogging B2B blogging

More information

Chiropractic Marketing

Chiropractic Marketing Chiropractic Marketing I would like to get my name out there but I don t know too much about marketing, and I don t want to spend a fortune on it. Target marketing is smart marketing 95% of chiropractors

More information

Social media Content Coordinator (online marketing manager)

Social media Content Coordinator (online marketing manager) Social media Content Coordinator (online marketing manager) We serve private, non profits and governmental agencies. We are seeking to grow our digital media department as well as the company s digital

More information

Umpqua Web Design 541-673-2671. www.umpquawebdesign.com

Umpqua Web Design 541-673-2671. www.umpquawebdesign.com Umpqua Web Design 541-673-2671 www.umpquawebdesign.com 1 Most small businesses understand the importance of having a company website. A website can act as a virtual storefront and information hub, which

More information

GETTING FOUND. small business guide to online marketing

GETTING FOUND. small business guide to online marketing GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,

More information

What is your age? 18-30 31-40 41-50 51-60 61-70 71+ Are you? Male Female

What is your age? 18-30 31-40 41-50 51-60 61-70 71+ Are you? Male Female Q1 What is your profession? Optometrist Optician Ophthalmologist Executive at Chain HQ Optical Product Buyer at Chain HQ Owner Lab Wholesaler/Distributor Lab/Distribution Executive Retail Manager Regional

More information

ROLE PROFILE & PERSON SPECIFICATION JOB TITLE SOCIAL MEDIA MANAGER

ROLE PROFILE & PERSON SPECIFICATION JOB TITLE SOCIAL MEDIA MANAGER Page 1 of 5 ROLE PROFILE & PERSON SPECIFICATION JOB TITLE SOCIAL MEDIA MANAGER 1. RESPONSIBLE TO: Senior Marketing Manager (tbc) 2. RESPONSIBLE FOR : Deploy all B2C / B2B social media marketing (building

More information

SEO: What is it and Why is it Important?

SEO: What is it and Why is it Important? SEO: What is it and Why is it Important? SearchEngineOptimization What is it and Why is it Important? The term SEO is being mentioned a lot lately, but not everyone is familiar with what SEO actually is.

More information

Getting Found. Small Business Guide to Online Marketing Page 1 of 11

Getting Found. Small Business Guide to Online Marketing Page 1 of 11 Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You

More information

Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040

Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040 Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL Visit or call 855-530-6040 Measure all your social media channels in one place Analyze the performance of your social profiles with

More information

Guide to Digital Marketing for Business-To-Business (B2B)!

Guide to Digital Marketing for Business-To-Business (B2B)! o2markit consulting ltd Guide to Digital Marketing for Business-To-Business (B2B) A brief guide aimed at small business or start-up executives who are not Marketing professionals but who need to understand

More information

Introduction to Social Media Marketing. Using social media to promote your events.

Introduction to Social Media Marketing. Using social media to promote your events. Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging

More information

Enrollment Marketing 101. What is Wrong with Traditional School Marketing and Why Inbound Marketing Can Increase Your Enrollment?

Enrollment Marketing 101. What is Wrong with Traditional School Marketing and Why Inbound Marketing Can Increase Your Enrollment? Enrollment Marketing 101 What is Wrong with Traditional School Marketing and Why Inbound Marketing Can Increase Your Enrollment? Upcoming ACCS Webinars 5 Ways to Increase the Number of Inquiries to Your

More information

2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN

2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN 2014 SAMPLE SOCIAL MEDIA TACTICAL PLAN TABLE OF CONTENTS 3 4 7 8 9 BLOG SOCIAL NETWORKS ONLINE VIDEO PHOTO SHARING SITES PRESENTATION SHARING First Things First Before you get started on your social media

More information

An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014

An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 An Introduction to Digital, Traditional and Interactive Marketing Trends for 2014 "Business has only two functions - marketing and innovation." This quote by Peter Drucker, a worldrenowned expert in business

More information

Compliance Risks in Social Media Advertising. Presented by: Steve Van Beek, Esq. (248)723 0521 svb@h2law.com

Compliance Risks in Social Media Advertising. Presented by: Steve Van Beek, Esq. (248)723 0521 svb@h2law.com Compliance Risks in Social Media Advertising Presented by: Steve Van Beek, Esq. (248)723 0521 svb@h2law.com Overview FFIEC Guidance What is social media? Which regulations apply? Are there any exemptions?

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

BY CALIN YABLONSKI WWW.INBOUNDINTERACTIVE.CA

BY CALIN YABLONSKI WWW.INBOUNDINTERACTIVE.CA 5 CRITICAL COMPONENTS OF AN ONLINE LEAD GENERATION CAMPAIGN BY CALIN YABLONSKI WWW.INBOUNDINTERACTIVE.CA TABLE OF CONTENTS About the Author 3 Introduction 4 Who is this ebook for? 5 1. Local SEO: Gaining

More information

ERA Omni-Channel Marketing

ERA Omni-Channel Marketing ERA Omni-Channel Marketing Presented by: Tom Shipley - Co-CEO, Atlantic Coast Media Group Craig Taylor - VP Marketing, Positec Kelly Perdew - Co-founder & CEO, TargetClose What is Omni-Channel? Centralized,

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.

ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining. ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more

More information

Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013

Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013 Welcome to Whitehat Proposal: Aston Rowe Created: 10 th July2013 An Introduction To Whitehat Whitehat: Specialists in Analytics Based Marketing Over 30 years experience in technology and marketing in London

More information

MARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint. A Practical Checklist

MARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint. A Practical Checklist MARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint A Practical Checklist 1 1. Content Development... Page 3 2. Content Organization... Page 4 3. META Data... Page 5 4. Fix Errors... Page

More information

University of Cincinnati Social Media Strategy

University of Cincinnati Social Media Strategy University of Cincinnati Social Media Strategy SITUATION ANALYSIS The University of Cincinnati has a social media presence on Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, Flickr, Foursquare

More information

Social media has changed the world as we know it by connecting people, ideas and products across the globe.

Social media has changed the world as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by

More information

Search Marketing By Design

Search Marketing By Design Website Creation Package: The architecture of your new organic site is designed with SEO friendly features and functionality. It allows new potential customers to navigate directly to your site when looking

More information

REAL ESTATE TECH TRENDS

REAL ESTATE TECH TRENDS By Properties Online, Inc. 2014 Real Estate Tech Trends Properties Online, Inc. has compiled important statistical information for the real estate community. Statistical sources include the 2013 National

More information

Engage Your Customers Online with the Right Social Media Management Package for Your Business!

Engage Your Customers Online with the Right Social Media Management Package for Your Business! Online advertising has become the most valuable and popular way of marketing available. Social Media allows quick and promising results to build an audience for your business and drive traffic to your

More information

WSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI

WSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization

More information

TIPS & TAKEAWAYS TO IMPROVE YOUR ONLINE STORE BY SCOTT KILMARTIN. online STORE GUYS

TIPS & TAKEAWAYS TO IMPROVE YOUR ONLINE STORE BY SCOTT KILMARTIN. online STORE GUYS 9 TIPS & TAKEAWAYS TO IMPROVE YOUR ONLINE STORE BY SCOTT KILMARTIN 9 TIPS & TAKEAWAYS TO IMPROVE YOUR ONLINE STORE Some of this stuff you might be able to do yourself if not call in a pro. Much of this

More information

Roland Lacey roland@mediaright.net. MediaRight Technologies 221 Plain Street Hanover, MA 02339 781-924-1141 www.mediaright.

Roland Lacey roland@mediaright.net. MediaRight Technologies 221 Plain Street Hanover, MA 02339 781-924-1141 www.mediaright. Roland Lacey roland@mediaright.net MediaRight Technologies 221 Plain Street Hanover, MA 02339 781-924-1141 www.mediaright.net/actsmart Why Search Engine Success is Important for Building Your Practice

More information

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots. Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking

More information

SOCIAL MEDIA REPORT FOR 2014 FROM SOCIAL MEDIA EXAMINER Provided for you by your marketing expert Marilyn Dayton Major findings

SOCIAL MEDIA REPORT FOR 2014 FROM SOCIAL MEDIA EXAMINER Provided for you by your marketing expert Marilyn Dayton Major findings SOCIAL MEDIA REPORT FOR 2014 FROM SOCIAL MEDIA EXAMINER Provided for you by your marketing expert Marilyn Dayton Major findings Here's a quick summary of our primary findings: Marketers place very high

More information

ICT-Based Tourism Marketing: Turkish Case. MINISTRY OF CULTURE AND TOURISM Directorate General of Promotion

ICT-Based Tourism Marketing: Turkish Case. MINISTRY OF CULTURE AND TOURISM Directorate General of Promotion ICT-Based Tourism Marketing: Turkish Case MINISTRY OF CULTURE AND TOURISM Directorate General of Promotion 2015 Directorate General of Promotion 44 Culture and Information Offices in 39 countries, New

More information