ADVERTISER MEDIA KIT 2015

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1 ADVERTISER MEDIA KIT

2 WHO WE ARE Millennial Media is redefining digital advertising. With our leading mobile-first technology, we are focused on delivering pinpointed audiences, breakthrough creative, measured results and premium programmatic solutions all at scale, all with expertise. We help the world s top brands succeed in mobile. AUDIENCES Largest data asset in mobile and cross-screen, allowing brands to tap deeper into their targeted audiences. CREATIVE Expansive portfolio of creative solutions that allow brands to tell stories through mobile and all screens. MEASUREMENT Leading suite of measurement solutions designed to demonstrate the effectiveness and impact of mobile campaigns on the metrics that matter most. PROGRAMMATIC Unrivaled automated buying platform solutions that deliver premium mobile audiences with transparency and at scale. 650M 175M 700M MONTHLY UNIQUE WORLDWIDE USERS 60,000 APPS & SITES 60M CROSS-SCREEN USERS ALONE 95/100 MONTHLY UNIQUE U.S. USERS APPROXIMATELY 9,000 DEVICES PROPRIETARY, ANONYMOUS ACTIVE USER PROFILES TOP AD AGE ADVERTISERS Learn more at

3 LEADING BRANDS + MILLENNIAL MEDIA Millennial Media partners with brands to meet their marketing and business objectives. The ways in which consumers interact with brands have changed. They re engaging across a range of devices and mediums, but still expect consistency around look, feel and messaging. The power of Millennial Media's cross-screen technology allows brands like Jeep to scale and connect more relevantly with their audiences based on time, device, and location. ~ Julie Howell, Associate Director of Strategy, Ansible Mobile/Universal McCann More Brands: SCAN TO VIEW BRAND SUCCESS STORIES Learn more at

4 PINPOINTED AUDIENCES Mobile is about connecting people, places and moments. By bringing together Millennial Media s 1st party data with the industry s best 3rd party data partners, we offer brands superior audience targeting opportunities at scale. AUDIENCE PROFILES Looking for a specific audience to reach? We have your audience profile covered, or we can create a custom audience to connect your brand with the right person at the right time. PATH: MOBILE-FIRST CROSS-SCREEN ADVERTISING We reach over 58 million consumers through our innovative suite of Path: Mobile-First Cross-Screen Advertising solutions, leading to more scalable, actionable and cohesive campaigns. POINT: AUDIENCE LOCATION ADVERTISING To maximize effectiveness of messaging, our suite of Point: Audience Location Advertising solutions continuously analyzes millions of data points to deliver relevant messages to consumers based on specific locations. DEMO, DEVICE, CONTENT, ONLINE/OFFLINE PURCHASING BEHAVIORS, AND MORE Ability to target by age, gender, HHI, education, as well as sites visited, ads clicked, purchased items, car make and model, and much more. Learn more at

5 MEDIA KIT BREAKTHROUGH CREATIVE Mobile allows advertisers to engage with consumers like no other medium can. By leveraging native functionalities of the mobile device, one-on-one interactions achieved in mobile are more immersive, engaging, relevant, and fun. VIDEO VOICE Entertain, engage and inform consumers with cutting-edge video experiences anywhere, at anytime. Talk and it talks back leverage the newest way to reach consumers on mobile devices, with the microphone feature. TABLET RICH MEDIA Innovative mobile rich media solutions create more memorable consumer experiences across the board. Tablets create immersive consumer experiences on a large canvas, increasing overall campaign impact. Learn more at

6 MEASURED RESULTS Millennial Media s suite of Omni Measurement Solutions is designed to evaluate and demonstrate the impact of mobile campaigns on the metrics that matter most: your KPIs. MEASUREMENT SOLUTIONS DOOR OPEN RATE Measures the impact on in-store foot traffic to a given retail location, generated by a mobile campaign. REGISTER RING RATE Measures the impact on total credit card spend at a retail location or website due to a mobile campaign, including number of transactions and total basket size. SCREEN JUMP RATE Measures the impact of mobile ads on web actions such as site visits, brand search and demographic profile. PRODUCT PURCHASE RATE Measures the impact of mobile ads on specific product / sku level purchases. BRAND LIFT RATE Measures the impact of a mobile campaign on high funnel activities such as awareness, intent, consideration and recall. COMING IN NEW MEASUREMENT PRODUCTS Cross-screen attribution, CPG, Auto solutions, Enhanced Retail solutions, and more. Stay tuned. Learn more at

7 PREMIUM PROGRAMMATIC Millennial Media s suite of premium programmatic buying solutions enable clients to reach precise audiences at scale. Millennial Media combines powerful data and immense reach to deliver highly targeted campaigns with immediate scale, one impression at a time. Whether accessing inventory from our exchange, or from the Millennial Media DSP, clients can quickly ramp campaigns with access to billions of impressions per day and real-time optimizations. DATA TRANSPARENCY Reach highly-targeted audiences with the right message, in the right context across the devices they use most. INVENTORY Access Millennial Media s premium inventory, only available programmatically via the MMX platform, for immediate reach. SCALE ON DEMAND Our extensive publisher relationships and supply-side integrations enable advertisers to ramp campaigns quickly with access to billions of impressions per day and real-time optimizations. Learn more at

8 MOBILE INTELLIGENCE Millennial Media s ongoing research, intelligence and data reports provide advertisers with real-time trends and marketplace projections to craft the most efficient, effective and scalable digital advertising campaigns. REACHING OVER 70,000 SUBSCRIBERS A MONTH USED BY 1,000s OF ADVERTISERS & AGENCIES Elevating and driving the mobile ecosystem forward is central to Millennial Media s mission. As the leading independent mobile advertising platform, Millennial Media s cutting-edge technology, extensive reach and operating system independence provide a comprehensive view of the mobile advertising market. Our data is referenced by Fortune, Mobile Marketer, Bloomberg, TechCrunch and many more. Sign up now at

9 CONTACT US Have questions related to mobile advertising or Millennial Media? Contact us. Millennial Media Offices: Baltimore (HQ) 2400 Boston Street Suite 300 Baltimore, MD Boston 155 Seaport Boulevard 8th floor Boston, MA New York 150 W 22nd Street 12th Floor New York, NY London 22 Berners Street London W1T 3DD San Francisco 77 Maiden Lane Suite 5B San Francisco, CA Washington, DC 1100 H Street NW Washington, DC Singapore One Temasek Avenue #37-01 Millenia Tower Singapore Tokyo Shin Marunouchi Building 9F EGG Japan Marunouchi 1-5-1, Chiyoda-ku Tokyo Hamburg Fleethof Stadthausbrucke Hamburg Germany Paris 44 rue La Fayette 4th Floor Paris France Detroit 306 1/2 Main Street Royal Oak, MI Chicago 162 W Hubbard Street 3rd Floor Chicago, IL Los Angeles 2120 Colorado Ave Suite 150 Santa Monica, CA Atlanta 1170 Peachtree Street NE Suite 1925 Atlanta, GA Regional Offices Dallas Phoenix Seattle Jakarta, Indonesia Learn more about Millennial Media at Contact us at Ask a question at Be part of the conversation by following us on:

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