CONTENT MARKETING WORLD?

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2 WHO WILL BE AT CONTENT MARKETING WORLD? COMPANY TYPE 44% brand B2B BRANDS ATTENDING #CMWORLD 20% brand B2C 18% Agency 7% media company 5% non profit 6% other JOB LEVEL 70% identify themselves as senior level (meaning decision makers) 20% create content or direct hands on 10% identified as other COMPANY SIZE Less than 20% are small business (less than 50 employees) 42% are mid size employees 29% are large business - more than 500 employees (39 of Fortune 100 attended CMW 2014) 9% NA

3 #CMWORLD WORKSHOPS Pre-Event Workshops (September 8, 2015) $8,500 Each Workshop Presenter Moneyball Marketing: The Simple Science Behind Mega Content Success... Andrew Davis What Salespeople Need to Know about Content Marketing (for Salespeople)... Marcus Sheridan & Ian Altman Developing a Documented Content Marketing Strategy...Doug Kessler Content Creation Management Building A New Process For Our Business & Content Marketing Success... Robert Rose Content Atomization: Making More Content From Less through Smart Planning...Jay Baer Developing an Intelligent Content Framework (A Primer for Content Marketers)... Scott Abel, Ann Rockley & Charles Cooper Content Strategy Meghan Casey Pre-Event Workshops Benefits: Exclusive sponsorship of Monday pre-cmw Workshop (expected attendees: 40-75) Opportunity to present 3-5 minute thought leadership wrap-up on the state of the industry Opportunity to distribute marketing collateral on the chairs at sponsored workshop Logo on signage at event and recognition on CMW website as sponsor 1 complimentary pass to pre-cmw workshop (Sept. 8) 1 complimentary pass to CMW main event (Sept. 8-10) Discounted passes to CMW Main event for $950 each (3 max) Access to post-event opt-in attendees list Content Marketing 101 (SOLD)...Dustin Diehl & Anna Hrach Developing a Mobile Content Plan that Works...Tom Webster How to Create and Execute a Digital Video Strategy...Matthew Patrick Global Content Marketing: Create a Scalable Content Marketing Strategy (SOLD)... Pam Didner Planning, Refining and Measuring SEO for Content Marketing (SOLD)... Stephan Spencer Core Content Writing: Using Storytelling Techniques to Assert Relevance and Earn Trust...Jonathan Kranz

4 EXHIBITING OPPORTUNITIES BRONZE SPONSORSHIP (60 avail.): $12,500 10x10 exhibit space Choice of 2 main event complimentary passes OR 1 main event complimentary pass and two booth only passes (no sessions or off-site functions) 50% discount for additional passes (maximum 2 per sponsor) Logo & URL on conference website Opportunity to include marketing collateral in all attendee bags handed out at event NOTE: Bronze sponsorships do not include the post-event attendee list PRODUCT LAUNCH EXPO (18 avail.): $8,250 Sponsorship only available to 1st-time CMW sponsors launching either a company OR a product/solution in Q3-Q x6 area to showcase product/solution 1 standing table Power cord, wireless access, trash can 1 complimentary pass to CMW main event Logo on event website and signage at event (recognized as Specialty Sponsor )

5 BRIGHT LIGHTS, BIG CONTENT HOLLYWOOD SQUARES EXCLUSIVE SPONSORSHIP: $30,000 Exclusive sponsor of CMW Hollywood Squares Hollywood Squares display/set will be prominently featured in CMW exhibit area Sponsor can host one episode (out of 2 total) of Hollywood Squares at CMW, with choice of: Serving as host to ask questions of industry influencer guests OR Having sponsor representative sit in center square during episode Hollywood Squares set will feature prominent sponsor logo/branding Sponsor may take create/capture content at set for two days (responsibility of the sponsor, and set will be open during non-episode hours during CMW main event) Includes recognition on event signage and event website as Speciality Sponsor Includes 2 complimentary passes to CMW main event CMW SPEAKER MINI KEYNOTE GREEN ROOM: $22,500 Exclusive sponsor of Speaker Mini Keynote Green Room Green Room will serve as waiting area for a selected number of CMW speakers Green Room will be populated with sponsorbranded water bottles and signage Sponsor may also distribute other branded items at their own cost (contingent on CMI approval) Opportunity for meet & greet with all available speakers Logo/branding on event signage and website Full page print ad in August CMW Show Issue of Chief Content Officer magazine with the intent of celebrating these featured speakers 2 complimentary passes to CMW main event

6 CONTENT MARKETING AWARDS CONTENT MARKETING AWARDS EXCLUSIVE SPONSORSHIP: $50,000 Noted as the sole sponsor for the 2015 Content Marketing Awards in all print and digital materials. Press release announcing sponsorship Logo in direct mail to CMI s postal database as sole sponsor Logo and link on ContentMarketingAwards.com as sole sponsor Represented as sole sponsor in all award videos, initially viewed at Content Marketing World Opportunity to co-present awards program with CMI Founder, Joe Pulizzi, at Content Marketing World Opportunity for 2 minute introduction speech before Awards program on September 10, 2015.

7 CONTENT-RELEVANT TRACK SPONSORSHIPS TRACK SPONSORSHIPS: $7,500 Each Exclusive sponsor of full-day track at CMW main event Recognition from track moderator before each individual track session Opportunity for chair drop of marketing collateral during each track session Logo/branding on event signage and event website 2 complimentary passes to CMW main event Contact information from all opted-in sponsored track attendees THE TRACKS: Executive Track (SOLD) Creation & Distribution (SOLD) Advanced Classes B2B B2C Beginner Classes Content Strategy (SOLD) Demand Generation Future of Content Global Content Strategy Intelligent Content Measurement (ADVANCED) Multi-Channel Panel Discussions Performance/ROI Process & Workflow Sales Social Media Tools & Technology Visual Storytelling

8 OWN YOUR AREA AT #CMWORLD BLOGGER LOUNGE SPONSORSHIP (1 avail.): $10,000 Exclusive signage in designated area for event bloggers 1 complimentary pass to CMW main event Tabletop in designated area to house marketing collateral Recognition as event sponsor on event signage and website CHARGING STATION SPONSORSHIP (4 avail.): $10,000 All charging stations will include sponsor s logo Logo on CMW website Skirted tabletop in charging area to distribute marketing collateral Sponsor may serve as gatekeeper/facilitator of electronics in charging area 1 complimentary pass to CMW main event

9 COCKTAILS ANYONE? Wednesday Cocktails (EXCLUSIVE): $7,500 Exclusive sponsorship of Wednesday cocktail hour, hosted in Expo Hall Sponsor branded napkins will be included with every drink Logo/branding on event signage Logo/branding on event website 1 complimentary pass to CMW main event

10 BRANDING OPPORTUNITIES CONFERENCE TOTE BAG SPONSORSHIP (1 avail.): $11,000 Logo/branding on conference tote bag distributed at event 1 complimentary pass to CMW main event One piece of marketing collateral in bags Logo/branding on event website and signage BRANDED KEYCARDS SPONSORSHIP (1 avail.): $8,500 All hotel keycards will be branded with sponsor s logo 1 complimentary pass to CMW main event All hotel keycards will include a QR code that will direct attendees to the sponsor s website of choice Logo on CMW website BRANDED NOTEPADS SPONSORSHIP (1 avail.): $10,000 Notepads will be branded with sponsor s logo Notepads will be distributed at conference registration area Logo on event website and signage at event (recognized as Specialty Sponsor )

11 STUDENT SCHOLARSHIP CMW STUDENT SCHOLARSHIP SPONSORSHIP: $15K for 10 Students; $30K for 25 Students Sponsor provides Scholarships to 10 or 25 students to attend CMW at no cost Mention of Scholarship program from Joe Pulizzi on the CMW main stage (general session) Participation as judge of Student Content Marketing Contest Recognition as judge of Student Content Marketing Content via social media exposure Logo/branding on each student s event badge Logo/branding on event website and signage 1 complimentary pass for sponsor representative Opportunity to Meet and Greet with students at CMW for photo/video opps, interviews, etc NOTE: Deadline to commit for this opportunity is May 1, 2015

12 INDUSTRY VERTICAL LABS INDUSTRY LABS (September 11, 2015) $7,500 Each with Speaking Role $5,000 Each without Speaking Role Pharma Financial Services Hospitals Tech/Software (SOLD OUT) Non-Profit Education Retail Industrial Manufacturing (SOLD OUT) Travel/Tourism/Hospitality Industry Lab Benefits: Exclusive sponsorship of Thursday Industry Lab at CMW (expected attendees: ) Opportunity to present 3-5 minute thought leadership wrap-up on the state of the industry Opportunity to distribute marketing collateral on the chairs at sponsored lab Logo on signage at event and recognition on CMW website as sponsor 1 complimentary pass to CMW Thursday lab 1 complimentary pass to CMW main event Discounted passes to CMW Main event for $900 each (3 max) Access to post-event opt-in lab attendees list Professional Services Content Inc. Publishing/Media

13 COMING SOON! CMW Wall of Fame, General Session Hall Sponsor, and More Surprises! These 2015 opportunities are SOLD, but check in to book your spot for next year: Platinum Exhibiting Sponsorship Gold Exhibiting Sponsorship Silver Exhibiting Sponsorship Lunch & Learns Mobile App Lanyards Video Sponsorship Documentary Sponsorship Jay Baer Pre-Party

14 For Sponsorship Opportunities, contact: PETER LOIBL Vice KAREN SCHOPP Director, Business Development & Media WALLY KOVAL Business Development Manager, Online