DOTTI MEDIA. Facebook Advertising & Online Marketing Solutions

Transcription

1 DOTTI MEDIA Facebook Advertising & Online Marketing Solutions

2 Facebook Advertising is a Powerful Tool for Your Business Small business owners have never before had the opportunity to spend so little money to reach such a specific target audience. Facebook Ads allow you to focus in on potential customers by using key demographics like location, age and education level. You can get your message in front of single people, married people, and people who have just moved to a new city. Facebook ads also let you target the followers of businesses (competitors) or public figures who have a similar audience as you do. Dotti Media offer complete Facebook Advertising solutions that integrate with your online goals and target your key customer demographic. All Facebook Ad Packages have once off set up fee of $150. Facebook Basic Advertising Package $499 p/month Includes $100 on Facebook Advertising Set up Facebook Ad Account Manage Ad Research Key Customer Demographic Advanced Demographic Targeting Split Testing Create Advertising image for single campaign Refine Ad copy Optimisation of Ads monthly o Monitor Ad o Modify Bids o Refine Targeting Add Facebook Tracking Pixel to Website Create Tracking Pixel custom audience Up to 3 different Ad Sets targeted to key customer demographics $100 Facebook Advertising Spend monthly 1 x 1hr Marketing Strategy Consultation Monthly Report

3 Facebook Premium Advertising Package $999 p/month Includes $200 on Facebook Advertising Set up Facebook Ad Account Manage Ad Research Key Customer Demographic Advanced Demographic Targeting Split Testing Create Advertising image for single campaign Refine Ad copy Optimisation of Ads monthly o Monitor Ad o Modify Bids o Refine Targeting Up to 5 different Ad Sets targeted to key customer demographics Create marketing custom audience Create lookalike audience (where appropriate) Upload of new audience data monthly $200 Facebook Advertising Spend monthly 1 x 1hr Marketing Strategy Consultation Monthly Report

4 Facebook Professional Advertising Package $1999 p/month Includes $500 on Facebook Advertising Set up Facebook Ad Account Manage Ad Research Key Customer Demographic Advanced Demographic Targeting Split Testing Create Advertising image for single campaign Refine Ad copy Optimisation of Ads weekly o Monitor Ad o Modify Bids o Refine Targeting Up to 8 different Ad Sets targeted to key customer demographics Add Facebook Tracking Pixel to Website Create Tracking Pixel custom audience Create marketing custom audience Create lookalike audience (where appropriate) Upload of new audience data weekly Design & implement unique business Landing Page Set up Landing Page auto responders in your marketing system $500 Facebook Advertising Spend monthly 1 x 1hr Marketing Strategy Consultation Monthly Report

5 Set up Facebook Ad Account Basic Premium Professional Manage Ad Research Key Customer Demographic Advanced Demographic Targeting Split Testing Create Advertising image for single campaign Refine Ad copy Optimisation of Ads Number of different Ad Sets 1hr Marketing Strategy Consultation (monthly) Monthly Weekly Weekly Monthly Report Monthly Ad Spend $100 $200 $500 Add Facebook Tracking Pixel to Website Create Tracking Pixel custom audience Create marketing custom audience Create lookalike audience (where appropriate) Upload of new audience data Design & upload business Landing Page Set up Landing Page auto responders in system Monthly Weekly

6 Facebook Advertising Campaigns are results driven. Facebook advertising is targeted towards the key customer demographic for your business. Within each campaign businesses have the ability to test different images, copy and audience groups to determine which ads are perform better. By booking your Facebook Advertising with Dotti Media we optimize your Facebook Ads to drive better results for your business. Included in each monthly plan, your Facebook Ad will be refined with split testing to target more of your key customers. In our Premium and Professional packages, we also integrate a tracking pixel into your website so that you can turn your web visitors into an advertising database on Facebook. Your advertising spend is included in your monthly plan so there are no nasty surprises at the end of the month.

7 Facebook Strategy & Management Packages Facebook is an important part of your online marketing strategy. Facebook pages are highly ranked by Google so that you want to make the most of this opportunity to build your business and brand. Managing social media can be overwhelming and it s just one more thing for small business owners to think about. We ve created these monthly Facebook strategy packages with the small business owner in mind. To be successful with Facebook marketing you need to ensure that your marketing, website and other social channels are all linked and are constantly referring to each other. Facebook Page Optimisation - $349 1hr x Facebook Marketing strategy session Keyword Research Optimisation of Facebook Page & About Section Review of Insights Custom Insight Report Content recommendations to build engagement Ongoing Facebook Marketing Strategy - $499 p/month 1hr x Facebook Marketing strategy session p/month Monthly review of Insights Development of Editorial Calendar Content Research & Development 3 x Updates on Facebook Page per week Monthly Report on performance against goals

8 Marketing & Business Blog Solutions If you re looking at boosting your organic search ranking on Google search results and online visibility, you ll want to keyword rich content on a regular basis to your business website. Blogs are an excellent way for businesses can position themselves as the expert and trustworthy source in their field by sharing information and advice. Blogging also increases the reach of your website as it can be shared across social media and the content used for marketing. By creating evergreen blog content, your business will have social media content for a long time to come. Dotti Media takes the pain out of blogging for you in two unique ways. We provide a list for keyword rich blog titles and themes that will to interest customers and build traffic to your website. All you have to do is dictate the blogs, which we transcribe and turn into client generating machines with fresh copy and images. Business Blogging Package $249 p/ month Keyword Research for SEO rich titles Keyword Research themes of blog Transcription of client dictation Write monthly blog and source images Upload blog to website Link to promote blog on social media and marketing 30min Marketing Strategy Consultation *Service available weekly or fortnightly upon consultation Direct Marketing Package $249 p/month Monthly to subscribers Write monthly and source images Optimised title Installation of Marketing tab on Facebook Page 30min Marketing Strategy Consultation Monthly report

9 Custom Online Marketing Solutions Dotti Media provide online marketing solutions for businesses across social media, website and marketing platforms. Contact us today for a tailored marketing solution for your business across: Facebook Advertising Packages Marketing Solutions Google + & Google Local Optimisation Social Media Strategy Web design Business Blogging Online Content Creation Video Services Don t just take our word for it You rock!! We loved working with you So professional and effective. Thank you so much. Jules & Candice, Paleo Health Retreats Their creativity and design savvy has ensured an elegant, attractive and easy to use website, giving Adelaide Trauma Centre a web presence that is organised, contemporary and impressive. Dr Lesley Porter, Adelaide Trauma Centre. Talk to us Angela Ponsford Social Media Strategist angela@dottimedia.com Miranda Ivey Online Marketing Strategist miranda@dottimedia.com