Corporate Presentation. Michael W. Schwetje, Director of OnVista AG German Equity Forum Frankfurt, 28 November 2006

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1 Corporate Presentation Michael W. Schwetje, Director of OnVista AG German Equity Forum Frankfurt, 28 November 2006

2 Agenda Agenda Overview Portal Business Performance Marketing Business Nine Months Figures 2006 Perspective Appendix 1/ 37

3 Overview Until end of 2005: Internet and software company OnVista AG 100% 36% OnVista Media GmbH 100% Ligatus GmbH IS.Teledata AG Sold (ca. 17 mill.) Internet Software 2/ 37

4 Overview Today: A pure-play internet company OnVista AG Holding Function, Liquid Funds* ( 39.1 mill.) OnVista Media GmbH Ligatus GmbH Portal Business Performance Marketing * As at / 37

5 Overview Shareholders share in corporate profits through dividends June 2006: Dividend paid for the first time ( 0.10 per share) + January 2007: High special distribution ( 3.75 per share; payout on 16 January 2007) Authorised recipients: Everybody who is a shareholder of OnVista AG on / 37

6 Overview Stock market value more than doubled i00 00 i00 i00 i00 i00 i i00 i00 i00 i00 i i00 i00 i00 i00 00 i00 i00 i i00 i00 i00 i00 i i00 i00 i00 i00 i00 i i i00 i00 i00 i00 i i00 i00 i00 i00 i r00 00 r00 r00 r00 r00 r00 r00 r00 r00 r00 r00 r00 r00 r00 r00 r00 r00 r00 r00 r00 r00 r00 r00 r00 r00 r00 r00 r00 Price development OnVista vs. TecDax IS.Teledata sale 16,00 14,00 12,00 10,00 8,00 6,00 4,00 Annual accounts 2005 / Announcement of special distribution Price OnVista shares; Xetra closing prices ( ) TecDax normalised to closing price Closing price: Market capitalisation: 97.5 mill. Performance: +138% / 37

7 Agenda Agenda Overview Portal Business Performance Marketing Business Nine Months Figures 2006 Perspective Appendix 6/ 37

8 Portal Business Business model Portal business: Like a TV channel Investors / Patients Users Information Customers Advertising Finance Portal Financial Finanzdienstleistungen Services Automotive, Auto, Telekommunikation telecommunications, etc. etc. Healthcare Portal Pharmaceutical Pharmaindustrie, industry, health Krankenkassen insurances etc. Cosmetics, Kosmetik, Ernährung food, etc. etc. 7/ 37

9 Portal Business: Finance Portal The leading finance portal in Germany The most comprehensive bank-independent finance portal with the greatest reach Aimed at active investors Sophisticated information on all aspects of the stock market and the financial market All types of securities / markets 8/ 37

10 Portal Business: Finance Portal Undisputed market leader for the past six years Monthly page impressions for editorial business websites* October 2006, in mill. OnVista Finanztreff.de T-Online Yahoo wallstreet:online Focus Online Spiegel Online Bild.de Manager Magazin online Ariva.de (total 84.2) 11.3 mill. home page (not part of the relevant IVW sub-category) Unique users (AGOF, Q1/06): monthly 580,000 * Solely page impressions in the category Editorial Content / sub-category Business & Finance ; the total reach of the web site is higher (OnVista: total of mill. page impressions) Source: IVW 9/ 37

11 Portal Business: Finance Portal Advertising by far the most important leg for OnVista B2B B2C Advertising Werbung Content Licensing Paid Services Transactions Corporate advertisers Web site operators Users Users Products: Banners, wallpapers, issuer micro sites, real push prices, etc. Core target groups: Financial: Derivative issuers, mutual fund companies, online brokers, etc. Non-financial: Automotive, travel, entertainment electronics, luxury goods 10 / 37

12 Portal Business: Finance Portal No activities planned in content licensing B2B B2C Advertising Content Licensing Paid Services Transactions Corporate advertisers Web site operators Users Users No activities planned 11 / 37

13 Portal Business: Finance Portal Development of paid services since 2006, medium term 5% revenue share B2B B2C Advertising Content Licensing Paid Services Transactions Corporate advertisers Web site operators Users Users Products: Real time services, Bernecker InvestorenBrief (market letter), others planned Core target groups: OnVista users, especially heavy traders and self-determined investors 12 / 37

14 Portal Business: Finance Portal Transaction revenue share medium term 10%, brokerage starting in 2007 B2B B2C Advertising Content Licensing Paid Services Transactions Corporate advertisers Web site operators Users Users Products: Certificates (in cooperation with issuers) Brokerage in planning (in cooperation with an online broker) Core target groups: OnVista users, i.e. active investors 13 / 37

15 Portal Business: Healthcare Portal A future mainstay of growth The healthcare portal with the greatest breadth and depth of information Aimed at the medical layperson High quality, reliable medical information + soft subjects 700 clinical pictures Interactive drug database Questimed Forums, newsletter, self-tests 14 / 37

16 Portal Business: Healthcare Portal Established among the top healthcare sites Monthly page impressions editorial healthcare services* October 2006, in mill. Focus Online 9.9 T-Online 8.6 Bild.de 8.3 RTL.de 7.1 Onmeda 6.8 (total 8.5) Qualimedic Rund-ums-Baby Urbia Eltern.de Wissen.de mill. home page, forums (not part of the relevant IVW subcategory) Unique users (AGOF, Q1/06): monthly 640,000 * Solely page impressions in the category Editorial services / sub-category Family, Leisure & Health ; the total reach of the web site is higher (Onmeda: total of 8.5 mill. page impressions) Source: IVW 15 / 37

17 Portal Business: Healthcare Portal Advertising most important leg B2B B2C Advertising Content Licensing Paid Services Transactions Corporate advertisers Web site operators Users Users Products: Banners, wallpapers, sponsoring, etc. Core target groups: Pharmaceutical & Medicine: R&D organizations, generic drug producers, health insurance companies, online pharmacies, clinics Non-pharmaceutical: Cosmetics, food, baby articles 16 / 37

18 Portal Business: Healthcare Portal Content licensing stable, second most important revenue source B2B B2C Advertising Content Licensing Paid Services Transactions Corporate advertisers Web site operators Users Users Products: Content modules, i.e. Dentistry, pregnancy, alternative methods of treatment; Interactive modules: Forums & tools, i.e. alcohol level calculator Core target groups: Health insurance schemes/ companies, pharmaceutical companies General interest portals financed through advertising 17 / 37

19 Portal Business: Healthcare Portal No appreciable activities in the B2C area B2B B2C Advertising Content Licensing Paid Services Transactions Corporate advertisers Web site operators Users Users No appreciable activities 18 / 37

20 Agenda Agenda Overview Portal Business Performance Marketing Business Nine Months Figures 2006 Perspective Appendix 19 / 37

21 Performance Marketing Business Performance Marketing: Sales-oriented targeting Interactive direct marketing on the internet Primary goal: Measurable reaction / transaction Performance related remuneration Typical marketing objectives Purchase Confidence, Sympathy Awareness Performance Marketing Classical (online) advertising 20 / 37

22 Performance Marketing Business Growing premium partner network Web sites of print titles: General interest Web sites of print titles: Specialist business press Specialised internet portals (Selection) (Selection) (Selection) ca. 100 web sites =^ > 1.6 billion ad impressions per month 21 / 37

23 Performance Marketing Business Ligatus offers effective and low cost new customer acquisition on the internet Example: Integration at Handelsblatt.com 22 / 37

24 Performance Marketing Business Customers pay only per performance (e.g. per generated address) Example: DWS Investments campaign Customers Finance e.g. Fidelity, Commerzbank, Maxblue Tourism e.g. Lufthansa, Lernidee Automotive e.g. Lexus, Opel Text link arouses curiosity Telekommunication e.g. T-Mobile, T-Online Micro site provides opportunity to request information 23 / 37

25 Performance Marketing Business The added value: Win-win situation for all parties involved Advertisers (customers) Payment by performance only => no risk Low cost, high quality new customer contacts Advertising media (web sites) Sales increase Minimisation of sales costs and IT expenditure Profitable Growth 24 / 37

26 Agenda Agenda Overview Portal Business Performance Marketing Business Nine Months Figures 2006 Perspective Appendix 25 / 37

27 Nine Months Report 2006 Planning exceeded Sales mill % 9 mths./05 9 mths./06 26 / 37

28 Nine Months Report 2006 Overproportionate growth in operating income EBITDA , % EBIT , % mths./05 9 mths./ mths./05 9 mths./06 27 / 37

29 Nine Months Report 2006 Only slight growth in pre-tax and net income Pre-tax income ,500 1,364 1,432 +5% Net income , , , , , % discontinuation 750 of the equity income from the IS.Teledata investment 500 ( in 9 mths./05) mths./05 9 mths./06 9 mths./05 9 mths./06 28 / 37

30 Agenda Agenda Overview Portal Business Performance Marketing Business Nine Months Figures 2006 Perspective Appendix 29 / 37

31 Perspective Excellent Q4 expected, profit projections raised Group sales mill. Pre-tax group income mill % > % > = 71% = 62% e e Already achieved in 9 mths./06 30 / 37

32 Perspective Existing business benefits from market trends Propellants of growth OnVista Group Increasing share of the internet in the total advertising budget Advancing online advertising market Mega trend pension provisions Good stock market environment Demographic development Statutory changes Increased health awareness High demand for variable remuneration models All activities Finance portal Healthcare portal Performance Marketing Scalable business models 31 / 37

33 Perspective Financial resources enable strategic expansion OnVista AG OnVista Media GmbH Ligatus GmbH??? GmbH Portal 3 Portal 4 Portal Business Performance Marketing? Other internet business models 32 / 37

34 Perspective We are projecting the story forward In the next 5 years clear double digit growth in sales Annual growth rates between 20% and 40% further increase in profitability Steady improvement of the EBIT margin Multiplication of the operating income Dynamic, profitable growth also in the medium term 33 / 37

35 Agenda Agenda Overview Portal Business Performance Marketing Business Nine Months Figures 2006 Perspective Appendix 34 / 37

36 Appendix Milestones: Young company on profitable growth path 1998: Formation, launch of the finance portal 2000: 2001: 2002: 2003: 2004: 2005: IPO; break-even Sharp decline in the company s profit; restructuring Return to profitability; spin-off of OnVista Media GmbH (Media) and OnVista Technologies GmbH (IT) Amalgamation of OnVista Technologies GmbH and IS Innovative Software AG under IS.Teledata AG Acquisition of the healthcare portal Strong expansion of the Performance Marketing business; spin-off of Ligatus GmbH; After the sale of the IS.Teledata investment, the OnVista Group is a pure-play Internet company 2006: AGM adopts a special distribution and for the first time a regular dividend 35 / 37

37 Appendix OnVista shares: Facts and key figures Number of shares 6.7 mill. Shareholding structure 56.6%: Founders 43.4%: Free float (incl. 21.1% Burda Digital Ventures GmbH) Current price (as at ) 52 week high / low ( ) / 5.99 ( ) (Basis: Xetra closing price) Cash value per share Book value per share Earnings per share (pre- / after tax) 5.84 (as at ) 7.48 (as at ) 2005: 0.24 / mths./06: 0.21 / 0.14 Market capitalisation mill. (as at ) 36 / 37

38 Appendix Finance calendar 16 March 2006: Material figures for the financial year April 2006: Annual press conference/ analyst briefing 15 May 2006: Quarterly report 1/ June 2006: Annual General Meeting 14 August 2006: Quarterly Report 2/ September 2006:International Investors Fair (IAM), Düsseldorf 14 November 2006: Quarterly Report 3/ November 2006: German Equity Forum, Frankfurt 13 June 2007: Annual General Meeting, Cologne 37 / 37

39 In case of questions, please contact: Anja Seipp Head of Corporate Communications OnVista Group Tel.: +49 (0) /

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