WITH THE MARKETING EFFICIENCY CLOUD FROM BRANDMAKER

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1 BRAND MANAGEMENT WITH THE MARKETING EFFICIENCY CLOUD FROM BRANDMAKER Marketing Efficiency Cloud The Marketing Efficiency Cloud from BrandMaker is the comprehensive solution suite for more transparency, more consistency, and more efficiency in your operative marketing. It can be run either in a private cloud or as an internally hosted server installation. Brand Management Portal The Brand Management Portal from BrandMaker is one of 15 modules within the Marketing Efficiency Cloud. It serves as the central platform for all brand information and is the foundation for brand-compliant marketing communications. The team calls the shots As part of an all-in-one solution, the Brand Management Portal can be linked with corresponding applications such as the BrandMaker Media Pool and the modules for automating production of advertising material. You define the framework You decide who gets access to which data, how to structure your Brand Management Portal, and whether you want to use it as a standalone system or as part of an integrated end-toend solution. The Marketing Efficiency Cloud from BrandMaker adapts to your needs and is infinitely scalable.

2 Your brand is an asset As products become increasingly interchangeable and pressure from competition increases, brands are increasingly important. The Brand Management Portal from BrandMaker provides the foundation for professional brand management and for increasing the value of your brand. Personalized experience Depending on which content you use, you can restrict the access rights of individual user groups, for example, only releasing the relevant language to the respective national subsidiaries. Central availability The Brand Management Portal from BrandMaker is web-based, making it available online on any user device. Everyone involved is always up to date. You alone decide whether you want to provide your portal through an intranet or make it available to service providers, partners, and/or retailers over the Internet as well. Best practices included You can integrate example applications, video tutorials, and any other background information directly, to motivate the users of your Brand Management Portal to develop their own brand-compliant activities. SOUND REASONS 1for the Brand Management Portal from BrandMaker Consistency through acceptance A brand portal can only be effective if it is actually used. Intuitive user navigation and a menu structure that is custom-tailored to your needs mean users quickly adopt the portal as a key part of their day-to-day work. As a result, you ensure maximum consistency in your brand and marketing communications. Direct media retrieval Brand identity is reflected in all media. The BrandMaker Media Pool enables retrieval of all media directly from the Brand Management Portal. No matter whether it involves single images, graphics, complete sets of overheads, advertising banners, prepress documents, PDF files, videos, or sound files. Brand identity from the start To be credible and effective, the Brand Management Portal itself must be designed brand-compliant. To ensure this, the entire user interface can be adapted to your corporate design with a minimum of effort. Operational excellence Direct integration with other BrandMaker modules enables everyone involved to not only acknowledge your CI guide-lines, but also implement them directly in their everyday activities. Adapt advertising materials directly Especially in organizations with decentralized sales structures, the local adaptation of marketing contents and campaigns is a constant challenge. Direct integration with the BrandMaker modules for automating production of advertising materials enables true local area marketing within the framework of consistent brand communications. Direct availability of materials and measures Any brand and marketing communication is only as good as its delivery. Integration with the BrandMaker modules for advertising logistics enables the efficient internal ordering of brand-compliant materials and measures: from ordering business cards to the booking of large-format posters and even the booking of job advertisements.

3 THE BRAND MANAGEMENT PORTAL FROM BRANDMAKER The Brand Management Portal is the first place to go for brand information and the starting point for implementing brand-compliant materials and campaigns. 100% CI compliant Seamless integration The Brand Management Portal gives employees, partners, and agencies access to all available information about the brand, corporate identity, and corporate design: guidelines, brand history, best practices, templates, and news from the marketing department. With the optional integration with other BrandMaker modules such as Media Pool, Web-to-Publish, and Marketing Shop users of your Brand Management Portal can retrieve the required materials quickly, make brand-compliant adjustments, and implement the corresponding activities directly. Your content your brand Search simply, find quickly You decide which content you want to display, how you want to structure it, and who is allowed to access it. From different languages to teasers and galleries and even different navigation elements all the features you expect from modern portal technology are at your fingertips. Each user has their own search methods. A full-text search ensures that everyone can find all the brand information and media assets they need quickly and easily. In addition, special widgets are available, for example, such as a guided search to lead users directly to the relevant content.

4 Acceptance through usability A brand management portal can only perform if it is actually used. That is why intuitive user navigation and unique usability guarantees maximum acceptance among all user groups. Thanks to the customization of the user interface to your corporate design, the portal itself acts as an ambassador for your brand. User navigation from general to specific All relevant information is provided and displayed graphically in any desired granularity, in any number of outline levels which you define according to your specific needs. Media Pool The central store for all your media Integration with the BrandMaker Media Pool lets you save your media such as images, documents, audio files, and video centrally and make it available as a gallery, for example, in the Brand Management Portal. You automatically get your asset in the appropriate file format. Web-to-Publish To customize advertising material The Web-to-Publish extension makes it fast and easy to customize advertising material and internal printed materials, for example. Advertisement and newsletter templates can be filled with CI-compliant current/local content and business cards for new employees can be produced and processed with maximum efficiency.

5 SOFTWARE SPECIFICALLY FOR MARKETING Marketing Resource Management (MRM) often also mentioned in combination with Marketing Process Optimization (MPO) is the generic term used by American analysts to refer to a new category of enterprise software. It is based on the marketing process, which proceeds essentially the same way across all sectors and organizations. Inner ring: Process steps Middle ring: BrandMaker modules Outer ring: Use cases Blue area: Controlling Green area: Organization Red area: Execution The BrandMaker Media Pool as part of the Marketing Efficiency Cloud The Marketing Efficiency Cloud is a modular solution suite which is designed to manage the entire marketing process: from planning & budgeting to creation & development, asset management through to advertising material production and logistics. Analytics closes the loop: As soon as the respective information is available, you can start to report on previous activity to make sure you are continuously evolving and improving your campaigns in a closed loop. The Brand Management Portal from BrandMaker is the central platform for providing brand information within the Marketing Efficiency Cloud. It is the starting point for the retrieval, adaptation, and ordering of the corresponding media, as well as a knowledge base and source of inspiration for employees, agencies, and other involved parties. The Brand Management Portal creates the foundation not only for defining corporate identity and corporate design, but also for their operative implementation with maximum efficiency in every part of the company.

6 ABOUT BRANDMAKER The Company BrandMaker is the leading provider of technologies for Marketing Resource Management (MRM) and Marketing Process Optimization (MPO) in Europe. Established in 1999, the company develops and markets sophisticated cloud-based software solutions for brand management and marketing communications. Leading industry analysts position BrandMaker as a leader in the MRM sector and rank the company amongst the fastest-growing vendors worldwide. Professional Services To ensure the efficient use of BrandMaker technology various services components are involved depending on the project. These include: Analyzing processes and resources Customer-specific adaptions Creating templates Integration into corresponding systems Workshops and training The BrandMaker partner network and the Professional Services team are on hand with skilled specialists to help deliver all types of BrandMaker projects. Partners BrandMaker works with partners in a number of ways: Technology partnerships with vendors of corresponding products Authorization of system integrators that offer professional services such as consulting, implementation and system integration Global service providers handling complete projects from simple implementations through to complex international rollouts International partnerships that guarantee expert, local support for all important business centers around the world Extract from our customer list: BrandMaker GmbH Rüppurrer Straße Karlsruhe, Germany Telefon: BrandMaker, Inc East Jones Bridge Road - Suite 180 Peachtree Corners GA 30092, USA Phone: BrandMaker France 9, rue du 4 Septembre Paris, France Téléphone: BrandMaker UK 20 Orange Street WC2H 7EF London, UK Phone:

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