ELEVATED Engagement 2015 Digital Media Kit
Available anytime, ANYWHERE. 5280 is now available on your smart phone, tablet, or desktop. Relaunched in 2014, 5280.com has a responsive design in addition to offering tablet editions for Zinio and Nook. 47% WEBSITE TRAFFIC 44% UNIQUE VISITORS SOURCE: Google Analytics, June 2013-June 2014
700K MONTHLY PAGE VIEWS 200K MONTHLY UNIQUE VISITORS 2.3 MILLION TOTAL MONTHLY IMPRESSIONS ON 5280.COM SOURCE: Google Analytics, Blue Kai Segmentation, Media Audit 2014
Social Media 95,000 TOTAL FOLLOWERS Users visit an average of 4X PER MONTH E-newsletters 100,000 MONTHLY SUBSCRIBERS 38 AVERAGE AGE OF VISITORS 42% ARE REPEAT VISITORS Half of visitors earn over $100K ANNUALLY 60% FEMALE Desktop: 51% Mobile: 38% Tablet: 12% 40% MALE SOURCE: Google Analytics, Blue Kai Segmentation, Media Audit 2014
TAKEOVERS, SPONSORSHIP, AND RUN OF CHANNEL Align your advertising message with the following content channels. CHANNEL TARGETING OPPORTUNITIES INCLUDE: HOME PAGE ARTS & CULTURE EVENT GUIDE DWELL EAT & DRINK RESTAURANT GUIDE FASHION KIDS & FAMILY PROMOTIONS TOP DOCTORS TOP DENTISTS TOP OF THE TOWN TRAVEL & OUTDOORS AD UNITS AVAILABLE: 970 X 90, 728 x 90, 300 x 250, 300 x 600, 160 x 600 TAKEOVERS: 100-percent share of voice throughout channel. SPONSORSHIPS: 100-percent exclusivity on specific landing page. RUN OF CHANNEL: Set number of impressions for selected content channel.
HIGH-IMPACT UNITS PUSHDOWN LEADERBOARD INTERSTITIAL/POP-UP UNIT IN-BANNER VIDEO A leaderboard with initial dimensions of 970 x 90 pixels. When the ad is expanded, it pushes page content down to an expanded dimension of 970 x 415. Your message shows up front and center to each unique visitor once a day. Includes home page and channel pages. Optimized for desktop, mobile, and tablet. Promote your pre-produced, 15-second ad to 5280.com visitors. Includes home page and section pages on 300 x 250 ad unit. SUPER LEADERBOARD (970 X 66 OR 970 X 90), STANDARD LEADERBOARD (728 X 90) PUSHDOWN SUPER LEADERBOARD EXPANDS TO 970 X 415 PUSHING CONTENT DOWN MEDIUM RECTANGLE (300 X 250) ROS AND VIDEO SUPER LEADERBOARD (970 X 66 OR 970 X 90), STANDARD LEADERBOARD (728 X 90) PUSHDOWN SUPER LEADERBOARD EXPANDS TO 970 X 415 PUSHING CONTENT DOWN SUPER LEADERBOARD (970 X 90), STANDARD LEADERBOARD (728 X 90) PUSHDOWN SUPER LEADERBOARD EXPANDS TO 970 X 415 PUSHING CONTENT DOWN MEDIUM RECTANGLE (300 X 250) ROS AND VIDEO HOME PAGE POP-UP AD (800X600) HOMEPAGE POP-UP AD (800X600) All submitted artwork for 5280.com and newsletters must follow best practices set forth by the Interactive Advertising Bureau (IAB). For more information, visit iab.net/guidelines. Please also reference 5280 s digital specifications page at: 5280.com/advertising. HALF PAGE (300 X 600) WIDE SKYSCRAPER (160X600)
5280 NEWSLETTERS With open rates above national industry standards, each of 5280 s targeted newsletters deliver information directly to the inbox of engaged readers hungry for information on everything from restaurants to travel to home. 14,500 31% 13,700 27% 15,600 27% 7,400 31% 15,300 27% 5% CTR 3% CTR 5% CTR 2% CTR 6% CTR Table Talk Best Bets Dwell Traveler Roundup 71,600 16% 5,400 37% 9,100 23% 9,100 28% 18,600 22% 1% CTR 6% CTR 1% CTR 1.5% CTR 0.2% CTR First Look Kids & Family A-list Steals & Deals The Goods 100,000 TOTAL UNIQUE SUBSCRIBERS Newsletter traffic changes daily. Please contact your account executive to get up-to-the-minute statistics.
Newsletter SPECIFICATIONS SIZES (Flash or third-party ad tags not accepted) TABLE TALK BEST BETS DWELL ROUNDUP FIRST LOOK KIDS & FAMILY STEALS & DEALS DIMENSIONS: 700 x 250 pixels FILE SIZE: 60K max FILE TYPE: jpg or png LINK: URL for the ad to link to TRAVELER, THE GOODS & A-LIST DIMENSIONS: 700 x 500 pixels FILE SIZE: 80K max FILE TYPE: jpg, gif, or png LINK: URL for the ad to link to and e-mail subject line. SPONSORED IMAGES TEXT: One line of text, 40 characters max (including spaces) DIMENSIONS: 180 x 150 pixels LINK: URL for the ad to link to DIMENSIONS: 468 x 60 banner (top) 300 x 250 pixels (center) FILE TYPE: jpg, gif, or png LINK: URL for the ad to link to DESCRIPTIONS Table Talk (PUBLISHED EVERY TUESDAY) The latest picks, news, and restaurant buzz from our food expert Amanda M. Faison. Best Bets (PUBLISHED EVERY WEDNESDAY) An insider s guide full of the coolest happenings in town. Dwell (PUBLISHED THE THIRD THURSDAY MONTHLY) Catch the latest trends in home design, interior decorating, and real estate in the Mile High City. Roundup (PUBLISHED EVERY FRIDAY) Read the best of 5280.com each week in this weekly recap. Traveler (PUBLISHED TWO THURSDAYS MONTHLY) Exclusive deals on travel packages, destinations, and hotels from 5280 advertisers. A-List (PUBLISHED ABOUT ONCE A MONTH) Alerts from our marketing and promotions department including special events, exclusive offers, chances to win, and more. First Look (PUBLISHED MONTHLY) Sneak Peek at the upcoming issue directly from our editorial director, Geoff Van Dyke. Steals & Deals (PUBLISHED TWO FRIDAYS MONTHLY) A roundup of stellar discounts and timely deals from our marketing and promotions department. The Goods (PUBLISHED ABOUT ONCE A MONTH) Select offers from 5280 magazine and our partners. Kids & Family (PUBLISHED THE SECOND MONDAY EACH MONTH) Our guide to raising a family in the Mile High City. For a full list of specs, terms and conditions, and advertising samples, visit 5280.com/advertising
Digital SPECIFICATIONS HIGH-IMPACT UNITS (Creative must be supplied as third-party tags. Call for rates If hosting is required.) IN-BANNER VIDEO * DIMENSIONS: 300 x 250 (backup image required) SUBSEQUENT POLITE LOAD FILE SIZE: 100K max SUBSEQUENT USER-INITIATED LOAD FILE SIZE: 2.2 MB, unlimited for streaming. MINIMUM REQUIRED CONTROLS: Controls = Play, pause, mute (volume control to zero (0) output may be included instead of or in addition to mute control) DURATION: 15 seconds max PUSHDOWN SUPER LEADERBOARD * INITIAL DIMENSIONS: 970 x 90 pixels (backup image required) EXPANDED DIMENSIONS: 970 x 415 pixels. INITIAL FILE SIZE: 60K max SUBSEQUENT POLITE LOAD FILE SIZE: 110K max SUBSEQUENT USER INITIATED LOAD FILE SIZE: 2.2 MB DURATION: 15 seconds max INTERSTITIAL/POP-UP (CHANNEL PAGES ONLY) DIMENSIONS: 800 x 600 (desktop only) 300x250 (desktop & mobile) FILE SIZE: 350K max FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted. Flash files must include a closing button in the top right corner DURATION: 10 seconds max STANDARD TAKEOVER/SPONSORSHIP DIMENSIONS: Leaderboard or Super Leaderboard, Medium Rectangle, Half Page ADD ON: Pushdown Leaderboard RUN OF SITE (ROS) SUPER LEADERBOARD DIMENSIONS: 970 x 90 pixels FILE TYPE: jpg, gif, png, Flash, HTML5, JavaScript, and most third-party ad tags accepted LEADERBOARD DIMENSIONS: 728 x 90 pixels FILE TYPE: jpg, gif, png, Flash, HTML5, JavaScript, and most third-party ad tags accepted MEDIUM RECTANGLE DIMENSIONS: 300 x 250 pixels FILE TYPE: jpg, gif, png, Flash, HTML5, JavaScript, and most third-party ad tags accepted HALF PAGE DIMENSIONS: 300 x 600 pixels FILE SIZE: 50K max FILE TYPE: jpg, gif, png, Flash, HTML5, JavaScript, and most third-party ad tags accepted MOBILE ADHESION BANNER DIMENSIONS: 320 x 50 pixels FILE TYPE: jpg, gif, png, HTML5, JavaScript, and most third-party ad tags accepted. NO FLASH. For a full list of specs, terms and conditions, and advertising samples, visit 5280.com/advertising
AVAILABLE CHANNEL Takeovers, Sponsorship and Run of Channel CATEGORY Home Page Eat & Drink Restaurant Guide Travel & Outdoor Arts & Culture Event Guide Dwell Fashion & Beauty Kids & Family Top Dentists Top Doctors Top of the Town HIGH-IMPACT UNITS IMPRESSIONS Interstitial Pop-Up Pushdown Leaderboard * In-Banner Video * (supplied) FREQUENCY Weekly Weekly Weekly Weekly Monthly Monthly Monthly Monthly Monthly Contact Rep Contact Rep Contact Rep Takeovers must utilize all ROC/ROS ad units. Takeover/ sponsorship rates are based on changing traffic, contact your account executive for rates. COST PER CPM $50 CPM $35 CPM $50 CPM *Creative must be supplied as third-party tags. If hosting is required, please contact your account executive for rates. 2015 RATES NEWSLETTERS TITLE BOOKING FREQUENCY COST LINK 1 LINK 2 LINK 3 Table Talk Weekly $2,000 $600 $500 $400 Best Bets Weekly $2,000 $500 $400 $300 Steals & Deals Weekly $1,000 n/a n/a n/a Roundup Weekly $1,000 n/a n/a n/a Kids & Family Weekly $1,000 n/a n/a n/a Traveler Bi-Weekly $1,000 n/a n/a n/a A-List Bi-Weekly $2,000 n/a n/a n/a Dwell Monthly $1,500 n/a n/a n/a First Look Monthly $2,500 n/a n/a n/a The Goods On Demand $3,000 n/a n/a n/a Frequency discounts available on all newsletters. RUN OF SITE (ROS) RUN OF CHANNEL (ROC) IMPRESSIONS ROS (Run of Site) ROC (Run of Channel) Geo-Target SOCIAL MEDIA IMPRESSIONS COST PER CPM $20 CPM $25 CPM $20 CPM COST Facebook Sweepstakes $1,500 * *$500 prize minimum required AD SUBMISSIONS The preferred method for submitting digital ad files is through the 5280 website. Please clearly mark your file with the advertiser s name (not the designer s name, design studio, or advertising agency name). Also, please indicate the month the ad is to run. Digital submissions may be made via secure upload form or disc-compatible media: CD-ROM or DVD. Unless otherwise specified, optical media will not be returned. To upload, visit: HTTP://5280.COM/UPLOADS USER: UPLOADS PASSWORD: 5280UP For a full list of specs, terms and conditions, and advertising samples, visit: 5280.com/advertising
5280 AD NETWORK The 5280 Ad Network allows you to follow 5280 s affluent consumer base as they navigate the internet. The Ad Network also serves targeted reach campaigns based on individual client objectives. 5280 SMART AUDIENCES TARGET BASED ON 5280 s SPECIFIC CONTENT CHANNELS Arts & Culture Event Guide Eat & Drink Restaurant Guide Dwell Travel & Outdoor Kids & Family Fashion & Beauty Top of the Town Dentists Doctors Lawyers 5280 AD NETWORK RATE CARD IMPRESSIONS 50,000-100,000 100,000+ 5280 Smart Audience $13 CPM $12 CPM Content Targeting $9 CPM $8 CPM Behavioral Targeting $13 CPM $12 CPM Demographic Targeting $9 CPM $8 CPM RON Geo-Targeted Only $6 CPM $5 CPM Mobile $8 CPM $7 CPM AVAILABLE OUTLETS TARGETING PLATFORMS Desktop Tablet Mobile AD UNITS AVAILABLE ACCEPTABLE FILE TYPES INCLUDE: JPEG, GIF & SWF 970 x 90 Super Leaderboard 728 x 90 Leaderboard 300 x 250 Medium Rectangle 300 x 600 Half Page 468 x 60 Horizontal Banner TARGETING CRITERIA TARGETING CAN BE BASED ON Geo-Targeting Demographic Behavior Content For a full list of specs, terms and conditions, and advertising samples, visit: 5280.com/advertising