QUALITY, FOCUSED CONTENT FOR WHOLESALE DISTRIBUTION EXECUTIVES Since 1967, Modern Distribution Management has been the premier source of objective news, analysis, data, informed insight and trend evaluation for the wholesale distribution industry. MDM s e-newsletters, in-depth website resources and a twice-monthly print publication provide a comprehensive view of the industry readers can t find anywhere else. We are trusted by wholesale distribution executives across sectors because we are better, faster and deeper in our coverage of independent distribution channels. MDM REACHES: An engaged, expanding audience of distribution executives in many types of wholesale distribution firms with a majority in industrial, construction, electrical, safety, HVACR and plumbing markets. Suppliers of products sold through independent distribution channels. Service and technology companies serving wholesale distribution LEAD GENERATION/DATA CAPTURE/BRANDING MDM creates innovative marketing partnerships with clients based on metrics to meet specific marketing, advertising and sales objectives and budgets. MDM leverages our experience with best practices and methodologies in online lead-generation and branding to maximize response. Detailed campaign metric reports are provided to monitor campaigns and modify as necessary to guarantee the best ROI on your marketing spend. Modern Distribution Management 1-888-742-5060 2569 Park Lane, Suite 200 Lafayette, CO 80026, USA Thomas P. Gale Publisher tom@mdm.com/ext. 111 Craig Riley Associate Publisher craig@mdm.com/ext. 115 Hadley Fable Controller/Ad Coordinator hadley@mdm.com/ext. 116 Diane Houghton National Account Manager diane@mdm.com/508-298-9021 Jenel Stelton-Holtmeier Editor jenel@mdm.com/ext. 113 Eric Smith Associate Editor eric@mdm.com/ext. 118 Jennifer Kern Director of Online Strategy jen@mdm.com/ext. 117 Dillon Calkins Customer Service Manager dillon@mdm.com/ext. 110 For more information contact: Craig Riley - craig@mdm.com or Diane Houghton - diane@mdm.com www.mdm.com/advertise 1
Reach decision-makers: 85% of MDM s readers are leaders in their companies. MDM.COM DEMOGRAPHICS Our audience is comprised of top distribution executives from the most prestigious industrial and construction supplies wholesale distributors, with annual sales of $2 million to more than $20 billion, across electrical, general mill supplies, power transmission fluid power, fasteners, PVF, HVACR, safety equipment and welding supplies. SELECT AUDIENCE: WHOLESALE DISTRIBUTION Total impressions per month 675,000+ Top Wholesale Distribution Sectors Served Industrial 63% Safety 30% Electrical/Electronics 27% JanSan 24% Building Matl s/construction 22% Markets Our Audience Serves United States 95% Canada 37% Mexico 27% Europe 17% Asia 18% Average website visits per month 32,000+ Daily email newsletter subscribers 22,000+ Totals may equal more than 100% due to sector/market overlaps. Company Size By Sales Revenue Wholesale Distribution Roles Average monthly web page views 80,000+ $500M+ 16.5% Under $2M 22.3% $100M-500M 9.7% $50M-100M 9.7% $10M-50M 25.2% $2M-10M 16.5% Other 33% VP 10.7% Executive 17.5% Owner 20.4% Manager 18.4% Countries where we re read 10+ Our primary website and email list audience is found in the United States and Canada with readers/visitors in India, the United Kingdom, Germany, China, the Phillippines, Australia, France and Mexico. For more information contact: Craig Riley - craig@mdm.com or Diane Houghton - diane@mdm.com www.mdm.com/advertise 2
VALUE AD PACKAGES: PLATINUM - $4,995 NET/MONTH Banner ads on mdm.com (30K impressions/mo) Text link on mdm.com (25K impressions/mo) Dedicated e-blast GOLD - $3,485 NET/MONTH Banner ads on mdm.com (30K impressions/mo) Text link on mdm.com (25K impressions/mo) SILVER - $2,750 NET/MONTH Partner Center ads on mdm.com (30K impressions/mo) Text link on mdm.com (25K impressions/mo) SINGLE UNIT WEBSITE ADS: AD SIZE/TYPE 15K IMPRESSIONS PER MONTH 25K IMPRESSIONS PER MONTH Leaderboard Marquis (728x90 ROS) $1,815 $2,265 Medium Rectangle (300x250 ROS) $1,675 $2,095 Rectangle (180x150 article page) $1,550 $1,985 Partner Center (300x100 ROS) $1,250 $1,750 Text Link $720 $900 NEW! - EXCLUSIVE MOBILE ADVERTISING OPPORTUNITY 30% of our emails are now accessed by mobile devices. Two ad units avavilable; banners must be 300x50 pixels in jpg, gif or png format. For more details, contact Craig or Diane. OTHER MARKETING OPPORTUNITIES WITH MDM.COM: SINGLE SPONSOR E-BLASTS - $3,500 Send your customized HTML message to leaders in the industry as a stand-alone message. A complete html file is required. Circulation: 18,000 opt-in email subscribers MDM UPDATE E-NEWSLETTERS - $2,200/MONTH Sponsored announcement standard: Maximum 40 words of copy & logo (120x60) Standard Banner (468x60) Circulation: 22,000 opt-in email subscribers SPONSORED CONTENT - $3,500/MONTH An exclusive content zone on our home page, dedicated to the promotion of your company via a research based topic. This section is lead generating. For more details, contact Craig or Diane. MDM WEBCASTS Exclusive opportunities to sponsor MDM s top-of-the-line content. Be a part of our lead generating live event. Your brand will also gain exposure on our website via event ads, event pages and event eblasts during a 3-week promotional period. For more details, contact Craig or Diane. RESEARCH PARTNERSHIP Specialized research with multiple components to address sponsor & market concerns. Our editorial staff will create a topic specific research survey, with questions from you. From this we ll produce a white paper and webcast, both lead generating and both with your branding. For more details, contact Craig or Diane. If you would like to create a custom advertising package, contact us today! For more information contact: Craig Riley - craig@mdm.com or Diane Houghton - diane@mdm.com www.mdm.com/advertise 3
FILE REQUIREMENTS FOR WEB BANNER ADS: Leaderboard 728x90 GIF/JPG/PNG Only No rich media Maximum initial download file-weight 40k Animation allowed - 15 seconds max. recommended 300x250 NEW - Mobile Banner 300x50 Sponsored Content Zone 300x250 300x250 Sponsored Text Links Article Pages 180x150 Partner Center 300x100 For more information contact: Craig Riley - craig@mdm.com or Diane Houghton - diane@mdm.com www.mdm.com/advertise 4
MDM UPDATE SPONSORSHIP OPPORTUNITIES Reach more than 22,000 e-newsletter subscribers with a spot in MDM s daily Update! Advertisers now appear every day in MDM Update for optimal exposure to MDM s management-titled wholesale distribution-focused audience. PREMIUM SPONSORSHIPS: $2,200/MONTH OR $25,000/YEAR (ANNUAL SPONSORSHIPS ARE INVOICED JANUARY 1 & JULY 1) Premium Sponsor Up to five Premium sponsorships are available each month with exposure five days a week. This includes: 468 x 60 ad and a logo with up to 40 words featured 1x/week. Premium sponsors are placed in the Sponsored Links section on the days they are not featured for maximum exposure five days a week. SPONSORED TEXT LINKS: $1,200/MONTH Text links appear daily. Use this text link to push readers to download a whitepaper, watch a video or visit your website. SOCIAL MEDIA INTEGRATION, ADDING THOUSANDS OF CONTACTS MDM Editors will tweet MDM Update, including that day s premium sponsor s Twitter handle, each day. Update will also be promoted through Facebook and LinkedIn. Premium Sponsor Text Links START YOUR CAMPAIGN TODAY! For more information, contact: Premium Sponsor Twitter Handle Associate Publisher Craig Riley craig@mdm.com 888-742-5060 ext 115 Or National Account Manager Diane Houghton diane@mdm.com 508-298-9021 For more information contact: Craig Riley - craig@mdm.com or Diane Houghton - diane@mdm.com www.mdm.com/advertise 5
MDM WEBCAST SPONSORSHIPS MDM promotes and hosts distribution-focused webcasts to its list of 21,000+ executives. Past webcast topics have included: the economic outlook, the state of e-commerce in distribution, inventory management best practices, disintermediation, technology case studies, building a strategic sales force, profitability turnarounds and more! With an exclusive webcast sponsorship: Reach decision-makers at distribution companies with a one-off turnkey MDM Webcast sponsorship. Promotion through a series of e-blasts, online banner ads and content-driven marketing resulting in lead collection for your future marketing efforts. Be associated with high quality content and expert speakers focused on topics your potential customers want to hear about. WEBCAST E-BLAST WEBCAST EVENT PAGE SPONSORSHIP FEATURES Cost/Event $15,000 Frequency Monthly Duration 60 minute programs Content MDM decides topic, with input from sponsor, and hires and works with speakers for the event Moderation MDM will moderate event Live or On-Demand? Event will be presented live and will be available postevent on-demand and on DVD Registration Page MDM will host the registration page and provide leads for 60 days following event Event Ownership MDM owns all content and the recording generated by the event, but you may share it with your marketing lists Email Promotion Featured in a series of exclusive promotional e-blasts for three weeks leading up to the event Other Promotion Included in ads for the event on mdm.com Ongoing exposure post-event, with inclusion in webcast Bonus event promotions for on-demand access plus content marketing including blogs posted on the mdm.com website Sponsorship Logo Your logo will also appear on event ads: Leaderboard (728x90) ROS Rectangle (300x250) ROS Partner Center (300x100) ROS SCHEDULE A WEBCAST TODAY! For more information, contact: Associate Publisher Craig Riley craig@mdm.com 888-742-5060 ext 115 Or National Account Manager Diane Houghton diane@mdm.com 508-298-9021 For more information contact: Craig Riley - craig@mdm.com or Diane Houghton - diane@mdm.com www.mdm.com/advertise 6