EXHIBITOR MARKETING KIT & SPONSORSHIP BROCHURE

EXHIBITOR MARKETING KIT & SPONSORSHIP BROCHURE www.motorcoachexpo.com

TABLE OF CONTENTS CONTACT INFORMATION MAXIMIZE YOUR EXPOSURE AND INCREASE THE VALUE OF YOUR INVESTMENT AT UMA MOTORCOACH EXPO 2016. Make the most of your exhibit participation at this exciting event by taking advantage of a variety of marketing and promotional opportunities available to you. Please review this important information, where you ll find: Contact Information... 3 Sponsorship Opportunities...4-11 Premium Sponsorship Packages... 5 Featured Sponsorships... 6-7 Event Sponsorships... 8 Food and Beverage Sponsorships... 9 Promotional Sponsorships... 10 Signage Sponsorships... 11 Advertising Opportunities...12-13 Free Promotional Opportunities... 14-15 Sponsorship Commitment Form... 16 SPONSORSHIP OPPORTUNITIES: Chuck Herrholtz cherrholtz@naylor.com 770.576.4974 ADVERTISING OPPORTUNITIES: Pre-show Advertising Bus & Motorcoach NEWS: Johnny Steger jsteger@busandmotorcoachnews.com 866.930.8426 On-site Advertising UMA Motorcoach EXPO Program and Daily Newsletter: Jamie Williams jwilliams@naylor.com 352.333.3393 FREE PROMOTIONAL OPPORTUNITIES: Free Editorial News Opportunities: Hal Mattern hmattern@busandmotorcoachnews.com 602.535.5952 All Other Free Promotional Opportunities: Jasmine Smith jsmith@uma.org 800.424.8262 GENERAL INQUIRES: Maggie Vander Eems mvandereems@uma.org 800.424.8262 Included in your booth fees, is all-inclusive access to all Hospitality Events in Atlanta. These events make it easy for all exhibitors, regardless of size, to be able to network and create/maintain business relationships with all attendees, without the pressure of having to entertain customers in the evening after the show floor has closed. This includes a number of breakfasts, lunches, the Leadership Awards dinner and networking events. Freshly Enhanced for 2016: UMA Welcome Reception All attendees invited! Sunday, January 31st from 6:00pm 8:00pm UMA Motorcoach EXPO Sneak Preview After Party Monday, February 1st from 7:00pm 10:00pm UMA Leadership Awards and Cigars & Cordials Tuesday, February 2nd from 6:30pm 11:00pm MAKE THE MOST OF THESE HIGHLY ATTENDED EVENTS! SEE PAGES 4-11 FOR SPONSORSHIP OPPORTUNITIES. 2 3

SPONSORSHIP OPPORTUNITIES These sponsorship opportunities are designed to help your company stand out from the crowd and provide you with the most value for your investment at UMA Motorcoach EXPO. There are sponsorship opportunities to fit any budget, ranging from $750 and up. But don t delay! Your perfect sponsorship could go to another company if you don t act fast. PREMIUM SPONSORSHIP PACKAGES The highest level of sponsorships! Become a Premium Sponsor today to gain MAXIMUM exposure at UMA Motorcoach EXPO. These packages have it all and are strategically designed so that no matter where the attendees are, your name is front and center. To make the most of your sponsorship investment, contact Chuck Herrholtz at (770) 576.4974 or cherrholtz@naylor.com for a free consultation to help you save money on a customized package tailored to your specific onsite objectives. HAVE AN IDEA NOT LISTED HERE? Ask Chuck to make it happen! We welcome all ideas and will do our best to make your idea a reality. BRINGING YOU MORE VALUE IN 2016! PREMIUM SPONSORSHIPS PLATINUM $25,000 GOLD $17,500 SILVER $7,500 Premium Sponsor Designation 4 4 4 Recognition and Signage at Hospitality Events, Including the Welcome Reception and UMA Leadership Awards Dinner Special Recognition in All Upcoming Attendee Pre-Show Promotional Materials 4 4 4 4 4 4 Take an integrated approach to your print, online and event marketing. Let our experts help with a free consultation and options to save! Contact Chuck Herrholtz at (770) 576.4974 or cherrholtz@naylor.com. Premium Sponsor Badge 4 4 4 Logo on www.motorcoachexpo.com 4 4 4 1 Bag Stuffer in the Official Show Bag 4 4 Dedicated Emails Sent to Registered Attendees 1 Invite to the UMA Board of Directors Meeting & Dinner Participation in the 2015 UMA Motorcoach EXPO Passport Game Featured Cover Story in B&MN Leading Up to EXPO or in Post-Show Issue Up to 3 1 4 4 4 Ad in the EXPO Edition of B&MN N/A 1 page ½ Page Complimentary Registration 5 Full 3 Full 1 Full Reserved Tables at UMA Leadership Awards Dinner Up to 3 Up to 2 1 4 5

FEATURED SPONSORSHIPS! UMA Welcome Reception Kick-off Event Sponsor all the bars for $10,000, or sponsor 1 bar for $2,000 Be at the front of everyone s mind from the very start! This sponsorship is a great way to start the show and have your brand in front of UMA motorcoach operators from the beginning of the event. Your company will be recognized as the sponsor in the online show schedule, in all marketing emails about the event, and in the On-Site Guide. At the event, there will be signage at each of the sponsored bars recognizing your company and reminding operators to stop by your booth during exhibit hours. Sneak Preview Bars Sponsor all 10 bars for $25,000, or sponsor 1 bar for $4,500 SUNDAY, JANUARY 31 ST MONDAY, FEBRUARY 1 ST Be where the people are! Fill your customer s cups with beer, wine or assorted soft drinks. Your sponsored bar(s) will be noted on the Sneak Preview Party Map to drive people to your booth, and there will be signage at the bars recognizing your company. Your company will be recognized as a sponsor in all marketing emails about the event and on the UMA website. Sneak Preview After Party at the World of Coca-Cola $4,500 per sponsor MONDAY, FEBRUARY 1 ST Gain maximum exposure for your company at this highenergy, popular event! Following the Sneak Preview on the show floor, all attendees and exhibitors will be invited to attend the Sneak Preview After Party at the World of Coca-Cola, which is conveniently located between the Convention Center and the Hyatt. The entire location will be exclusively open to UMA exhibitors and attendees, including all 10 rooms filled with various attractions, bars and food stations. Your company will be recognized on several TV screens throughout the building, giving you constant exposure at the event. Your customers will be thanking you as your company will be recognized at all of the bar stations and delicious food stations. Sneak Preview After Party sponsors will also be recognized as a sponsor in all marketing emails about the event and on the UMA website. UMA Leadership Awards Bars Sponsor all bars for $15,000, or sponsor 1 bar for $4,500 TUESDAY, FEBRUARY 2 ND Your future customers will be thanking you all night for sponsoring their cocktails, beer, wine or assorted soft drinks. There will be signage at each of the bars thanking your company, and your company will be recognized from the podium as the host of the evening s drinks. Your company will also be mentioned in all marketing emails about the event and on the UMA website. 6 7

EVENT SPONSORSHIPS 12th Annual Ray Dupuis Memorial Golf Tournament* $1,000 for each sponsor Start your UMA Motorcoach EXPO experience off right with this unique sponsorship opportunity on Sunday, January 31st. In addition to having one-on-one time with current and future clients, you will have the opportunity to provide players with any type of event-related promotional items you choose. Each sponsor may bring up to two of the following promotional items to give out at the event: Logoed golf towels Logoed golf balls Logoed tees Logoed divot tools Longest drive contest prize (i.e. logoed golf club, etc) Closest to the pin contest prize (i.e. logoed golf club, etc) Other (must get UMA approval) Included in your sponsorship fees are two complementary golf registrations** for you to use to invite prospects to play in the event. UMA will post signs thanking your company at the clubhouse and at the contest tee boxes, as well as distributing your logo as a sticker on all player lunch boxes. Your company will also be recognized as an event sponsor on the UMA website and all marketing emails about the event. *Golf Tournament is weather permitting. **Additional golf registrations may be purchased at the regular rate. UMA Motorcoach EXPO 2016 Passport Game $1,000 Don t let top operators pass you by! Ensure your booth receives maximum traffic by participating in the UMA Motorcoach EXPO 2016 Passport Game. Attendees are incentivized to fill their Passport with stamps from all Passport sponsors listed in their registration materials for a chance to win one of several gift cards worth up to $1,000! Sponsoring this highly popular exhibit hall game is a MUST for any exhibitor. Education Track Sessions $2,500 each Attendees love our Education Track Sessions; make them love your brand too! Put your name in front of top industry buyers at one of these four highly attended tracks. As a sponsor, your company logo will be displayed on the electronic room signage, and you will have the opportunity to introduce the session speakers. You will also have your own table in the back of the room where you can display your products and promotional items to teach participants about your products or services. Choose from the following Education Track Sessions: Marketing Operations Finance New Entrants and Small Operators UMA State Association Summit Meeting $2,500 National industry leaders unite at this important UMA event! You will be recognized at the beginning of the meeting, and you will have your own table in the back of the room to display your products and promotional items to teach these top prospects about your products or services. Cigars & Cordials Event $10,000 - SOLD At the event, you ll get company signage and a company logo ice sculpture as well as an announcement mentioning your sponsorship at the awards ceremony just prior to the Cigars & Cordials event. Plus, you ll be listed as the sponsor of Cigars & Cordials on the UMA website and on all upcoming promotional materials that mention the event. FOOD AND BEVERAGE SPONSORSHIPS Table at UMA Leadership Awards Dinner $800 per table (each table seats 8) Subhost this highly attended event! Promote your company in front of nearly 700 attendees, while having your own reserved table to wine and dine your top clients or prospects. This is one opportunity that is sure to impress! Coffee Break Stations $1,500 each or $2,500 for both Option 1: UMA Member Meeting Morning Coffee Break Be everyone s hero by supplying much-needed caffeine and beverages to UMA members after their UMA Active Member Meeting and Legislative & Regulatory Update on Monday morning! There will be a beverage station set up with your company logo clearly designated. Sponsors also have the opportunity to provide logoed beverage napkins and other relevant supplies (pending UMA approval). Option 2: Education Track Session Afternoon Coffee Break Your company will be at the front of everyone s mind as operators flock to your beverage station during their Education Track Session break to get their afternoon boost! There will be a beverage station set up with your company logo clearly designated. Sponsors also have the opportunity to provide logoed beverage napkins and other relevant supplies (pending UMA approval). BUNDLE AND SAVE IN 2016! Your Show Management Team is here to help you make the most of your marketing dollars not only onsite, but throughout the year! Contact us for a free consultation on how you can save money through an integrated approach to your print, online and event marketing. Contact Chuck Herrholtz at (770) 576-4974 or cherrholtz@naylor.com. 8 9

PROMOTIONAL SPONSORSHIPS Official UMA Motorcoach EXPO 2016 Show Bag Stuffers $1,000 each Put your company logo in the hands of every attendee at UMA Motorcoach EXPO 2016! All attendees receive their official UMA Motorcoach EXPO Show Bag on their very first day. This is a fantastic opportunity for you to let everyone know who you are, and your bag stuffer can be used to drive traffic to your booth throughout the show! You will supply the stuffer, which can be anything from a flyer or brochure to a promotional item, and we will take care of the rest. Email to UMA Motorcoach EXPO Attendees Limited Availability! $1,500 per email Decision makers attend EXPO, and we can help you reach them! You provide us with the content, and we will send an email to all UMA Motorcoach EXPO Attendees either before or after the show. We will only be sending out a limited number of these emails, so be sure to schedule yours with us ASAP! Contact Jasmine Smith at (800)424-8262 or jsmith@uma.org. Official UMA Motorcoach EXPO 2016 Badge Holders $6,000 - SOLD Hotel Room Key Cards $7,000 Be at the front of everyone s mind when they enter their hotel room! This sponsorship will allow you to have your company logo on all the UMA-sponsored hotel key cards. The cards will be in color and two-sided for double the impact! Want to drive attendees to your booth or advertise an onsite promotion? This unique advertising location is sure to get your message delivered! Personal Hotel Room Delivery $7,500* Take advantage of this exclusive access to operators outside of the exhibit hall, and ensure every UMA attendee at the UMA Motorcoach EXPO hotel sees your message! We will personally deliver any* flyer, brochure or promotional item to every hotel room. *Sponsorship fee covers delivery of basic flyer/brochure. Sponsor to provide all materials to UMA for distribution. Other material may add to cost, and all materials must be approved by UMA. SIGNAGE SPONSORSHIPS Electronic Signage Board $750 each Display you company logo and booth number where everyone entering can see! This electronic board is a point of reference for all attendees entering the EXPO hall, as it displays the daily schedule as part of the rotation. Ads will be rotated along with the schedule throughout the day for the duration of the event. Operator Lounge Signage $1,000 each Increase brand awareness and drive attendees to your booth by putting your ad in this high-traffic area! The Operator Lounge is located near the Registration Desk, and is where attendees go to print their boarding pass, check their email and use the internet. Your large logo will be on the wall panel in the room where it cannot be missed! UMA Motorcoach EXPO Signage Starts at $1,500* Go beyond the booth! There are dozens of opportunities to extend your messaging beyond your booth through UMA Motorcoach EXPO signage. Increase brand awareness and drive future customers to your booth by selecting any of these high-visibility options: Aisle Signs Banner Column Wraps Directional Signs Escalators *Contact Chuck for pricing and location details Let your company name hang around everyone s neck when you put on this year s official badge holder. This high-visibility location means your presence can t be missed. Official UMA Motorcoach EXPO 2016 Show Bags $6,500 - SOLD Choose the bag attendees carry throughout the entire EXPO every day, every session and then take home for lasting use. This is a great opportunity for added brand recognition for your company! 10 11

ADVERTISING OPPORTUNITIES Advertising opportunities are available for all exhibitors and are designed to fit any budget. Make your exhibiting experience a success by increasing your exposure pre-show and on-site! PRE-SHOW ADVERTISING OPPORTUNITIES Let everyone know you are exhibiting at UMA Motorcoach EXPO before the show date arrives! Advertise in Bus & Motorcoach NEWS Bus & Motorcoach NEWS, the industry s most effective marketing tool, reaches more than 10,000 industry decision makers through its print and electronic editions as well as its website. No other magazine gets you this type of coverage. Bus & Motorcoach NEWS EXPO Edition Rate (net per issue): Full-Page Tabloid 4C... $1,005 Full-Page Standard 4C...$890 Half-Page Tabloid 4C... $750 Half-Page Standard 4C... $575 Quarter-Page Tabloid 4C... $425 MARKET SMARTER, NOT HARDER, IN 2016. Take an integrated approach to your print, online and event marketing. Let our experts help with a free consultation and options to save! Contact Jamie Williams at (352) 333.3393 or jwilliams@naylor.com. ON-SITE ADVERTISING OPPORTUNITIES Double your exposure! Promote your company to all UMA Motorcoach EXPO attendees by advertising in the UMA Motorcoach EXPO Program and the UMA Motorcoach EXPO Daily newsletter. UMA Motorcoach EXPO Program This is the official show program given to all UMA Motorcoach EXPO attendees. Operators use this allinclusive guide daily throughout the week and well beyond the show. Take advantage of this sure-to-be-seen guide and reserve your ad today. Space Deadline: November 6, 2015 Material Deadline: November 13, 2015 Full Page...$2,169.50 1/4 Page... $699.50 2/3 Page...$1,699.50 1/6 Page...$519.50 1/2 Page...$1,269.50 1/8 Page... $399.50 1/3 Page...$909.50 * Contact Jamie Williams for additional ad size prices. UMA Motorcoach EXPO Daily Newsletter This is a four-color, magazine-quality newsletter distributed daily, featuring updates, need-to-know information and photo recaps. Price includes a 300 x 250 ad in all 5 show day issues sent to attendees, as well as 2 issues (1 pre-show and 1 post-show) that will be distributed to all UMA members (1,650+ bonus emails). Space is limited, so book today! Space Deadline: December 18, 2015 Material Deadline: December 31, 2015 Top of Newsletter Ad Space...$3,000 Middle of Newsletter Ad Space... $2,500 Bottom of Newsletter Ad Space...$2,000 12 13

FREE PROMOTIONAL OPPORTUNITIES These are included with your exhibiting fees. Don t miss out on these FREE opportunities! Contact Jasmine Smith for details. Surprise and delight your customers! Give them a $50 discount off their EXPO registration fee on us! If any of your customers or leads are planning to attend UMA Motorcoach EXPO 2016, this is your opportunity to delight them with discounted registration fees! As an exhibitor at the 2016 UMA Motorcoach EXPO, we will supply you with a unique discount code for $50 off EXPO operator registrations for you to distribute to your customers, and we will even supply you with message templates to help you distribute your discount. This promotional code can be used in a variety of ways, including your website, pre-show marketing, mailings, emails, billings and more. Other ideas include using the code in an invitation to customers and prospects to visit you at EXPO, and it can also be given to your sales reps to use as an incentive during their calls. Don t delay! Pass along these savings to your customers today. Official UMA Motorcoach EXPO 2016 Exhibitor Banner Ad Exclusive exhibitor benefit! UMA has created a customized banner ad that can be placed on your company s website to promote your participation in UMA Motorcoach EXPO 2016. The banner ad may be linked directly to www.motorcoachexpo.com to assist your customers in planning their visit to Atlanta in January. Official UMA Motorcoach EXPO 2016 Exhibitor Ad Increase awareness of your participation in UMA Motorcoach EXPO 2016 by using the official exhibitor show logo in your company s advertising and marketing. Advertising your booth number will ensure your customers know where to find you right when they walk into the exhibit hall. Let UMA Help You Announce New Products/Services Do you have a new product or service you d like us to promote to UMA Motorcoach EXPO attendees...for FREE? Let us help you build up the hype and get your product or service in front of motorcoach operator attendees BEFORE they see you in Atlanta. Just describe your new product or service in 50 words or less and upload an image to list your information on our website. We will also feature your new product or service in one of our weekly e-newsletters, Road to EXPO, for maximum exposure. There is no cost to you; however, your product or service must be something you are launching around the same time as the 2016 UMA Motorcoach EXPO in Atlanta. Contact Jasmine Smith for details. FREE Editorial News Opportunities All UMA Motorcoach EXPO exhibitors can receive FREE editorial news coverage in Bus & Motorcoach NEWS! Bus & Motorcoach NEWS (B&MN) is the industry s best source for what is going on in the motorcoach industry. If you have news to share about your company or its products and services, let Bus & Motorcoach NEWS help spread the word! To submit your news for coverage in B&MN, please include the following: Description: Submit a news release or other literature describing your new product or service in a Word document or PDF. Product Images: High-resolution electronic image files (300 dpi or higher JPEG or EPS). Contact Information: Include a phone number and website to provide readers with a way to contact your company with inquiries. Please submit your news release to both Hal Mattern and Jasmine Smith. Bus & Motorcoach NEWS reserves the right to edit all submissions. 14 15

GEORGIA WORLD CONGRESS CENTER ATLANTA, GA www.motorcoachexpo.com SPONSORSHIP COMMITMENT FORM CONTACT INFORMATION COMPANY INFORMATION (PLEASE PRINT) COMPANY NAME (AS YOU WOULD LIKE IT LISTED) STREET ADDRESS CITY STATE/PROVINCE ZIP/POSTAL CODE COUNTRY (IF OTHER THAN U.S.) CONTACT NAME CONTACT PHONE CONTACT EMAIL SPONSORSHIP PACKAGE: m Platinum $25,000 m Gold $17,500 m Silver $7,500 OR INDIVIDUAL SPONSORSHIP(S): SPONSORSHIP DETAILS: TOTAL: $ PAYMENT INFORMATION I ve enclosed my check, payable to UMA Motorcoach EXPO OR Charge my: (Check One) m VISA m MasterCard m AMEX m Discover ACCOUNT# EXP. DATE CSV CODE: NAME ON CARD SIGNATURE BILLING ADDRESS (IF DIFFERENT THAN COMPANY) RETURN TO: UMA Motorcoach EXPO Show Management, 10474 Armstrong St., Fairfax, VA 22030 EMAIL: uma@naylor.com FAX: (703) 934.4899 UMA MOTORCOACH EXPO SHOW MANAGEMENT 10474 Armstrong Street, Fairfax, VA 22030 tel (703) 259.6129 fax (703) 934.4899 email uma@naylor.com motorcoachexpo.com