SPONSORSHIP OPPORTUNITIES 2015-2016
TABLE OF CONTENTS Sponsorship Benefits 3 Annual Sponsorship 4 Small Business BC Awards 8 INSPIRE Event 11 Local Leaders 13 Custom Options Menu 15 Website Advertising Rate Card 17 E-Newsletter Advertising Rate Card 18 Past and Present Partners and Sponsors 19 sponsorship@smallbusinessbc.ca 604.775.7532 2
SPONSORSHIP BENEFITS ABOUT SMALL BUSINESS BC Small Business BC exists to ensure that every entrepreneur in British Columbia has access to affordable business advice, education and events to meet their specific needs, right when they need it. An impressive 98 percent of all businesses in British Columbia are small businesses, with fewer than 50 employees, providing employment for over one million people. These jobs account for 55 percent of private sector employment within the province. No matter what stage or what skill level, when an entrepreneur finds themselves asking How do I? Small Business BC can help. The level of support we offer entrepreneurs when they re first starting out creates long-term, trusted relationships between us and BC s small business owners as they grow established, successful companies. BENEFITS TO SPONSORSHIP WITH SMALL BUSINESS BC: Because of Small Business BC s close and trusted relationship with small business owners, we can provide a number of opportunities for your company or organization to be positioned as an industry leader amongst this group. Exposure to new and existing entrepreneurs across all industries throughout British Columbia Top-of-mind placement of your brand in the mindset of the small business audience Potential to grow your brand recognition within the small business market Positioning your company with potential clients throughout their entire business life-cycle sponsorship@smallbusinessbc.ca 604.775.7532 3
ANNUAL SPONSORSHIP ANNUAL SPONSORSHIP CONNECT YOUR BRAND WITH BC S SMALL BUSINESS OWNERS Small Business BC provides a variety of marketing and awareness opportunities for you to get your brand in front of small business owners and their customers. Small Business BC is known as the trusted resource for entrepreneurs across British Columbia. Over 950,000 client inquiries and requests are answered annually by our staff of experienced business advisors and educators. Our market research has shown that 90 percent of small business owners who connect with Small Business BC will return for support. Half of those who return will continue working with us for two years or longer. Over 90 percent of our clients report being extremely satisfied with the support and services provided by Small Business BC. When you partner with Small Business BC you re leaving your brand in trusted hands. Our goal is to help build your reputation and increase your awareness in British Columbia s highly active small business community. Through our diverse selection of sponsorship opportunities we ll deliver your messaging over multiple marketing channels, right to a targeted audience. Small Business BC adds value to your brand by validating and endorsing your company or organization. sponsorship@smallbusinessbc.ca 604.775.7532 4
ANNUAL SPONSORSHIP DIAMOND PARTNER PACKAGE $ 100,000 per annum Award category sponsorship of the 13th Annual Small Business BC Awards Gold Sponsorship of INSPIRE - A Celebration of Entrepreneurship Gold Sponsorship of the Local Leaders series Customized social media contest (one (1) month) OR customized video campaign (educational or success story content) x four (4) videos Small Business Month sponsorship Collateral distribution at outreach events attended by Small Business BC (minimum twenty-five (25) events) Delivery of an educational seminar/webinar through the SBBC Education Centre (Twelve (12) seminar dates) Promotion of educational seminar/webinar with customized e-blast to SBBC Community Content marketing on smallbusinessbc.ca (Twelve (12) articles or blog posts) Twelve (12) articles/blog posts featured in SBBC monthly e-newsletter Six (6) dedicated e-blasts Eight (8) side rectangle ads in SBBC monthly e-newsletter Annual premium web ad on smallbusinessbc.ca Collateral distribution in SBBC Resource Centre PLATINUM PARTNER PACKAGE $ 60,000 per annum Award category sponsorship of the 13th Annual Small Business BC Awards Silver Sponsorship of INSPIRE - A Celebration of Entrepreneurship Silver Sponsorship of the Local Leaders series Success Story Delivery of an educational seminar/webinar through the SBBC Education Centre (Ten (10) seminar dates) Promotion of educational seminar/webinar with customized e-blast to SBBC Community Content marketing on smallbusinessbc.ca (Twelve (12) articles or blog posts) Six (6) articles/blog posts featured in SBBC monthly e-newsletter Four (4) dedicated e-blasts Six (6) side rectangle ads in SBBC monthly e-newsletter Annual premium web ad on smallbusinessbc.ca Collateral distribution in SBBC Resource Centre 27,000+ Twitter, Facebook & LinkedIn 7,100 90,000 SEMINAR & web visits per month WEBINAR ATTENDEES ANNUALLY sponsorship@smallbusinessbc.ca 604.775.7532 5
ANNUAL SPONSORSHIP GOLD PARTNER PACKAGE $ 40,000 per annum Award category sponsorship of the 13th Annual Small Business BC Awards Delivery of an educational seminar/webinar through the SBBC Education Centre (Eight (8) seminar dates) Promotion of educational seminar/webinar with customized e-blast to SBBC Community Content marketing on smallbusinessbc.ca (Eight (8) articles or blog posts) Four (4) articles/blog posts featured in SBBC monthly e-newsletter Two (2) dedicated e-blasts Four (4) side rectangle ads in SBBC monthly e-newsletter Annual premium web ad on smallbusinessbc.ca Collateral distribution in SBBC Resource Centre SILVER PARTNER PACKAGE $ 20,000 per annum BRONZE PARTNER PACKAGE $ 10,000 per annum Community Sponsorship at the 13th Annual Small Business BC Awards Ceremony Delivery of an educational seminar/webinar through the SBBC Education Centre (Four (4) seminar dates) Promotion of educational seminar/webinar with customized e-blast to SBBC Community Content marketing on smallbusinessbc.ca (Four (4) articles or blog posts) Two (2) articles/blog posts featured in SBBC monthly e-newsletter One (1) dedicated e-blast Annual premium web ad on smallbusinessbc.ca Delivery of an educational seminar/webinar through the SBBC Education Centre (Two (2) seminar dates) Promotion of educational seminar/webinar with customized e-blast to SBBC Community Content marketing on smallbusinessbc.ca (Two (2) articles or blog posts) One (1) article/blog posts featured in SBBC monthly e-newsletter One (1) dedicated e-blast Annual standard web ad on smallbusinessbc.ca Interested in customizing your own sponsorship package? Contact us for more details: sponsorship@smallbusinessbc.ca or 604-775-7532 24,000 COMMUNITY 23% Open Rate SUBSCRIBERS MONTHLY E-NEWS LIST: 14,000+ sponsorship@smallbusinessbc.ca 604.775.7532 6
IT S ABOUT MUCH MORE THAN A TROPHY
SMALL BUSINESS BC AWARDS SPONSORSHIP SBBC AWARDS. IT S NOT YOUR AVERAGE AWARDS COMPETITION. The Annual Small Business BC Awards contest and ceremony recognize and celebrate the important contributions BC s entrepreneurs make to their local communities and to the global economy. Since its inception in 2003, over 3,000 entrepreneurs have participated in this province-wide awards competition in areas as diverse as retail, trade, manufacturing, technology services, arts, entertainment and recreation. It s free to enter and open to all new and existing small businesses in BC. Over the last 12 years the Small Business BC Awards have expanded from a simple business planning contest to a large-scale provincial awards contest and ceremony that has built a reputation of excellence and prestige amongst the small business community in BC. Small Business BC is pleased to have the support of the BC Government and Premier Christy Clark for the second year through the Premier's People's Choice Award and the Premier s Prize of $1,500 cash, which will be awarded to each of the award category winners. With the growth in awareness, interest and participation in the awards, the 12th Annual Small Business BC Awards Ceremony completely sold out. Over 500 industry executives, small business owners, government officials and media attended to celebrate the award winners. There was a huge amount of participation through social media, including the hashtag #SBBCawards trending nationally during the awards ceremony. Throughout the five month contest, the SBBC Awards also garnered over $800,000 in earned media for award nominees and sponsors. SMALL BUSINESS BC AWARDS sponsorship@smallbusinessbc.ca 604.775.7532 8
SMALL BUSINESS BC AWARDS EVENT TIMELINE: 188,000+ page views NOMINATION AND VOTING PERIOD October 1, 2015 to November 30, 2015 Third party and first party nominations are open to all small businesses across BC. Nominated businesses seek votes from their communities through social media, e-communications, traditional media, etc. with the support of SBBC. Award Categories: SMALL BUSINESS BC AWARDS SMALL BUSINESS BC AWARDS SMALL BUSINESS BC AWARDS BEST COMPANY BEST EMPLOYER BEST CONCEPT 110,260 VOTES SMALL BUSINESS BC AWARDS BEST COMMUNITY IMPACT SMALL BUSINESS BC AWARDS BEST ONLINE MARKETER 461 NOMINATIONS SMALL BUSINESS BC AWARDS BEST WORKPLACE SMALL BUSINESS BC AWARDS PREMIER S PEOPLE S CHOICE Interested in customizing your own award category? Let us know. 70 COMMUNITIES TOP 10 SEMI-FINALISTS ANNOUNCED December 11, 2015 Businesses with the most votes in each category are selected as Top 10. To create equality for regional companies, votes are normalized. Top 10 nominees submit an in-depth application to internal judges. TOP 5 FINALISTS ANNOUNCED January 29, 2016 Top 5 businesses pitches to a panel of external judges at SBBC. SMALL BUSINESS BC AWARDS CEREMONY February 25, 2016 500 attendees VIP reception, business networking and awards ceremony to announce the winners. represented across BC sponsorship@smallbusinessbc.ca 604.775.7532 9
SMALL BUSINESS BC AWARDS TITLE SPONSOR $30,000 investment (1 opportunity available) Industry exclusivity Exclusive spotlight branding throughout entire contest and ceremony Opportunity to open the Awards ceremony Opportunity to speak at pre-event VIP reception Exclusive logo exposure on all print and digital/web materials Premier brand/company exposure on all advertisements for nominations and Awards ceremony (minimum ten (10) ads) Brand mention/exposure in all press release materials Logo placement and recognition as Title Sponsor in two editions of the SBBC e-newsletter Major logo placement and Title Sponsor recognition on 100 percent of SBBC Awards website pages Company description with logo and direct link to your website on Sponsors page of SBBC Awards website Exhibit booth space at Awards ceremony Social media promotion as Title Sponsor throughout Awards contest and ceremony via SBBC Twitter handle and SBBC Awards Facebook page Ten (10) tickets to the Awards ceremony First right of refusal for the 14th Annual Small Business BC Awards AWARD CATEGORY SPONSOR $15,000 investment (10 opportunities available) Prestigious exposure throughout the five month contest and Awards ceremony Opportunity to present award at the Awards ceremony Primary logo exposure on all print and digital/web materials Brand/company exposure on advertisements for nominations and Awards ceremony (minimum five (5) ads) Logo placement with direct link on SBBC Awards website pages, including award category page, award category nominee profile pages and rotating Thank you to our Sponsors footer Company description with logo and direct link to your website on Sponsor s page of SBBC Awards website Exhibit booth space at Awards ceremony Social media promotion as Award Sponsor throughout Awards contest and ceremony via SBBC Twitter handle and SBBC Awards Facebook page Brand placement on the sponsored award Four (4) to six (6) tickets to the Awards ceremony First right of refusal for the 14th Annual Small Business BC Awards COMMUNITY SPONSOR $3,500 to $5,000 investment Options are flexible Community sponsorship may include: Exhibit booth space at Awards ceremony Logo exposure on Sponsors page of SBBC Awards website Ability to include special offer at Awards ceremony Ability to offer prize giveaway at Awards ceremony Mention by event emcee Additional marketing benefits such as e-news ad blocks, Small Business BC website ad blocks, sponsored e-blasts, sponsored articles and blog posts Two (2) to four (4) tickets to the Awards ceremony First right of refusal for the 14th Annual Small Business BC Awards Media Sponsorships are also available. For further details, contact sponsorship@smallbusinessbc.ca or 604-775-7532 sponsorship@smallbusinessbc.ca 604.775.7532 10
INSPIRE EVENT SMALL BUSINESS BC S INSPIRE IS AN ANNUAL CELEBRATION OF THE NEARLY 400,000 ENTREPRENEURS IN BRITISH COLUMBIA. This event features an interactive panel session with a selection of high-profile, successful entrepreneurs, who share their stories, their advice, and most importantly, their inspiration! Attendees have the chance to hear firsthand about the many ups and downs that accomplished entrepreneurs have faced on the road to success. They also have the unique opportunity to ask questions and get advice from the panelists themselves. INSPIRE 2014 showcased these amazing business owners and was hosted by Judy Brooks, CEO, President and Co-Founder of Blo Blow Dry Bar: Kyle Vucko, CEO and Co-Founder, Indochino Brian Scudamore, CEO and Founder, 1-800-GOT-JUNK? Jim Wyse, Founder, Burrowing Owl Estate Winery Ravy Mehroke, CEO and Co-Founder, Bombay Brow Bar INSPIRE features a networking reception with 400 of BC s top business influencers, government representatives and entrepreneurs. Companies can have the opportunity to exhibit at the event, showcasing their products and services to a targeted audience of entrepreneurs. INSPIRE is also Small Business BC s way of kicking off Small Business Month. Every year in October many organizations celebrate the contributions that BC s small businesses make to the economy and to their local communities. This celebration is used to draw attention to the organizations and groups that help small business owners across the province and to highlight the programs and resources available to entrepreneurs. sponsorship@smallbusinessbc.ca 604.775.7532 11
INSPIRE EVENT TITLE SPONSORSHIP: $15,000 investment (2 opportunities available) Industry exclusivity One (1) speaking opportunity Exhibit booth space with upwards of 400 attendees Logo placement in two (2) e-blasts to promote INSPIRE - A Celebration of Entrepreneurship Primary logo exposure on all event web/digital materials (webpage, SBBC event signage, rotating slideshow, event invitations and more) Title Sponsor exposure on event program Brand mention or logo inclusion in all event press releases Sponsor recognition by event emcee Ability to place four (4) to six (6) banners (stand-up) at INSPIRE - A Celebration of Entrepreneurship Ability for door prize giveaway brand recognition in post-event follow up through one (1) dedicated e-blast Feature profile in one (1) edition of SBBC s e-newsletter Six (6) tickets to INSPIRE - A Celebration of Entrepreneurship GOLD SPONSORSHIP: $7,500 investment Exhibit booth space with upwards of 400 attendees Sponsor recognition by event emcee Logo placement in two (2) e-blasts to promote event Logo inclusion in one (1) edition of SBBC s e-newsletter Logo placement on event webpage Logo placement on rotating slideshow Logo placement in event program Four (4) tickets to INSPIRE - A Celebration of Entrepreneurship SILVER SPONSORSHIP: $3,750 investment Exhibit booth space with upwards of 400 attendees Sponsor recognition by event emcee Logo placement on event webpage Logo placement on rotating slideshow Logo placement in event program 400+ ATTENDEES Small Business Month KICK-OFF INTERACTIVE PANEL sponsorship@smallbusinessbc.ca 604.775.7532 12
INSPIRE EVENT LOCAL LEADERS LOCAL LEADERS IS A MONTHLY MIXER CONNECTING SMALL BUSINESS OWNERS WITH THOUGHT LEADERS AND EACH OTHER. This series fosters the growth and development of local businesses by giving entrepreneurs an opportunity to network with and gain inspiration from the top CEOs and business leaders in the community. Attendees have the chance to hear firsthand about the many ups and downs that accomplished entrepreneurs have faced on the road to success, and celebrate those that are leading the pack. They also have the unique opportunity to ask questions and get advice from the speakers themselves. LOCAL LEADERS 2015 featured an impressive roster of presenters representing the many different industry sectors and business models in the province, including: Vikram Vij, Owner, Vij s Restaurant April 2, 2015 CBC Dragon and Surrey s Business Person of the Year 2014 Brian Scudamore, Founder and CEO, 1-800-GOT-JUNK? May 7, 2015 BC s Top Employer 2014 and Fortune Magazine s Small Business Best Bosses Award Andrew Shepherd, Founder, Vancouver Island Salt Co. June 4, 2015 Winner of TELUS and the Globe and Mail s The Challenge 2014 Tina Lee, CEO, T & T Supermarket Inc. July 16, 2015 W Network Undercover Boss and Heiress to Canada s Largest Asian Supermarket Chain Enjoy drinks, appetizers and networking with 200 BC startups and business influencers, and hear from our Local Leaders about the top-of-mind issues faced by small business owners today. SMALL BUSINESS BC S local LEADERS sponsorship@smallbusinessbc.ca 604.775.7532 13
Local INSPIRE EVENT Leaders TITLE SPONSORSHIP: $20,000 investment - All four (4) events two (2) opportunities available Industry exclusivity One (1) speaking opportunity Exhibit booth space with upwards of 200 attendees Logo placement in five (5) e-blasts to promote Local Leaders Primary logo exposure on all event web/digital materials (webpage, SBBC event signage, rotating slideshow, event invitations) Title Sponsor exposure on event program Brand mention or logo inclusion in all event press releases Sponsor recognition by event emcee Ability to place one (1) to two (2) banners (stand-up) at Local Leaders Ability for door prize giveaway brand recognition in post-event follow-up through social mentions Main column feature in one (1) edition of SBBC s e-newsletter Six (6) tickets to Local Leaders COMMUNITY SPONSORSHIP: $5,000 investment - All four (4) events six (6) opportunities available Sponsor recognition by event emcee Logo placement in five (5) e-blasts to promote event Logo placement on event webpage Logo placement on rotating slideshow Logo placement in event program Four (4) tickets to Local Leaders 800 ATTENDEES ALSO AVAILABLE VIA WEBINAR INTERACTIVE DISCUSSION sponsorship@smallbusinessbc.ca 604.775.7532 14
CUSTOM OPTIONS MENU SPONSORABLE AREA VALUE ANNUAL PACKAGE INCLUSION Customized Social Media Contest $15,000-$25,000 Diamond & Platinum Custom Video Campaign (Educational or Success Story) Education Seminar/ Webinar Delivery $3,000 (1 min video) Diamond & Platinum $4,000 All Content Marketing: Articles and Blog Posts Articles: $1,000 per article $5,000 per 6 articles $10,000 per 12 articles Blog posts: $800 per post $4,000 per 6 posts $8,000 per 12 posts All enews Article Feature $0.30 per contact All enews Advertising Blocks $300 Side Rectangle Ad $500 Premium Ad Diamond, Platinum, & Gold Dedicated eblast $0.30 per contact All Web Ads Premium $3,000/year Standard $828/year All Collateral Distribution $1,000 Diamond, Platinum, & Gold 23% 90,000 24,000 COMMUNITY MONTHLY E-NEWS LIST: 14,000+ Open Rate web visits per month SUBSCRIBERS 27,000+ Twitter, Facebook & LinkedIn sponsorship@smallbusinessbc.ca 604.775.7532 15
ONLINE ADVERTISING AND RATE CARDS
RATE CARDS 1 2 MacBook Pro 2015 WEBSITE ADVERTISING RATE CARD DIMENSIONS & RATES: smallbusinessbc.ca offers prime ad placement opportunities that will help you enhance the visibility of your messaging and reach a highly targeted, small business audience. Ads rotate through a limited number of placements in the Articles & Blog, Success Stories, and Events Calendar sections of the Small Business BC website. PAYMENT Advertising package rates and duration are at the discretion of Small Business BC. Invoicing will follow finalized advertising commitment. (GST/PST will apply to advertising rates and additional billing charges). SPECIFICATIONS Please supply: TERMS & CONDITIONS Small Business BC shall not be held liable for failure, for any cause, to post an advertisement. Verbal agreements are not recognized. Advertising commitments cannot be canceled. Rates are subject to change at any time. Ad creative in.gif,.jpg or.png format. Please note that.gif files may contain up to three animated/rotating messages in one pane A destination URL to serve as a hyperlink for ad click-throughs ALT text for the ad creative. (will appear on cursor hover) Small Business BC will post the ad within three working days of final approval of advertising material 1 2 STANDARD 125 x 125 pixels Size: 30KB (max) $69/month PREMIUM 300 x 250 pixels Size: 60KB (max) $249/month sponsorship@smallbusinessbc.ca 604.775.7532 17
RATE CARDS 2 3 1 2015 E-NEWSLETTER ADVERTISING RATE CARD Small Business BC communicates important information about business resources, education, events and special offers to a community of over 17,000 small and medium business owners across BC. Our monthly enews features articles, blog posts, success stories and upcoming events. This piece features one main column ad and up to five (5) ad blocks in the sidebar. SPECIFICATIONS: 1 SIDE SQUARE 125 x 125 pixels Size: 20KB (max) $300/month 2 Ad creative in JPG, GIF or PNG, 72 DPI SIDE RECTANGLE 125 x 250 pixels Size: 40KB (max) $400/month RGB colours appear best Files accepted up to 5MB PAYMENT Advertising package rates and duration are at the discretion of Small Business BC. Invoicing will follow finalized advertising commitment. (GST/PST will apply to advertising rates and additional billing charges). 3 MAIN COLUMN RECTANGLE 328 x 171 pixels Size: 80KB (max) $600/month sponsorship@smallbusinessbc.ca 604.775.7532 18
PAST AND PRESENT PARTNERS AND SPONSORS sponsorship@smallbusinessbc.ca 604.775.7532 19
604-775-7532 sponsorship@smallbusinessbc.ca Small Business BC Suite 54 601 West Cordova Street Vancouver, British Columbia V6B 1G1