The Prague City Magazine by MF DNES Leisure Shopping Arts Sports Real Estate 2014
Content Content of the presentation 2 Profile Media data Sections Advertising Possibilities Pricelist Contacts
Profile 3 The ultimate Prague magazine The full-color CITY DNES magazine is the ultimate Prague city magazine for locals and visitors. Each issue offers up-to-date metropolitan topics and tips for cultural, social, culinary and sports events, trips, shopping, etc. Part of the magazine is a monthly calendar of events in Prague. High quality of content guaranteed by the editorial team of the most-read Czech quality daily MF DNES Quality paper 60g LWC guaranties impeccable reproduction of photos and adds
Media data High circulation and readership 4 42 000 copies in MF DNES Frequency: monthly (11 times per year), published last Tuesday of the month with the exception of July Circulation: 50 000 copies = 42 000 inserted in MF DNES + 8 000 distributed on premium Prague locations (coffees, restaurants, shops, fitness clubs, etc.) Readership: 138 000 regular readers in the top target groups (114 000 readers in the groups A, B and C) + 8 000 copies on selected locations Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 1st 2nd quarter of 2014
Media data Premium target group 5 The readership structure of all dailies in Prague (in thousands) and the market shear of MF DNES Readers with university degree Readers with above-the-average monthly household income higher than 30 000 Kč MF DNES Lidové noviny HN Blesk Právo 14 18 30 29 49% 58 MF DNES 51% MF DNES Blesk Lidové noviny Sport HN 33 36 38 64% 62 76 MF DNES 36% Readers in decision-making positions Readers in the top socio-demographic groups AB MF DNES 22 MF DNES 73 Blesk 16 Blesk 48 HN Lidové noviny 10 11 MF DNES 39% Lidové noviny HN 30 35 MF DNES 41% Právo 6 61% Právo 23 59% Source: Media projekt, Unie vydavatelů AKA, Median STEM/MARK, 1st 2nd quarter of 2014
Sections Clearly profiled sections (1) 6 TOPIC OF THE MONTH The most important issues for the upcoming month in Prague. Leisure, shopping, transport, wellness, etc. Sports in the summer, gifts before Christmas. CITY NAVIGATOR Drama and cinema premiers, concerts, exhibitions, sports contests and hundreds of other events in Prague. Detailed guide day by day. CITY GOURMET Looking for fine food and restaurants? We presents the best hotel restaurants, French bistros, or sushi bars, breakfast and brunch offers, food and drinks shops.
Sections 7 Clearly profiled sections (2) CITY BOUTIQUE A Prague shopping guide. Where to by clothes, sporting goods, decoration, etc. CITY ADDRESS Inside noteworthy Prague quarters. Sights, novelties, plans and their impact on locals and visitors. CITY SERVICES Useful advice for those who look for a good drycleaner, locksmith, taxi service or other every-day service. CITY TRIP Do you plan to sent out from Prague for a trip? Locations and events worth visiting and how to get there by car, train or bike.
Sections 8 Clearly profiled sections (3) CITY KIDS Clever ideas how to spend time out with your kids. Lists of playgrounds, specialized shops, sporting and cultural events. CITY SPORTS Looking for sports entertainment? We present the best tennis courts, golf clubs, tracks for inline scatting or yoga classes in the city. CITY REAL ESTATE Regular supplement of CITY DNES: numerous apartment and house offers in Prague and its surroundings. Knowledgeable advice how to buy, sell or rent property.
Advertising Advertising possibilities (1) 9 Window on the front page Format: width high 87 mm 34 mm Price 4C: 25 000 Kč
Advertising 10 Advertising possibilities (2) Full page Format: width high 210 mm 285 mm Price 4C: 149 000 Kč
Advertising 11 Advertising possibilities (3) Half page (wide) Format: width high 210 mm 140 mm Price 4C: 77 000 Kč
Advertising 12 Advertising possibilities (4) 1/3 page (high) Format: width high 72 mm 285 mm Price 4C: 51 000 Kč
Advertising 13 Advertising possibilities (5) 1/3 page (high) Format: width high 210 mm 114 mm Price 4C: 51 000 Kč
Advertising 14 Advertising possibilities (6) Mosaics Formats and prices: Modul 1/9: 60 x 80 mm 15 000 Kč Modul 2/9: 124 x 80 mm 28 000 Kč 60 x 164 mm 28 000 Kč Modul 3/9: 188 x 80 mm 41 000 Kč Modul 4/9: 124 x 164 mm 54 000 Kč
Advertising 15 Advertising possibilities (7) Window on the program page Format: width high 41 mm 80 mm Cena 4C inzerce: 20 000 Kč
Advertising 16 Advertising possibilities (8) Section sponsor Format: width high 100 mm 16 mm Price: 35 000 Kč
Advertising 17 Advertising possibilities (9) Front page of CITY Reality Formats: 1/4 page high 88 x 128 mm 14 300 Kč 1/4 page width 181 x 84 mm 15 600 Kč
Advertising 18 Advertising possibilities (10) Tips of real estate agents Format: width high 41 mm 51 mm Price 4C: 1 100 Kč
Advertising 19 Pricelist 2014
Contacts Editorial: Monika Mudranincová, Monika.Mudranincova@mfdnes.cz Advertising: Mafra, a.s., Sales agents Prague / inzertní poradci Praha, inzerce.poradce@mafra.cz, tel. 22506 3412, fax 22506 3462 praha.idnes.cz/city