READERS of MF DNES, LIDOVÉ NOVINY and METRO. A d v e r t i s i n g p r e s e n t a t i on
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- Lucy Bryant
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From this document you will learn the answers to the following questions:
What is the name of the noviny in Lidové noviny?
What is the number of readers in Hospodářy?
What age group is represented more among regular readers?
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1 READERS of, LIDOVÉ NOVINY and METRO A d v e r t i s i n g p r e s e n t a t i on
2 MEDIA RESEARCH RATINGS The only and most of the time respected source capable of bringing information about the readers Reflects the success of the title among the readers and identifies them MEDIA PROJEKT National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): research is carried out by independent association of r esearch agencies GfK Praha and Median inhabitants of Czech Republic in the age of years are represented by respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings
3 IS MOST WIDELY READ DAILY: among educated people in households with gross net income above 40 thous. CZK among readers in leadership positions among decision makers among entrepreneurs Source: media ratings national research Media Project, Median GfK Prague, SKMO, 4Q Q 2010 Your advertisement message is not only getting to the one s that read it, but above all to the one s that are able to react to it.
4 NUMBER OF READINGS OF THE DAILIES Total number of readings of the last issue in the 4th quarter of st quarter of 2010 Number of readers in thousands 332 Increase to TOP KOMBI Blesk Deník (Net) Právo Metro Aha! Sport Lidové noviny Hospodářské noviny E15 Note.: Total number of readings of advertising combination TOP KOMBI ( and Lidové noviny) reaches million of readers and POWER KOMBI (TOP KOMBI and Metro) reaches million of readers.
5 NUMBER OF READINGS OF SUPPLEMENTS Total number of readings of the last issue in the 4th quarter of st quarter of 2010 Number of readers in thousands Increase to TOP KOMBI MAGAZÍN + ONA DNES Increase to TOP KOMBI MAGAZÍN Magazín DNES + TV Blesk magazín TV magazín (Total) Magazín DNES + TV Magazín Právo + TV ONA DNES Aha! TV TV pohoda (Total) Pátek LN Dům & bydlení Sport magazín Moje rodina Styl pro ženy IN magazín (HN) Víkend (HN) Note.: Total number of readings of advertising combination TOP KOMBI MAGAZÍN (Magazín DNES+TV and Pátek LN) reaches million of readers and combination TOP KOMBI + ONA DNES reaches million of readers. Number of readings of the TV magazín and TV pohoda includes inserted as well as over-the-counter issues.
6 SOLD AND PRINTED ISSUES We consider the information about the sold and printed issues to be the indicator of the capability of the publisher to position his title on the market and sell it. We use data audited by the Office of verification of printed issues ABC CR.
7 CIRCULATION OF AND TOP KOMBI Average daily circulation sold audited by the Office of verification of printed issues ABC ČR Average daily circulation sold in number of pieces with Magazín ONA DNES (Monday) with Magazín DNES + TV (Thursday) TOP KOMBI ( and LN) TOP KOMBI MAGAZÍN (Mag. DNES + TV and Pátek LN) TOP KOMBI MAGAZÍN + ONA DNES Source: ABC ČR, October 2009 March 2010
8 READERS OF AND TOP KOMBI ACCORDING TO AGE Readers of and increase to TOP KOMBI and POWER KOMBI Number of readers is expressed in thousands; groups with above average index are marked in red Increase to TOP KOMBI 59 AGE STRUCTURE The age group 30 to 59 years, which is the productive age, is represented more among regular readers of compared to the total population of CR. : Readers between the ages of 30 to 59 years represent a constituent part of the reading public years 11% years 20% years 4% years 4% years 16% years 19% years 26% years (affinity 0,33) years (affinity 0,95) years (affinity 1,39) years (affinity 1,24) years (affinity 1,2) years (affinity 0,83) years (affinity 0,52)
9 READERS OF AND TOP KOMBI ACCORDING TO EDUCATION Readers of and increase to TOP KOMBI and POWER KOMBI Number of readers is expressed in thousands; groups with above average index are marked in red Increase to TOP KOMBI EDUCATION OF THE READERS Readers with higher education are more represented among regular readers in comparison with the total population of CR. The rate of high school graduates is 1.5 times higher among the readers than in the total population, the rate of the university graduates is 2.6 times higher. 124 : High school graduates and university graduates represent a constituent part of the reading public University graduate 24% Elementary 9% Vocational / Highschool not graduate 26% Elementary (affinity 0,37) Vocational / Highschool n (affinity 0,68) Highschool graduate (affinity 1,47) University graduate (affinity 2,6) Highschool graduate 41%
10 READERS OF DAILIES AND POPULATION ACCORDING TO ECO. ACTIVITY as well as dailies TOP KOMBI and POWER KOMBI compared with the rest of the dailies have a higher rate and very high number of economically active readers Mentioned numbers are expressed in thousands; the rates are expressed by the horizontal axis hodnoty v tisících a v % čtenářské obce zleva ekonomicky aktivní - zprava ekonomicky neaktivní 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% POWER KOMBI (TOP KOMBI + METRO) TOP KOMBI ( a LN) NATIONWIDE DAILIES without - Total REGIONAL DAILIES - Total POPULATION - Total
11 READERS OF THE DAILIES ACCORDING TO ECO. ACTIVITY as well as dailies TOP KOMBI and POWER KOMBI compared with the rest of the dailies have a higher rate and very high number of economically active readers Numbers of readers are in thousands 894 On the left economically active readers On the right economically inactive readers ECONOMICALLY ACTIVE READERS total 610 thous. / 68 % of readers thereof 88 thous. sales executives 410 thous. ordinary workers 111 thous. private entrepreneurs POWER KOMBI (total 1421 thous. readers) Blesk (total 1369 thous. readers) TOP KOMBI (total 1089 thous. readers) Deník (Net) (total 913, thous. readers) (total 891 thous. readers) Právo (total 447 thous. readers) Metro (total 402 thous. readers) Aha! (total 261 thous. readers) Sport (total 250 thous. readers) Lidové noviny (total 226 thous. readers) Hospodářské noviny (total 189 thous. readers) E15 (celkem 61 tis. čtenářů)
12 READERS OF DAILIES WITH ABOVE AVERAGE INCOME TOP KOMBI and POWER KOMBI has the highest number of readers in households with net monthly income higher than 30 thousand CZK. Number of readers in thousands 140 Increase to TOP KOMBI Blesk Deník (Net) Metro Právo Sport Hospodářské noviny Lidové noviny Aha! E15 Note.: Total number of readings of advertising combination TOP KOMBI reaches 435 thousand of readers and POWER KOMBI reaches 575 thousand of readers.
13 READERS OF AND TOP KOMBI ACCORDING TO INCOME Readers of, increase to TOP KOMBI and POWER KOMBI Number of readers is expressed in thousands; groups with above average index are marked in red Increase to TOP KOMBI NET HOUSEHOLD INCOME People in households with higher income are represented more among regular readers of compared to the total population of CR. In the higher income group the rate is increasing compared to the population up to 1.4 multiple higher rate in the readers group in households with net income higher than 30 thousand CZK thous. Up to 10 thous. CZK CZK 4% 2% thous. CZK 8% thous. CZK and more 60% thous. CZK 26% Up to 10 thous. CZK (affinity 0,31) thous. CZK (affinity 0,49) thous. CZK (affinity 0,52) thous. CZK (affinity 0,81) 30 thous. CZK and more (affinity 1,39)
14 READERS OF DAILIES DECISION-MAKERS, TOP KOMBI and POWER KOMBI are most widely read among people in leadership positions and in positions with powers to take decision. Number of readers in thousands ČTENÁŘI DENÍKŮ VE VEDOUCÍCH POZICÍCH (s podřízenými pracovníky) Increase to TOP KOMBI ČTENÁŘI DENÍKŮ S ROZHODOVACÍ PRAVOMOCÍ (oprávněni rozhodovat o investicích společnosti vyšších než 100 tis. Kč) Increase to TOP KOMBI Deník (Net) 44 Blesk 104 Blesk 44 Hospodářské noviny 78 Hospodářské noviny 39 Deník (Net) 73 Metro 24 Metro 35 Sport 16 Sport 33 Aha! 15 Lidové noviny 28 Lidové noviny Právo 9 7 TOP KOMBI total 95 thous. POWER KOMBI total 113 thous. Právo Aha! TOP KOMBI total 167 thous. POWER KOMBI total 193 thous. E15 6 E15 12
15 READERS OF THE DAILIES - ENTREPRENEURS, TOP KOMBI and POWER KOMBI are most widely read among entrepreneurs. Number of readers in thousands navýšení do TOP KOMBI Blesk Deník (Net) Hospodářské noviny Sport Metro Lidové noviny Právo Aha! E15 Note.: Total number of readings of advertising combination TOP KOMBI reaches 128 thousand of readers and POWER KOMBI reaches 149 thousand of readers.
16 READERS OF THE DAILIES SOCIO-ECONOMICAL CLASS A + B, TOP KOMBI and POWER KOMBI are most widely read among the highest socio-economical class of population (ABCDE classification). Number of readers in thousands 89 Increase to TOP KOMBI Blesk Deník (Net) Metro Hospodářské noviny Právo Lidové noviny Sport E15 Aha! Note.: Total number of readings of advertising combination TOP KOMBI reaches 378 thousand of readers and POWER KOMBI reaches 467 thousand of readers.
17 READERS OF THE DAILIES IN PRAGUE, TOP KOMBI and POWER KOMBI are most widely read among dailies in Prague. Number of readers in thousands 170 Increase to TOP KOMBI Blesk Metro Lidové noviny Právo E15 Hospodářské noviny Aha! Sport Deník (Net) Note.: Total number of readings of advertising combination TOP KOMBI reaches 227 thousand of readers and POWER KOMBI reaches 396 thousand of readers.
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