READERS of MF DNES, LIDOVÉ NOVINY and METRO. A d v e r t i s i n g p r e s e n t a t i o n

Transcription

1 READERS of, LIDOVÉ NOVINY and METRO A d v e r t i s i n g p r e s e n t a t i o n

2 MEDIA RESEARCH RATINGS The only and most of the time respected source capable of bringing information about the readers Reflects the success of the title among the readers and identifies them MEDIA PROJEKT National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): research is carried out by independent association of r esearch agencies GfK Praha and Median inhabitants of Czech Republic in the age of years are represented by respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings

3 IS MOST WIDELY READ DAILY: among educated people in households with gross net income above 30 thous. CZK among readers in leadership positions among decision makers among businessmen Source: media ratings national research Media Project, Median GfK Prague, SKMO, 1Q 2Q 2009 Your advertisement message is not only getting to the one s that read it, but above all to the one s that are able to react to it.

4 NUMBER OF READINGS OF THE DAILIES Total number of readings of the last issue in the 1st quarter 2nd quarter of 2009 Number of readers in thousands Mladá fronta DNES Blesk Deník (net) Právo Metro Sport Aha! Lidové noviny Hospodářské noviny Note: Total number of readings of advertising combination TOP KOMBI (Mladá fronta DNES and Lidové noviny) reaches million of readers and POWER KOMBI (TOP KOMBI and Metro) reaches million of readers.

5 NUMBER OF READINGS OF SUPPLEMENTS Total number of readings of the last issue in the 1st quarter 2nd quarter of 2009 Number of readers in thousands MAGAZÍN + ONA DNES MAGAZÍN Blesk magazín TV magazín (total) Magazín DNES + TV Magazín Právo + TV ONA DNES Note: Total number of readings of advertising combination TOP KOMBI MAGAZÍN (Magazín DNES+TV and Pátek Lidových novin) reaches million of readers and combination TOP KOMBI + ONA DNES reaches million of readers. Number of readings of the TV Magazine includes inserted as well as over-the-counter issues. Sport magazín Dům & bydlení (Právo) Pátek Lidových novin IN magazín (HN) Styl pro ženy Víkend (HN)

6 SOLD AND PRINTED ISSUES We consider the information about the sold and printed issues to be the indicator of the capability of the publisher to position his title on the market and sell it. We use data audited by the Office of verification of printed issues ABC CR.

7 CIRCULATION OF AND TOP KOMBI Average daily circulation sold audited by the Office of verification of printed issues ABC CR Average daily circulation sold in number of pieces with Magazín ONA DNES (Monday) with Magazín DNES + TV (Thursday) TOP KOMBI ( and LN) TOP KOMBI MAGAZÍN (Mag. DNES + TV and Pátek LN) TOP KOMBI MAGAZÍN + ONA DNES Source: ABC ČR, January - June 2009

8 READERS OF AND TOP KOMBI ACCORDING TO AGE Readers of and increase to TOP KOMBI and POWER KOMBI Number of readers is expressed in thousands; groups with above average index are marked in red AGE STRUCTURE The age group 30 to 59 years, which is the productive age, is represented more among regular readers of compared to the total population of CR : Readers between the ages of 30 to 59 years represent a constituent part of the reading public years (affinity 0,87) 11% years (affinity 0,57) 4% years (affinity 0,46) 5% years (affinity 0,83) 14% years (affinity 0,46) years (affinity 0,83) years (affinity 1,27) years (affinity 1,23) years (affinity 1,32) years (affinity 0,87) years (affinity 0,57) years (affinity 1,32) 23% years (affinity 1,23) 19% years (affinity 1,27) 24%

9 READERS OF AND TOP KOMBI ACCORDING TO EDUCATION Readers of and increase to TOP KOMBI and POWER KOMBI Number of readers is expressed in thousands; groups with above average index are marked in red EDUCATION OF THE READERS Readers with higher education are more represented among regular readers in comparison with the total population of CR. The rate of high school graduates is 1.5 times higher among the readers than in the total population, the rate of the university graduates is 2.6 times higher. 106 : High school graduates and university graduates represent a constituent part of the reading public University graduate (affinity 2,57) 23% Elementary (affinity 0,43) 11% Elementary (affinity 0,43) Vocational / Highschool not graduate (affinity 0,65) Highschool graduate (affinity 1,48) University graduate (affinity 2,57) Highschool graduate (affinity 1,48) 42% Vocational / Highschool not graduate (affinity 0,65) 24%

10 READERS OF DAILIES AND POPULATION ACCORDING TO ECO. ACTIVITY as well as dailies TOP KOMBI and POWER KOMBI compared with the rest of the dailies have a higher rate and very high number of economically active readers Mentioned numbers are expressed in thousands; the rates are expressed by the horizontal axis Values in thousands and in % of reading public From the left economically active - from the right economically inactive 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% POWER KOMBI (TOP KOMBI + METRO) TOP KOMBI ( + LN) NATIONWIDE DAILIES without - Total REGIONAL DAILIES - Total POPULATION - Total

11 READERS OF THE DAILIES ACCORDING TO ECO. ACTIVITY as well as dailies TOP KOMBI and POWER KOMBI compared with the rest of the dailies have a higher rate and very high number of economically active readers Numbers of readers are in thousands 951 On the left economically active readers On the right economically inactive readers ECONOMICALLY ACTIVE READERS total 673 thousand / 67 % of readers Thereof 108 thousand sales executives 436 thousand ordinary workers 129 thousand private entrepreneurs POWER KOMBI (Total 1503 thous. readers) Blesk (Total 1409 thous. readers) TOP KOMBI (Total 1207 thous. readers) Deník (net) (Total 1030 thous. readers) (Total 1006 thous. readers) Právo (Total 452 thous. readers) Metro (Total 362 thous. readers) Sport (Total 299 thous. readers) Aha! (Total 278 thous. readers) Lidové noviny Hospodářské (Total 223 thous. noviny (Total 218 readers) thous. readers)

12 READERS OF DAILIES WITH ABOVE AVERAGE INCOME TOP KOMBI and POWER KOMBI has the highest number of readers in households with net monthly income higher than 30 thousand CZK Number of readers in thousands Mladá fronta DNES Blesk Deník (net) Metro Právo Sport Hospodářské noviny Lidové noviny Aha! Pozn.: Total number of readings of advertising combination TOP KOMBI reaches 380 thousand of readers and POWER KOMBI reaches 490 thousand of readers.

13 READERS OF AND TOP KOMBI ACCORDING TO INCOME Readers of, increase to TOP KOMBI and POWER KOMBI Number of readers is expressed in thousands; groups with above average index are marked in red NET HOUSEHOLD INCOME People in households with higher income are represented more among regular readers of compared to the total population of CR. In the higher income group the rate is increasing compared to the population up to 1.4 multiple higher rate in the readers group in households with net income higher than 30 thousand CZK thous. CZK and more (affinity 1,36) 55% Up to 10 thous. CZK (affinity 0,46) 3% Up to 10 thous. CZK (affinity 0,46) thous. CZK (affinity 0,48) thous. CZK (affinity 0,6) thous. CZK (affinity 0,83) 30 thous. CZK and more (affinity 1,36) thous. CZK (affinity 0,83) 27% thous. CZK (affinity 0,48) 5% thous. CZK (affinity 0,6) 10%

14 READERS OF DAILIES DECISION-MAKERS, TOP KOMBI and POWER KOMBI are most widely read among people in leadership positions and in positions with powers to take decision Number of readers in thousands READERS OF DAILIES IN LEADERSHIP POSITION (With subordinate workers) READERS OF DAILIES WITH POWERS TO TAKE DECISIONS (Authorized to decide on investments of the company higher than 100 thous. CZK) Mladá fronta DNES Mladá fronta DNES Hospodářské noviny 57 Blesk 115 Blesk 43 Hospodářské noviny 88 Deník (net) 39 Deník (net) 78 Lidové noviny 23 Sport 40 Metro 19 Právo 33 Sport Právo TOP KOMBI total 127 thousand POWER KOMBI total 140 thousand Lidové noviny Metro TOP KOMBI total 220 thousand POWER KOMBI total 232 thousand Aha! 6 Aha! 17

15 READERS OF THE DAILIES - ENTREPRENEURS, TOP KOMBI and POWER KOMBI are most widely read among entrepreneurs (number of readers in thousands) TOP KOMBI total 150 thousand POWER KOMBI total 161 thousand Mladá fronta DNES Blesk Deník (net) Hospodářské noviny Sport Aha! Právo Lidové noviny Metro

16 READERS OF THE DAILIES SOCIO-ECONOMICAL CLASS A + B, TOP KOMBI and POWER KOMBI are most widely read among the highest socio-economical class of population (ABCDE classification; number of readers in thousands) TOP KOMBI total 408 thousand POWER KOMBI total 473 thousand Mladá fronta DNES Blesk Deník (net) Hospodářské noviny Metro Právo Lidové noviny Sport Aha!

17 READERS OF THE DAILIES IN PRAGUE, TOP KOMBI and POWER KOMBI are most widely read among dailies in Prague (number of readers in thousands) TOP KOMBI total 255 thousand POWER KOMBI total 415 thousand Mladá fronta DNES Blesk Metro Lidové noviny Hospodářské noviny Právo Aha! Sport Deník (net)

18 Information, that you need to know about advertising in our titles Information about readers and the number of sold issues Prices and basic formats of advertising, pricelist that can be downloaded Useful contacts List of published inserts