RATECARD DIGITALE IP TV Q1 2016

RATECARD DIGITALE IP TV Q1 2016

TABLE OF CONTENT 1. In the Spotlight 3 2. Inventory 4 3. Formats 5 4. PNU Video 6 5. Sales Conditions 7 6. Strong brands 8 7. Contact 15

1. IN THE SPOTLIGHT RTL expands its video service Eager to respond in the best possible way to the expectations and latest consumer trends of its surfing community, RTL is expanding its online video service. From now on several broadcasts will be offered live or as complete entities on our web and mobile platforms. For the live broadcasts, in addition to the traditional line-up of RTL INFO, Champions League, Europa League and Pour ou Contre, surfers can also follow live editions of the daily De quoi je me mêle! hosted by Michaël Miraglia and C est pas tous les jours dimanche hosted by Christophe Deborsu. Another new feature is that the majority of our broadcasts can now be replayed entirely: De quoi je me mêle! Face à Face Images à l appui Enquêtes Coûte que Coûte Indices Tout s explique Reporters Go for zero La Grande Balade I Comme The Black Pass Place Royale C est pas tous les jours dimanche Pour ou contre RTL INFO Face au juge This choice of videos will undoubtedly delight surfers, more than 60% of whom now watch online videos nearly every day (compared with 48% in 2014*), according to a survey we conducted last November. Source: Online Survey RTL TVI, Focus sur le comportement des internautes, nov-2015 3

2. Inventory VIDEO ADVERTISING Brand Plateform Section Inventory web+mobile ROS 8 100 000 web News 4 500 000* web Sport 400 000 web+mobile Media 1 000 000 * Pre-Roll + In-Read web ROS 1 500 000* web ROS 6 500 000* Web+mobile ROS 130 000 web ROS 55 000 Source: VP from june-15 to August-15 4

3. Formats VIDEO ADVERTISING VIDEO ADVERTISING Formats Platform CPM 7 CPM 15 CPM 20 CPM 30 CPM >30 + Web+mobile 30 38 44 55 70 - Context Targeting: +20% - Specific choice between Pre-Roll and Mid-Roll: +20% - Specific platform between web and mobile: +20% Web 25 25 25 25 25 VIDEO ADVERTISING Other Formats Platform CPM Video iroll Web On Demand 5

4. PNU Video Exclusive offer from IP New Media combining six different French and Dutch «news» brands. The PNU video use the Video In-Read format and thanks to an inventory of about 10 million, it s a strong offer, leader in its area. Video InRead Price Impressions (cap 1/day) 492 000 Period 3 days Video InRead Price Impressions (cap 1/day) 984 000 Period 5 days Video InRead Price Impressions (cap 1/day) 1 640 000 Period 7 days Total 14 432 PNU Price 10 000-31% Total 28 864 PNU Price 20 000-31% Total 48 103 PNU Price 30 000-38% 6

5. SALES CONDITIONS Volume Bonus (incremental) MULTISET BONUS 5 000 10 000 +5% 10 000 15 000 +6% 15 000 20 000 +7% 20 000 25 000 +8% 25 000 +10% Welcome Bonus 5 000 15 000 +10% 15 000 30 000 +15% 30 000 +20% SECTOR BONUS Institutional -30% SECOR DISCOUNT Charity -50% Bonus discounts are not cumulative (early bonus excluded) Bonuses are only applicable on investment of min. 5.000 net per campaign Full conditions and technical specifications available on http://www.ipb.be 7

RTL INFO, Tout est plus clair RTL INFO is one of the leaders among (French) news website. Its editorial content, exclusive and relevant videos are an ideal environment for any advertiser. Indeed, news and entertainment is enhanced with video, DNA of RTL, with an average of 10 million videos viewed per month. RTL INFO /month Page views 60 490 000 Visits 16 440 000 Video views 12 900 000 Desktop RTL INFO 50%W-50%M 18-44 yo 58% active 52% Main Shoppers 63% %mobile 56% App downloads 787 000 #Reach Phone RTL INFO All plateform RTL INFO 50%W-50%M 18-44 yo 61% active 55% 50%W-50%M 18-44 yo 78% active 56% Main Shoppers 57% Main Shoppers 60% CIM: GfK Oct 2015 Prism Sept to Nov 2015 10% 19% 10% 22% 14% 22% 18-24 yo 25-34 yo 35-44 yo 45-54 yo 55-64 yo 65+ yo Tablet RTL INFO 47%W-53%M 18-44 yo 64% active 59% Main Shoppers 53% 8

Entertainment RTL TV is formed by RTL TVI, Club RTL and Plug RTL. The websites and the second screen application give an overview of the programs schedule, information about programs and give the opportunity to the surfers to watch broadcasts in live and to review all the programs highlights. 10% RTL TV /month Page views 1 630 000 Visits 598 000 Video views 1 080 000 %mobile 8% App downloads 378 000 #Reach 243.491 All Platforms RTL TV 55%W-45%M 18-44 yo 63% active 51% Main shoppers 59% Desktop RTL TV 51%W-49%M 18-44 yo 58% active 52% Main shoppers 65,5% Phone RTL TV 52%W-48%M 18-44 yo 74% active 55% Main Shoppers 54% 8% 8% 24% 18-24 yo 25-34 yo Tablet RTL TV 21% 18% 21% 35-44 yo 45-54 yo 55-64 yo 65+ yo 48%W-52%M 18-44 yo 64% active 57% Main Shoppers 44% Source CIM GfK 2015 All TV brands Sources Prism Sept to Nov 2015 9

«INFO & MUSIC» BEL RTL website and application are MUSIC and INFORMATION oriented. Surfers can listen to the live and to the programs highlights. They can also access to the latest news and traffic information. Bel RTL/month Page views 885 000 Visits 326 000 Streams audio & video 688 000 %mobile 32% Desktop Bel RTL 41%W-59%M 18-44 yo 51% active 50% Main Shoppers 63% App downloads 65 000 #Reach 45 385 All Platforms Bel RTL 45%W-55%M 18-44 yo 48% active 51% Main Shoppers 65% Phone Bel RTL 65%W-35%M 18-44 yo Not enough obs. active 97% Main Shoppers 62% CIM: GfK Oct 2015 Prism Sept to Nov 2015 13% 16% 24% 4% 20% 24% 18-24 yo 25-34 yo 35-44 yo 45-54 yo 55-64 yo 65+ yo Tablet Bel RTL 42%W-58%M 18-44 yo 27% active 54% Main Shoppers 72% 10

«FEEL GOOD» The young & dynamic channel comes with a new website. You can find on web and mobile all the news, listen to the live radio, take part to contests and listen to all the interviews Radio Contact/month Page views 791 000 Visits 340 000 Streams audio & video 601 500 %mobile 37% App downloads 212 000 Desktop Radio Contact 62%W-38%M 18-44 yo 77% active 64% Main Shoppers 73,5% #Reach 57 638 Phone Radio Contact 4% Desktop Radio Contact 51%W-49%M 18-44 yo 83% active 67% Main Shoppers 67% 57%W-43%M 18-44 yo 99% active 66% Main Shoppers 51% CIM: GfK Oct 2015 Prism Sept to Nov 2015 3% 2% 12% 28% 28% 28% 18-24 yo 25-34 yo 35-44 yo 45-54 yo 55-64 yo 65+ yo Tablet Radio Contact 49%W-41%M 18-44 yo 73% active 83,5% Main Shoppers 39% 11

The opinion leader Lesoir.be opens the doors to a world of diverse and varied information, a news feed continuously updated as well as many bonuses. Le Soir/month Video views 87 000 Desktop Le Soir 46%W-54%M 18-44 yo 60% active 55% Main Shoppers 61% #Reach 686 312 4% 14% 15% 10% 17% 20% 25% 18-24 yo 25-34 yo 35-44 yo 45-54 yo 55-64 yo 65+ yo Source CIM GfK Oct 2015 Sources Video Plaza Sept to Nov 2015 12

Proximity is key From Tournai to Liège, but also in Arlon or Charleroi, the whole Wallonia daily life is decrypted, analyzed and reported to offer the reader an overview of what is happening in his region. Sud Info/month Video views 15 000 Desktop Sud Info 47%W-53%M 18-44 yo 54% active 49% Main Shoppers 62% #Reach 563 262 4% 13% 21% 12% 15% 20% 20% 18-24 yo 25-34 yo 35-44 yo 45-54 yo 55-64 yo 65+ yo Source CIM GfK Oct 2015 Sources Video Plaza Sept to Nov 2015 13

The Leading Cinema Website Actuality, Showtimes, audience reviews, reviews, future releases,... Everything about movies in Belgium is on cinenews.be Cinenews/month Video views 52 000 Desktop Cinenews 58%W-42%M 18-44 yo 60% active 54% Main Shoppers 60,5% #Reach 158 126 4% 12% 15% 12% 22% 17% 22% 18-24 yo 25-34 yo 35-44 yo 45-54 yo 55-64 yo 65+ yo Source CIM GfK Oct-2015 Sources Video Plaza Sept to Nov 2015 14

8. Contact Cedric Braun - cbraun@ipb.be - 02 337 62 80 Thibaut de Haas - tdehaas@ipb.be - 02 337 63 18 Shirley Dewaerheijd - sdewaerheijd@ipb.be - 02 337 62 88 Geoffroy Gits - ggits@rtl.be - 02 337 62 82 Veronique Goffaux - vgoffaux@ipb.be - 02 337 62 62 Michael Huyghe - mhuyghe@ipb.be - 02 337 62 18 Sandrine Lempereur - slempereur@ipb.be - 02 337 63 90 Serge Latour - slatour@ipb.be - 02 337 65 46 Christine Lorent - clorent@rtl.be - 02 337 62 74 Julie Mordant - jmordant@ipb.be - 02 337 64 20 Karin Torsin - ktorsin@ipb.be - 02 337 62 61 Crealab TV Marc Hootelé mhootele@ipb.be 02 337 63 53 Isabelle Engelbert - iengelbert@ipb.be - 02 337 62 14 Olivier Figus - ofigus@ipb.be - 02 337 60 86 Carol Kuza - ckuza@ipb.be - 02 337 62 53 15