Pre-Tender CIM TV & Internet Study

Transcription

1 Pre-Tender CIM TV & Internet Study The CIM is the multimedia JIC in Belgium responsible for audience studies in TV, Radio, Press, Outdoor, Internet and Cinema. The current TV and Internet study contracts end in The goal of this pre-tender is to gather information with regard to the different technological and methodological solutions available on today s market for the measurement of television and Internet. The information gathered in the pre-tender process may be used as input for the final tender to be published in June The pre-tender procedure is open for all parties which can offer technological and/or methodological solutions for one or more research modules presented in this document. The minimal requirements for the future currency are the outputs of the current studies: - TV: The current TV study uses a people meter to capture viewing behavior (live & Live+6) on a second by second base. The results are available for subscribers on a daily basis. - Internet: The current Internet study measures the traffic of the subscribers websites on a daily basis. Profiled audience data are published two times a year based on four waves of an online survey and extensive modeling of linked traffic data. The future internet study should avoid split publication of traffic and audience data and combine daily traffic data with more frequent audience data into daily audience figures. At this stage, there are no methodological restrictions or obligations. Proposals may include the use of the current TV and/or internet approach or not. However, the rest of the pre-tender will make it clear that the market expects the future study to cover more ground than the current methodologies.

2 1. Scope of the Television study The figure below describes the scope of the new TV study as determined by the Technical Committee TV. The green parts are measured in the current study while the yellow parts are considered necessary additions. The measurement of Time Shifted Viewing, in the light green square, is a relatively recent addition to the Television study. The orange part has a lower priority. In this figure, Classic TV refers to a device that is generally set on a fixed location and predominantly manufactured to watch audiovisual content distributed by broadcasters New TV refers to other screens such as computers and mobile devices (e.g. smart phones, tablets etc.) which are predominantly manufactured to perform a wide range of tasks, amongst others watching TV.

3 Linear viewing can be considered as live viewing of programs as scheduled by the broadcaster. Non linear viewing, such as Time Shifted Viewing, Video on Demand (including previews) can be considered as non-live viewing where the viewer decides on the viewing time. Linear viewing and time shifted viewing (live+6) on a classic TV set are measured in the current TV study. The data on viewing behavior is collected by a panel of 1500 households (750 North 750 South) all equipped with a people meter connected to their TV set. The panel is representative for the Belgian TV viewer. Viewing behavior is captured second by second and reported on a daily basis. The Technical Committee TV would like to expand the current study with the measurement of video on demand and interactivity (e.g. EPG use, interactive programs and advertising, other interactive applications etc.) on a classic TV set. More information on the methodology of the current study can be found here. 2. Scope of the Internet study The figure below describes the scope of the new Internet study as determined by the Technical Committee Internet. The dark green parts are measured in the current study. The light green parts are also measured in the current study but only as of the 1 st of February The yellow parts are wanted additions. The red parts are currently not measured due to technological constraints. The TC IT wishes, in principle, to measure all parts described in the future. In this figure, a distinction is made between classic internet browsers and applications (that allow online and ev. offline consultation) as access tools to content. The figure also contains a pragmatic division of content categories. Classic http(s) pages are opposed to rich internet applications. Within RIA, New Internet Livestream is distinguished from New Internet Other RIA. The current Internet traffic Study is based on a site centric approach. Data on unique visitors, regular visitors, visits, page requests, geolocation and rich internet applications are published for individual sites and globally on a daily and monthly basis. The audience data are collected four times a year using an online questionnaire. A publication contains the results of two waves, resulting in two publications a year.

4 More information on the methodology of the current Internet traffic study can be found here. More info on the current Internet Audience Study can be found here. The Technical Committee Internet decided that the future Internet study should overcome the split publication of frequent traffic data and infrequent audience data. The objective is to publish daily audience data accessible to all subscribers. This could be achieved in different ways. If daily traffic results would be instrumental in achieving this goal, the data would no longer be universally accessible.

5 3. Relationship TV Internet studies The descriptions above clearly indicate that there is a potential overlap between the Television and the Internet Study. The Technical Committee TV whishes to have information on both the linear and nonlinear viewing of TV content, both on classic TV and other screens such as computers and mobile devices. An important distinction for TV is whether the distribution is controlled or uncontrolled by the broadcaster. The TC TV desires to integrate controlled distribution e.g. syndicated content on a partner site or non linear broadcasts on VOD websites. The TC TV is interested to a lesser degree in the measurement of uncontrolled content such as (modified) broadcasted content distributed by viewers e.g. on YouTube. The current Internet study already measures the use of video and other rich internet applications such as audio and slide shows with photos but whishes to expand this list with new applications both for computer and mobile devices. The CIM welcomes presentations which offer a combined approach but also partnerships between organizations specialized in either TV or Internet measurement. 4. Timing The CIM asks all organizations that can deliver a methodological or technical solution for one or more parts of the new TV and Internet studies to express their interest by mail to kb@cim.be before April 6, Please add a (standardized) description of your tools which can solve one or more of the measurement issues presented in this document. If parts of the information are confidential, please indicate this clearly in your proposal. Selected parties can be invited to give an oral presentation of their research and technical solutions in April The information gathered in this pre-tender procedure may be used in the final tender that will be published during the summer of Contact For more information contact Katrien Berte, Senior Project Manager TV & Internet (kb@cim.be, ).