Daily news video content and more
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1 Daily news video content and more
2 Introduction Topics for today questions to be answered: Behind the idea WHY we believe in online streaming HOW? Our unique 3 pillar model WHAT? Products (streaming technology, production, advertismement services) WHY? Benefits for the advertisers, benefits for the publishing houses
3 Behind the idea online video is THE trend of the next years 1.2 Billion watched an average of people 18 hours each of Online Video in October 2011 Worldwide* Within 3 years revenue will rise from USD 4bn to USD 9bn in the US * comscore, Business Insider
4 The business model Our unique 3 pillar system Ad clients Quality content provider Live Info technology Sales House Media Agency / Advertiser Gemius Network Web portal A Web portal B Web portal C Main info flow Main money flow
5 The system - what does it mean for the publisher and the advertiser Publisher: 1-5 top news videos/day for FREE implementable into the editorial content wide range of topics: entertainment, quirky news, politics, weather, economics, celebrities licensed quality content high-tech video hosting and publishing solution professional quality video to audiences on every screen DVR for live streams smart player, smart tv Facebook mobile tablets Advertiser: spots before / after news videos branded players overlays credible and independent audit and campaign management: Gemius Stream and AdOcean
6 Main products pre and post rolls, overlays Pre-roll spots can not skip advertising spot before the videos 15 seconds long You can place several pre-roll spots before the video you can click on the spot, it redirects to the customer s website Post-roll spots can not skip advertising spot after the videos seconds long you can click on the spot, it redirects to the customer s website Overlays you can click on it interactive layer on the video viewers can click on this layer timing and closing possibility included creative content usually appears in the 30th second after 10 seconds layer disappears, if not closed
7 Other products product placement, combined products Product placement company member or product appears in the video we distribute the video to our network Combined products pr-video production pr-video publishing in our video recommendation box recommended video can be the part of a CSR-program/viral video/another ad spot Preroll/postroll spot Branded surface Example: Vodafone branded player
8 Other products Live streaming and Timeline Live streaming: Digital TV on the net HD-quality crystal-clear multi-bitrate live streaming DVR: pause, rewind, review and replay live streaming video throughout the event; "Jump to live" with a click Multiple live streams at different quality levels delivers the rendition that best fits each viewer s available bandwidth, processor utilization and player size Pre-, mid- and post-roll advertising, overlays Facebook-tab Timeline top story: a unique feature Integrated multimedia: text, picture, infographs and videos in one feature iframe code can be embedded in corporate webpages and Facebook too It can be used as rich media Example: Ford Champions League
9 Benefits for the advertisers - publishers Why advertise through the Live Info video network? Why become a distribution partner in the Live Info video network? Quality content Tracked by third party Gemius system Advertisers appear on several (major sites) Several customizable appeareance forms, including branded players extra licensed premium video content Does not harm the existing inventory (ads feature only inside / on the players) inventory grows (videos implementable to new articles) increasing time spent on site page views/number of visitors grow No extra editorial work (or hardly any) Extra revenue
10 Thank you for your kind attention, see you soon. ANDRAS PASZTOR CEO 1111 Budapest, Lágymányosi utca 17/a phone: mobile: andras.pasztor@liveinfo.tv IVAN SZEKELY Head of Sales CEE 1111 Budapest, Lágymányosi utca 17/a phone: mobile: ivan.szekely@liveinfo.tv
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