Easy Strategies for using Content (Ctrl) in your Marketing Today
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- Lawrence Barnett
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1 Field Guide to the Social (R )Evolution Easy Strategies for using Content (Ctrl) in your ing Today
2 Welcome To The Party You ve added a social sharing button to your newsletter. Now you just have to sit back and watch as the self-serving sales pitch you pasted into your template spreads like wildfire across social media, right? Wrong. Adding a social sharing button doesn t make your s more social. Remarkable content does. So why aren t you using the content you re already creating your YouTube videos, Facebook updates, Tweets, Instagram photos, blog posts, etc. to engage your subscribers? Content (Ctrl) gives marketers the power to leverage brand-owned and fan-generated social media content in real-time to improve the results of any marketing campaign. Bringing in the voice of the customer boosts credibility and drives 3x more engagement, so campaigns perform better on every level. In other words, when it comes to customer acquisition, the best way to reach more people is to have your Brand Fans do it for you. Content (Ctrl) slashes the time and effort to create great s by 95%, and gives you complete control over content streams so they render correctly inside s, all in real time and without the need for expensive design, time-consuming programming, or any technical help whatsoever. Curious how Content (Ctrl) works? We could tell you, but we d rather show you. The following pages outline a few ways that Content (Ctrl) can make your s more social, more engaging and more effective. David DeVore FanCentric CEO
3 What s Inside The Automated Newsletter The Social Digest Welcome and Drip Campaigns YouTube Channel Updates The Vimeo Digest Event Calendars The Event Recap The Ad Social TV How it Works
4 The Automated Newsletter Creating s every week or month can be a challenge. It takes a lot of time to dream up, design and then program relevant s for broadcast to brand fans. Content(Ctrl) powers fully automated newsletters using content feeds from nearly any source available. Manual, Automated Real-time social content Facebook, Twitter, YouTube, Instagram, others Music Artists, Record Labels, Social Brands, Retailers, B2B News, Videos, Tweets. There is a lot going on in your brand... let people know what s happening. 1
5 The Social Digest The Social Digest is used by innovative artists to feed the ever-active hunger from fans for the latest buzz around their favorite artist (or your brand.) Manual, Automated Grab social content; multiple sources Virtually any Social Media or RSS feed Socially Active Brands and Artists Curate social content from many sources into a highly engaging social digest . 2
6 Welcome and Drip Campaigns Serve up recent news via blog posts that engage new consumers. Welcome s have proven to be among the most opened and clicked s you can send. Giving your newest conversions immediate gratification with easy ways to further engage is a powerful acquisition strategy. Now your most tasty social content from Facebook, Twitter, YouTube or other sources can be fed automatically into your campaign. Automated Curated social content Facebook, Twitter, YouTube, Instagram, others CPG brands, media, entertainment, online Lead them into your social-sphere with hot videos, photos, and relevant media. 3
7 YouTube Video Channel Update YouTube Channels need traffic and views to become successful. Curate your best videos into content that drives greater views and shares. You can select your video choices or automatically feed new videos in real time, making YouTube success a lot easier. Manual, Automated Curated YouTube Channel feed YouTube Channel or Account Any brand with great video content Videos are highly engaging but not if your fans don t watch them. Feed your s with video content and watch engagement rates soar. 4
8 5 The Vimeo Digest Vimeo hosts high-quality videos of all kinds that enable many brands to leverage their service to publish highly informative sales, customer service, and how-to videos. Content (Ctrl) puts you in control of how your Vimeo vids are presented to your various audiences. Manual, Automated Curated video content Vimeo plus complimentary social channels B2B, Tech, Thought Leaders, B2C Imagine automatically streaming your videos into an with no programming.
9 Event Calendars Set up every upcoming date with an easy feed into your campaigns. Highlight ticket opportunities and enhance your appeal with fan-generated social content. Manual, Automated Event data, Social Media Google Calendar and other sources Sports teams, Promoters, Conferences Display automated event dates or calendar with links to buy tickets or view event. Add supplemental content to drive fan engagement and ticket purchase. 6
10 The Event Recap Real-time images published in seconds engage your daily audience. For many people, no experience can beat participating in a major event around music, sports, celebrations or other huge gatherings. Event Recap s can be assembled in minutes using the best and latest live content. Manual, Automated Real time fan social posts Instagram, Twitter, YouTube Music and Sporting Events, Trade Shows Show content directly from your fans as they update their Instagram accounts with stellar content from your event. Broadcast your videos right to event subscribers to boost engagement and likes. 7
11 8 The Ad If you display banner ad units inside your s, you need control over which ads show to which audiences when. That can get complicated. But Content (Ctrl) makes serving your ad inventory inside s super easy and with complete control. Manual, Automated RSS, Omniture, Wordpress Any Size Ads Publishers, Media, Bloggers Display ad unit sizes 320x100, 300x250, or any other size you desire.
12 Social TV Your fans are watching, interacting and engaging in real time around your content. Use viral buzz and social media word of mouth to drive more views, interactions and brand impressions. Automated or Manual Real-time social, video, events Twitter, YouTube, Tumblr and more Media, Online Video, Television, Movies, others 9
13 10 How it Works Content (Ctrl) slashes the time and effort to create great s by 95%. Now, build effective s without expensive design, time-consuming programming, or any technical help whatsoever. Use These in 3 Easy Steps Activate Curate Publish All of the sources you love the most The content that connects you to your fans Best of class ready HTML News, Videos, Tweets. There is a lot going on in your brand... let people know what s happening. Activate Curate Publish
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