Power. Purpose. Passion. 2 0 1 6 M E D I A K I T Working Mother Media, a division of Bonnier Corporation, is comprised of Working Mother magazine, workingmother.com, the Working Mother Research Institute, the National Association for Female Executives (NAFE) and Diversity Best Practices (DBP). Working Mother Media s mission is to serve as a champion of culture change by promoting workforce best practices in diversity and inclusion and work life integration, and advancing and supporting working women and working mothers. Working Mother magazine is the only national magazine for career-committed mothers. Its core audience is comprised of corporate women executives and their allies at all levels. The circulation is 200,000 including print and digital.
our mission Working Mother is mentor, role model and advocate for the country s more than 17 million moms nationwide who are devoted to their families and committed to their careers. Through our website and social network, Working Mother provides readers with the community, solutions and strategies they need to thrive at work and home.
audience snapshop Gender % Women 91.0 Men 9.0 Age 18 34 28.9 25 44 50.2 25 49 61.5 18 49 68.7 25 54 72.4 50+ 31.1 Median Age 38.36 Multicultural Multicultural Women 32.6 HHI $50,000 $99,999 26.1 $100,000 $149,999 14.7 $150,000 + 10.9 Median HHI $94,784 Employment % Total Employed 64.4 Full-time 51 Part-time 13.5 Professional/Managerial 67.0 Marital status Married 60 Single 16.3 Wid/Sep/Div/Other 41 Children in HH Any Kids < 18 52 Kids < 6 28 Kids 6 11 37 Kids 12 17 29.3 Avg Number of Children in HH 2.8 Residence Own Home 75.5 Rent 41.6 Education Graduated College + 62.0 Source: @Plan Q4 2015
online calendar january 5 New Year, New Job Search 12 2016 Working Mother Best of Social Moms Awards 18 Martin Luther King Day the new message for your kids 26 Your Food & Fitness Revamp february 2 25 Things Every #Workmom Should Do 9 Valentine s Day family love (2/14) 16 NAFE Top Companies for Executive Women 23 Best Kids Films 2016 march 8 Women s History Month 15 International Women s Day (3/8) Get Ready for Easter 22 National Nutrition Month Easter Celebration crafts, cooking, fun! (3/27) 29 #Workmom Spring Fashion & Beauty Trends april 2 World Autism Awareness Day 12 Women s Equal Pay Day 14 Our Favorite Family Travel Getaways 26 Earth Day green family living may 3 2016 Most Powerful Moms Mother s Day (5/8) National Small Business Week Entrepreneur Moms (5/1 7) 10 National Women s Health Week (5/8 14) 17 Best Companies for Multicultural Women Get Ready for Memorial Day party planning, grilling, more (5/25) 26 #Workmom Weekend Fashion & Beauty Trends june 7 Mother s Equal Pay Day 14 Top Celeb Working Dads November (Father s Day 6/19) 21 Get Ready for Independence Day party planning, kid activities july 5 Best Advice for When You re Pregnant @Work 12 #Workmom Summer Fashion & Beauty Trends 26 Working Mother and Flex-Time Lawyers Best Law Firms for Women august 2 Back-to-School Lunches, Strategies, Savings 9 Kids Back-to-School Style 16 End of Summer Family Fun 23 Women s Equality Day (8/26) september 6 International Literacy Day Reading and Books (9/8) 13 School Navigation and Homework Strategies 20 Working Mother 100 Best Companies 29 Get Ready for Halloween crafts,costumes, treats october 4 Breast Cancer Awareness Month 11 Working Mothers of the Year 18 4th Annual National Flex Day 25 #Workmom Outerwear Trends november 1 Adoption Awareness Month 8 Thanksgiving Recipes and Survival Strategies 15 Working Mother Holiday Gift Guides for kids, colleagues, friends, spouses, family...and working moms 22 Get Ready for Winter Holidays planning, recipes, activities and crafts december 6 Giving Back for the #Workmom Family 13 Holiday Entertaining and Decorating 20 #Workmom Holiday Party Fashion & Beauty Trends 27 Get Ready for the New Year family, finance, fitness, fun Content subject to change
online ad specs Standard Guidelines These guidelines are consistent with the Interactive Advertising Bureau specifications (www.iab.net) DoubleClick is used to serve all Bonnier Corp advertisements There is a 48 hour turn around time once all creatives are submitted to Online Advertising Operations All ad units must launch a new browser window when clicked on All static ads types are accepted (.jpg,.gif,.swf,.html) Max initial load file size should not exceed 40k Below is a list of the most commonly used third party vendors. For a complete list of approved vendors please contact the Ad Ops team. Approved Third Party Ad Tags Atlas Bluestreak DoubleClick Interpolls Mediaplex Approved Third Party Rich Media Eyeblaster EyeReturn Eyewonder Pointroll Unicast Third Party Specifications Expanding Ads Most Common Ad Unit sizes: 728x90, 300x250, 300x600, 970x90 Expanded Dimension: 728x270, 550x250, 480x600, 600x600, 970x250 Mouse Over/Mouse Off Ad should expand upon mouse over or click on expand button Ad should retract upon mouse off or clicking a close button If the ad expands with user click, the panel still must retract when mouse is removed Any sound should be user initiated by click, not mouse over Flash Ad Units All Flash files must be submitted as a.swf file with accompanying back up gif/jpg for display to users who do not accept Flash A click through URL must be supplied We accept flash version 6-10 How to code Flash files with the correct action script 1. Create an invisible button over the area that you want active/clickable to users 2. On the invisible button, put the following action on (release) {geturl(clicktag, "_blank");} Third Party tags should be served via JavaScript Ad calls, not iframes Audio needs be user initiated with a clearly recognizable on/off button All floating ad units should have a clearly recognizable close button Max initial load file size should not exceed 40K Additional polite download should not exceed 80K Frame rate per second should not exceed 18fps Animation length should not exceed 15 seconds send materials to Danielle Guarino Digital Campaign Manager E-mail: danielle.guarino@bonniercorp.com Phone: 212.219.7404
dedicated e-blast Take your promotion a step further with a Working Mother customized, dedicated e-blast. The content and design is based on your advertising needs and is solely dedicated to your company and brand messaging. Every mom dreams of making this holiday season the best ever for their family. One way to earn additional income to make those dreams come true is to join the team at SimplyFun as an Independent Consultant. SimplyFun is a direct sales company and when you join, you become part of a community of Mom s just like you: devoted to raising healthy, happy children who also want to make a difference in their community. Sharing how the power of play builds smarter kids and stronger families is our mission. On September 16th & 17th there is a special opportunity to join the team at SimplyFun for only $78.00 with enough time to earn income to make those holiday dreams come true! SimplyFun builds smarter kids and stronger families through the amazing power of play. The exceptional, award winning games are uniquely ours and the wide variety of games guarantees fun for ages 3-103. When you share your love of learning and the power of play with others, you earn an income and help other families raise healthy, happy kids. Take advantage of this special opportunity today! Low cost of entry ($78.00) Empowering Women. Empowering Families. Games that you will be proud to share: premium, unique, award winning games that build skills and are fun to play Support to ensure you are successful at developing your business. Advertiser Benefits: Reach approximately 90,000* opt-in readers with each mailing Exclusive ownership of e-blast content * opt-in numbers are subject to change Timing + Availability: Available weekly on Monday, Wednesday and Friday Offered on a first-come, first served basis Materials: Subject line Layered PSD file or HTML file of e-mail design Click through URL Materials due 2 weeks before deployment date to danielle.guarino@bonniercorp.com
sponsored e-newsletter 728 x 90 Footer Banner Working Mother s twice-weekly e-newsletter highlights content from workingmother.com. Align your brand with our editorial features and create brand synergy with clickable ad units within the e-newsletter. 300 x 250 Medium Rectangle Advertiser Benefits: Reach approximately 90,000* opt-in readers with each mailing Drive traffic to your website Generate sales with a special offer or discount * opt-in numbers are subject to change Opportunity: Roadblock giving your brand 100% SOV within e-newsletter with 300x250 medium rectangle, 728x90 footer banner and promotional space Timing + Availability: Available bi-weekly on Tuesdays and Thursdays Offered on a first-come, first-served basis Materials: 300x250 and 728x90 ad units FORMAT: static.jpg /.gif FILE SIZE: max 40K Materials due 2 weeks before deployment date to danielle.guarino@bonniercorp.com
terms & conditions Impression guarantees must be reconfirmed prior to final commitment. Actual impression guarantees will be provided upon program comitment. Impressions guaranteed for overall campaign, not by line item. Sponsorship impressions valid 6 weeks from proposal date. Rates/CPM s are valid based on total commitment level. Workingmother.com editorial coverage, timing and inventory subject to change. All concepts are the property of workingmother.com, subject to change, final editorial approval, and are available on a first-come, first-served basis (Signed Insertion Order). Net costs DO NOT include rich media serving fees. 2-4 business days are required from receipt of IO/creative to campaign launch. See Workingmother.com T&C s for cancellation policy. For all online advertising inquiries, please contact: Olivia Kopchik Associate Publisher 212-219-7464 olivia.kopchik@workingmother.com