SPONSORSHIP GUIDE December 11-12, 2012 Moscone West San Francisco, CA

SPONSORSHIP GUIDE December 11-12, 2012 Moscone West San Francisco, CA

THE APP ECONOMY Typical US mobile device contains 18 apps Consumers spend 94 minutes per day in Mobile Apps vs 72 per day on the Internet Consumers spend 23% of their mewdia time in apps, but advertisers spend only 1% of their budget in this medium 10% of adult cell phone users have downloaded an app within the past week. Mobile advertising crossed the $1B mark in 2011 on its way to $2.5B in 2014 THE APP ECONOMY IS CHANGING THE WORLD! APPNATION delivers the ideas that frame the new app economy through provocative and thoughtful keynote presentations from the leading minds and dominant figures in the market. Ranging from traditional keynotes and on-stage interviews to videos and immersive experiences, APPNATION blends useful information, high concepts and exciting entertainment. A significant percentage of APPNATION S program is dedicated to target tracks that take deep dives into core drivers for the emerging app universe, such as: Platform Fragmentation Mobile App Investment How Real Is The Power of the App Economy? Mobile v. Web-based Apps APPNATION IV will once again focus intensely on the critical topics driving the market forward. Sources: comscore, Alexa, Flurry Analytics, VSS, Mary Meeker (KPCB)

Axis Title THE APP ECONOMY Chart Title 80000 70000 60000 50000 40000 30000 20000 The App economy is growing from $20 billion to $76 billion by 2015 In-App Advertising App Downloads Sales Physical Goods & Services Digital Downloads Virtual Goods 10000 0 2011 2015 Axis Title Source: Appnation 2011

APPNATION AUDIENCE Developers - 35% Marketers - 17% As the only event focused on the business size of the App Revolution, APPNATION attracts not only developers, but also leaders from carriers, platform developers, media, government and commerce. This is the elite of the App world, gathered together in one place and one time, working to forge the next phase of market expansion. Our stage has been home to some of the world's leading app visionaries and emerging players who are defining the business. We attract the most targeted group of media, advertising, entertainment and commerce executives along with developers and mobile entrepreneurs, investors, analysts and press. We anticipate a highly qualified, senior-level audience, including some of the world s most prominent experts who are redefining application and platform development and delivery across the media, content, and advertising industries. THE ENTIRE APP UNIVERSE WILL BE THERE! WILL YOU? 3000 2000 1000 Hardware / Infrastructure - 17% Investors / Analysts - 11% Media/Content - 15% Other - 5% 0 11% 1070 15% 17% 5% 1749 17% 35% 2451 3000 + APPNATION I APPNATION II APPNATION III Projected APPNATION IV

PRESS COVERAGE APPNATION conferences attract intense coverage before, during and after the show, from media outlets across the world. Every APPNATION event features rich access to press, bloggers and analysts, as well as extensive promotion in all media.

SPONSORSHIPS PREMIER SPONSORSHIPS APPNATION offers Premier Sponsorships that make leading companies true partners in our events. Not merely exhibit space or common informational options, Premier Sponsorships encourage partners to create their own unique space, activities, presentations and events within the APPNATION umbrella. Sponsorship include options specifically designed for new companies that want to show important new options to the market.

EXCLUSIVE TITANIUM SPONSORSHIP $75,000 This exclusive and singular Titanium sponsor becomes a full partner in the development, promotion and presentation of APPNATION IV. The Titanium sponsor has a presence in the conference, and all surrounding activities that puts them foremost in the APPNATION IV universe. MINIMUM BENEFITS INCLUDE: Thought leadership recognition through a Fireside Chat between the conference Chair and key company executive(s) during general session on Day 1, along with advisory Board participation and recognition 40 x 40 anchor showcase exhibit space in high traffic area of expo floor Opportunity to bring developers / partners / clients into APPNATION IV s expo of demonstration pods under the sponsor s aegis. This could be developers who use the sponsor s platform, distribution or content partners, or other relationships key to sponsor s market position. Dedicated keynote stage public announcement of the sponsor s choosing on the morning of Day 1 of APPNATION IV and distribution of a whitepaper or other thought leadership piece to the entire, or select members of, the conference delegation Sponsored Workshop on a topic of the sponsor s choice during APPNATION IV S first day Opportunity to sponsor one of the afternoon content tracks Two (2) dedicated email blasts (pre- and post-show) to all attendees Thirty (30) Full Conference passes Unlimited Expo-Only passes Five (5) invitations to VIP Chairman s Reception Front inside cover ad in the conference event guide Opportunity to distribute branded item in conference tote Highlighted recognition in all pre-event, on-site, and postevent marketing materials including all offline and online communications, including all press releases, email database blasts, advertising (where sponsors are listed), event guide, mobile app, social media marketing and on the APPNATION IV homepage. Permanent logo placement on keynote stage, on-site signage and multi-media logo loop on the keynote stage, plus all high profile locations at registration, delegate walkways, tradeshow, and delegate lunch area.

DIAMOND SPONSORSHIP $50,000 ( 2 ) AVAILABLE Diamond Sponsors achieve dominant presence and benefits from their special association with APPNATION IV. The Diamond Sponsors have leading positioning in all APPNATION IV marketing, event activities, and education opportunities. MINIMUM BENEFITS INCLUDE: Guaranteed speaking opportunity for key company executive during general session 25 x 25 anchor showcase exhibit space in high traffic area of expo floor Opportunity to bring up to thirty (30) developers / partners / clients into APPNATION IV s expo of demonstration pods under the sponsor s aegis. This could be developers who use the sponsor s platform, distribution or content partners, or other relationships key to sponsor s market position Distribution of a white-paper or other thought leadership piece to the entire, or select members of, the conference delegation One (1) dedicated email blast (pre- or post-show) to all attendees Full page ad in conference event guide Opportunity to distribute branded item in conference tote bag Fifteen (15) Full Conference passes Unlimited Expo-Only passes Three (3) invitations to VIP Chairman s Reception Highlighted recognition in all pre-event, on-site, and post-event marketing materials including all offline and online communications, including all press releases, email database blasts, advertising (where sponsors are listed), event guide, mobile app, social media marketing and on the APPNATION IV homepage. On-site signage and multi-media logo loop on the keynote stage, plus all high profile locations at registration, delegate walkways, tradeshow, and delegate lunch area.

PLATINUM SPONSORSHIPS Platinum sponsors receive unique and powerful benefits from their special association with APPNATION IV. The sponsors have prominent positioning in all APPNATION IV marketing, event activities, and education opportunities. MINIMUM BENEFITS INCLUDE: 20 x 20 anchor showcase exhibit space in high traffic area of expo floor Highlighted recognition in all pre-event, on-site, and post-event marketing materials including all offline and online communications, press releases, email blasts, advertising (where sponsors are listed), event guide, mobile app, social media marketing and on the APPNATION IV homepage. On-site signage and multi-media logo loop on the keynote stage, plus all high profile locations at registration, delegate walkways, tradeshow, and delegate lunch area. Ten (10) Full Conference passes Unlimited Expo-Only passes Two (2) invitations to VIP Chairman s Reception. Half-page ad in conference event guide Opportunity to distribute branded item in conference tote bag

GOLD SPONSORSHIPS Gold sponsors get high profile exposure throughout APPNATION IV designed to give them standout presence across the conference. MINIMUM BENEFITS INCLUDE: Up to 10 x 10 showcase exhibit space Six (6) Full Conference passes Eight (8) Expo-Only passes Two (2) invitations to VIP Chairman s Reception Highlighted recognition in all pre-event, on-site, and post-event marketing materials including all offline and online communications, press releases, email database blasts, advertising (where sponsors are listed), event guide, mobile app, social media marketing and on the APPNATION IV homepage. On-site signage and multi-media logo loop on the keynote stage, plus all high profile locations at registration, delegate walkways, tradeshow, and delegate lunch area. Quarter-page ad in event guide Opportunity to distribute branded item in tote bag

SILVER SPONSORSHIPS Silver sponsors get high profile exposure throughout APPNATION IV designed to give them standout presence across the conference. MINIMUM BENEFITS INCLUDE: Super Pod showcase exhibit space Four (4) Full Conference passes Eight (8) Expo-Only passes Two (2) invitations to VIP Chairman s Reception Highlighted recognition in all pre-event, on-site, and post-event marketing materials including all offline and online communications, press releases, email database blasts, advertising (where sponsors are listed), event guide, mobile app, social media marketing and on the APPNATION IV homepage. On-site signage and multi-media logo loop on the keynote stage, plus all high profile locations at registration, delegate walkways, tradeshow, and delegate lunch area. Listing in event guide Opportunity to distribute branded item in tote bag

INNOVATOR PACKAGES APPNATION welcomes all developers and innovative companies from across the app and connected device ecosystems to showcase their products and services via a range of custom, affordable Innovator sponsorship packages that guarantee exposure on the demo floor, access to all keynotes, workshops and breakouts. INNOVATOR PREMIUM PACKAGE (super pod) A custom, branded Super Pod at the APPNATION show floor. Two (2) All-Access Passes, which includes access to the expo floor and all keynotes and breakouts Two (2) Expo/Bootcamp Pavilion Only passes One (1) invitation to the Chairman s Reception. 25-word company description in dedicated MEET THE INNOVATORS email to attendees prior to event Applicable on-site signage and multi-media logo loop on the keynote stage, plus all high profile locations at registration, delegate walkways, tradeshow, and delegate lunch area. INNOVATOR BASIC PACKAGE (tabletop) A tabletop presence on the APPNATION expo floor. One (1) All-Access Full Conference Pass, which includes access to the expo floor and all keynotes and breakouts Two (2) Expo/Bootcamp Only passes.

Content sponsors get superior brand exposure to APPNATION IV attendees through main stage signage, high-level sponsor billing in all marketing materials and exhibit space throughout the conference GENERAL SESSION SPONSORSHIP There are a minimum of 10 (ten) General Session / Keynote sessions at APPNATION IV. Presence includes permanent, highly visible on-stage signage, logo presence on all on-site directional and informational signage, logo presence on all online and offline collaterals, and an opportunity to distribute collateral directly or via a seat drop in the keynote room (first-come-first served for collateral chair drops and on stage logo location). Includes six (6) Full Conference passes and two (2) passes to the Chairman s Reception. MORNING OR AFTERNOON LUNCH SPONSORSHIP There will be one private, dedicated lunch sponsorship per day. Each sponsorship includes on site directional signage to the lunch and mentions in all online, offline, onsite marketing collaterals and event promotional materials, including a dedicated plan your lunch hour email blast to registered attendees. Includes four (4) Full Conference passes and two (2) passes to the Chairman s Reception. CONTENT SPONSORSHIPS TV3.0 TRACK SPONSORSHIP ENTERPRISE TRACK SPOSNORSHIP Presence includes permanent, highly visible breakout room signage, logo presence on all on-site directional and informational signage, logo presence on all online and offline collaterals, and an opportunity to distribute collateral directly or via a seat drop in the track rooms. Includes six (6) Full Conference passes and two (2) passes to the Chairman s Reception. MORNING OR AFTERNOON POSTCARDS FROM THE EDGE CLOSING KEYNOTE & HAPPY HOUR An APPNATION tradition: Closing our Summits with a peek at the future over some good conversation from an eclectic and experienced group of industry visionaries. And we always serve up "Postcards" happy-hour-style and invite the audience to have a beer on us and engage in a stimulating discussion and debate as we all do a bit of futurecasting. Includes beer and wine, on-stage logo projection, on-stage mention by conference chair, recognition in all show marketing materials, closing keynote event guide page logo placement, six (6) Full Conference passes and two (2) passes to the Chairman s Reception.

BOOTCAMP SPONSORSHIPS Our most popular content sponsorship option offers superior brand exposure to APPNATION IV attendees through a dedicated content session and high-level sponsor billing. BOOTCAMPS There will be several dedicated bootcamp workshops per day (morning and afternoon). The bootcamps are a unique opportunity to present a 45-minute content session to a captive APPANTION IV audience on the subject of the sponsor s choice. Open to all attendees. Each sponsorship includes on site directional signage to the workshops and mentions of the bootcamps in all online, offline, onsite marketing collaterals and event promotional materials, including a dedicated bootcamp email blast to registered attendees and a dedicated page spread in the event guide. BOOTCAMP LUNCH Includes all Bootcamp deliverables, plus lunch served.

EXPO FLOOR OPPORTUNITIES CHILL ZONE SPONSORSHIP Our newest and most uniquely customizable sponsorship opportunity! The Chill Zone is the largest and most visible exhibit floor sponsorship opportunity, allowing for tremendous brand exposure and virtually unlimited creative opportunities to build a haven for all show attendees to network, recharge and chill amidst the bustling expo floor. This exclusive, PLATINUM-level sponsorship includes both days of the APPNATION CHILL ZONE, located centrally and prominently on the expo floor. Logo presence will include hanging signage above the area, floor signage (4 signs total) inside the Chill Zone, directional signage around the conference, a full page in the event guide, one dedicated pre-show email to all attendees inviting them to chill, six (6) full conference passes, unlimited expo hall passes, and two (2) invitations to the Chairman s Reception. EXHIBIT BOOTH SPACE IS ALSO AVAILABLE in sizes ranging from 10 x10 to 20 x20 Email us for pricing and package details!

APPNATION GARAGE and The 4A s APPLab Back by popular demand, The Garage at APPNATION NYC is a dedicated zone in our exhibit area that exclusively features young, emerging developers and mobile entrepreneurs from leading incubators, accelerators, and universities from across the country. Those selected for The Garage will receive a complimentary demo pod to showcase their innovations as well as a full conference pass to the event. We are focused on showcasing developers and mobile entrepreneurs that are developing applications, products, an services that are particularly relevant to media companies, advertisers, retailer and other commerce companies and leverage emerging mobile, social, and connected TV platforms. The corporate sponsor of The Garage will receive all GOLD-level deliverables PLUS recognition on the dedicated Garage event guide page spread as well as a dedicated pre-show email to all attendees, special directional signage around the expo floor, and stage recognition from the conference chair on both days of the show. APPNATION is excited to partner once again with the American Association of Advertising Agencies (The 4A's) to create the 4A's APPLab on the exhibit floor at the APPNATION IV Summit. The 4A's APPLab will feature innovative apps, technologies, and products and services from cutting-edge developers, mobile entrepreneurs, and established brands, agencies, and media companies that highlight emerging admonetization and marketing solutions across emerging connected devices. Email us for details.

PREMIUM SPONSORSHIPS REGISTRATION SPONSORSHIP (1) $10,000 Sponsorship of the delegate registration area. Includes high-visibility signage (2 signs) surrounding the registration desks and 8x8 hanging branded banner at the entrance. Includes three (3) Full Conference passes and two (2) passes to the Chairman s Reception. BADGE SPONSORSHIP (1) $10,000 Exclusive branding opportunity offers logo placement on the top-front of all conference badges. Includes three (3) Full Conference passes and two (2) passes to the Chairman s Reception. LANYARD SPONSORSHIP (1) $10,000 Exclusive sponsorship offers logo exposure on the official conference lanyard for all attendees. Includes three (3) Full Conference passes and two (2) passes to the Chairman s Reception. BADGE + LANYARD COMBO SPONSORSHIP (1) $15,000 This unique branding opportunity includes exclusive sponsorship of the conferences badges and lanyards for all attendees at a discount. Includes four (4) Full Conference passes and two (2) passes to the Chairman s Reception. MOBILE APP SPONSORSHIP (1) $7,500 We couldn t host an applicationfocused event without offering our own app! Position your company as the host of this valuable tool through logo placement and company links within the application. This sponsorship includes two (2) Full Conference passes and one (1) pass to the Chairman s Reception. LIVECAST VIDEO SPONSORSHIP (1) Logo placement on livecast of main stage presentations, all applicable marketing materials and the show guide. TOTE BAG SPONSORSHIP Logo will appear on all attendee tote bags distributed at registration. Includes three (3) Full Conference passes and two (2) passes to the Chairman s Reception.

PREMIUM SPONSORSHIPS SPEAKER LOUNGE SPONSORSHIP Dedicated sponsor signage inside and outside the room and the opportunity for collateral distribution. PRESS AND BLOGGER LOUNGE Dedicated sponsor signage inside and outside the lounge, and opportunity for collateral distribution. EXCLUSIVE Wi-Fi SPONSORSHIP Exclusive wireless sponsor of the entire APPNATION IV Conference and Exposition. Branded home screen. Full page ad in event guide. Includes eight (8) dedicated signs in the keynote room, all breakout rooms, registration area, and high traffic delegate walkways. Re-CHARGE STATIONS Coffee and refreshments will be available in several locations throughout the show, including the general session room and in strategic, high-traffic areas of the expo floor. Sponsorship includes prominent logo placement on applicable signage and conference materials before and during the conference. Several additional ticket package options and opportunities are avaialble. CONFERENCE-AT-AT-GLANCE SIGNAGE Prominent logo placement on 3 giant meter boards showcasing the show agenda, the event guide s conference at a glance spread and pre-show plan your day email blast to all registered attendees. WATER SPONSOR Opportunity to distribute branded water bottles at the event. Strategic placement of water stations in hightraffic areas of the expo floor and general session rooms. (Bottles to be provided by sponsor)

RECEPTION SPONSORSHIPS CHAIRMAN S RECEPTION Hosted on the eve of the conference by APPNATION Founder and Event Chairman, Drew Ianni, the invite-only, VIP Chairman s Reception will include cocktails and networking. Benefits includes logo placement on all on-site signage (5 total signs), within the conference agenda page hosted on the official website, and on a dedicated page in the show guide. Includes four (4) Full Conference passes. LOCATION: TBD OFFICIAL APPNATION PARTY The official closing party for APPNATION IV will be at the end of the second conference day on August 9. Sponsorship includes logo placement on on-site signage (2 total signs) and cocktail napkins, as well as the opportunity to design a custom-branded cocktail for the party (with accompanying on-bar signage). APPNATION will publicly recognize the closing party sponsor(s) during the event. Sponsorship also includes four (4) Full Conference passes. LOCATION: TBD See Content Sponsorships for Day 2 Closing Happy Hour Postcards From The Edge

VENTURE / ANGEL SPONSOR PRICING BASED ON NUMBER OF PORTFOLIO COMPANIES Specifically designed for qualified venture capital firms and active angel groups and incubators to provide their portfolio companies with a subsidized, value-added exposure at APPNATION IV while also providing strategic branding benefits for the venture firm, angel group, or incubator. PORTFOLIO COMPANY BENEFITS: An exhibit / demo pod on either Day 1 or Day 2 of APPNATION IV in the expo area on the show floor. (Demo pod for both days can be purchased at a premium.) One (1) Full Conference Pass Listing as a Partner Sponsor in pre event, on site, and post-event marketing materials including all offline and online communications. Additional discounted passes to extend to clients and prospects VENTURE FIRM / ANGEL BENEFITS: Listing as a Silver Sponsor in all pre-event, on site, and post event marketing materials including all offline and online communications. Two (2) Full Conference Passes One (1) pass to the Chairman s Reception Option to add an exhibit / demo pod for both days of APPNATION IV. This pod can be at the center of the cluster of its portfolio companies on the floor. This essentially creates a village or ecosystem for the venture firm / angel group. Additional discounted passes to extend to clients and prospects