AVISIAN PUBLISHING MEDIA KIT

2015 AVISIAN PUBLISHING MEDIA KIT

END USERS AND ISSUERS RELY ON AVISIAN FOR UP-TO-DATE, OBJECTIVE INSIGHT ON IDENTITY, CREDENTIALING AND SECURITY SOLUTIONS. MAJOR TRADE ASSOCIATIONS CHOOSE AVISIAN TO DELIVER INDUSTRY-LEADING PUBLICATIONS AS A MEMBER BENEFIT. 35,000 ACTIVE 35,000 SUBSCRIBERS AND 50,000 MONTLHY WEB VISITORS RELY ON ONE OR MORE OF OUR RELY ON ONE OR MORE PUBLICATIONS AVISIAN PUBLICATIONS. FOR TECHNOLOGY NEWS & INSIGHT. THOUSANDS OF PEOPLE ARE SENT BY GOOGLE SEARCH TO EXPLORE TECHNOLOGY SIXTY LEADING IDENTITY-RELATED AT AVISIAN SITES EVERY WEEK. COMPANIES TRUST US WITH THEIR MARKETING & ADVERTISING NEEDS. THIRTY+ LEADING COMPANIES ADVERTISE WITH AVISIAN, TRUSTING CROSS-CHANNEL MARKETING EFFORTS THAT DELIVER.

AVISIAN Publishing AVISIAN s print and online publications provide end users and issuers with the most up-to-date, objective insight on identity, credentialing and security solutions. Via targeted web sites, weekly email newsletters and in-depth print magazines, you can be sure that your advertising message will reach key decision makers 365 days a year. After more than a decade of work on behalf of the identity industry, AVISIAN has emerged as the sole dedicated source for quality, proidentity coverage in the U.S. It is also among the most respected and prolific sources worldwide. Readership: 25,000+ articles provide an unrivaled source of reference material for decision makers evaluating identity and security solutions for their organizations Daily original feature articles and posts attract tens of thousands of loyal, repeat readers Top search engine results for virtually every key identity-related term deliver an ever-growing global audience of targeted newcomers Combine traditional print and banner advertising with keyword-targeted messaging to build a comprehensive marketing program for your company s products and services. Let our ad team work with you to create a custom campaign that exceeds goals. On the desk and desktop AVISIAN publications reach subscribers in print, online, in the email inbox... on tablets and mobile devices. AVISIAN mission The identity industry faces a tough, uphill public relations battle as mainstream media outlets attack rather than investigate issues. Images of big brother, big government and big corporations overshadow the positive, privacy-enabling impacts of identity technology. The AVISIAN mission is to provide an informed, pro-identity alternative to the mainstream media s skewed perspective. The editorial team understands identity technology, thoroughly researches topics and reports with an eye toward reality-over-hype and fact-over-sensationalism.

Print /re:id Magazine Overview re:id (Regarding ID) is a 68 page, quarterly magazine that blends exceptional style and top quality content. For ten years, re:id has helped guide thought leadership as the identity industry s leading print publication. Each issue is mailed to more than 10,000 subscribers as well as members of leading trade associations. Each issue is also distributed at key industry events and more than 3,000 global readers access the electronic version online. Subscriber Demographics POSITION C-level Management 16% Executive Management 25% Management 30% PRIMARY INDUSTRY Corporate 36% Government 32% Education 9% Ad Rates * Full, 4-color process included in rates. FREQUENCY 4x 3x 2x 1x Full page (full-color) $3000 $3200 $3300 $3500 Half page (full-color) 1900 2100 2200 2400 Third page (full-color) 1650 1850 1950 2150 Back cover (full-color) 5000 5300 5500 5900 Inside front or back cover 4200 4400 4500 4800 Specialty placements: Two-page spreads, tip-ins, gatefolds, other premium options, belly bands and polybagging are available and priced upon request. Financial 8% DECISION TO PURCHASE Smart Cards and Readers 25% ID Issuance Products 22% Biometric Products 13% Physical Security Products 12% Logical Security Products 11% GEOGRAPHIC BREAKDOWN North America 95% New in 2015: re:id Magazine adds Security Industry Assn. and Smart Card Alliance members as subscribers Other 5%

Print /re:id Magazine Calendar ISSUE AND DATES BONUS DISTRIBUTION EDITORIAL FOCUS SPECIFIC TOPIC SPRING ISC West Industry focus Law enforcement, AFIS and ID Contract due: 2/6 Materials due: 2/13 Release date: 2/27 Technology 101 Digital Identity Focus eid around the Globe Societal Issues PACS Case Study LACS Case Study Barcodes and QR codes IP-based access control Federated login and stepped-up assurance Regional profile: Europe Identity and the refugee Physical access deployment: TBD Logical access deployment: TBD SUMMER Contract due: 4/17 Materials due: 4/24 Release date: 5/8 Smart Cards in Government SIAs Government Summit Security Document World Industry focus Technology 101 Digital Identity Focus Energy: Securing the grid Contactless Converged PACS and LACS Password management tools eid around the Globe Regional profile: Australasia Societal Issues eservices and the digital divide PACS Case Study Physical access deployment: TBD LACS Case Study Logical access deployment: TBD FALL Contract due: 7/24 Materials due: 7/31 Release date: 8/14 SIA s Securing New Ground Global ID Summit Smart Card Alliance Member Meeting NFC Solutions Summit Industry focus Technology 101 Digital Identity Focus Securing construction sites Biometrics PACS in the cloud User-centric approaches and options eid around the Globe Regional profile: Americas Societal Issues Protecting kid s identity PACS Case Study Physical access deployment: TBD LACS Case Study Logical access deployment: TBD WINTER Contract due: 10/10 Materials due: 10/17 Release date: 10/31 ISC East CARTES Secure Connexions SCA Payments Summit Industry focus Technology 101 Digital Identity Focus Securing waterways and ports Smart cards and dual interface cards The mobile key chain Remote identity proofing eid around the Globe Regional profile: MIddle East Societal Issues Privacy and the Internet of Things PACS Case Study Physical access deployment: TBD LACS Case Study Logical access deployment: TBD * INFORMATION PROVIDED IS FOR PLANNING PURPOSES ONLY AND IS SUBJECT TO CHANGE AT PUBLISHER S DISCRETION.

Online /SecureIDNews TECHNOLOGY CHANNELS: / Biometrics Formerly ThirdFactor.com, the Biometric channel investigates the application of the wide range of biometric modalities across the spectrum of identification and security markets. MARKET-FOCUSED CHANNELS: / Corporate The Corporate ID channel, formerly EnterpriseIDNews.com, explores identity and security technologies for employee ID, physical access control and closed campus applications. SecureIDNews Unique visits per month 30,000 Newsletter subscribers 14,000 For more than a decade, SecureIDNews has been the leading source for news and insight on the use of smart cards and advanced ID technology for converged physical and logical access solutions as well as large scale identification programs such as electronic passports, FIPS 201/PIV, national IDs and driver licenses. The audience includes government and corporate decision makers from around the globe. Two years ago, more than ten unique publications each focused on an important aspect of identity, credentialing and security were combined under the SecureIDNews name. Each of these titles continues to serve their worldwide audience with compelling content and sponsorship opportunities, but now as unique channels at the SecureIDNews site. GEOGRAPHIC BREAKDOWN OF VISITORS North America 46% Europe 27% Asia 21% / Contactless The Contactless channel, created from ContactlessNews.com, explores the use of 13.56 MHz smart card technologies including ISO 14443, ISO 15693, Mifare, DESFire, iclass, FeliCa in identity and security applications. / Digital ID The digital ID channel, formerly DigitalIDNews.com, explores the issuance, management, and protection of digital identities, logical security and online life. / NFC NFCNews.com is now the NFC channel, exploring the development and implementation of Near Field Communications, a short-range contactless technology that is revolutionizing ID, credentialing, access, and more via handsets and mobile devices. / RFID For ten years, RFIDNews has been a thought leader in the important and sometimes controversial use of RFID for logistics, identity and access applications. As the RFID channel, this impact will expand to a wider global audience. / Financial Advanced ID technologies in banking, payment and other financial systems is the focus of the Financial ID Channel, formerly FinancialIDNews.com. / Government Federal, state and local government ID applications and programs in the U.S. and around the globe are explored via the Government ID Channel, formerly GovernmentIDNews. / Health The Health ID channel, created from HealthIDNews.com, covers patient and provider ID solutions for hospitals, practitioners, insurers, pharma and more. SPANISH LANGUAGE CHANNEL: / IDNoticias (espanol) As the identity industry s leading Spanish language resource, IDNoticias.com provides up-to-date insight for Spain and Latin American audiences. As the SecureIDNews Espanol channel, this leadership position will expand and grow. Online and Email Newsletter Ad Rates ONLINE ADS: DESCRIPTION 12 MONTHS 6 MONTHS 3 MONTHS IAB AD STANDARD SIZE DISPLAY AD Run of site, right column $1400 $1600 $1800 Medium Rectangle 300 x 250 40k CHANNEL AD Specific content-only 500 650 800 Rectangle 180 x 150 40k EMAIL ADS: 24 ISSUES 12 ISSUES 3 ISSUES IAB AD STANDARD SIZE EMAIL AD (MULTIPLE PER ISSUE) 250 300 350 Rectangle 180 x 150 40k

Print and Online / CR8 News Overview In print and online, CR80News is the only publication focused exclusively on the campus card and identity market. It has helped guide thought leadership on campus for more than a decade, exploring the use of magnetic stripe, barcode, prox, smart card and biometric technologies. Though higher education is the core target of the publication, K-12 (primary and secondary education) campuses are also represented in both the content and audience. View online issues at cr80news.com/pages/ cr80news-current CR80News Magazine is a 32+ page, full-color magazine that was printed twice per year but is expanding to quarterly in 2015. It mails to 10,000 subscribers, including members of the National Association of Campus Card Users (NACCU) and the National Association of College Auxiliary Services (NACAS). It is also distributed at key industry events, and more than 2,000 additional readers access the electronic version online. CR80News.com serves more than 12,000 unique visits per month with an estimated 16,000 loyal, repeat readers. The CR80News weekly email newsletter serves more than 6,400 subscribers inclusing memebers of the National Association of Campus Card Users. Online and Email Newsletter Ad Rates ONLINE ADS: DESCRIPTION 12 MONTHS 6 MONTHS 3 MONTHS IAB AD STANDARD SIZE DISPLAY AD Run of site, right column $750 $900 $1000 Medium Rectangle 300 x 250 40k CHANNEL AD Content specific 350 450 550 Rectangle 180 x 150 40k EMAIL ADS: 24 ISSUES 12 ISSUES 3 ISSUES IAB AD STANDARD SIZE EMAIL AD (MULTIPLE PER ISSUE) 250 300 350 Rectangle 180 x 150 40k Subscriber Demographics POSITION Executive Management 45% Management 43% PRIMARY INDUSTRY Education 66% Corporate 28% DECISION TO PURCHASE Cards and Readers 58% Print Ad Rates * Full, 4-color process included in rates. FREQUENCY 4x 3x 2x 1x Full page (full-color) $2700 $3000 $3100 $3300 Half page (full-color) 1795 1900 2000 2200 Third page (full-color) 1550 1650 1750 1950 Back cover (full-color) 4500 4800 5000 5300 Inside front or back cover 3500 4000 4100 4300 Specialty placements: Two-page spreads, tip-ins, gatefolds, other premium options, belly bands and polybagging are available and priced upon request. ID Issuance Products 53% Physical Security Products 21% Logical Security Products 7% GEOGRAPHY - PRINT ONLINE North America 100% 78% Europe 0% 9% New in 2015: CR80News Magazine adds 4,500 new higher ed subscribers. Expands to quarterly distribution.

Print /CR80News Magazine Editorial calendar ISSUE AND DATES BONUS DISTRIBUTION EDITORIAL FOCUS SPECIFIC TOPIC SPRING NACCU Annual Conference Feature Mobile Apps: State of the art Contract due: 2/6 Materials due: 2/13 Release date: 2/27 Banking/payments Policy Around the Globe Functions Issuance Case Study EMV deadlines and the campus card IP-based access control Should ID be accepted for government/other use Regional profile: TBD Streamling campus mail and package delivery Retransfer vs. dye sub printers Campus: TBD SUMMER Feature Transit cards and campus cards Contract due: 4/17 Materials due: 4/24 Release date: 5/8 Banking/payments Policy Bitcoin comes to campus Migrating from prox to contactless Allowing preferred names in systems Around the Globe Regional profile: TBD Functions Library: Patron ID and other functions Issuance Understanding card stock and materials Case Study Campus: TBD FALL NACAS Annual Conference Feature Mobile food ordering and payment Contract due: 7/24 Materials due: 7/31 Release date: 8/14 Banking/payments Policy Accepting open loop payments Visitor management solutions FERPA and new privacy concerns Around the Globe Regional profile: TBD Functions Athletic ticketing Issuance Recarding and orientation mass issuance Case Study Campus: TBD WINTER Feature IDs: Impacts on campus safety Contract due: 10/10 Materials due: 10/17 Release date: 10/31 Banking/payments Policy Visa, MC, branded campus cards BLE, NFC and mobile access credentials Food services: Options with leftover funds Around the Globe Regional profile: TBD Functions Alumni cards and applications Issuance Design and content for the card s back Case Study Campus: TBD * INFORMATION PROVIDED IS FOR PLANNING PURPOSES ONLY AND IS SUBJECT TO CHANGE AT PUBLISHER S DISCRETION.

Print /Ad Specifications Instructions File specifications: Avisian s print publications are produced using web offset and all-digital, computer-toplate print processes. All materials must be submitted as digital files in Adobe Acrobat Portable Document Format (PDF). Full Page Size: 7 x 9.312 Full Page* Size: 8.375 x 10.875 Live: 7.875 x 10.375 Bleed: 8.625 x 11.125 Export PDF file using the PDF/X-1a 2001 standard setting option. Ensure all artwork and colors are CMYK. Do not include any RGB or spot colors. Embed all fonts. Include bleeds and crop marks with the PDF export. Specialty ad types: Two-page spreads, tip-ins, gatefolds, premium placements, belly bands, and the inclusion of brochures or other inserts via polybagging are available. Details provided upon request. Send materials to: Email to advertise@avisian.com or upload to ftp.avisian.com (username: dropbox; password: avisian). When FTP is used, please send email to advertise@avisian.com to let staff know ad has been transmitted. Half Page Horizontal Size: 7 x 5 Half Page Horizontal* Size: 8.375 x 5.25 Live: 7 x 5 Bleed: 8.625 x 5.375 Ad Specs Key Third Page Vertical Size: 2.222 x 9.312 Third Page Vertical * Size: 2.8472 x 10.875 Live: 2.222 x 10.375 Bleed: 2.9722 x 11.125 SIZE = Ad Size is the actual final size of the printed ad. LIVE = Live area is the safe zone for print and graphics. No text or crucial content should extend beyond the live area. BLEED = Bleed size equals the ad size plus the bleed, the additional area that will be cut off the final page but is required to make sure artwork extends fully off the trimmed page. * Bleeds should be.125 on all sides requiring bleed.

Web /Ad Specifications ONLINE AD OPTIONS: File formats for online ads: Main page(s) A Section page(s) A GIF (animated or still), JPG, PNG and SWF (Flash) formats are accepted. Maximum file size is 40k. Animated ads (GIF or SWF) should rotate no more than 10 times. Please ensure that the initial and final frames contain relevant information so ad remains relevant post animation. B Specify the URL for ad linking purposes. More details for SWF (Flash) ads: For SWF (Flash) formats, use the industry-standard clicktag command to enable the link to be added via the ad server. For information on adding a clicktag in Flash, visit www.adobe. com/resources/richmedia/tracking/designers_guide. We recommend that you provide a separate GIF or JPG image to be substituted for readers that are not Flash-enabled. Audio and any additional flash calls to external media must be pre-approved by publisher and requires an active click by a reader to initiate. File formats for email newsletter ads: EMAIL AD OPTIONS: GIF (animated or still), JPG and PNG formats are accepted. SWF (Flash) files are not supported by many email clients so are not accepted for email newsletter ads. Email newsletter C ONLINE AD OPTIONS: A. DISPLAY AD (300 x 250 pixels) Multiple units per page. Run of site. B. CHANNEL AD (180 x 150 pixels) Multiple units per page. Targeted to specific content by Article Category. EMAIL AD OPTIONS: C. EMAIL AD (180 x 150 pixels) Multiple units per issue. Animated ads (GIF) should rotate no more than 10 times. Please ensure that the initial and final frames contain relevant information as some email clients do not display animations and default to show the initial frame only. Ad server information: Multiple ads can be run in rotation or ads can be swapped in and out throughout the life of the run. If multiple ads are supplied, indicate if they should be launched at once and displayed randomly or if a single ad should be launched and run for a specified time frame. Ad tracking via third-party ad servers is supported in most cases. If this option is selected, no click or view data will be reported by publisher. Please allow 48 hours for launch of new ad materials. Send materials to: Email to advertise@avisian.com or upload to ftp.avisian.com (username: dropbox; password: avisian). When FTP is used, please send email to advertise@avisian.com to let staff know ad has been transmitted.