MEDIA KIT Delray Media Seamless IALD

Transcription

1 MEDIA KIT Delray Media Seamless IALD

2 WhAT is elumit? The Premier Lighting Search + Spec Platform for design professionals elumit is an independently owned, industry-neutral company whose mission of providing a one-stop shop for lighting specifiers continues to endure after nearly a decade of steady growth. Founded in 2001 by the award-winning lighting design firm Horton Lees Brogden Lighting Design Inc., elumit was a response to tighter deadlines and the need to stay current with new products in an increasingly competitive market. Get in front of specifiers when they re ready to specify your products. elumit homepage

3 Product Search - search for over 25,000 lighting fixtures Search - Get in front of specfiers when they re ready to specify your products SEARCH SPECS Architects, Lighting Designers, Interior Designers, Lighting Reps, Lighting Specifiers, Contractors, Engineers, Facility Managers and Landscape Architects access over 25,000 lighting fixtures from our top manufacturers daily. List your spec sheets with BIM, CAD, Revit, IES, application guides and installation instructions.* *elumit will encode your company s listing on your behalf. Please review our content requirements at the end of this media kit. My elumit Project Space - CREATE A Fixture Schedule elumit is FREE TO USE - Specifiers utilize our spec tool to save products into project folders to quickly generate custom documents and ultimately bring your products through to specification. Tools available: * Create spec packages * Download latest spec sheets * Create custom documents * Print up-to-date schedules * Produce budgets * Contact lighting reps

4 demographics Who uses elumit? Our easy and efficient process management tools have made elumit the top resource for a rising number of serious lighting professionals. 27% Lighting Designers 9658 Total Registered Firms (as of Q1 2015) 11% Engineers 3% Contractors 6% Students/Other 6% Sales Reps Distributors 3% 19% Architects 25% Interior Designers Build brand loyalty, right from the start elumit s student population continues to increase. By introducing your products to this newest generation of specifiers, your brand will become a name that students know and trust and use for years to come. Expand and diversify your client base Our search tools are an increasingly favored option with design firms, both large and small. Create relationships with boutique firms your company may not normally reach.

5 elumit Traffic + User Demographics (AS per google analytics) Site Stats * Total Visits 34,997 35,081 35,362 1,689 New Visits 42% 40% 45.99% 47.6% Pages/Visit Unique Visits 15,160 14,437 16, Page Views 1,312,238 1,300,401 1,335,051 57,336 Unique Page Views 904, , ,283 36,182 Organic Visits 28.80% 29.20% 35% 39.30% Direct Visits 43.90% 44.70% 46.10% 45.40% Referral Visits 26.30% 26% 18.9% 15.30% Bounce Rate 29% 26.49% 26.83% 28% * as of 01/21/15 Architectural vs. Decorative Architectural 66% Decorative 34% Lighting Fixtures Commercial 46% Residential 25% Hospitality 14% Industrial 11% Other 4% Interior vs. Exterior Interior 68.5% Exterior 31.5% 14% 34% 11% 31.5% 25% 4% 68.5% 46% 66% Participating manufacturers on elumit.com receive thousands of impressions each month. Kauffman Center for the Performing Arts

6 SPECIFICATION LEADS (by users/firms) * Registered Firms 8,842 9,268 9,602 9,658 Active Specifications** 28,436 29,416 36,001 over 40k New Specifications 4,856 5,656 12,241 3,850 * as of 01/21/15 ** Includes new, custom and modified specifications In 2013, elumit hosted over 29,000 active specs. In 2014, we achieved over 22.39% in growth and are expected to surpass over 50,000 in Our top performing markets in the USA are New York, California, and Massachusetts, with 10% of elumit s traffic coming from Canada. As of January 21st, 2015, elumit has 3,850 NEW Specs written onsite... With 3.6% growth in registered users and a 22% jump in active specifications, each specifier is getting more involved and dependent on elumit for their lighting choices and specs. Selux

7 Traffic Reports - Access Your Stats * In addition to getting your products listed, featured and specified, your reports are always accessible and available for download. With our web reporting tools, you can log in anytime, track your product(s) performance on-site and get detailed stats on who s downloading your content and who s specifying your products. Project Saves - who s specifying your products Downloads - who s downloading your content Product Exposure + Usage Detail - showcases performance on a per product basis * NEW FOR Reports will now contain Names, Phone Numbers and Addresses of users who download and specify your fixtures. Manufacturer Home > Manufacturer Statistics > Product Exposure and Usage Detail Product Exposure and Usage Detail For reporting period: 11/1/2013 to 11/3/2014 Manufacturer: Log out Clickthroughs from Product Detail and Search Results My Spec Sheet Product Detail Views Spec Sheet Photometry Mfr. Website Assoc. Mfr. elumit Projects Saves Aparia Linear Pendant Wal Aparia Wall Mount Perimeter Standard Surface Mount P 1100 P 1114 P 1122 P 1124 P 1133 P Surface Mount / P Surface Mount P 900 P 901 P 902 P Recessed P 9200 P 9204 P 9214 P 9222 P 9224 P 9233 P Surface Mount / P Linear WV Engineered Lighting Products - Kauffman Center for the Performing Arts

8 what s inclusive? - PRODUCT & LISTINGS Manufacturer Fixture Listings Includes 12 month placement for fixture spec sheets, related model #s, SKUs and Manufacturer s Directory Listing Featured Product Blasts + Featured Application placements Trade show blasts when exhibiting at partnered shows (LEDucation, Lightfair, Boston Lights, LED Specifier Summit & Lightshow) elumit enters + maintains the manufacturer s product information and content for display in a premium listing spec sheets, installation manuals, IES/photometrics, BIM / CAD / Revit, etc. FREE updates unless otherwise noted - elumit updates manufacturer s listing upon request Access to on-site stats downloads, project saves and analytics Directory Listing Present your company as a leader in the lighting industry. Achieve brand exposure and recognition amongst top fixture manufacturers and promote your name to elumit's valuable user-base of lighting professionals.

9 what s inclusive? - NEWSLETTERS & PROJECT EXPOSURE Featured Products Newsletter Present your newest and bestselling products to over 6,000 opted-in professional firms. We prominently display each Featured Product on elumit s homepage for up to 1 month. They are also featured indefinitely in our onsite archive for our professionals to peruse, time and time again. Featured Application Inspire lighting professionals by showcasing how your products are utilized in the built environment. We prominently display each Featured Application on elumit s homepage for up to 1 month and it is featured indefinitely in our onsite archive, as well.

10 what s inclusive? - TRADE SHOW NEWSLETTER campaigns Feature your company s logo (links to either your website or to your listing onsite) on targeted newsletter campaigns designed to bring not only awareness to your brand but professionals to your booth. Each campaign consists of 3-4 blasts. In order to participate in a campaign, your company MUST be exhibiting at that partnered event sponsored events: LEDucation9, Lightfair, Lightshow West & LED Specifier Summit

11 2015 elumit Rate Schedule Fixture Listings Please request a proposal (fees are based on the estimated number of spec sheets, BIM, CAD, Revit & IES file submissions) Featured Applications Manufacturer Directory Listing 1 Month Homepage placement with additional exposure in our onsite archive Illustrate to professionals how your fixtures impact the built environment FAs to be featured in our NEW monthly newsletter - Coming Soon - Q FREE for Participating manufacturers 5 product images, company information and present your brand to over 9,600 professional firms FREE for participating elumit manufacturers $ / year each Featured Products blasts that include 1 Month homepage placement with additional exposure in our onsite archive Each blast reaches over 6,000 opted-in professional firms (25% click-open each edition) $ $ 750 Banner Ad Visible on EVERY products search Design & Layout provided by client Garner over 100,000 impressions monthly $ each 750/ month Trade Show Newsletter Dedicated Manufacturer Blast Includes 3-4 blasts featuring your company s logo and links to your listing or website FREE for participating elumit manufacturers who exhibit at partnered trade shows (LEDucation, Lightfair, Boston Lights, LED Specifier Summit & Lightshow) Each blast reaches over 6,000 opted-in professional firms Design & layout provided by client Feature press releases, new products and other relevant manufacturer news Campaigns $ 1,500 $ 2,500/ blast Logo Sponsorship NEW elumit Monthly Newsletter Visible on elumit homepage + products search page Design & Layout provided by client Garner over 100,000 impressions monthly Feature product news + press releases FREE for participating elumit manufacturers Coming Soon - Q $ 1,000/ TBD month For more information, please contact or info@elumit.com Delray Cylindro II LED lights up Gensler Newport Beach, CA

12 2015 elumit Data Requirements and Instructions for Manufacturers 1 Initial Setup For the initial listing setup, please provide us with the following details in a word or excel document. 1. Manufacturer Website URL: 2. General Address (for example, info@domain.com): 3. Rep Finder URL (or list of reps): 4. Contact Person(s) (Marketing): Name: Phone Number: Address: 5. Contact Person(s) (Accounting): Name: Phone Number: Address: 6. Contact Person(s) (Graphics): Name: Phone Number: Address: 7. Company Logo - vector art format (.ai / illustrator) or highest resolution jpeg 8. Registration - please visit to receive elumit content and future site announcements. Username and password to be created by client. 9. Manufacturer s Directory please visit for more details a. (5) product images they are static and do not link to products on/off site b. (1) short paragraph describing your company c. elumit will apply the rest of the details 10. Trade Shows please indicate which of the following shows you plan to exhibit at within the next year. This info will aid us when we feature our participating manufacturers at these events. LEDucation Lightfair Boston Lights LED Specifier Summit Lightshow

13 2 Fixture Spec Sheet URLs Spec sheets should be downloadable from your website to insure access to the most up to date information and data. We will encode the model #s, SKUs, links to BIM/CAD/Revit/IES and other downloadable files plus all other relevant content details on your behalf. We only require the URLs of the spec sheets to be used in your listing. Please submit spec sheet URLs in a word or excel document. Please allow up to 4 weeks for the launch of your listing unless otherwise noted. You will receive an announcing your listing s launch plus details on how to log into your account for traffic reporting and stats. To view your stats in the manufacturer site: Once your listing has launched, you will be able to access your company s profile, stats and other resources at: URL: Username: (to be provided by elumit after launch) Password: (to be provided by elumit after launch) Available Statistical Reports: 1. Site Statistics - General elumit Usage Statistics 2. Manufacturer Statistics a. View Spec Sheet & BIM/CAD File Download Stats b. View Product Exposure and Usage Summary c. View Product Exposure and Usage Detail d. View My elumit Project Specifications e) NEW FOR 2015* - Advanced reports will now contain Names, Phone Numbers and Addresses of users who download and specify your fixtures. *Advanced reports available upon request. This function will soon be added to the elumit website. Please note: The spec sheet download stats are relatively new so they only go back to February 2011 but the projects stats are available for your complete subscription history.

14 3 Featured Content Featured Applications Featured Applications highlight completed projects and are featured on elumit s homepage for up to 1 month. They are also featured in elumit s onsite archive. This is a high-profile placement and is popular with specifiers. For more info, please visit our FA archive at featuredapplications.aspx Please review your contract and send the allotted number of features to us. You may wish to time this feature with future product launches and/or trade show appearances. Content Requirements: 1. Name of Project 2. Description/Caption - around 1,500 characters 3. Three (3) different images - largest original image size available, but at least 300x300px 4. Preferred Schedule of Release - You may wish to time this feature with future product launches Featured Products Once a month, up 12 products from different manufacturers are featured in an blast sent to over 6,000 opted-in professional firms and on elumit s homepage. They are also featured in elumit s onsite archive. For more info, please visit our FP archive at aspx Please review your contract and send the allotted number of features to us. You may wish to time this feature with future product launches and/or trade show appearances. Content Requirements: 1. Name of Product 2. Description/Caption a. Short version - up to 300 characters b. Long version up to 1500 characters 3. One (1) Image - largest original image size available, but at least 240x240px 4. Preferred Schedule of Release For more information, please contact or info@elumit.com