charity organisations
|
|
- Octavia Carroll
- 8 years ago
- Views:
Transcription
1 marketing for charity organisations A quick guide to planning your campaign
2 Contents Why marketing? Setting a plan Growing your list Structure, design and content Deliverability tips layout explained Testing and improving Evaluating success The legals The 10 marketing commandments
3 Why marketing? Not-for-profits need to generate as much revenue as they can to stay on track whilst working with increasingly tighter purse strings. is a great tool for charity fundraisers and marketers because of the low cost nature and the reporting it provides. It can also be easily integrated into your existing strategies. According to the Direct Marketing Association, for every 1 you spend you will receive 42 in return. marketing can also provide tangible results for your charity; such as a list of addresses of people who have clicked on a specific campaign, event or news item. Permission-based marketing can work wonders in helping you build donor and volunteer relationships, retain advocates for the long-haul and cross sell your services and products (lottery, shop or other revenue-generating method). For more information about using marketing for your not-forprofit organisation, please contact the little green plane team at info@littlegreenplane.com or call
4 Setting a plan You ve decided to embark on a programme of marketing but where do you start? We would advise looking at your charity s fundraising and marketing objectives to assess what you are trying to achieve over the next 12 months. How can marketing help along the way? Try using some of the questions below to create an marketing strategy: How regularly are you planning to send your campaigns? Who will be responsible for your e-shots? Can you segment your audience? What tone will you use? What content and incentives will you offer in your s? How will you grow your database? Over the next few pages, this guide will provide some ideas on all of the points above to help you get your marketing for your charity underway. 02
5 Growing your list You may already have a list of addresses of subscribers or may be starting from scratch. Either way, you ll probably be striving to grow your database in order to increase donations, manpower and support. Data is king in marketing. To get the best out of your campaigns, ensure you are using addresses of people who have opted-in to receive your information in the first place and keep it up-to-date. You can grow your list in several ways: Put an sign-up form on the home page of your website (and a tick box under any data capture form) Create a specific sign-up form page and put a link to this on your signature. Include a Forward to a Friend link on your campaigns Circulate a sign-up form at any event you are hosting or speaking at Create a sign-up tab on your Facebook page Created an automated direct message on Twitter for new followers with link to your sign-up page 03
6 Structure, design and content What are you going to put into your marketing campaigns? Why not try: A weekly or monthly e-newsletter of your latest news and developments Specific campaign-focussed e-shots such as a corporate e-newsletter Event information, registration and follow ups Guides: Setting up Payroll Giving, Leaving a Legacy surveys to service users Vacancy alerts Sponsorship form submission reminders Video introduction to your latest annual review from your Chief Executive The main tips in terms of content are to keep it simple, keep it short, use the most important news snippet first and make sure you have a strong call to action. The idea of marketing is to drive traffic to your website where you can covert enquiries into new volunteers, donations and support. 04
7 Deliverability tips So you ve grown your data list and carefully crafted the content of your marketing campaign. Now all you ve got to do is make sure it hits the inbox of your recipient and not the spam folder. You can do this by: Creating good content and using clean data Using the pre-send spam tests provided by your marketing provider Making sure you include an unsubscribe mechanism Reviewing your delivery stats on a regular basis Avoid: Repeatedly using phrases like click here! or once in a lifetime opportunity! Exclamation marks!!!!!! USING ALL CAPS, WHICH IS LIKE YELLING IN Colouring fonts bright red, or green Sloppy HTML coding Using one big image, with little or no text Using a noreply@ address 05
8
9 layout explained From: a real person To: only one recipient Subject: direct and below 49 characters Charity branding and name prominent Call to action Breif description of what the charity does and supports Unique calls to action for alternative donations Supporting text for donations Further interaction at the bottom of the Unsubscribe mechanism 07
10 Testing and improving If you ve been sending marketing campaigns for your charity for a while and are not getting the best open or click through rates, they may have become stagnant. Why not try testing and varying the following to see if it makes a difference on your donations and enquiries: How you are targeting your demographics (by age, sex, location) The time you are sending your campaigns (hour, day, month, seasons, holidays) Personalisation: do your campaigns work better with or without? The subject line; from questions, facts, to commands Tweak the length, layout and call to action location of your design Frequency are you sending too often or too infrequently? Try changing the name and address of the sender (sex, seniority, info@ versus real person) 08
11 Evaluating success You can evaluate success by looking at the reports of each campaign and by benchmarking your original objectives as you go. There are many Key Performance Indicators you can set and monitor. Here are just a few examples: By campaign Number of opens Number of click-throughs Number of bounces Number of complaints/unsubscribes Number of opens vs clicks Link popularity Geographical opens Forward to a Friend numbers By objectives Total number of hits to your charity website over the campaign period Number of volunteer enquiries Number of donations obtained from your campaigns Number of new subscribers obtained month-on-month 09
12 The legals marketing is governed by the Privacy and Electronic Communications Regulations of the Data Protection Act This states Any commercial motives must not be hidden You must provide a valid unsubscribe mechanism You must list your company details on your s You must not use competitions to gather lists unless participants have also said they are happy to receive updates If you are collecting data you must explain how you will handle it AND provide user access, ideally in a Privacy Policy (see blog) You must also be aware that by using the Forward to a Friend feature, you may be liable if this is forwarded to someone who complains. Due to the Data Protection Act, no provider will be able to give you specific data on Forward to a Friend apart from the number of people it has been circulated to. 10
13 The 10 marketing commandments That s it! You should now be well on your way to creating effective marketing campaigns for your not-for-profit organisation. Please find below our 10 marketing commandments to ensure you are adhering to marketing best practice at all times, and receiving the best possible results: 1. Thou shalt refine your subject line 2. Thou shalt use a prominent call to action 3. Thou shalt give value to your subscribers 4. Thou shalt use an opt-in approach 5. Thou shalt grow organic data 6. Thou shalt segment your data 7. Thou shalt set objectives 8. Thou shalt test 9. Thou shalt not spam 10. Thou shalt be legal 11
14 Proudly a member of:
Email marketing for. car dealerships A quick guide to planning your email campaign
Email marketing for car dealerships A quick guide to planning your email campaign Contents Why email marketing? 01 02 03 04 05 06 08 09 10 11 Why email marketing? Setting a plan Growing your list Structure,
More informationContents. Introduction. Vital statistics. Setting a plan. Design tips. Content tips. Email layout explained. Common mistakes. 10 email commandments
Contents 01 02 03 04 05 06 08 09 10 11 12 13 Introduction Vital statistics Setting a plan Design tips Content tips Email layout explained Common mistakes 10 email commandments Why use professional software?
More informationContents. Introduction. Creating a list. Growing your list. Managing unsubscribes. Handling spam complaints. Managing bounces
Managing your data Contents 01 02 03 04 05 06 07 08 09 10 11 Introduction Creating a list Growing your list Managing unsubscribes Handling spam complaints Managing bounces Dealing with Out of Office notifications
More informationHow To Write An Email Marketing Strategy
Writing an email strategy A quick guide to planning your email campaign Contents 01 02 03 04 05 07 Introduction Setting objectives Identifying your target audiences Planning your content Setting a frequency
More informationEmail marketing for. agencies
Email marketing for agencies Contents 01 02 03 04 05 08 10 11 Introduction Why email marketing? How to sell the service The agency toolkit Features agencies will love Example email copy for agencies 10
More informationSwitching email provider
Switching email provider Contents 01 02 08 09 11 12 13 14 15 Why transfer? Why choose us? Migration check sheet Transferring your lists Importing your templates Sign-up forms & integration Changing your
More informationE-mail Marketing & SEO
Carrier Direct Marketing presents: E-mail Marketing & SEO 16 th June 2009 James Briggs Internet & E-marketing Manager 1 E-mail Marketing With E-mail Marketing, you can learn today and start developing
More informationEmail Marketing for Hoteliers: A Step-by-Step Guide
Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3
More informationsuccessful email marketing design
successful email marketing design At Bigfork we are saddened to see so many marketing emails with poor content and design. These things ruin click-through rates and bore most folk into unsubscribing. This
More informationHow To Avoid Spam On Mailchimp
Welcome to MailChimp. Email doesn't need to be overwhelming. This guide will help you get your first campaign off the ground. We ll also offer tips for managing your list, viewing your reports, and making
More informationpresented by Maxmail
presented by Maxmail What s Inside Thinking of email marketing for your business? Well you ve made the right choice. The guys at Marketing Sherpa suggest that email marketing results in an ROI of 119%
More informationCommuniGator. Email List Building
CommuniGator Email List Building Building and growing your email list You could have the best creative, a compelling subject line and the most irresistible call to action, but if you haven t thought about
More informationEmail Newsletter Best Practices. Introductions. Andrea Berry Idealware Expert Trainer. Are People Still Using Email? June 2014
Email Newsletter Best Practices June 2014 Introductions Andrea Berry Idealware Expert Trainer Director of Development, Hardy Girls Healthy Women Are People Still Using Email? Yes. It s critical channel
More informationSend Your Message to the Masses
+ Send Your Message to the Masses WELCOME! Enter your name in the chat window for attendance Getting Started with Email Newsletters Emily Pitts Ennis, CAES OIT + Email newsletter overview This session
More informationTOP TIPS TO A TIP TOP EMAIL
TOP TIPS TO A TIP TOP EMAIL EMAIL MOBILE SOCIAL WEB CONTENTS PAGE Introduction... 3 My Top 10 Tips... 4 Tip 1 - Super, Super Subject Lines... 4 Tip 2 - Make Your Call To Action Count... 5 Tip 3 - The Power
More informationHow to Increase Your Email Marketing Recovery Rate
Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The
More information30-Day Starter Guide to Email Marketing
{ 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will
More informationBest Practice Data Collection for Marketers
Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection
More informationWelcome to MailChimp.
Welcome to MailChimp. MailChimp is a powerful, easy way to send email newsletters. This guide will help you get your first campaign off the ground. We ll also offer tips for managing your list, viewing
More informationHow To Prevent Spam From Being Filtered Out Of Your Email Program
Active Carrot - Avoiding Spam Filters Table of Contents What is Spam?... 3 How Spam Filters Work... 3 Avoid these common mistakes... 3 Preventing False Abuse Reports... 4 How Abuse Reports Work... 4 Reasons
More informationHow to Manage Your Email List Effectively
How to Manage Your Email List Effectively A short guide by MailWheel 1 Discover What s Inside After you ve acquired enough email addresses and created your opt-in and opt-out forms, you are probably wondering:
More informationEmail testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN
Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is
More informationMulti-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1
Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10
More informationE-mail marketing for Beginners
Overview of today E-mail marketing for Beginners Chris Palmer Audiences NI Introductions What is e-marketing? Why do it? Focus on e-mail marketing Data Content MyEmma Tips for effective campaigns 1 Introductions
More information10 Step Email Newsletter Guide
10 Step Email Newsletter Guide This 10 Step Email Newsletter Guide will help you create informative newsletters that will allow you to regularly communicate with your leads and customers. On average, you
More information10-Step. rock your subscribers inboxes. Email Marketing Guide. how to. without breaking the law. 10-Step Email Marketing Guide 1
10-Step Email Marketing Guide rock your subscribers inboxes how to without breaking the law. 10-Step Email Marketing Guide 1 Your 10-Step Email Marketing Guide This 10 Step Email Marketing Guide will help
More informationFeature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages
ro Work With Data Import, append & export unlimited lists - with no restrictions on number of contacts De-duplication and list cleaning Dedupe of lists on upload, clean bounces Automatic bounce, opt-out
More informationGUIDE TO EMAIL MARKETING
GUIDE TO EMAIL MARKETING Using e-mail marketing to communicate with your customers and promote your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video
More informationEMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES
EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES An Effective Touch Point for Long-Term Marketing Relationships Introduction Email newsletters are no longer optional when it comes to B2B
More informationThe Guide to: Email Marketing Analytics"
The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes
More informationBeginner s Guide to MailChimp
Beginner s Guide to MailChimp Before you start To send emails out using MailChimp you need to put together a list of names and email addresses. You can create as many lists as you want, but you might find
More informationA 2015 guide to HTML email marketing
A 2015 guide to HTML email marketing CONTENTS > Introduction > Sending an email > Branding > Testing and optimising > Content > Consistency > Subject lines > Provider > Mobile > Conclusion Here at Studio
More informationBulk email and newsletters
+ Email Newsletters + This session will cover: Concepts: 1. Bulk email and newsletters 2. Email marketing plan Welcome! Foundations of Communications Emily Pitts Ennis, CAES OIT 3. Subscription lists 4.
More information36 tips to maximize. Email Marketing success. www.campaigner.com
36 tips to maximize Email Marketing success www.campaigner.com Introduction Permission-based email communications have a higher return on investment than unsolicited email, direct mail, or traditional
More informationLEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs
LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs Two weeks ago we looked at creating Tribes for a range of purposes, including the purpose of growing your
More informationGrow. How to Authentically Grow Your Email List
Grow How to Authentically Grow Your Email List Grow Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating
More informationKey Speaker. Nicole Roach Marketing Coordinator CharityNet USA. HBIF Meeting 12-09
Key Speaker Nicole Roach Marketing Coordinator CharityNet USA HBIF Meeting 12-09 CharityNet USA: A One-stop resource center for nonprofit organizations nationwide! Key Speaker: Nicole Roach Questions Archived
More informationEmail Signup Best Practices
Email For Advocacy and Community Organizing: Basics, Essentials, and Best Practices Email Signup Best Practices These training materials have been prepared by Aspiration in partnership with Radical Designs
More informationTop 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact
Email Marketing from Constant Contact Top 25 Email Marketing Terms You Should Know Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com If you have ever felt out
More informationEmail Marketing. Agenda. Leveraging the Inbox Privilege. 1. Why use email marketing? 8. Build your business. 9. Group to recoup
COPYING OR SHARING THIS CONTENT IS AN INFRINGEMENT OF COPYRIGHT Email Marketing Leveraging the Inbox Privilege Hokitika 19 June 2014! Debbie Roberts Indigo Marketing Agenda 1. Why use email marketing?
More informationEmail Deliverability:
Email Deliverability: A guide to reaching your audience Email deliverability is a key factor in email campaign performance. Understanding how email deliverability is calculated and how it affects your
More informationINinbox Start-up Pack
2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the
More informationThe 3 Keys of Email Marketing
The 3 Keys of Email Marketing Connect. Inform. Grow Presented by: Pamela Adams Regional Development Director Constant Contact - Georgia www.constantcontact.com/georgia Copyright 2008 Constant Contact Inc.
More informationSage Nonprofit Solutions. Email Marketing Report 2012
Sage Nonprofit Solutions Email Marketing Report 2012 In December 2011, an email was sent to nonprofit development leaders inviting them to take an online survey designed to discover how nonprofits are
More informationForfront, Renaissance House, 32 Upper High Street, Epsom KT17 4QJ www.forfront.com 020 3320 8777
e-shot tm features Forfront, Renaissance House, 32 Upper High Street, Epsom KT17 4QJ www.forfront.com 020 3320 8777 CONTENT Campaigns --------------------------------------------- 3 Creation Tools ----------------------------------------
More informationMANAGING YOUR EMAIL LIST
MANAGING YOUR EMAIL LIST Ensuring you reach the right people at the right time with a relevant message. 866.915.9465 www.delivra.com 2013 Delivra Professional Email Marketing Software and Consulting 2
More informationDIRECT MARKETING 101: Online Fundraising
DIRECT MARKETING 101: Online Fundraising March 2014 Barb Perell Avalon Consulting Group Takeaways from this session: The foundation of any online program How to integrate online with other direct marketing
More information33 TIPS TO MAXIMIZE EMAIL MARKETING SUCCESS
33 TIPS TO MAXIMIZE EMAIL MARKETING SUCCESS Permission-based email marketing has a higher return on investment than unsolicited email, direct mail or traditional advertising and has revolutionized the
More informationA quick guide to... Getting Started
A quick guide to... Getting Started In this guide... Learn how to build your list, create engaging email messages, and convert contacts into customers, using industry-leading GetResponse features. Table
More informationContact Us: Worldwide Headquarters: Westerville, OH, USA Toll Free: 800-710-4895 Email: info@emaildatagroup.net
Contact Us: Worldwide Headquarters: Westerville, OH, USA Toll Free: 800-710-4895 Email: info@emaildatagroup.net Email Marketing Increase Revenue with an extended reach Email marketing is a form of direct
More informationEmail Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?
Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing
More informationGetting Started with Automizy
Getting Started with Automizy The Basics To help you get started, this guide will show you exactly how simple it is to use Automizy to combine automated multi-channel communication into your overall marketing
More informationMailWorks Powered by PRI
MailWorks Powered by PRI Email marketing backed by real people COMMUNICATIONS This White Paper is provided by PRI for your resources. We strive not only to assist in web, mobile, and print communications,
More informationGetting started with your email tool
Getting started with your email tool GETTING STARTED WITH YOUR EMAIL TOOL 1 This is a step-by-step guide to sending your first campaign with our email marketing tool. Follow the instructions on this page
More informationBetter Email Marketing: Making Sure Your Messages Get Read & Acted On
Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing What to Know Where to Start What to Watch Out For Information You Need to Gather About Your Audience How to
More informationEmailserving Email Marketing Best Practices Quick Guide
Emailserving Email Marketing Best Practices Quick Guide Written By: Shane Lee Assistant Marketing Manager Page 2 Summary: Email marketing is one of the most effective forms of advertising. It is cost effective,
More informationEffective E-Marketing. Building and maintaining a quality email list Guide 2 White Paper. Prepared by Dave Chaffey
Effective E-Marketing Building and maintaining a quality email list Guide 2 White Paper Prepared by Dave Chaffey Contents Introduction... 3 Setting goals for your list building programme... 4 1) Opt-in
More informationEmail Marketing that Works. Anthony Lindsay
Email Marketing that Works Anthony Lindsay Email Marketing: Why Bother? Your Audience is Online 3,042,600 Irish people online Your Audience is Online Time spent online: European average: 12.1 hours a week
More informationEmail Marketing. Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email
Email Marketing Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email info@europastudio.co.uk Copyright 2004-2012 Europa Studio.
More informationMCH Channel_e Email Best Practices for Marketers
MCH Channel_e Email Best Practices for Marketers Best Practices for Marketers Communicating with your prospects and customers through email is a popular channel that provides almost immediate response.
More informationAMANDA KIVIAHO E-MAIL MARKETING MANAGER. @amandakiviaho
AMANDA KIVIAHO E-MAIL MARKETING MANAGER @amandakiviaho Amanda Kiviaho is the Email Marketing Manager at Madison Logic. She manages and executes lead generating email campaigns, conceptualization through
More informationProfessional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher
Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher David Maher Product & ecommerce Manager with Scope Ophthalmics 10+ Years experience in Digital Marketing
More information5 Keys to Exceptional Email Marketing. Delivra 2012
5 Keys to Exceptional Email Marketing Delivra 2012 2 Email marketing continues to be one of the most powerful and measurable marketing tools at your disposal. With the right tools and approach, your organization
More information10 Killer Tactics for Email Marketing
10 Killer Tactics for Email Marketing Strategies Email remains the killer marketing app in 2011, it s as prevalent and important as search and conversion. It starts conversations, drives engagement and
More informationAi eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing.
A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. web. marketing. branding Contents Email marketing, made easy 3 What can Ai eshots do for you? 4 Tailored,
More information20 Quick Tips for Improving Your Email Marketing Programmes
20 Quick Tips for Improving Your Email Marketing Programmes June 25, 2008 Presenter: Paul Bates UK Managing Director, StrongMail Systems 1 Agenda Introduction Best Practices Overview 20 Quick Tips About
More informationMAILCHIMP INTEGRATION:
MAILCHIMP INTEGRATION: THE BASICS Our integration with MailChimp s powerful email suite makes contacting your fans and ticket buyers easier than ever before! STEP-BY-STEP INTEGRATION 1 If you re not already
More information50 Tips to Maximize Email Marketing Success
50 Tips to Maximize Email Marketing Success INTRODUCTION Permission-based email marketing has a higher return on investment than unsolicited email, direct mail or traditional advertising and therefore,
More informationEmail Marketing Tips. From M R K Development
Email Marketing Tips From M R K Development Free downloads and templates for BC Free downloads and templates for BC Stats - Average 3.5 percent click through is average across al industries Open rates
More informationEmail Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences
Email Marketing Using email in your marketing mix - authentically and relevantly connecting with your target audiences Using email in your marketing mix Educate people Differentiate your business Ask for
More informationSo before you start blasting campaigns, check out these common mistakes that email-marketing rookies often make.
Hello. If you re new to email marketing, you re probably excited about sending out lots of emails to your customers. But if you re in a rush, you might end up sending emails to people who have forgotten
More informationHow To Use Email Marketing To Retain Loyal Customers
Brick N Mortar Success Series How To Use Email Marketing To Retain Loyal Customers Powered By Belly 1 WHY EMAIL MARKETING? Let s say Bethany visits your restaurant and loves her meal and the service. She
More information1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...
1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5
More informationFor More Free Marketing Information, Tips & Advice, visit www.lgx.im
For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.
More informationMaking enewsletters count!
Making enewsletters count! Email newsletters (enewsletters) are a great way to keep in contact with your clients on a regular basis. Not only are they are relatively cheap and easy to produce, enabling
More informationEffective Email Marketing: How to Increase Existing Customer Sales
Effective Email Marketing: How to Increase Existing Customer Sales Jenny Klimisch Marketing Coordinator VerticalResponse Page 1 VerticalResponse, Inc. Agenda Why email marketing works Building your list
More informationMISTAKE: NOT HAVING PERMISSION
common rookie mistakes HELLO. If you're new to email marketing, you're probably excited about sending out lots of emails to your customers. But if you re in a rush, you might end up sending emails to people
More informationSuccessful Email Marketing
Successful Email Marketing Twitter: susanhallam Web: www.hallam.biz Blog: www.hallam.biz/blog LinkedIn: susanhallam Email: Susan@Hallam.biz Digital Marketing Agency 2011 Hallam Communications Ltd Page
More informationIntroduction...03. The Evolution of Email...04. 4 Reasons to Target Email Subscribers in Social...05. Campaign Tactics...06
Table of Contents Introduction...03 The Evolution of Email...04 4 Reasons to Target Email Subscribers in Social...05 Campaign Tactics...06 Turning Email into Social...07 Creating Social Ads that Convert...
More informationEcommerce Customer Acquisition:
Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals
More informationExpress Guide How to Use the Benchmark Email Express Guide 1
How to Use the Benchmark Email Express Guide INTRODUCTION Welcome to Benchmark Email! If you ve downloaded this manual it means you re ready to start email marketing with us. We re ready to show you how!
More informationEmail Marketing System Options
System Options Different Systems for Different Users We run various different types of systems for different users based on their email marketing requirements. If you have your own email marketing system
More information6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY
6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why
More information1.M4: Email Marketing
1.M4: Exercises A series of practical exercises is provided below: Module Domain DMI_PDDM_PE_M4_00001 Goals and KPI s Using the goals listed for a business of your choosing, select specific KPI s for each,
More informationTop 40 Email Marketing Terms You Should Know
1601 Trapelo Road Phone 781-472-8100 Suite 246 Fax 781-472-8101 Waltham, MA 02451 www.constantcontact.com Top 40 Email Marketing Terms You Should Know If you have ever felt out of your depth in a discussion
More informationAFP. 6 Lists to. 800-666-3863 www.afpnet.org
AFP Information Exchange The Online Fundraiser s Checklist: 6 Lists to Get Your Nonprofit on Track ~ This AFP Information Exchange resource is provided by: Contact: Rebecca Higman 888-284-7978 fundraising123@networkforgood.org
More informationGrowing Your Database. The Right Way
Growing Your Database The Right Way Table of Contents Introduction 3 Entice 4 Frustration 5 Fear 5 How enticing is your subscription strategy? 6 Grow 7 Create relevance 7 Offer benefits 7 Give rewards
More informationMastering Email Marketing Automation
Mastering Email Marketing Automation By: Lon Safko 1 Take - Aways Email Marketing Services. What they provide. Why they re important. Their automation, ease of use, templates Template customization and
More informationTHE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING.
INTRODUCTORY THE POCKET GUIDE TO FIVE EMAILS YOUR NONPROFIT SHOULD BE SENDING. A Quick Guide to Five Types of Effective Emails Your Nonprofit Should be Sending to Your Database. A publication of 2 IS THIS
More informationBest Practice Email Marketing 101
Best Practice Email Marketing 101 So you ve decided to start marketing to your database via email. Congratulations for utilizing this great tool! There may be a few or a lot of things you have questions
More informationEmail Marketing works
Email Marketing works The figures shows that it is a cost effective means to acquire new customers It enables you maintain profitable relationships with your existing customers It is trackable so that
More informationEMAIL MARKETING TIPS. From Our InfoUSA Email Experts
EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best
More informationTop 10 Tips to Improve Your Email Permission
BES T PR AC TICES GUIDE EMAIL MARKE TING Learn How to Get (and Keep) Email Permission INSIGHT PROVIDED BY www.constantcontact.com 1-866-876-8464 2011 Constant Contact, Inc. 10-1720 BEST PRACTICES GUIDE
More informationBest Practices for Email Marketing. Monday, March 8, 2010
Best Practices for Email Marketing Monday, March 8, 2010 Fishbowl Cocktail Facts 10 years old, 130+ employees Alexandria, VA based Product Suite includes Email Marketing, Social Media Integrations and
More informationOnline Communications Best Practices. Amanda Flick Marketing and Communications Specialist, The Nonprofit Partnership
Online Communications Best Practices Amanda Flick Marketing and Communications Specialist, The Nonprofit Partnership Writing for the Web Answer readers questions Google and bing are popular because people
More informationMASTERING EMAIL MARKETING WITH ANDY BARGERY, DIRECTOR, KLAXON
MASTERING EMAIL MARKETING WITH ANDY BARGERY, DIRECTOR, KLAXON Event Marketing Certificate Webinar Series: Email Marketing and Conversion 10 October, 2012 1 TODAY S SPEAKERS Moderator Guest Speakers ADD
More informationThe A Z of. Email Design
The A Z of Email Design Table of Contents A Z of Email Design Introduction 3 1. Planning 4 A. Email length 4 B. Audience 4 C. Scheduling 4 2. Content 4 D. Content considerations 4 Why Consumers Open Emails
More informationMARKETING AUTOMATION REFERENCE GUIDE
MARKETING AUTOMATION REFERENCE GUIDE MARKETING AUTOMATION REFERENCE GUIDE TACTIC DESCRIPTION PAGE NEWSLETTER & SUBSCRIPTION SIGN-UP FORM WELCOME RESPONSE AUTOMATED EMAIL ACQUIRE OPT-IN FROM PAST PURCHASERS
More informationpresented by Maxmail
presented by Maxmail What s Inside Hello. It doesn t matter if you re a brick-and-mortar store, an online retailer, small or not so small. We will show you how you can build your email list and use this
More informationThe Email Marketing Performance Booster
The Email Marketing Performance Booster Table of Contents An Introduction to Email Marketing...2 - Design & Delivery Common Mistakes to Avoid A Design That s Just Too Big...4 Ignorance of the Law...4 Faiure
More information