LOOK DEEPER SPONSORSHIP OPPORTUNITIES. Abu Dhabi 5 TH - 7 TH DEC Defining Innovation in the Food, Beverage & Hospitality Industry

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1 LOOK DEEPER SPONSORSHIP OPPORTUNITIES Images by Strategic Partner Culinary Partners In collaboration with Abu Dhabi Defining Innovation in the Food, Beverage & Hospitality Industry 5 TH - 7 TH DEC 2016 ABU DHABI NATIONAL EXHIBITION CENTRE W W W. S I A L M E. C O M Join us SIAL Middle East SIAL Middle East

2 STAND OUT FROM THE CROWD AT SIAL MIDDLE EAST 2016 Put your brand in front of thousands of attendees 85% SIAL Middle East, the region s fastest growing food, beverage & hospitality event presents a variety of sponsorship opportunities that guarantee exposure and recognition among senior executives from this sector. of SIAL Middle East 2015 visitors were decision makers WHY SPONSOR SIAL MIDDLE EAST? A year round reminder to your best prospects with pre, post and at the event marketing. Increase your brand recognition by being part of the fastest growing food & beverage event in the region Benefit from the PR exposure and awareness surrounding the event Shape buying attitudes and generate positive rapport Use the opportunity to drive additional traffic to your stand Access to marketing support vehicle of the event QUALITATIVE & QUANTITATIVE Top buyers from the region utilise SIAL Middle East to make their procurement decisions AIRLINES HORECA RETAIL Excellent return on investment Sponsoring SIAL Middle East gets your brand across thousands of attendees. These 5 key statistics show benefits of sponsoring in quantitative terms: 4 million s delivered over the course of a 4 month visitor promotion campaign. 250,000 page views and 85,000 unique visitors on SIAL Middle East website. CHOOSE FROM ONE OF THESE PACKAGES Use these sponsorship opportunities to deliver your marketing objectives throughout the life cycle of the event and create maximum impact for your brand! 40,000+ visitor inserts placed in top 6 F&B industry magazines. 15, ,000+ catalogues distributed during the event. attendees see your brand on indoor and outdoor signage at the event. Our sponsorship opportunities are not limited to the ones listed here. We can create tailored and bespoke sponsorship opportunities that align with your business objectives and budget. Speak to our team on or info@sialme.com mentioning Sponsorship Enquiry in the subject line

3 HEADLINE SPONSORSHIP PACKAGE US$ 70,000 Exclusive As the headline sponsor, this package offers your company an unrivalled opportunity to be featured as the key player within the region. This package exclusively places you in the leading position in the F&B industry. You will benefit from high profile branding, regional exposure, PR and both on and off line marketing promotions throughout the campaign. Utilise the power of SIAL Middle East s marketing campaign and truly define your position in the regional food & beverage industry. Digital banner on 3 pages of the event website including home page A PR campaign developed in line with the event s own PR and marketing schedule to ensure maximum involvement for your brand. 1 x targeted electronic direct campaign to SIAL Middle East regional visitor database Sponsor company to be highlighted on social media platforms Logo, hyperlink and company profile on event website Logo on all visitor promotion campaigns Logo branding at the press conference Participation of a senior spokesperson at the press conference Logo on all pre-event collateral including: Press and digital advertisements Visitor inserts & invites VIP Opening ceremony invitation newsletters Outdoor media Logo on you are here boards & catalogue floor plan Sponsor s stand will be part of the Royal Route 250 words half page highlighted entry alongside logo in the show catalogue Exclusive distribution rights of collateral across the venue (a maximum of two promoters allowed) 1 x full page, color advertisement in the show catalogue Logo on all electronic show daily campaigns Logo on all event collateral including: Indoor & outdoor event signage (where space permits) Show catalogue Sponsor to be acknowledged in the post event press releases Logo on post show report sent out to entire exhibitor and visitor database Logo on thank you to all visitors after the show has closed

4 DIAMOND SPONSORSHIP REGISTRATION PACKAGE (INCLUDES AREA BRANDING) US$ 55,000 Exclusive Registration is an integral part of the event, both pre-event and on-site. This exclusive diamond sponsorship includes online registration pages branding and onsite branding of registration counters amongst other benefits. All participants will be required to register before gaining access to the event, therefore ensuring your brand makes an impact at the earliest possible opportunity. Logo on the registration pages of the event website with hyperlink to sponsor's website Logo on all registration communications (this includes logo on receipt confirming registration process and giving unique registration code) Sponsor company to be highlighted on social media platforms Logo, hyperlink and company profile on event website Logo on all visitor promotion campaigns Logo branding at the press conference Participation of a senior spokesperson at the press conference Logo on all pre-event collateral including: Press and digital advertisements Visitor inserts & invites VIP Opening ceremony invitation newsletters Outdoor media Sponsor logo to form an integral part of registration desks branding Sponsor s stand will be part of the Royal Route 250 words half page highlighted entry alongside logo in the show catalogue Logo on registration signage 1 x full page, color advertisement in the show catalogue Logo on all electronic show daily campaigns Logo on all event collateral including: Indoor & outdoor event signage (where space permits) Show catalogue Sponsor to be acknowledged in the post event press releases Logo on post show report sent out to entire exhibitor and visitor database Logo on thank you to all visitors after the show has closed

5 PLATINUM SPONSORSHIP (INCLUDES VIP/HOSTED BUYER PACKAGE LOUNGE BRANDING) This is your opportunity to enforce your brand with the senior executives and management who attend the event as part of the Hosted Buyer Programme. This exclusive sponsorship includes VIP hosted buyer lounge branding. Over the 3 days of the event, 500 VIP hosted buyers will visit the lounge to hold meetings and relax. Gain access to these decision makers and showcase your brand to the top industry professionals in the region. US$ 45,000 Exclusive Banner on all pages for Hosted Buyer Programme on the event website Logo on all Hosted Buyer Programme communication Sponsor company to be highlighted on social media platforms Logo, hyperlink and company profile on event website Logo on all visitor promotion campaigns Logo branding at the press conference Participation of a senior spokesperson at the press conference Logo on all pre-event collateral including: Press and digital advertisements Visitor inserts & invites VIP Opening ceremony invitation newsletters Outdoor media Logo branding on interior and exterior walls of the Hosted Buyer VIP Lounge Opportunity to brand the VIP hosted buyer lounge with literature, gifts and pop-up banners Sponsor s stand will be part of the Royal Route 250 words half page highlighted entry alongside logo in the show catalogue 1 x full page, color advertisement in the show catalogue Logo on all electronic show daily campaigns Logo on all event collateral including: Indoor & outdoor event signage (where space permits) Show catalogue Sponsor to be acknowledged in the post-event press releases Logo on post show report sent out to entire exhibitor and visitor database Logo on thank you to all visitors after the show has closed

6 GOLD SPONSORSHIP (INCLUDES PRESS PACKAGE OFFICE BRANDING) Benefit from unprecedented coverage by having your brand present in front of attending journalists and media. While your brand will be seen by thousands of attendees as part of the interior & exterior signage, use this sponsorship opportunity to reach wider audience through attending media professionals. US$ 30,000 Exclusive Logo on the press registration page of the event website with hyperlink to sponsor's website Logo on receipt confirming media registration Logo on all visitor promotion campaigns Logo, hyperlink and company profile on event website Logo on all pre-event collateral including: Press and digital advertisements Visitor inserts & invites VIP Opening ceremony invitation newsletters Outdoor media Opportunity to brand the press office with literature, gifts and pop-up banners 250 words half page highlighted entry alongside logo in the show catalogue 1 x full page, color advertisement in the show catalogue Logo on all electronic show daily campaigns Logo on all event collateral including: Indoor & outdoor event signage (where space permits) Show catalogue Sponsor to be acknowledged in the post-event press releases Logo on post show report sent out to entire exhibitor and visitor database Logo on thank you to all visitors after the show has closed

7 SILVER SPONSORSHIP PACKAGE US$ 25,000-2 opportunities BRONZE SPONSORSHIP PACKAGE US$ 15,000-3 opportunities As a silver sponsor, your company is certain to receive excellent branding coverage throughout the lifecycle of the event. Your brand will be in front of thousands of attendees as part of the pre-event marketing campaign, onsite displays and post event wrap up. Bronze Sponsorship Package provides you an opportunity to feature your brand to thousands of attendees with a limited investment. Logo on all visitor promotion campaigns Logo, hyperlink and company profile on event website Logo on all pre-event collateral including: Press and digital advertisements Visitor inserts & invites VIP Opening ceremony invitation newsletters Outdoor media 250 words half page highlighted entry alongside logo in the show catalogue 1 x full page, color advertisement in the show catalogue Logo on all electronic show daily campaigns Logo on you are here boards & catalogue floor plan Logo on all event collateral including: Indoor & outdoor event signage (where space permits) Show catalogue Sponsor to be acknowledged in the post-event press releases Logo on post show report sent out to entire exhibitor and visitor database Logo on thank you to all visitors after the show has closed Logo, hyperlink and company profile on event website Logo on all pre-event collateral including: Press and digital advertisements Visitor inserts & invites VIP Opening ceremony invitation Outdoor media 250 words half page highlighted entry alongside logo in the show catalogue 1 x full page, color advertisement in the show catalogue Logo on all event collateral including: Indoor & outdoor event signage (where space permits) Show catalogue Sponsor to be acknowledged in the post-event press releases Logo on post show report sent out to entire exhibitor and visitor database Logo on thank you to all visitors after the show has closed

8 THE MERCURYS SPONSORSHIP PACKAGE US$ 10,000-3 opportunities The Mercurys is the most prestigious award for travel catering worldwide. Held for 34 years, the Mercurys are sought after by the best and most pro-active companies in the industry. The winners receive their Mercurys during a gala dinner in front of more than 120 delegates and industry professionals. Your sponsorship will help put your brand in front of thousands of attendees at SIAL Middle East exhibition as well as the exclusive gala dinner. YOUR BRAND IN FRONT OF TOP TRAVEL CATERING PROFESSIONALS: contacts from the travel catering industry worldwide receive Mercurys campaigns. 40+ airlines and catering companies attend SIAL Middle East 120+ airline catering professionals attend the Mercurys Gala Dinner 15,000+ food, beverage and hospitality professionals attend SIAL Middle East over 3 days The Mercurys Sponsor positioning, credits and promotional rights Logo on all Mercurys Awards communications Logo, hyperlink and company profile on SIAL Middle East website Logo on all Mercurys printed event collateral under the title of The Mercurys Sponsor Opportunity to place branding in the gala dinner reception area Opportunity to brand the event tables with literature/gifts Recognition from the awards presenter/mc of the evening 1 x full page, color advertisement in the SIAL Middle East Show Catalogue Logo on the Mercurys onsite signage Sponsor to be acknowledged in the post-event press release related to the Mercurys Logo on post show report sent out to entire exhibitor and visitor database

9 REGIONAL BARISTA & LATTE ART CHAMPIONSHIPS SPONSORSHIP PACKAGE US$ 10,000-2 opportunities The Regional Barista & Latte Art Championships highlight the skills and knowledge of the region s best coffee makers. Use this sponsorship opportunity to showcase your brand to top professionals from the coffee and tea sector. La Cuisine VIP EVENING US$ 10,000-3 opportunities Are you looking to reach the largest gathering of foodservice and HORECA professionals? SIAL Middle East is now a platform gathering largest number of chefs and foodservice professionals from across the region. Use this sponsorship opportunity to feature your brand in front of top professionals from the industry as SIAL Middle East hosts more than 100 senior chefs for a gala dinner at Shangri-La Abu Dhabi. 8,621 visitors utilised SIAL Middle East 2015 as a platform to source Coffee, Tea & Drinks Equipment 5,445 visitors at SIAL Middle East 2015 represented foodservice & HORECA The Barista & Latte Art Championship Sponsor positioning, credits and promotional rights Logo on all Barista & Latte Art Championship communications Logo, hyperlink and company profile on SIAL Middle East website Logo on all Barista & Latte Art Championship printed event collateral 2 x roll-ups in the championship competition area Recognition from the presenter/mc of the competition on all 3 days 1 x full page, color advertisement in the SIAL Middle East Show Catalogue Logo on Barista & Latte Art Championship onsite signage Sponsor to be acknowledged in the post-event press release related to the Barista & Latte Art Championship Logo on post show report sent out to entire exhibitor and visitor database La Cuisine VIP Evening Sponsor positioning, credits and promotional rights Logo on all La Cuisine VIP Evening communications Logo, hyperlink and company profile on SIAL Middle East website Logo on all La Cuisine VIP Evening printed event collateral Opportunity to brand the event tables with literature/gifts 2 x roll-ups at the La Cuisine VIP Dinner held at the Shangri-La Hotel Abu Dhabi 1 x full page, color advertisement in the SIAL Middle East Show Catalogue Logo on post show report sent out to entire exhibitor and visitor database

10 TARGETED SPONSORSHIP OPPORTUNITIES Targeted sponsorship packages are strong opportunities delivering a message on or associated with a specific event promotional item or feature. These packages tend to target a specific visitor group or to enforce the brand message within a smaller budget. All sponsors will have their website and logo featured on the SIAL Middle East home page. COUNTRY OF HONOUR [Please contact the sponsorship manager for details] Open to only the national pavilions at SIAL Middle East, the country of honour sponsorship opportunity will guarantee exposure across the entire spectrum of the campaign including direct marketing, signage, PR and social media. For details on pricing and what the package will include, speak to the sponsorship manager. BADGES & LANYARDS US$ 15,000 Sponsorship of high quality badges to be worn by all participants at the event. Badges will feature sponsor s name/logo alongside the event logo providing a high visibility marketing platform. Package also includes sponsorship of high quality lanyards to be printed with sponsor s name/logo. Price includes design, manufacture and supply of badges. Lanyards to be supplied by the sponsor (lanyard design will need to be approved by the event organiser). Illustrations are not contractual REGISTRATION STAFF T-SHIRTS (30+ STAFF) US$ 10,000 All registration and usher staff will wear t-shirts emblazoned with your company logo and stand number. A great way to present your brand in a funky and eye catching way which everyone will get the chance to see. Cost of t-shirt production, design and supply has to be paid by the sponsor. Design approval to be agreed with the organisers. VIP LOUNGE US$ 12,000 VIP Lounge at SIAL Middle East is only accessible to top buyers attending the event as part of the Hosted Buyers Programme and VIP badge holders. Sponsor will have the opportunity to brand the reception desk and inside area of the lounge. Sponsor company will have sole distribution of literature inside the VIP Lounge. All artwork, production and supply to be completed by the sponsor company. SHOW CATALOGUE US$ 8,000 SPONSORSHIP The show catalogue features all essential information about the event including the conference programme, exhibition floor plan, speakers, exhibitors and sponsor profiles, therefore helping participants to plan their day and will act as a permanent reference tool long after the event. The sponsor will be prominently credited on the front cover (Cover will include logos of title sponsors and partners in the bottom strip). The opportunity also includes a full page advertisement on an exclusive cover position and an editorial piece within the catalogue. Price includes production and printing.

11 SHOW CATALOGUE ADVERTISING The SIAL Middle East Official Show Catalogue provides detailed information on the event as well as participating exhibitors. 15,000+ copies of the catalogue are distributed at the event over 3 days. Take one of these opportunities to put your brand in front of all trade visitors and buyers at the event. Choose from one of the following opportunities: Inside front or back cover: US$ 2,000 Back cover: US$ 2,500 Full page: US$ 1,500 ½ page: US$ 800 VISITOR BAGS US$ 7,000 Sponsorship of high quality laminated paper carrier bags featuring sponsor s logo/design on one side and the event logo on the other to be distributed to all visitors on arrival at the exhibition. Opportunity also includes addition of single piece of company literature/ gift for the bags. The organisers will supply the specification and design of the bag and the sponsor is responsible for the production and supply. Design approval to be agreed with the organisers. US$ 4,000 PRODUCT SAMPLE/ LITERATURE IN VISITOR BAGS A great way to get your product into every buyer s hands as the bags will be given to all visitors as they enter the event. You will have the opportunity to place a product sample in each bag (weight and size restrictions apply). Sponsor to supply all samples and fulfilment will be done by the organisers. Content needs to be approved by the organisers. 3 OPPORTUNITIES AVAILABLE NEWSLETTER BANNERS iüã iììiàê ÃÃÕiÊ >ÀV Ê2015 Strategic Partner ÜÜÜ Ã > i V 1- / Ê 1/ / ",Ê/ Ê, " ½-Ê "" ÊEÊ ÇÊ Ê Ê ivi LiÀÊÓä xêuê LÕÊ --Ê --Ê 6 6, Ê- /Ê /", VISITOR REGISTRATION NOW OPEN SIAL Middle East, the region s fastest growing B2B event for the food, drink and hospitality industries returns in The event will be held from November at the Abu Dhabi National Exhibition Centre. 2 OPPORTUNITIES AVAILABLE ATTEND SIAL MIDDLE EAST AND... Be part of the AUTHENTIC business class event: Experience products from food, beverage and equipment companies from over 40 countries. See the exhibitor list Conduct business the way it should be: Meet leading food, beverage and hospitality companies from all over the world in a peaceful trade business environment 0HHW UVW WLPH exhibitors in the region: 65% of the products at the event will be new to the region, making your visit worthwhile. YOU ARE HERE Images by: Register your FREE Visit to SIAL Middle East Culinary Partners Official Publications SIAL, a subsidiary of Comexposium Group 5 OPPORTUNITIES AVAILABLE 2 EXHIBITORS PER ENTRANCE US$ 6,000 Boards & Event Programme Floor Plan (6 BOARDS) You are here boards will be located strategically around the venue to guide all participants around the show and locate specific exhibitors. Sponsor's location on the floor plan will be highlighted with logo featured next to it. The sponsorship also includes highlighted mention on floor plan to be printed as part of the show catalogue. DIRECTIONAL CARPET SIGNAGE for entire campaign SIAL Middle East visitor database is made up of 30,000 food, beverage and hospitality professionals from across the GCC and wider Middle East region. As part of the visitor promotion campaigns, these contacts receive multiple campaigns over the course of 4 months. This is an ideal opportunity to put your brand across thousands of past as well as potential visitors. >L Ê >Ì > Ê Ý L Ì Ê i ÌÀi]Ê1 Register your FREE Visit to SIAL Middle East US$ 4,000 US$ 1,500 per tile Carpet signage can direct buyers straight to your stand from the nearest hall entrance. Available in several formats, these are an easy way for you to get noticed at the event. Signage will be placed from the entrance to the exhibitor stand at 10m intervals. Cost includes creation of artwork and production. Design will be sent to sponsor for approval. Only two exhibitors per entrance are allowed to avail this opportunity. BANNERS From US$ 1,500 (Please contact the sponsorship manager for a full range of banner sizes and prices) Illustrations are not contractual Hanging banners are hung from the ceiling above your stand within the exhibition hall for extra exposure and are a great way to promote your stand position at the show. It is an excellent way to help visitors find you! Artwork to be provided by the sponsor company. Permission subject to approval and availability.

12 5 TH - 7 TH DEC 2016 ABU DHABI NATIONAL EXHIBITION CENTRE If you donʼt see a package that suits your needs, our sponsorship manager will be happy to create tailor-made opportunities that fall in line with your budget and marketing requirements. For more information on your sponsorship requirements, please contact: Tel: info@sialme.com [mention Sponsorship Enquiry in the subject line] Join us /SIALintheMiddleEast SIAL Middle SIAL Middle East