ATLANTA BIKE EXPO SPONSORSHIPS MEDIA KIT

Transcription

1 ATLANTA BIKE EXPO SPONSORSHIPS MEDIA KIT SATURDAY JULY 16, 2016 GEORGIA INTERNATIONAL CONVENTION CENTER

2 ABOUT THE ATLANTA BIKE EXPO ATLANTA BIKE EXPO 2016 SPONSORSHIPS INFORMATION The Atlanta Bike Expo is a consumer expo showcasing bicycles, cycling gear, cycling events and destinations. Sponsoring the Atlanta Bike Expo offers a unique opportunity to market men and women from various demographics, including affluent road cyclists, casual riders, mountain bikers and community attendees. In addition to shopping, attendees have the opportunity to attend seminars and talk with bicycle advocates, industry leaders, retailers, riding zones, cycling competitions and much more. By sponsoring the Expo, you will demonstrate your dedication to cycling as a fun and efficient transportation alternative. You will also be supporting activities whose efforts expand cycling infrastructure and raise public awareness. Of course sponsors enjoy enhanced visibility before, during and after the expo. DETAILS Date: Saturday July 16, 2016 Expected Attendance: 5,000-10,000 estimate Number of Vendors: 100+ Target Consumer Ages: DEMOGRAPHICS Male Cyclists: 76% Female Cyclists: 24% Bike Commuters: 36% Income more than $35K: 75% Income more than $75k: 53% Take Overnight Trips: 65% Ride 2x per week: 73% Consumer Ages: WHO WILL ATTEND? Distributors Professional Cyclists Retailers Touring Companies Cycling Advocacy Organizations Cycling Non-Profit Electric Bike Companies Cycling Clubs Bike Manufacturers Cycling Enthusiasts Personal Trainers Physical Therapy Practitioners TYPES OF CYCLISTS ATTENDING Leisure 63% Road 92% MTB 75% Page 1 OF 5

3 MEDIA (current & anticipated coverage) Bicycling Magazine Roadcycling.com Bicycling Times Creative Loafing Atlanta Journal Constitution SOCIAL MEDIA SPONSORSHIP LEVELS Brand your company to thousands at the Atlanta Bike Expo. We offer numerous sponsorship options to fit your company s marketing goals and budget. All opportunities are first-come first-serve. To discuss partnering with the Atlanta Bike Expo, please contact: ATLBikeexpo@yahoo.com. Exclusive Title Sponsor Investment: $20,000 (One Available) Exclusive expo naming rights of Title Sponsor of the 2016 Atlanta Bike Expo to be read and announced as follows; 20 x 20 Booth Space (Priority Booth Space) Company name and logo printed on all Atlanta Bike Expo marketing advertisements (posters, flyers, web, etc) Exclusive press release announcing company s sponsorship of the Atlanta Bike Expo Company name and logo on all show banners in exhibit hall (Standing and hanging) Name mentioned as sponsor on all radio and television commercials Full-Page, four color Ad in the official show guide (Choice of back, or inside cover) (100) Complimentary general admission expo tickets Company name and logo placed on Atlanta Bike Expo website (linkable to company website) (25) All-access expo passes Social Media postings on Facebook, YouTube, and Instagram Company name and logo on back of official Atlanta Bike cycling jersey Sponsor recognition award presented at Expo Right of first refusal for 2017 Atlanta Bike Expo Title Sponsorship Presenting Sponsor Investment: $10,000 (One Available) Exclusive name rights of Presenting Sponsor of the 2016 Atlanta Bike Expo to be read and announced as follows; 10 x 20 booth spaces (Priority Booth Space) Company name and logo printed all marketing advertisements (flyers, posters, web, etc) (20) All-access passes to the Atlanta Bike Expo (50) Complimentary general admission expo tickets Company name and logo on official show banners in exhibit hall (standing and Pop-up banners) Full-page, four color Ad in official show guide Social media postings on Facebook. Instagram and YouTube Page 2 OF 5

4 Company name mentioned as sponsor on all radio and television commercials Company name and logo placed on Atlanta Bike Expo website (linkable to company website) Company name and logo on sleeve of official Atlanta Bike Expo cycling jersey (premium position) Sponsor recognition award presented at Expo. Gold Sponsor Investment: $5, (Three Available) 10 x 30 Exhibitor Booth Space (20) All-access expo Atlanta Bike Expo passes Company name and logo headlines all marketing advertisements (poster, Flyers, etc) Hyperlink and logo exchange between Gold sponsor on Atlanta Bike Expo website Half-page advertisement in expo official show guide (2) Standing banners at exhibit entrance (Company Name/Logo) (20) Complimentary general admission Expo tickets Company name and logo on Atlanta Bike Expo cycling jersey prime position 10 minute stage time to introduce your brand to the cycling community Social media postings on Facebook, Instragram, etc. Silver Sponsor Investment: $3, (Unlimited) 10 x 20 Exhibitor Booth Spaces Company name and logo headlines all marketing advertisements (posters, flyers, web, etc.) Hyperlink and log exchange between Silver sponsor on Atlanta Bike Expo website (15) Complimentary general admission Expo tickets Company name and logo on Atlanta Bike Expo tickets Company name and logo on Atlanta Bike Expo t-shirt Quarter page advertisement in expo official show guide (10) All-access expo passes Social media postings on Facebook, Instagram, etc Bronze Sponsor Investment: $2, (Unlimited) 10 x 10 Exhibitor Booth Space Hyperlink and logo exchange between Bronze sponsor on Atlanta Bike Expo website (5) All-access expo passes Company name and logo on banner Quarter-page ad in expo official show guide (5) Complimentary general admission expo tickets Social Media postings to Facebook, Instagram, etc Page 3 OF 5

5 Working with a specific budget or list of needs? Let us craft a custom package for you! Are you unable to sponsor this year, but still want to support the expo? Ask about our supporter opportunities: Contributor ($250.00) and Sustainer ($500.00). Contact Melvin McNeil/Expo Director at or ATLBikeexpo@yahoo.com The Key to Reaching Your Target Market Segment Sponsorship: Many companies have requested information on how to gain exclusive sponsorship rights to specific Atanta bike expo segments so that they can target a captivated audience in a more exclusive setting. Your company brand and logo will appear on a wide range of expo marketing materials including website, social media sites, advertising surrounding the main stage and event zones. We can tailor sponsorships to fit all of your individual objectives and goals. Available Exclusive Segment Sponsorships Official Main Stage Sponsorship: If you desire to gain exposure on the tradeshow floor, stage sponsorship is perfect for you. Your company banner and logo will be highly visible to all in the stage audience. Your company mane and logo will appear in Expo website, entry tickets, full-page ad in complimentary general admission tickets. (Note: Sponsor is responsible for cost and promotion of stage banners and marketing material.) Investment: $2, Exclusivity: $5, Official VIP Lounge Sponsorship: As an official VIP Lounge Sponsor, you will have access to the Expo VIP s, corporate sponsors, community leaders, all access pass holders and celebrity guests. VIP Lounges are private, access-restricted areas at the expo where VIP s gather to mix and mingle. Refreshments and giveaways will be provided. This is an excellent opportunity for companies that are interested in connecting with elite corporate and community leaders. Investment: $2, Exclusivity: $3, Indoor Cycling/ Spinning Competition Sponsorship: As an official indoor cycling/spinning competition sponsor, your company will be recognized as the official indoor/spinning Sponsor throughout the Expo. Logo to be on Expo website with hyperlink to sponsor website, Company banners to be displayed on Spinning Zone area, logo and name on all print marketing materials, social media exposure via Facebook and YouTube page, full page ad in Expo Guide Book, and 15 complimentary general admission tickets. (Note: Sponsor is responsible for production cost of banners and marketing materials.) Investment: $2, Exclusivity: $3, Outdoor Road/Electric Bike Test Track Sponsorship: As an official test track sponsor, your company will be recognized as the official test track sponsor throughout the Expo. Page 4 OF 5

6 Logo to be on the Expo website with hyperlink to sponsor website, Company banner to be displayed throughout test track area, logo on all print marketing material, logo on official Expo t-shirts, social media exposure via Facebook, YouTube, etc., full page in Expo Guide Book, and 15 complimentary general admission tickets. (Note: Sponsor is responsible for production cost of banner displays and marketing materials to be displayed.) Investment: $3, Exclusivity: $4, Fashion Show Sponsorship: Feature your cycling apparel in the Atlanta Bike Expo fashion show. Attendance is limited to 200 guests who are most interested in viewing the latest cycling fashions and accessories from fashion retailers in the Southeast Region. Runway models will display the latest trends in biker gear fashion. Sponsors will also receive a full-page ad in the Expo Guide Book, social media postings, company logo on Expo website with hyperlink to sponsor website, distribution of promotional items in show bags, and 15 complimentary general admission tickets. (Note: Sponsor must provide clothing, models, banners, print material, and show props.) Investment: $1, Exclusivity: $2, Official Bag Show Sponsorship: If you want to ensure that the maximum number of attendees encounters your brand or log, being a bag sponsor is right for you. Official bag sponsors will have their company logo prominently displayed on welcome bags given to each attendee at the expo. Thousands of attendees walking the expo floor with your company over 5,000 show bags will be distributed. (Note: Exclusive sponsor is responsible for the cost and production of show bags.) Investment: $ Exclusivity: $1, Official Show Bag Insert Marketing: At the Atlanta Bike Expo, attendees are given a gift bag upon entry filled with samples and literatures that they will take home and review at their leisure. Inserting your marketing material into the show bags is an excellent opportunity to ensure the maximum numbers of attendees receive your information on your business; including those who may not have an opportunity to visit your company s booth. Only (1) promotional item (flyer, brochures, etc.) will be inserted into the Expo show bag (up to 5,000 units), which will be handed out to visitors as they walk in the entry way. Investment: $ per insert Kids Zone Sponsorship: The kid zone will be a high traffic area providing exposure to young families. Kids Zone Sponsors will be recognized as official Kids Zone Sponsor throughout Expo weekend. Logo will appear on all Expo print material, t-shirts and social media postings. Kids Zone Sponsors will also receive a 10 x 10 vendor booth as well as (10) complimentary general admission Expo tickets. (Note: sponsor supplies all banners & signage) Investment: $1, Exclusivity: $2, Page 5 OF 5