Looking for Quality Leads?

Transcription

1 EXHIBITOR BROCHURE Exclusive to Canadian Franchise Association Members Looking for Quality Leads? Toronto OCTOBER 25 & 26, 2014 The CFA s Franchise Show is Canada s largest franchise-only exhibition, bringing together the most brand-name franchises at all investment levels, for all potential franchisees. PLATINUM SPONSOR Toronto Congress Centre, Hall F, South Building 650 Dixon Road (off highway 401) Toronto, Ontario October 25 & 26, 2014 The National Voice of Franchising in Canada

2 We are proud to be imitated, but don t be fooled. Many business shows showcase low-investment business opportunities, which can dilute your offering. CFA s two-day show invites you to exhibit among the most recognizable franchise names in Canada. Exhibiting in The Franchise Show is exclusive to CFA members. If you are looking to expand your franchise, The Franchise Show is a must! Contact the Canadian Franchise Association for membership and show information. Canadian Franchise Association / Lou Gervasi Ext. 243, lgervasi@cfa.ca More Exposure, More Leads, More Sales Why exhibit at The Franchise Show? Meet thousands of potential franchisees face-to-face Generate franchise sales Meet qualified investors Build on CFA s massive media buy, which includes top radio and television stations, and extensive print advertising in the most-read newspapers and magazines Build your brand awareness Increase exposure for your business Exhibit with other industry leaders Raise your profile in the industry Network with other industry members Solidify relationships with your customers Who Attends The Show? The Franchise Show reaches potential franchisees who are ready to invest as well as new investors. Past show attendees said: 40% ready to invest $10,000 to $100,000 and 35% were ready to invest $100,000 $500,000 60% confirmed they are ready to invest in 1-2 years 70% of visitors are between the ages of years old 40% of attendees said they had not previously attended a Franchise Show FREE: Attendee Lead List An Exclusive Benefit Now Available to The Franchise Show Exhibitor Receive a permission-based lead list of attendees at The Franchise Show. Attendees are asked to provide us with their contact information. They are given the opportunity to opt-out of receiving information from exhibitors so the list you will receive is highly qualified. You can now receive this permission-based list within 10 days after the show by completing the List Usage Agreement found in the Exhibitor s Manual available at Exhibitor Testimonials This show exceeded my expectations, both in terms of number of leads and quality of the people I talked with. CFA staff were professional and responsive to any needs I had. I've already booked my next show with the CFA! ~ Gary Prenevost, Frannet of Southern Ontario Excellent show- provided fantastic exposure and generated quality leads. ~ Pino Di Ioia, Beavertails Canada page 2

3 The Franchise Show has the largest number of Canada s franchise brands under one roof. Demand for exhibit space is extremely high and space fills up quickly. Reserve Your Exhibit Space Today. Exhibit Space Exhibit space is reserved for CFA member Franchise Systems, as well as CFA member Franchise Support Services companies. Booth Package Attractive draped booth FREE Carpeted aisles FREE Comprehensive Exhibitor Manual FREE Exhibitor s Lounge, including complimentary refreshments and lunch FREE Quiet seating area for one-on-one meetings FREE Listing in the Show Guide FREE Exhibitor Badges FREE 24 Hour Security FREE parking FREE guest passes; FREE Lead List of the show attendees *Floorplan subject to change EXHIBITOR LOUNGE & MEETING ROOM SEMINAR SERIES A SEMINAR SERIES B AISLE 200 AISLE AISLE 300 AISLE AISLE AISLE AISLE WASHROOMS PUBLIC REST AREA SHOW ENTRANCE / page 3

4 Increase your visibility at The Franchise Show If you are targeting FRANCHISORS, look for this symbol: If you are targeting PROSPECTIVE FRANCHISEES, look for this symbol: The Franchise Show TORONTO, ON October 25 & 26, 2014 Please Note: Sponsorship is reserved for Franchise Systems who are Franchise Show exhibitors. Sponsorship is open to all Franchise Support Services members. Logo on overall show signage Logo on show guide sponsor page Logo on event web pages Logo on e-marketing materials Show guide listing enhancement & QR code Your promotional flyers inserted into attendee bags (flyers to be supplied by sponsor) Logo recognition as official sponsor of onsite exhibitors newsletter Your company bags given to all attendees (bags to be supplied by sponsor) Opportunity to speak at two seminars during the show Recognition in print, radio and television advertising Two premium 10 x10 booth spaces Logo on show guide cover Right of First Refusal on Platinum Sponsorship for next Franchise Show in Toronto (same month) Full-page colour show guide ad Full-page colour inside-front-cover show guide ad One colour business card-sized ads in e-newsletter to franchise contacts Logo on sign on ticket counter at entrance One-hour time slot in Ask the Experts booth Logo on 4 x3 hanging aisle sign PLATINUM (SOLD) GOLD $899 (1 available) SILVER $799 (4 available) BRONzE $599 (3 available) AISLE SPONSOR $599 (7 available) For further details and sponsorship availability visit or Contact: Canadian Franchise Association at Lou Gervasi - Ext. 243 / lgervasi@cfa.ca Exhibitor Testimonial The CFA produced a well executed event. Their team of support staff were very helpful during the time leading up to the show and the weekend of. There was a great turn out of qualified prospective franchise owners, most of whom seemed well-educated in their area of interest. We look forward to exhibiting at the next show. ~ Oliva Montagna, Quiznos

5 Advertising Opportunities NEW: Digital Advertising & QR Code Listing Enhancements Advertising Packages: Ad Package 1...$799 (1 available) Outside Back Cover Full Page Ad + QR code listing enhancement Ad Package 2...$699 (1 available) Inside back Cover Full Page Ad + QR code listing enhancement Ad Package 3...$499 (unlimited) Full Page Ad + QR code listing enhancement Ad Package 4...$399 (unlimited) Promotional flyer insert in attendee bags (2,500 flyers to be supplied). Ad Package 5...$299 (unlimited) Do you have more than one brand? Add an additional brand listing and colour logo + QR code listing enhancement. Ad Package 6...$249 (unlimited) Colour Logo + QR code listing enhancement to appear with your listing description. Ad Package 7...$299 (unlimited) NEW! Digital Advertising - Highlight your brand and direct traffic to your booth through scrolling advertisement on large digital monitors located at the show entrance and on show floor. Material Specifications Logo must be provided in TIF or EPS format, 300 dpi, CMYK Print ad Specifications: Full page ad: 5.5 x 8.5 plus 1/4 inch bleed (width x height) 1/4 page ad: x QR code: 0.75 x 0.75 (TIF or EPS format) Ads must be Press Ready PDF or TIF (300 dpi). Ad locations cannot be reserved due to size restrictions. Promotional flyers: 8.5 x 11, 2 sided or smaller your logo and ad to events@cfa.ca For further details and advertising availability visit or Contact: Canadian Franchise Association at Lou Gervasi - Ext. 243 / lgervasi@cfa.ca Add-ons to packages above. NEW! Digital Advertising...$199 (unlimited) Highlight your brand and direct traffic to your booth through scrolling advertisement on large digital monitors located at the show entrance and on show floor. Bag Insert...$199 (unlimited) Add a promotional flyer insert in attendee bags (2,500 flyers to be supplied). Deadline for Show Guide Advertising is SEPTEMBER 26, Exhibitor Testimonials Great show and a high volume of attendees both days, I thought it was executed very well. ~ Peter Druxerman, Druxy's We were very pleased with the volume of traffic and quality of attendees. ~ David Watson, Premier Homecare Services The CFA Franchise show gave us a great window for potential franchisee to discover us as a franchisee. And the amount of these were far more than what we had anticipated. A must attend show! ~ Sebastien Clermont, Mom s Express

6 Exhibitor Contract (Page 1 of 2) Toronto, Ontario October 25 & 26, 2014 Toronto Congress Centre, Hall F, South Building 1 Exhibitor Information (Only CFA member brands and companies can exhibit at The Franchise Show) (Please print clearly or type) q CFA Member q Pending CFA Member Company Name: How do you want your company name to be listed in the show guide and in the on-line exhibitor list: (Multi brands may only be displayed if they are owned by the same franchisor) Contact: Title: Address: City: Prov./State: Postal/Zip: Phone: Fax: Contact Name (to receive exhibitor manual): 2 Exhibit Space Please indicate your booth(s) location preference: 1ST CHOICE: 2ND CHOICE: to the exhibitor on September 12, Identify competitors who you do not wish to be located near: Booth Rates SizE CFA MEMbER 10 x 10 $ x 20 $ x 30 $4475 Quad (20 x 20 ) booth space available on request. Booth rates include: booth space, company listing in show guide, 8 foot back draping, 24-hour security and exhibitor s lounge. Please refer to your exhibitor manual for extra furnishing rentals, electrical services, shipping, etc., as these items are not included in the rates. Please indicate your booth size: Booth size: (10 x ) = $ Booth Rate Subtotal = $ 4 Optional Booth Packages (Includes: grey carpet, 2 grey fabric chairs and 6 foot skirted table) Please select your optional booth package: q 10 x 10 Booth Package...Only $255 q 10 x 20 Booth Package...Only $349 q 10 x 30 Booth Package...Only $443 Check below if your booth display includes: q Food sampling q Vehicle/trailer q Live animals Optional Booth Package Subtotal = $ For a full description on Sponsorship or Advertising packages please refer to the Sponsorship and Advertising Opportunities listed on pages 4 & 5. For availability contact Canadian Franchise Association at Lou Gervasi - Ext. 243 / lgervasi@cfa.ca - Suzy Sanford - Ext. 225 / ssanford@cfa.ca 5 Sponsorship Opportunities Please select your package(s): q Platinum Package SOLD q Gold Package (1 available) $899 q Silver Package (4 available) $799 q Bronze Package (3 available) $599 q Aisle Sponsor (7 available) $799 Sponsorship Subtotal = $ 6 Advertising Opportunities Please select your package(s): q Ad Package 1 (1 available) Outside back cover full page ad + QR code listing enhancement $799 q Ad Package 2 (1 available) Inside back cover full page ad + QR code listing enhancement $699 q Ad Package 3 (unlimited) Full page ad + QR code listing enhancement $499 q Ad Package 4 (unlimited) Promo flyer in attendee bags $399 q Ad Package 5 (unlimited) Add supplement brand listing + Colour logo & QR code enhancement $299 q Ad Package 6 (unlimited) Colour logo & QR code enhancement $249 q Ad Package 7 (unlimited) Scrolling digital advertisement $299 Add-ons to packages above. q NEW! Digital Advertising (unlimited) Scrolling digital advertisement $199 q Bag Insert (unlimited) Add a promo flyer in attendee bags to any of the above packages $199 Advertising Subtotal = $ The 2nd page of this form must be completed & signed to make this contract valid please see next page Contract page 1 of 2

7 Exhibitor Contract (Page 2 of 2) Toronto, Ontario October 25 & 26, 2014 Toronto Congress Centre, Hall F, South Building 7 Show Guide Listing Description Please provide 25 words or less describing the nature of your business, including your contact name and phone number by Dianna Merlocco at dmerlocco@cfa.ca. Show guide listings are due on or before September 26, If you have participated in our previous shows and would like to use an existing company listing, please select one of the following: q February 2014 Toronto q January 2014 Montreal q November 2013 Vancouver q October 2013 Toronto 8 Franchise Show Exhibitors Co-op Advertising Program (optional) will participate in the Franchise Show Exhibitors Co-op Offering. We agree to include the following information: The Franchise Show, Toronto Congress Centre, Dixon Road (near 401), October 25 & 26, 2014 in our pre-show advertising. In exchange, our company logo and link will be featured on The Franchise Show Exhibitors Page. q Attached is a copy of our advertising. q A tear sheet copy of our advertising will be forwarded under separate cover. 9 Terms & Conditions Please note CFA tradeshow payment schedule: Terms: 1) Deposit 10% of total amount (non refundable) with signed contract due upon booking. If deposit and contract are not received within 5 business days, reserved space will be released. 2) Second Payment: 40% of the total amount, due August 25, (For bookings after August 25, 2014, 50% is due upon booking.) 3) Final Payment 50% balance, due September 25, 2014 (For bookings after September 25, 2014 full payment is due upon booking). NOTE: Applicable taxes will be charged at time of invoicing. Transfers are not permitted. Cancellations before August 25, 2014, all payments minus a $500 administration fee will be refunded. After August 25, 2014, all payments are non-refundable. 6) Pending Member applications will be processed for payment at the member rate. If CFA Membership is declined or deferred, and your company is unable to exhibit at The Franchise Show indicated on this contract, all monies will be returned in full without interest. Conditions: All exhibitors must be in good financial standing with the Canadian Franchise Association (CFA). CFA has the right to exclude companies with outstanding account balances. All tradeshow bookings made within 10 business days of the event must be paid for by certified cheque or credit card. Floorplan subject to change. The CFA reserves the right to cancel The Franchise Show. In the event of cancellation, liability will be limited to return in full of all monies paid to CFA. E&OE I certify that my advertisement adheres to the principles set forth in the Canadian Code of Advertising Standards ( and agree to assume responsibility for content(s), in whole and in part, in this advertisement. q Occasionally, other carefully screened organizations may ask CFA if they may send an offer to some of our exhibitors. Check here if you do not want your information provided. If applicable: The franchise system(s) identified on this contract consent and agree to be bound by all agreements made with CFA by ( Agent ) regarding this event. q In making this booking, I agree to comply with the exhibit guidelines per the exhibit manual. I acknowledge and have read the Terms and Conditions listed above and agree to comply with these regulations. Initials Name: Signature: Title: Date: 10 Payment Total 11 Payment Method Booth Rate Subtotal: $ Optional Booth Pkg Subtotal: Sponsorship Subtotal: Advertising Subtotal: Total: 13% hst (R ): Total with HST: $ q Deposit cheque attached Please process all payments on the following credit card in accordance with the CFA tradeshow payment schedule. OR Process only: q 10% Deposit q 40% Payment q Balance Due q AMEX q VISA q MC Less deposit w/ booking: balance Remaining: $ Card #: Cardholder Name: Signature: Expiry: PLEASE COMPLETE PAGES 1 AND 2 OF THIS CONTRACT AND SEND TO: Jill Todd (416) / Ext. 223 Fax: (416) jtodd@cfa.ca CANADIAN FRANCHISE ASSOCIATION 5399 Eglinton Avenue West, Suite 116, Toronto, ON M9C 5K6 For office use only Accepted by CFA Initial: Date: Contract page 2 of 2