Structure of our media

Transcription

1 NEWSLETTER 2014

2 2 TOR PUBLISHING HOUSE TOR Publishing House is part of the TOR Transport Consultants Group an independent consulting company established in 1998 which specialises in transport-related issues. Structure of our media Press Monthly Rynek Kolejowy Internet Conferences Public relations Communication strategy Media relations Investor relations Communication consulting We are quoted by Experts of ZDG TOR and journalists of the Publishing House are frequent commentators of events and phenomena related to railways and infrastructure.

3 TOR PUBLISHING HOUSE 3 Rynek Kolejowy Monthly Since 2002 Regular sections: business, report, infrastructure, HSR, passengers, integrated transport Available throughout Poland SUBSCRIPTION Retail price Six month Year Two years 25 zł 139 zł 239 zł 435 zł Circulation: 1300 copies on average Volume 80 pages Number of issues 10 per year, one double issue in July - August, December - January Discounts from 3 copies for libraries, schools, students -50% Distribution: subscription (approx 70% of the circulation), Empik stores, conferences, trade fairs B2b profile we are being read by senior and medium level managers, politicians, personnel of local authorities, specialists of the technological and logistic sector, railway enthusiasts prenumerata@rynek-kolejowy.pl Phone: ext. 113 VAT included in prices Advertising in Rynek Kolejowy Monthly standard non-standard a special supplement about a company in the front cover page PLN 7,000* second cover page PLN 5,000** third cover page PLN 4,500 fourth cover page PLN 6,000 last editorial page PLN 4,000 pages 1 editorial and 2 flash each PLN 5,000 whole page inside PLN 3,500 fixed layout of the monthly contact us poster PLN 7,000 various forms of inserts contact us double cover page PLN 10,000 spread inside PLN 6,000 * contents of the advertisement on the front cover page require approval ** detailed information about acceptable formats and technical requirements can be found on belt PLN 2,300 half a page PLN 2,300 1/3 page PLN 1,200 1/4 page PLN 900 1/6 page 700 marketing@tor-wydawnictwo.pl Phone: ext. 122, 123 The prices above are net, 23% VAT should be added

4 ISSN TOR PUBLISHING HOUSE InnoTrans 2014 Polish Railway Market special edition P O L I S H R A I L W A Y M A R K E T Advertising InnoTrans 2012 Special edition front cover page PLN 7,000* second cover page PLN 5,000** third cover page PLN 4,500 fourth cover page PLN 6,000 flash pages PLN 5,000 whole page inside PLN 3, POLISH RAIL INDUSTRY INSIGHT Also in the issue: Infrastructure-related contracts signed in /2 page PLN 2300 * The prices above are net * *deadline August 22, 2014 * note, using two releases in September Polish and English edition of the monthly magazine and website rynek-kolejowy.pl, special discounts! spread inside PLN 6,000 Corporate publishing custom publishing CORPORATE MAGAZINES for employees for business partners special Professional communication means, most of all, providing competent and reliable information. As editors we boast many years of experience in reliable communication with participants of the infrastructure industry. KRUSZYWA Czy wróci boom kruszywowy? STR. 6, 7 BĘDZIE Już od 18 sierpnia w całej Polsce! PRACA! STR. 13 W środku: pomocna ulotka! 12/ DODATEK SPECJALNY CHABÓWKA Zapraszamy na Parowozjadę 2012 STR. 14 ZMIANY W ZARZĄDZIE BRETANIA, czyli gdzie się naprawdę nie da dojechać pociągiem STR. 17 STR. 4, 5 STR. 2 Magazyn Pracowników PKP CARGO Nr 2 (16) 2012 Our competences include creation and editing of highquality magazines for clients employees or partners. BĘDZIE Magazyn Pracowników PKP CARGO Nr 1 (15) 2012 TERAZ INFO CARGO RÓWNIEŻ W WERSJI PAPIEROWEJ lukasz.malinowski@tor-wydawnictwo.pl Phone: ext. 102 UDOWODNILIŚMY PRACOWNIKOM, ŻE POTRAFIMY DZIELIĆ SIĘ ZYSKIEM Nowe połączenie z Poznania do holenderskiego portu KONTRAKT Z ELEKTROWNIĄ KOZIENICE WIĘCEJ O PRZEWOZACH WĘGLA NA STR. 6 Komputery śledzą pociągi Podróżujmy po Polsce! BIZNES Modernizacja lokomotyw opłacalnym interesem STR. 6 7 DODATEK SPECJALNY STR W WEEKENDY O BEZPIECZEŃSTWIE CHABÓWKA CZECHY Parowozjada 2012: Na kole, niezapomniane czyli na rowerze chwile... STR. 26 STR. 27 STR

5 TOR PUBLISHING HOUSE 5 portal Numbers of users legend: year year I II III IV V VI VII VIII IX X XI XII Number of page views legend: year 2012 year I II III IV V VI VII VIII IX X XI XII Almost * unique users per month average Almost * page views per month average addresses in the newsletter fans on Facebook * data for 2012 (source: stat24.pl) and 2013 (source: GoogleAnalytics). Website audit by Megapanel PBI/Gemius (since June 2013).

6 6 TOR PUBLISHING HOUSE Placing adverts on the portal standard BILLBOARD 980 x 100 px Price per 1,000 views (CPM) PLN 120 Price per week PLN 1,490 DOUBLE BILLBOARD 980 x 200 px Price per 1,000 views (CPM) PLN 120 Price per week PLN 1,990 BANNER 670 x 80 px Price per 1,000 views (CPM) PLN 100 Price per week PLN 1,390 RECTANGLE 300 x 250 px Price per 1,000 views (CPM) PLN 120 Price per week PLN 990 Additional charges: capping +50% Formats: GIF, JPEG, FLASH BUTTON 300 x 125 px Price per 1,000 views (CPM) PLN 80 Price per week PLN 690 non-standard Commercial text - begins as a piece of news, then continues for a week recommended articles. from PLN 300 Partner of the selected website - cooperation based on the publication of a certain amount of information about a company + a banner on the website. The banner shows up with every piece of news on a given website. Quarterly package: PLN 8,000 Six months package: PLN 15,000 Yearly package: PLN 30,000 marketing@tor-wydawnictwo.pl Phone: ext. 122, 123 The prices above are net, 23% VAT should be added for one business day Portal s partner A week with a company One of the forms: - news about a company in the right news column; banner 670 x 60 px between the pieces of news or - texts and photos grouped on a tab; 4 pieces of news, appropriate colour negotiable of the tabs or logo. PLN 2,990 Day with a company za tydzień Forms like in a week with a company PLN 990 for one business day One time mailing to the newsletter readers base PLN 700 Condolences 300 x 250 px - about 185 characters with spaces PLN 600 for 3 business days

7 TOR PUBLISHING HOUSE 7 Vortals on Praca ads PRICE LIST 1 POST 6 MONTH PACKAGE YEARLY PACKAGE 2 weeks 4 weeks unlimited number of posts + banner PLN 690 PLN 990 PLN 4,990 PLN 7,990 Boosted advertising e.g. newsletter, Facebook, banner on the main page, company presentation, interview with a representative. Contact us pracodawca@rynek-kolejowy.pl Phone: ext. 122, 123 The prices above are net, 23% VAT should be added Katalog Kolejowy CATALOGUE OF COMPANIES yearly subscription for company presentation PLN 1,100 CATALOGUE OF PRODUCTS: 1 product PLN products PLN products PLN 1, products PLN 1,500 Banner PLN 890 Unlimited number of products PLN 3,000 The prices above are net, 23% VAT should be added PACKAGES company presentation unlimited number of products banner company presentation unlimited number of products duration a YEAR PLN 8,500 PLN 3,500 RAILWAY CATALOGUE PRINTED VERSION Company presentation in July-August (8-9th) issue of monthly magazine advertising on cover page PLN 2,500 inside page PLN 990 YOU CAN ALSO POST HERE: Tenders/Bidding contests/banner 670 x 80 px + news Communications / Small ads marketing@tor-wydawnictwo.pl Phone: ext. 122, 123 The prices above are net, 23% VAT should be added

8 8 TOR PUBLISHING HOUSE portal Numbers of users legend: year year I II III IV V VI VII VIII IX X XI XII Number of page views legend: year 2012 year I II III IV V VI VII VIII IX X XI XII * unique users per month average fans on Facebook * page views per month average * data for 2012 (source: stat24.pl) and 2013 (source: GoogleAnalytics). Website audit by Megapanel PBI/Gemius (since June 2013).

9 TOR PUBLISHING HOUSE 9 Advertising on the portal standard BILLBOARD 980 x 100 px Price per 1,000 views (CPM) PLN 100 Price per week PLN 1,090 DOUBLE BILLBOARD 980 x 200 px Price per 1,000 views (CPM) PLN 100 Price per week PLN 1,390 BANNER 670 x 80 px Price per 1,000 views (CPM) PLN 80 Price per week PLN 990 RECTANGLE 300 x 250 px Price per 1,000 views (CPM) PLN 100 Price per week PLN 790 Additional charges: capping +50% Formats: GIF, JPEG, FLASH BUTTON 300 x 125 px Price per 1,000 views (CPM) PLN 60 Price per week PLN 550 non-standard Commercial text - begins as a piece of news, then continues for a week recommended articles. from PLN 200 for one business day Partner of the selected website - cooperation based on the publication of a certain amount of information about a company + a banner on the website. The banner shows up with every piece of news on a given website. Quarterly package: PLN 8,000 Six months package: PLN 15,000 Yearly package: PLN 30,000 A week with a company One of the forms: - news about a company in the right news column; banner 670 x 60 px between the pieces of news or - texts and photos grouped on a tab; 4 pieces of news, appropriate colour of the tabs or logo. PLN 1,990 Day with a company per week Forms like in a week with a company PLN 890 per one business day Condolences 300 x 250 px - about 185 characters with spaces PLN 600 per 3 business days Portal s partner negotiable marketing@tor-wydawnictwo.pl Phone: ext. 122, 123 The prices above are net, 23% VAT should be added

10 10 TOR PUBLISHING HOUSE Portal Topics of portal: integrated public transport systems organization of public transport ITS (Intelligent Transportation Systems) public transport infrastructure public transport and the quality of life in cities and urban space transport by bus, tram and metro systems and bicycle sharing systems application, smart cards, public transport and social media Statistics: Numbers of users legend: year year IX X XI XII I II III IV Number of page views legend: year year IX X XI XII I II III IV * unique users per month average * page views per month average fans on Facebook * data for 2014 (source: GoogleAnalytics). Website audit by Megapanel PBI/Gemius (since June 2013).

11 TOR PUBLISHING HOUSE 11 Advertising on the portal standard BILLBOARD 980 x 100 px below the main menu PLN 990 above the most interesting threads PLN 790 above the most interesting news PLN 790 above the other news PLN 790 above the footer PLN 490 RECTANGLE 300 x 250 px one of the modules in news ticker PLN 890 BANNER ON THE SUBPAGE CATEGORY 300 x 250 px one of the modules in strips messages PLN 590 per week all the offers are non exclusive pricing current to the end of August 2014 non-standard Commercial text - begins as a piece of news, then continues for a week recommended articles. PLN 90 per one day PLN 500 per week A week with a company One of the forms: - news about a company in the right news column; banner 670 x 60 px between the pieces of news lub - texts and photos grouped on a tab; 4 pieces of news, appropriate colour of the tabs or logo. PLN 1,200 per week + banner 980 x 100 in the select location PLN 1,800 Condolences 300 x 250 px - about 185 characters with spaces PLN 300 for 3 business days Portal s partner marketing@tor-wydawnictwo.pl Phone: ext. 122, 123 The prices above are net, 23% VAT should be added negotiable Partner of the selected website - cooperation based on the publication of a certain amount of information about a company + a banner on the website. The banner shows up with every piece of news on a given website. Quarterly package: PLN 7,000 Six months package: PLN 13,000 Yearly package: PLN 25,000 Partner thread - news, photo galleries, commentaries and essays related to one subject. Partner ogo is visible in each message thread. Quarterly package: PLN 7,000 Six months package: PLN 13,000 Yearly package: PLN 25,000

12 12 TOR PUBLISHING HOUSE TOR group THREE WEBPORTALS MEAN LARGER COVERAGE, BIGGER GROUP OF CUSTOMERS Number of unique users* Number of page views* rynek-kolejowy.pl rynekinfrastruktury.pl transport-publiczny.pl rynek-kolejowy.pl rynekinfrastruktury.pl transport-publiczny.pl More than unique users together Almost page views together * data for November 2013 (source: GoogleAnalytics) Special offer for three portals: BILLBOARD 980 x 100 px purchased separately at three portals according to price list PLN 3,570 per week; when you buy a PACKAGE only PLN 2,900 per week A WEEK WITH A COMPANY separately on the three portals according to price list PLN 6,180 per week; when you buy a PACKAGE only PLN 5,090 per week

13 TOR CONFERENCES 13 Congresses, debates, conferences Current calendar and program can be found on: In 2013 we organised in total 20 congresses, conferences, seminars and debates. They were attended by approximately 2400 people. PLAN FOR 2014 EUROPEAN ROLLING STOCK FORUM Warsaw MARCH A two day international meeting during which the issues of EU budget for will be tackled in the context of obtaining EU funds for railway rolling stock projects. Moreover, the goal of the meeting is to discuss the consequences of implementing the Fourth Railway Package for rolling stock manufacturers and operators. The Conference will also bring an answer to the question of how to ensure cohesion between rolling stock and infrastructure projects. Also discussed will be the opportunities on the West European markets for the rolling stock manufacturers from Central and Eastern Europe and for non- EU manufacturers. RAILWAY SAFETY FORUM Warsaw MARCH An annual conference devoted to the broadly understood topic of railway safety in Poland. The issue will be tackled from the following perspectives: the condition of the railway infrastructure in Poland, certification and quality of production, repairs and modernisation of rolling stock, as well as specialist legal regulations in that area. The Conference is a platform for discussing the most crucial safety problems affecting the railways; it is also a place where possible legal and technical solutions are indicated. OPEN POWER MARKET AT RAILWAYS Warsaw APRIL The Conference is to tackle the issue of power supply and electricity production for the needs of railway transport. It is meant to initiate a discussion on lowering the costs of obtaining power for traction needs by the operators as well as by other entities operating on the Polish railway market. Technical, economic and legal issues will be discussed. RAIL CONGRESS Łódź OCTOBER The Rail Congress is the largest and most prestigious meeting of the rail transport industry in our country. As it is the case every year, the main objective of the event will be to make it possible for business representative to meet with decisionmakers responsible for the legislation affecting the situation of the entire railway industry and entities that are related to it.

14 14 TOR CONFERENCES PUBLIC TRANSPORT CONGRESS Bydgoszcz OCTOBER Every year the Public Transport Congress is organised in a different agglomeration. It is a perfect opportunity to exchange information and experiences among the representatives of public transport organising authorities in urban centres and the regions as well as operators and organisations that associate these entities. The Congress has become the most popular meeting place for members of local governments and representatives of central level authorities interested in the development of modern public transport. Every year the discussion covers the problems and opportunities encountered by the entities engaged in the proces of creating a service which is to meet the most stringent requirements of passengers. BUS INVESTMENTS FORUM Bydgoszcz OCTOBER The event is an accompanying event to the Public Transport Congress. The issues discussed there will be related to the problems encountered by the entities operating on the market of bus transport. The Conference will focus on technical as well as economic and social aspects of such activity. TRAM AND TROLLEYBUS INVESTMENTS FORUM Bydgoszcz OCTOBER The event is an accompanying event to the Public Transport Congress. The issues tackled there will be related to the problems encountered by the entities which implement tram and trolleybus investments. The Conference will focus on technical as well as economic and social aspects of such undertakings. POLISH INFRASTRUCTURE CONGRESS Kraków NOVEMBER The annual Polish Infrastructure Congress tackles all sorts of issues pertaining to transport and industrial infrastructure as an element indispensable for boosting the competitive edge and innovativeness of Polish economy. Implementation of infrastructure projects contributes to economic growth, development of thousands of companies and creating jobs. The Polish Infrastructure Congress is a good place to discuss the problems that the sector of infrastructure construction in our country has to face. ORGANISATION AND SPONSORING: anna.goral@tor-konferencje.pl Phone: ext. 105 AGENDAS AND LECTURES: michal.grobelny@tor-wydawnictwo.pl Phone: ext. 112

15 TOR CONFERENCES 15 Training EXPERTISE AT THE HIGHEST LEVEL TOR Training Centre new project established and managed by TOR Transport Consultants Group Ltd. devoted to providing current and comprehensive knowledge on the transport and infrastructural market. Our best specialists are monitoring the situation in fore mentioned sectors, therefore we are ready to respond to the changing realities and to adapt the trainings topics. Cooperation with us is also a great opportunity for closed trainings, precisely tailored to needs and specificities of our customers. Trainings topics: marketing, media, Public Relations, finance and accounting of transport and infrastructure entities, passenger service (timetable, ticketing, communication with passengers), investment project management, IT project management, rail safety, organization of public transport (city, agglomeration, region), environmental protection, EU funding, Fourth Railway Package, law issues of transport and infrastructural entities. michal.grobelny@tor-wydawnictwo.pl Phone: ext. 112

16 DANE ADRESOWE TOR Transport Consultants Group Ltd. Plac Bankowy Warszawa phone: fax ext marketing@tor-wydawnictwo.pl