Banko Information Service

Transcription

1 Presentation of opportunities in PR and advertising cooperation with Banko Information Service «Hotline. Travel» Magazine Professional portal Special projects, actions, workshop

2 BANKO INFORMATION SERVICE PRESENTATION YOUR OBJECTIVES ARE: to get reliable partners in Russian travel industry; to tell experts from Russian tour companies about your product or service; to increase the sales of your product or service in Russia. YOU DO NOT KNOW HOW TO DO IT THE BEST WAY? We ve been tackling the problems of integrated service promotion in the travel market for 9 years. It is highly unlikely that someone can compare to us in the level of efficiency. Let s get acquainted: we are BANKO Information service a media holding in the sphere of B2B travel industry in Russia. 2

3 BANKO INFORMATION SERVICE PRESENTATION Here we d like to present to you the brand projects of BANKO Information service aimed at organizing business communications between travel industry experts in Russia. THESE FEATURES ARE ALREADY AVAILABLE TO YOU: placing your banner on the most relevant Internet site; publishing an advertising module in the magazine that has its finger on the pulse of life in the industry; ordering a marketing research; taking part in our efficient workshops. 3

4 PRESENTATION PROFESSIONAL PORTAL This is the most popular and most visited professional travel portal in Russia. Experts from tour companies visit it every day to monitor prices for urgent tickets and tour package sales (EXCHANGE section), to get hot news on companies and events in the industry (BISTRO section), to get professional contacts (Smoking-room forum), to take part in interactive training (Training), to get information on interesting events and undertakings in travel (Assembly Hall), to look for jobs and employees (Personnel Department), and so on. Average daily attendance of the portal is 3,500 4,000 visits. This resource can also be used by foreign experts (non-speakers of Russian). Key articles from the daily news log are published in the BISTRO section of the site since October 1, will get its full English version in the beginning of Commercial participation options for foreign companies: to place banners on the pages of our portal. For example, the cost of a standard banner on one page is 300 s. u. a week. (1 standard unit = 32 RU) 4

5 BANKO INFORMATION SERVICE PRESENTATION HOTLINE. TRAVEL MAGAZINE Professional B2B Hotline. Travel edition has a distinct identity that awakens the readers interest. Hotline is read and enjoyed by executives of tour operator companies and airlines, administrators, and ordinary managers who ensure successful sales And it must be said that they read the magazine from cover to cover! Hotline. Travel is a representative of the free press that has no obligations towards any power structures, public institutions, travel industry oligarchs, or any other superpowers that may influence the policy of the edition. Chief principle of Hotline is to warn the participants of the travel market of the negative occurrences and dangers connected with the movements of single companies, political and economic processes. Big part of the edition is devoted to the analysis of events and processes that take place in the whole of travel industry and its segments. Ratings based on professional non-commercial research of Moscow and regional markets are published regularly in Hotline. 5

6 BANKO INFORMATION SERVICE PRESENTATION Hotline. Travel is an efficient promotion area. Companies interested in cooperation with retail chains are constant and active advertisers of our magazine. Its circulation is 15,000 copies. Hotline is distributed via address distribution between Moscow and regional tour companies. This resource can also be used by foreign experts (non-speakers of Russian). From the beginning of 2006 key articles of each issue will be translated and will be publicly available on Commercial participation options for foreign companies : to publish advertising modules in Hotline. Travel magazine. For example, publishing one type rage module costs 2,700 s. u. (1 standard unit = 32 RU) 6

7 BANKO INFORMATION SERVICE PRESENTATION One of the key projects of BANKO Information service is non-commercial tour market research. Travel market experts attention is drawn mainly to Popular travel directions rating and Cooperation preferences ratings. BANKO conducted surveys of more than 600 Moscow tour companies managers 4 times a year until May Our Information service then prepared related reports based on these surveys. Later on regional tour business research has been added to Moscow ratings set. There are 2 possibilities of commercial participation for foreign companies (and non-speakers of Russian). In the beginning of 2006 you will be able to subscribe to the English language version of market research. You will also be able to obtain additional research not meant for public access or subscription. 7

8 SPECIAL PROJECTS, ACTIONS, WORKSHOP PRESENTATION BANKO WORKSHOP BANKO Information Service traditionally holds professional shows workshops in October and January. Autumn workshop themes are the news of the season. At least 100 exhibitors take part in the forum that lasts one day and takes place on one of the prestigious show areas. There are usually as much as 3,000 professional visitors. Target audience of the workshop includes Moscow tour company experts (operators and tour agents). Free bus transfer is offered for executives and managers of tour companies from towns in Moscow region. While exhibitors work in the workshop halls, tour operators hold their teaching seminars in the form of management games and master classes. Our autumn workshop is a bright and colorful event in the tour life of Moscow. January BANKO workshop has more specialized themes IT in travel. There are as many as 50 exhibitor companies and around 1,000 target visitors. 8

9 SPECIAL PROJECTS, ACTIONS, WORKSHOP PRESENTATION Commercial participation options for foreign companies: to become a workshop exhibitor. BANKO has a long experience of working with foreign participants during its autumn workshops. Groups of foreign exhibitors have taken part in this undertaking at different times. For example, a group of tour operators from Finland is visiting our autumn workshop on October 7, The cost of participation (including appearance in catalogue and mentioning in the course of wide advertising campaign) is 750 EUR. Starting from 2006 BANKO is planning to organize season workshops for foreign companies interested in making more personal contacts with Russian travel market. Please contact Dmitry Danilenko, Vice-president of BANKO Information Service, on the subject of cooperation. Tel.: +7 (095)

10 BANKO Information Service Russia, , Moscow, Flotskaya st. 5a, 5th floor Phone/fax 7-(095) (multi-channel) Marketing and advertising department: Svetlana Gridneva (head of the department), Irina Glebova, Ludmila Zubova, Elena Piskareva

11 Stitched for You