TASTE OF AMSTERDAM 2014

Transcription

1 TASTE OF AMSTERDAM 2014 Salesbrochure

2 Taste of Amsterdam, summer s tastiest party! WELCOME TO TASTE OF AMSTERDAM! Imagine Foodie Heaven : a place where the best Dutch and international chefs cook up delicious things; a place where the best restaurants in Amsterdam present their signature dishes; a place where you can let yourself be inspired on a culinary and creative level; a place where you can try your hand at creating something tasty, while listening to soft sounds of jazz and soul - all while being guided by your favourite chef Welcome to Taste of Amsterdam: a four day culinary festival in the centre of beautiful Amsterdam! TASTE FESTIVALS Taste of Amsterdam is part of the international culinary phenomenom, the Taste Festivals. The first edition took place in London in 2004 and since has grown considerably, now taking place in 19 different cities all over the world, including Sydney, Cape Town, Dublin, Dubai and Milan. Finally, in 2009, Amsterdam was invited to host this amazing festival. Now, more than visitors can enjoy the ultimate culinary event of the year. ENTERTAINMENT AND LIVE PERFORMANCES The festivalground includes different theaters that allow visitors to experience various live performances, but also allows for active participation during different workshops, masterclasses and tastings. An excellent opportunity for product promotion and presentation to a wide audience. In the Taste theater well-known chefs presnt themselves and give demonstrations in order to inspire and educate visitors. In the Wine & Spirits theater foodies and professionals alike can enjoy presentations about developments in the wine world but can also try different wine and food pairings. At the AEG Cooking Club visitors have the chance to try their own hand at cooking with a professional chef to guide them along the way. FINE FOOD EXHIBITION The Fine Food Exhibition gives exhibitors the chance to present their extensive knowledge and beautiful products to an appreciative audience. The exhibitors can promote their products and potentially sell these to Taste of Amsterdam visitors. It goes without saying that this is an ideal way to bring attention to an existing or new product. FARMERS MARKET At the farmers market, start-ups or companies who have chosen to remain small are given the chance to present themselves to the public with a market stall. They can sell their food or food-related products to the visitors of Taste. It is entirely possible that the following years they might make the switch to the Fine Food Exhibition.

3 VISITORS PROFILE Taste visitors generally are passionate about good food and regularly visit restaurants. They have a love for the finer things in life and are highly interested in new culinary experiences. Due to quality of the restaurants, performances, chefs and exhibitors, the event is well visited by culinary professionals from the F&B branch. The Taste visitor Age range: years old. Average age: 36 years old. 65% women 35% men. 40% Amsterdam 60% outside of Amsterdam. 61% married or cohabitating. 75% private 25% F&B professionals. 57% of visitors eat out at least once a week. 89% is a member of a social network or online community 93% lists cooking or food as one of their top three interests Influencer with an above average income Expected visitors 2014: MARKETING CAMPAIGN To reach the existing and potential visitors of Taste, we have devised an intensive marketing campaign leading up to the event. The 3-4 month marketing campaign will effectively reach a large and interesting audience. By using different promotion possibilities available the target audience can be reached. In fact, a rumour around the brand is being created with regards to Taste of Amterdam. Over the past years Taste has developed an extensive database and social media community that is updated frequently in order to keep all our contacts up to date. The different components of the marketing campaign are: Direct mailing from Taste and its partners to more than potential visitors. Advertising campaigns in papers, magazines, lifestyle magazines about food in general and the hospitality branche Visibility by means of radio and/or TV campagains. Visibility in greater Amsterdam by means of posters and outdoor advertisements Press attention by means of press releases, guerilla stunts in Amsterdam, the official opening and press presentation Extensive online presentation on the Taste of Amsterdam website, social media and different culinary websites and platforms Spreading the word using participants of Taste and their social media platforms and websites Special offers and interviews Prints spread throughout Amsterdam Online attention by means of event calendars and culinary websites Social media campaigns Taste of Amsterdam is active on Facebook, Twitter, Instagram and YouTube.

4 SPONSORSHIP AND EXHIBITION POSSIBILITIES TITLE SPONSOR The title sponsor is the host of the Taste of Amterdam. The title sponsor will be fully integrated into the event and the intensive marketing campaign. At the event the title sponsor is very obviously present and will enjoy exclusivity within the sponsor category. To ensure this, Taste proposes the following: At the event: Logo of company integrated in the Taste of Amsterdam logo. Logo used in all print and online publications Sponsor is involved in all PR & Marketing activities Very own Hospitality Pavilion at event Stand at event if so desired 250 admission tickets Attractive discounts The title sponsor for 2014 has already been determined. SPONSOR TASTE THEATRE The sponsor for the Taste Theatre is owner and patron of this pavilion. Both Dutch and international chefs give gastronomic demonstrations to an enthusiastic, interested and well-informed audience. Also, the sponsor will come into contact with the different restaurants and chefs that will be performing in the Taste Theatre: an ideal way to link a company to the biggest players in the culinary world. The Theatre can hold visitors per session and a session takes 30 to 40 minutes on average. Taste will supply the following: At the event: A pavilion, ready for use, suitable for visitors Complete set-up inside the theatre Kitchen appliances Washing-up station Cutlery and tableware Presenter Two staff to help with mise en place Visibility of logo and company name Feature on the Taste of Amsterdam website As an official partner, the company logo will be used in the majority of print and online media Sponsor is involved in all PR & Marketing activities Stand at event if so desired 150 admission tickets Attractive discounts The sponsor for the Taste Theatre 2014 has already been determined.

5 Taking part in the Taste Theatre programme is possible for both sponsors, as well as exhibitors. Please contact GoalGetters for possibilities. SPONSOR WINE & SPIRITS THEATRE This informative and interactive theatre offers the sponsor the opportunity to get into contact with fervent wine and spirit lovers, as well as professional wine connaisseurs. Different subjects are touched on in these masterclasses. The theatre offers place for 64 visitors per session and each session takes around minutes. Taste will supply the following: At the event: A pavilion, ready for use, suitable for 64 visitors Complete set-up inside the theatre Washing-up station Fridges Glasses for both wine and water Presenter Two staff to help with mise en place Visibility of logo and company name Electricity and lights Feature on the Taste of Amsterdam website As an official partner, the company logo will be used in the majority of print and online media Sponsor is involved in all PR & Marketing activities Stand at event if so desired 150 admission tickets Attractive discounts Price of sponsorship: upwards from , - excl. BTW

6 FINE FOOD EXHIBITION As an exhibitor, taking part in Taste of Amterdam is an excellent way to present exciting and delicious food products, as well as sharing your knowledge. As an exhibitor it is an excellent change to reach a selective consumer audience that is interested in fine food, premium drinks and lifestyle. Exhibitors will also have direct contact with the best chefs, restaurants, special brands and producres. Participation at Taste of Amsterdam promises these advantages: Creating brand conscience Testing products with a culinary audience Opportunity to hand out samples Direct promotion to the attending restaurant branch Staying ahead of competition Direct sales Building a unique and interesting database There are different opportunities for exhibitors during Taste of Amsterdam Standard exhibitor stand Pagode Tent Marquee Flextent Perfect SkyTent EXHIBITOR STAND A stand offers the following during the event: A stand, ready to use, with a mini-roof Carpet Electricity 220V Standard lighting Sign with company name Promotion on social media Sponsor is involved in PR & Marketing activities 25 admission tickets Price of stand: 9 m2 stand: 2.250, - excl. BTW ( 250, - per m2) Bigger stands are available upon request.

7 PAGODE TENT A stand alone Pagode tent offers the following during the event: A stand, ready to use, with a high roof Exclusivity duet to stand alone tent Carpet Electricity 220V Standard lighting Sign with company name Promotion on social media Sponsor is involved in PR & Marketing activities 30 admission tickets Price of Pagode tent: 4m x 4m (16 m2) stand: 4.400, - excl.. BTW 5m x 5m (25m2) stand: 6.750, - excl.. BTW 6m x 6m (36m2) stand: 9.500, - excl.. BTW FLEXTENT Room for exhibiting products or to, for example, place a bar in this beautiful tent. Ideal for premium alcoholbrands, possibly in combination with a restaurant in order to create a concept or feeling around the brand. A Flextent offers the following during the event: Tent ready for use Exclusive and central placing at the event Wooden floor 10m x 15m Electricity 380V Standard lighting Sign with company name Promotion on social media Sponsor is involved in PR & Marketing activities 60 admission tickets Price of tent: Tent 10m x 15m (150m2 covered effectively): , - excl.. BTW Taste of Amsterdam is the ideal opportunity for Amsterdam to show case the amazing culinary talent and potential the city has. I m extremely proud to be a part of this event : Julius Jaspers, chef.

8 PERFECT SKYTENT The Perfect Skytent offers room for more than one exhibitor, in order to create a joint experience. The tent is ideal for premium alcoholbrands, possibly in combination with a restaurant in order to create a concept or feeling around the brand. Bad weather isn t an issue due to the entire area being covered. A Perfect Skytent offers the following during the event: Tent ready for use Exclusive and central placing at the event Wooden floor Electricity 380V Standard lighting Sign with company name Promotion via social media Sponsor is involved in PR & Marketing activities admission tickets (depending on size) Price (with three exhibitors in a tent with a diameter of 21m): Tent 21m in diameter (area of 346m2 covered), wooden floor 21m x 15m. Floor size for individual exhibitor: 7m x 15m (105 m2) plus room surrounding the wooden floor to create a seating area on the grass. Price: , - excl.. BTW Price (with 3 exhibitors in a tent with a diameter of 24m): Tent 24m in diameter (area of 452m2 covered), wooden floor 24m x 20m. Floor size for individual exhibitor: 8m x 20m (160 m2) plus room surrounding the wooden floor to create a seating area on the grass. Price: , - excl.. BTW

9 FARMERS MARKET The Farmers Market is group of producers who have something special to offer on a culinary level. The products sold at the Farmers Market are intended for consumption at home, in other words products to take home. Participation in the market is intended for start-ups and companies who have intentionally remained small. This is determined with a set of guidelines such as a yearly income lower than ,- and less than 3 full time employees. A standard market stall is 4m2. Participation with a market stall offers: - A market stall of 4m2 or 8m2. Promotion via social media 8 admission tickets Price market stall: Market stall 4m2: 850, - excl.. BTW Market stall 8m2: 1.500, - excl.. BTW The three ingredients necessary for a three-star event: food, drink and Amsterdam. Pour on some fancy sauce, sprinkle with tasty chefs and garnish with fantastic visitors: voilà, Taste of Amsterdam, the ultimate culinary event! Kelly Camfferman, food blogger

10 SPACE ONLY Do you own your own coffeestand on wheels or a cool cocktailbar that can serve as a mobile bar? It is possible to just buy square meters at Taste of Amsterdam. This option fors pace is also known as space only. Participation with space only offers: Central placing at the event Price space only: Price per m2 200,- excl.. BTW Promotion via social media 8 admission tickets CORPORATE HOSPITALITY Taste of Amsterdam is extremely suitable to organise a business event at. Within the Business Lounge, various options are available for entertaining clients or having a business meeting. For the possibilities, please contact info@goal-getters.nl or visit our website at

11 GENERAL INFORMATION Taste of Amsterdam 2014 is open on: Thursday 15th of May 17:00-23:00 Friday 16th of May 16:00-23:00 Saturday 17th of May 12:00-23:00 Sunday 18th of May 12:00-21:00 For more information and/or questions, please contact GoalGetters or visit our website at GoalGetters Cattenhagestraat CT Naarden-Vesting T +31 (0) E info@goal-getters.nl