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1 Following the success of the 2010 Awards Ceremony, CIMTIG s Travel Marketing Awards will move to the Intercontinental London Park Lane on Thursday 24 March In 2010 the event was attended by 330 guests, who were senior agency personnel and senior professionals from the entire spectrum of the travel industry. It is anticipated that the 2011 event will be attended by 350+ guests. The Travel Marketing Awards is the only travel industry event of its kind recognising marketing excellence in the travel industry. The objective of the Awards is to recognise and raise marketing standards across the travel industry. The event will be organised by the Chartered Institute of Marketing s Travel Industry Group (CIMTIG). Sponsorship benefits include: strong brand presence throughout the travel and marketing industries outstanding publicity value an association with marketing excellence an opportunity to network and develop business relationships with the target audience Sponsorship Options: Lead x 1 SOLD Headline x 4 7,500 (3 SOLD) Cocktail Reception* x 1 SOLD After Dinner DJ* x 1 2,500 Entertainment* x 1 POA Awards Programme* x 1 1,200 Awards Category* x 27 1,000 (5 SOLD) * Sponsorship fee does not include meal tickets.

2 HEADLINE SPONSORSHIP We are seeking four Headline Sponsors. The Headline Sponsor logos will appear on all pre, during and post event materials including: e-shots promoting the event on-line booking form joining instructions tickets signage the stage the menu/order of proceedings one table for ten guests the opportunity to offer a gift to guests on departure an advertisement on the event website a button/logo on the awards e-shots linking to your website 200 word editorial on the event website copy of the attendee list in advance for marketing purposes

3 AFTER DINNER DJ SPONSORSHIP We are seeking a sponsor to capitalise on the lets party atmosphere at the end of the evening by sponsoring the DJ to send the audience happy dancing into the night! The Sponsor s logo will appear on: e-shots promoting the event disco signage There are opportunities to increase the level of branding at the sponsor s cost, and subject to approval by the Hotel and CIMTIG. 100 word editorial on the event website

4 ENTERTAINMENT SPONSORSHIP An opportunity to work with the Awards team to develop entertainment idea(s) for the Event. Price depends on the final selection. The Sponsor s logo will appear on: e-shots promoting the event (both for nominations and for seat sales) 100 word editorial on the event website AWARDS PROGRAMME SPONSORSHIP The Awards Programme will include a welcome message from CIMTIG, order of events, details of the judging panel, our sponsors and a full list of companies that entered the Awards. The Sponsor s logo will appear on: Full page advertisement on the outside back cover

5 CATEGORY SPONSORSHIP The selection of Award categories reflects the diversity of marketing tools that are utilised with such success in the travel industry. Because of this diversity, sponsors may want to sponsor a category that is pertinent to their business or just be associated with business success. Sponsors may sponsor more than one category. The Award Category sponsor s logo will appear on: relevant Award slide during the presentation Category Award Trophy the menu/order of proceedings sponsor representative on stage to present Category Award NB: Companies cannot sponsor a category in which they have entered Each Award Category listed overleaf is available (except for those indicated *)

6 AWARD CATEGORIES Advertising Best Press Consumer Advertisement / Campaign Best Business Advertisement / Campaign Best Poster Advertisement / Campaign Best Trade Media Advertisement / Campaign Best Online Advertisement / Campaign* Best Radio Advertisement / Campaign Best Budget TV Advertisement / Campaign (Up to 100,000 production budget) Best TV Advertisement / Campaign Marketing Most Innovative Marketing Award Best use of Affinity Marketing & Sponsorship Best use of Social Media Best use of Viral Communication Best PR Tactical Campaign (Overseas) Best PR Tactical Campaign (Domestic) Best PR Strategic Campaign (Overseas) Best PR Strategic Campaign (Domestic) Best Brochure Best Website Best use of Direct Marketing (Mail) Best use of Direct Marketing ( ) Best use of Direct Marketing (Multi-Media) Best use of Pay Per Click Best use of Search Engine Optimisation Campaigns of the Year Advertising Campaign of the Year Up to 250,000 media spend* Advertising Campaign of the Year Over 250,000 media spend* Integrated Campaign of the Year - Up to 1,000,000 media spend* Integrated Campaign of the Year - Over 1,000,000 media spend*

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