The only business event dedicated to promoting the certified organic food industry

Transcription

1 The only business event dedicated to promoting the certified organic food industry ORGANIC SUSTAINABLE ECOLOGICAL FREE-FROM FAIRTRADE NATURAL ETHICAL

2 INTRODUCTION Generate new business this year and get your products in front of thousands of key organic buyers... Nordic Organic Food Fair is the only show in the Nordic region dedicated to organic certified food and drink. The show attracts thousands of visiting distributors, wholesalers, retailers and buyers who come to meet producers and suppliers of organic quality products not just from the Nordic region but from across the world. The trade show was launched in 2013, and was an instant success due to the significant demand for organic food and drink in the Nordic region. With high profile supporters including Organic Denmark, KRAV Sweden, The Soil Association, Demeter, as well as many country pavilions, in just two years, the show exhibition has more than doubled in size. Key buyers from leading wholesalers, distributors, importers and exporters, supermarkets, food service, hotel & restaurants, catering contractors, online retailers visited the show, which was open to trade professionals only. Last year we had buyers visiting from: 7-Eleven Axfood Dansk Supermarked Coop Trading A/S Coop Sverige AB EKO Supermarkets AB ICA Sverige AB Kundmarkatta Lidl Sverige Mathem i Sverige AB Matse AB Nemlig.com Waitrose Bergendahls 27.6% 38.8% 310 exhibitors from 37 countries 19.8% 19.9% 3,558 attendees visited from 51 different countries (13% increase on visitors from last year) 81% of attendees influenced or authorised purchasing decisions 59% of visiting companies spend between 35K to more than 5 million a year on organic and natural products 64% of visitors say they will be coming back next year 10.7% 13.4% DAIRY DRINKS/HOT BEVERAGES FAIRTRADE 15.2% 16% 16% 14% FREE-FROM FRESH FOOD FUNCTIONAL FOODS INGREDIENTS 10.9% MEAT PRODUCTS NATURAL ORGANIC 15.4% 15.4% 13.6% PACKAGING RAW SPECIALITY VEGETARIAN/VEGAN 13% WHOLEFOODS Anne Seeberg tel +44 (0) aseeberg@divcom.co.uk

3 WHY EXHIBIT If you are looking to find food distributors and retailers from both the Nordic region and an international level too... the Nordic Organic Food Fair provides the perfect business platform. But don t just take our word for it... EXHIBITOR CASE STUDY: Only Natural Products first exhibited when the show launched in They wanted to increase their business in Sweden and they were mainly looking to meet new distributors and retailers. After exhibiting at the show in 2012, not only did they meet a Swedish distributor but they had a choice of three! And it didn t stop there after the show they signed up distributors in other countries including Finland, Denmark and Iceland. They came back to the show for a second year and were delighted to meet Life Europe (the biggest health store chain in Sweden). Now after just a few years they have distributors in all of the Nordic countries and supply one of the biggest health stores. All this from exhibiting at the show! Superb show, our first time exhibiting and we couldn t be happier, very busy with the right people. We ll be back. COCO ZUMI, UNITED KINGDOM This exhibition is such a good business solution for us. The market growth in this part of the world is really impressive and this show opens doors. TOPAS, GERMANY The Scandinavian region is known throughout the world for its commitment to clean living, natural health and organic food, making it one of fastest growing and most exciting markets to be part of! Sales of organic food In Denmark organic sales increased by 62% from 2007 to 2013 (Nykredit) In Sweden organic sales increased by 151% from 2007 to 2013 (Ekoweb) Out of the total sales of food in Sweden in 2013, 4.3% was organic food. In Denmark, it was at 8%. Sweden expects 2014 sales to grow by 30% and Denmark between 5-10%. (Ekoweb) Growth rates for organic food sales were over 10% in Finland in A similar increase was seen in Norway in In the first half of 2014, retailers ICA Norway and Norgesgruppen were reporting an increase of 30%. (Dagligvarehandelen) Public sector The Danish government has set a goal of 60% for all food in all public kitchens to be organic by 2020 and are supporting the initiative with 28 million DKK yearly over a three-year period. (Ministry of Food and Agriculture in Denmark) The Finnish Organic Food Association (Pro Luomo) estimates that sales of organic products will top 330 million in In addition, the government has set targets for 2020, with 20% of all food in in public kitchens to be organic (Ministry of Agriculture and Forestry in Finland). In Sweden it s estimated that organic food will make up 25% of public food consumption for 2014 (Naturskyddsforeningen) Organic food sales in 2013 hit a new high: Norway 170m (Debio) Finland 200m (Pro Luomo) Denmark 777m (Organic Denmark) Sweden 964m (KRAV) 170m 200m 777m 964m Norway Finland Denmark Sweden

4 SHOW FEATURES Now in its third year, look at what we have planned for the exciting next installment... With the show doubling in size, we have more features, more innovation and more visitors planned for the 2015 edition... An Inspirational wall where visitors and exhibitors will be able to comment on the exciting world of natural and organic! A new feature in 2014, the Workshop Zone will once again feature informal workshop training sessions hosted by various different associations and exhibiting companies to give them dedicated time with show visitors. The New Product Showcase, is where exhibitors will be showcasing their latest product launches. Visitors can vote for their favourite products in one of the nine categories. At the end of the first day, winners will be announced at the Innovation Awards. The Food & Drink Education Programme will once again take place in the Organic Theatre and will bring together leading industry speakers who will cover a range of topics including innovation and product development, organic in the food service sector, market overviews and understanding the retail industry in the Nordic region. We are delighted to welcome back this year, celebrity chef Paul Svensson an experienced and popular organic chef from Sweden. Visitors will be inspired and entertained by his live cookery demonstrations and latest recipes using all organic produce from around the show. Join us at the end of day one to celebrate The Innovation Awards! Taking place over a glass of organic champagne - the winners of the awards will be celebrated and recognised for great innovation and outstanding products in this diverse market place.

5 We sourced advice from the experts in the exhibition business and asked them for their tips to have a cracking show. How you present your stand and engage with potential customers during the show, are all crucial elements of maximising your investment and getting the best out of the show. Along with various options on packages, we provide a whole host of additional FREE marketing and PR services that will help you create a real buzz and make you stand out. In addition to this look out for some fantastic sponsorship opportunities available! We offer two main stand choices: 1 2 Space only package: Gives you the opportunity to design and build your stand yourself (minimum size is 12sqm) Full stand package: A hassle-free package including the stand build, walls, name board, electricity, lighting, table and chairs Stand Package Space only package (Available to companies taking 12sqm or more) Cost per square metre: 330 Full stand package 360 Corner stands and Premium positions +10% Exhibiting tips... Make your stand eye catching and have your wooden walls painted from as little as 30 per panel 1m x 2.5m You can hire out some great furniture and shelves from our onsite contractors they have a catalogue full of ideas! Want to add some nature to your stand? you can also hire out plants and flowers You can bring your own banners, stickers and posters to brighten up the walls You can change the colour of the carpet or have different flooring for an additional charge, starting from 10 per square metre Need local contacts for prints, stickers, etc.? Let us know! Please use us! We are here to help. We have a dedicated marketing team 1 who are here to help, for example: VIP Invitation postcards and visitor brochure See us at the show logo to use on your website, signatures and newsletters Event banner with a link taking people straight to the registration page for the show! Invitations to send to your existing customer base Send us your press releases: Do you have a new product or brand that you 1 want to shout about? then send us your press release. We can put them in our newsletters to our visitor database, include the press release in the show website and even pass it over to The Natural Products magazine to mention. It s not just about being at the show! Make sure you are telling all the 2 important people that you will be there. Send out VIP invites, them, add details to your signature, call up new and existing clients to arrange meetings at the show. If you don t, there is no guarantee that the people you want to meet will come to your stand! Go crazy on social media Tweet about it, post pictures on Instagram, 3 create a buzz on Facebook and Google+. Integrate it with your blog and your website. #NOFF15 Organic Be Seen! A good stand design helps deliver your exhibition objectives. You 4 can do some very creative things with a stand package. A little tip... A big winner at trade shows is that people love to get interactive with plasma screens! Train your staff 80% of the success of your stand is down to your staff so 5 train them. Use approachable people who know and can speak confidently about your business. Make sure they are fully briefed and understand why they are there to raise awareness and generate good quality leads. 6 7 Don t Use a mobile, eat on the stand, sit down, have your back to the aisle, have a messy stand or have cheap tacky giveaways. Record! You must record and classify all your leads. The more quality leads you leave with, the higher your chances of winning big business! Follow-up If you don t follow-up your leads, why on earth would you bother 8 to spend all that money to go to the exhibition in the first place? You would be amazed how many exhibitors don t bother to follow-up their leads! Make sure you follow-up all your leads at least six times after the show.

6 1-2 November 2015 Stand Sales For all information on stand sales, sponsorship, the theatres and workshop zone. Marketing For anything marketing and promotion related You can order VIP invites, postcards, show logo, website banner, etc. Event Director Zoe Lacey-Cooper Tel: +44 (0) Marketing Director Sam Sloan Tel: +44 (0) Account Manager Anne Seeberg Tel: +44 (0) Senior Marketing Executive Fiona Allen Tel: +44 (0) Nordic Manager Lars Larsson Tel: +46 (0) Fax: +46 (0) Mobile: +46 (0) Operations Operations organise the logistics of the show and all the health and safety forms. They will send you your online exhibitors manual 3-4 months prior to the show. Operations Manager Helen Trott Tel: +44 (0) Operations Executive Sophie Pink Tel: +44 (0) Head of PR Emma-Louise Jones Tel: +44 (0) Services at the venue Malmö Mäss-Service AB are our onsite venue contractors. They build the stands, provide all the furniture, electricity, lighting, organise storage and receive your deliveries at the venue. Malmö Mäss-Service AB Li Mellberg Tel: +46 (0) If you want to contact the venue or the restaurant team on site please let us know and we can pass on the right contact details. Organised by UK office 1st Floor, Nile House, Nile Street, Brighton BN1 1HW Nordic office Nordenskiöldsgatan 13, S Malmö