Conversion Rate Optimisation Checklist For Ecommerce Stores

Transcription

1 Cnversin Rate Optimisatin Checklist Fr Ecmmerce Stres Hmepage Tp selling prducts and categries n the hmepage Payment ptins clearly visible (even if ffline, phne, fax, etc) Abut vide t persnalise and make real the website Obvius shipping statement (i.e. We deliver acrss the UK) If multi-currency, shw the currencies yu sell in Use a cmpelling business tag line under the lg Navigatin ptimisatin Clear categry structure based n what peple are search fr (i.e. frm ggle analytics) Srt categry structure by ppularity (if nt alphabetically) Prduct search ptimisatin Ability t search fr a prduct by keywrd and categry Test search fr accuracy n key prduct lines (singular and plural variatins f the keywrd) Search system deals with misspellings and makes suggestins Search system aut-suggest as yur search fr relevant keywrds (i.e. type ahead / aut cmplete) Ability t search within a specific categry via drp dwn f all categries alphabetically srted Search results page that shws what the user searched fr N results fund - shw alternative prducts r ways t find prducts Cpyright New Edge Media Ltd

2 Cnversin Rate Optimisatin Checklist Fr Ecmmerce Stres Prduct page ptimisatin High quality, zmable image fr the entire prduct range Multiple phts mre cmplex prduct at different angles, etc Keep the mst imprtant features f the prject at the beginning f paragraphs and bullets Summary and detailed descriptin fr thse in a hurry and thse with time t brwse Shw stck infrmatin if applicable Shw hw lng the item takes t ship Shw the estimated shipping cst Link ut t returns, delivery infrmatin, FAQs, etc within easy reach Prduct vides fr the tp selling prducts Price and add t cart stand ut the mst n the page If prduct is size based, then shw a sizing guide r hw t measure Educate visitrs and allw them t make infrmed decisin, i.e. hw t vides, chsing the right X, etc Cpyright New Edge Media Ltd

3 Cnversin Rate Optimisatin Checklist Fr Ecmmerce Stres Checkut ptimisatin On secure HTTPS server Quality SSL certificate installed and clearly linked t Rbts.txt ut s it s nt indexable Under the checkut buttn link t returns plicy, shipping infrmatin and privacy plicy t build trust Clearly shw all the payment methds a custmer can use Link ut r put the tp checkut FAQs n this page Persistent shpping cart (i.e. ckie based) s when the user cmes back the items are still in the shpping cart Remve all unnecessary fields and dn't make custmer duplicate data input Clearly mark required fields with a * Give examples against each input field Use pstcde lkup t save time writing in yur address Keep frm input labels visible, s yu can see what each text bx is fr, even when yu click inside and it replaces the placehlder Display validatin errrs next t each field Make accunt registratin an ptinal stp f the prcess Make guest checkut an bvius ptin Make the next actin buttn the mst prminent feature n the page Remve unnecessary buttns n the checkut page Be cnsistent with the primary buttn placement (i.e. same psitin n every step) Limit navigatin and exit pints, the user wants t buy s fcus n the actin alne Pre select the mst used defaults, i.e. the mst cmmn shipping rate culd be "Recmmended" If multiple page, have a prcess bar and allw users t easily step thrugh the prcess frward and back Make newsletter a pt in functin nt an pt ut Offer brave guarantees where pssible n key cnverting pages (prduct, cart, checkut) Cpyright New Edge Media Ltd

4 Cnversin Rate Optimisatin Checklist Fr Ecmmerce Stres Tuch pint ptimisatin Well written meta tags that are a mix f SEO and sales ptimised Enable pen graph s that when users share a page n Facebk, etc yu have cntrl ver the lk f the share (thumbnail, title, descriptin) Check all aut respnder s wrk (New registratins, frgt passwrd, passwrd reset, rder cnfirmatin, shipping cnfirmatin, pst sale fllw ups) Upsell r ffer discunts in the rder cnfirmatin Optimise thank yur pages t give the user smething back fr cmpleting the actin f signing up t the newsletter, r registering, etc Custm errr pages that ffer the user smewhere t g afterwards, give them a human tuch and make sure develpers get ntified f errrs Build trust Shw verified by visa and MasterCard securecde SSL Certificate link t a live test f the SSL cert like Thwate des Shw all industry accreditatins Use a trusted review site If using ggle checkut make sure t enable reviews t build a rating in Ggle Shw scial media prf (i.e. number f likes n Facebk, shares n twitter, etc) Sign up with Misc. Supprt and cntact pages within 1 click f every page Create an impressive abut page (share the stry, highlight yur peple, shw sme hard facts, be mre than just text, be authentic) Cnduct sme user testing Lad speed ptimisatin Run a ggle speed test and g thrugh all the actins in the list until yu get a 90+ scre Cpyright New Edge Media Ltd

5 Cnversin Rate Optimisatin Checklist Fr Ecmmerce Stres Shipping ptimisatin Offer free shipping - custmers lve free shipping Offer a gd return plicy that is clear and simple t fllw if a custmer wants t return an item If a prduct is nn-returnable make sure the custmer knws this when adding the prduct t the cart Custmer retargeting Ad Rll fr retargeting with ads after they visit the website Use AdWrds "Remarketing" Segment the newsletter in specific buying types (trade, retail, tp buyers, etc) and specifically target them with relevant prducts, deals, etc Cpyright New Edge Media Ltd