THE SECURITY OF THINGS
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1 2015 SECOT S E C USEPTEMBER R I T Y OF T HINGS 10, :30 AM 4:30 PM CAMBRIDGE, MA WEB: SECURITYOFTHINGS.COM THE SECURITY OF THINGS SECOT
2 Overview In its second year, The Security of Things Forum (SECoT 2015) is a high-impact day of learning, discussion and debate focused on the preeminent challenge of our time: securing the Internet of Things. SECoT 2015 brings together experts from across industries and around the world with a stake in the future of the Internet of Things. Attendees at our 2014 Security of Things Forum included senior technology executives, thought leaders in the areas of information security and privacy, developers of IoT devices and platforms, as well as investors and entrepreneurs, among them: Dan Geer, In-Q-Tel Rishi Bhargava, Intel Security Richard Soley, Industrial Internet Consortium 2014 SECOT Attendees CXO (CEO, COO, CTO, CISO) 20% SECURITY RESEARCHER/ TECHNICAL LEAD 20% SENIOR ENGINEER/ PRODUCT MANAGER: 20% SENIOR MARKETING 5% ENTREPRENEUR/ CONSULTANT 5% APPLICATION DEVELOPER 8% OTHER (MEDIA/STUDENT/ETC.) 2% VICE PRESIDENT OR EXECUTIVE VICE PRESIDENT 20%
3 Background The market research firm IDC predicts that the worldwide Internet of Things market for hardware, software, services and security will grow to $3.04 trillion by the end of this decade. The changes wrought by the fast-emerging Internet of Things are profound. But in the rush to develop new IoT-based applications and services, security is falling by the wayside. What does this change mean for IT security industry? For investors and entrepreneurs? The Security of Things Forum tackles these and other important questions. The Security of Things Forum brings together thought leaders, executives and entrepreneurs for a day of hands-on learning and discussion about the most pressing cyber security problem of our day: how to manage and secure a growing and diverse population of intelligent, Internet-connected endpoints. OUR 2014 INVESTORS PANEL ABOVE LEFT TO RIGHT: GREG DRACON, PARTNER AT.406 VENTURES, RICK GRINNELL, CO-FOUNDER, FAIRHAVEN CAPITAL PARTNERS AND JEFF FAGNAN, PARTNER AT ATLAS VENTURE. MORE THAN 100 IOT THOUGHT LEADERS ATTENDED OUR INAUGURAL EVENT. SIX OF 10 WERE CXOS AND SENIOR IT PROFESSIONALS. LEFT: PAUL ROBERTS, THE SECURITY LEDGER S EDITOR IN CHIEF, WELCOMES 2014 SECOT ATTENDEES AND SPECIAL GUESTS. WITHIN TWO YEARS, 90% OF ALL IT NETWORKS WILL HAVE AN IOT-BASED SECURITY BREACH. IDC Worldwide Internet of Things Predictions for 2015
4 About the SECoT 2015 Forum The Security of Things Forum (SECoT 2015) presents a rewarding day of content that includes discussion, debate and hands-on learning. The day begins at 7:30 AM with a welcome breakfast and networking session. Official activities get under way at 8:30am, with opening remarks by Security Ledger Editor-in-Chief Paul Roberts and the opening keynote speech promptly at 9:00am. MARC BLACKMER, CISCO SYSTEMS RISHI BHARGAVA, INTEL SECURITY SOLUTIONS ONE-ON-ONE INTERVIEWS WITH KEYNOTE SPEAKERS AND EXECUTIVES PROVIDE AN OPPORTUNITY TO EXPAND ON IMPORTANT IDEAS AND THEMES DURING THE DAY. AT RIGHT: JOSH CORMAN OF SONATYPE WITH THE SECURITY LEDGER EDITOR PAUL ROBERTS
5 Value for Sponsors The Security of Things Forum is a platform for high-value education and networking with industry professionals in an intimate setting. SECoT Forum is ideal for networking, idea sharing and collaboration. Here are a few of many ways becoming a SECoT sponsor delivers value to your organization. LEAD GENERATION The SECoT 2015 Forum draws a high-caliber audience of C-level executives and information security professionals from industries including financial services, technology, healthcare, academia and government. Your sponsorship of SECoT 2015 grants you direct access to our attendees at the event and our full attendee list a fantastic source for lead development throughout the year. ACCESS TO IOT EXPERTS AND INFLUENCERS SECoT 2015 provides sponsors the opportunity to engage directly with attendees, speakers, as well as other sponsors, making for a great networking and business development opportunity. ENGAGEMENT SECoT 2015 sponsors can choose from a list of great opportunities to engage with attendees. In addition to exhibit space in high-traffic areas, sponsors have the opportunity for direct exposure to attendees, offering subject experts and executives to participate in or lead panel discussions, stand-alone long-form or turbo talks, as well as networking events. SECURING HARDWARE AND INDUSTRIAL DEVICES PANEL LEFT TO RIGHT: DR. RICHARD MARK SOLEY, CHAIRMAN THE OBJECT MANAGEMENT GROUP; MARK ROBINTON, MANAGER, TECHNOLOGY INNOVATION AT HID GLOBAL; DR. COLLIN MULLINER, NORTHEASTERN UNIVERSITY S SECURE SYSTEMS LAB; WILLOW BRUGH, A RESEARCH AFFILIATE AT MIT S CENTER FOR CIVIC MEDIA; AND ROBERT VAMOSI, AUTHOR OF WHEN GADGETS BETRAY US.
6 Value for Sponsors The Security of Things Forum provides a venue for subject matter experts to discuss the tools and practices needed to tackle the networking, security, availability, privacy and regulatory challenges of the Internet of Things. For sponsors, the advantages to being a SECoT 2015 sponsor include: VISIBILITY & MEDIA COVERAGE Together with our media sponsor, The Christian Science Monitor Passcode, the Security of Things Forum provides a platform for your brand, executives and corporate thought leaders. Sponsors at all levels receive visibility on both the Security Ledger and Passcode websites, in addition to media coverage of the proceedings. Our inaugural Security of Things Forum generated substantial media interest. SECoT 2015 sessions were the subject of news coverage in leading industry publications including CSO, Computerworld, SearchSecurity, Channelnomics, IoTWorld and Boston Business Journal. BRAND AWARENESS Your SECoT 2015 sponsorship comes with a wide range of options for presenting your brand to attendees and a wider, online audience via both Security Ledger and Christian Science Monitor Passcode. These include sponsor- acknowledgement on all promotional materials (print and online) and signage, dedicated logo presence on conference web sites, branded webcasts timed for the event. See the section on Sponsorship Opportunities for more information on how you can use your SECoT sponsorship to present your brand to a global audience of security influencers and decision-makers.
7 Program This year s Security of Things Forum will feature two tracks: Leaders and Hackers. HACKERS TRACK The Hackers Track will run alongside the Leaders Track and feature a variety of hands-on activities and small, group discussions focused on practical aspects of securing the Internet of Things. The Security of Things Forum is a vital source of information on what s cutting-edge in the IT security space, especially as it relates to the fastgrowing Internet of Things. Demonstrations and discussions of topics, like secure application design and testing for IoT, patching and device management of IoT in the Enterprise, IoT forensics and reverse engineering, and using Internet of Things technologies to improve situational awareness. Discussions will be led by subject experts in the field and multiple talks will take place simultaneously and throughout the day, with signup in advance and day-of. Groups of about 8-10 participants will be typical. LEADERS TRACK The Leaders Track will present a variety of sessions on practical issues facing information security professionals, executives, entrepreneurs and investors. This track features a morning and lunchtime keynote presentation, panel discussions, fast-paced turbo talks to introduce new players in the security and IoT space, as well as fireside chats with leading executives on the IoT front lines. Turbo Talks: A series of short, 15-minute presentations highlighting security work being done at cutting-edge IoT and IT security start-up firms. Investors Panel: A lively discussion featuring some of the industry s top, angel- and early-stage investors trying to find answers to the question: will a lack of security controls stifle IoT adoption? and discussing the business opportunities that securing IoT devices presents to early movers. Ecosystem Panel: Representatives from IoT infrastructure providers and fledgling start-up firms will explore opportunities to cooperate with larger platform providers and reliable cross-industry standards about secure communications, identity and data privacy issues.
8 Sponsorship Opportunities Presenting Sponsor (Max Three) Track Sponsor (EXCLUSIVE) Branding Sponsor Tabletop Sponsor Brand- and thought-leader exposure to SECoT attendees and a global online audience via Security Ledger and Passcode. Presenting sponsors receives: On-stage executive participation Pre- and post-event sponsored content post on Passcode 10,000 modal impressions on Passcode stories one week prior to conference One day of sponsorship in Passcode one week before the event Post-event branding on event recap page Acknowledgement on all promotional materials (print and online) Attendee list with contact information Dedicated area for company signage Table-top exhibit space Branding on conference video & audio Full page, 4-color ad in event program Fifteen (total) complimentary tickets for staff, partners, customers, etc. Exclusive sponsorships are available for both Hackers Track and Leaders Track. Track sponsors receive: Track exclusive sponsor acknowledgement on all promotional materials (print and online) 5- to 7-minute Passcode interview with subject matter expert (Hackers Track sponsor only) 5- to 7-minute TurboTalk, including sponsored content video on Passcode post-event. 5,000 modal impressions on Passcode stories one week prior to conference Attendee list with contact information Dedicated area for company signage Two Hackers Track tables (Hackers Track sponsor only) Table-top exhibit space Branding on conference video & audio Half page, 4-color ad in event program Ten (total) complimentary tickets for staff, partners, customers, etc. Branding sponsorships deliver great ROI, with numerous branding and lead development options at a reasonable price. Branding sponsors receive: Acknowledgement on all promotional materials and signage Attendee list with contact information Table-top exhibit space Logo on conference web site Half page, 4-color ad in event program In-event branding opportunities (lanyard, welcome reception, kick-off breakfast, networking break, prize drawing, etc.) Five (total) complimentary tickets for staff, partners, customers, etc. FEE: $5,000/EVENT Tabletop sponsorships provide your company with a dedicated table in the Hackers Track for product demos, hands-on tutorials, or birds-of-a-feather discussions. Tabletop sponsors receive: Dedicated table area in Hackers Track for duratioin of event Acknowledgement on all promotional materials and signage Logo on conference web site In-event branding opportunities (lanyard, welcome reception, kick-off breakfast, networking break, prize drawing, etc.) Two (total) complimentary tickets for staff, partners, customers, etc. FEE: $1,500/TABLE FEE: $25,000/EVENT FEE: $15,000/EVENT
THE SECURITY OF THINGS
THE SECURITY OF THINGS SECOT SECOT THURSDAY, SEPTEMBER 10, 2015 7:30 AM 4:30 PM CAMBRIDGE, MA Overview In its second year, The Security of Things Forum (SECoT 2015) is a high-impact day of learning, discussion
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