2016 Media Kit. A Bold New Design to Build Your Automotive Influence

Transcription

1 2016 Media Kit A Bold New Design to Build Your Automotive Influence

2 The New WardsAuto Drives More Engagement, Flexes More Marketing Muscle. Today s WardsAuto engages with your customers more frequently and deeply, through multiple channels and events that create new opportunities for you to interact with those in roles to buy. 2.5 million unique users of Stronger, consolidated brand. WardsAuto.com annually We ve rebranded all our channels to strengthen our core WardsAuto identity and foster deeper dives into relevant content that automakers find valuable. Everything we do web, e-newsletters, events, and more is WardsAuto, flowing from one platform to another and adding more power to a campaign positioning you as a top solution provider wherever readers consume our insights. Focused on core strengths, usability. Engines, interiors and technology are the foundation of the relaunched WardsAuto.com, organized for deep engagement and showcasing related content. Solution providers can own topics by sponsoring content sections, marrying our information with your message (see WardsAuto Resource Centers). 9 million WardsAuto e-newsletter deployments annually Events put you face-to-face with buying teams. Wards 10 Best Engines, WardsAuto Interiors Conference and the new WardsAuto UX Conference gather decision makers in one venue to discuss vital trends and technologies. We ll put you in the room with top execs, engineers and designers to foster meaningful interaction and present you as a leading source of innovations.

3 Our Unrivaled Reputation and Deep Connections Will Strengthen Your Auto Influence. One Campaign. Many Formats. Your messaging follows your customers throughout their interaction with WardsAuto - our website, e-newsletters, Years of Serving magazines and events - building recognition, trust and the Auto Industry s Information Needs stengthening your reputation as a solution provider who can help their upcoming programs and grow their own businesses. Full Resources of Penton Connect with the Power of the Nation s Leading Business Information Company Unique Insights Your Customers Need. Since 1924, WardsAuto has delivered anticipitory market insights to everyone from board rooms to technology centers to manufacturing floors. We don t just report headlines. We look beyond today s automotive news to tell your customers how trends will impact their businesses in years to come. Unrivaled Editorial Excellence. Our editors and analysts are some of the most honored in the industry, recognized for their forward-looking 140+ Awards for Editorial Excellence Given to approach to automotive journalism. In 2015, WardsAuto Editors Since 1970 WardsAuto.com earned the Jesse H. Neal award for Best Website, an honor considered the top prize in business reporting. Engaged, Loyal Readers. The usefulness and engaging quality of our information has earned us loyal readership among the decision makers at companies you must reach. In survey after survey, readers have told us that if they could choose one source of industry information, they would pick WardsAuto.

4 2016 WardsAuto Editorial Calendar A detailed look at the topics we ll explore across our editorial platforms: WardsAuto.com, WardsAuto e-newsletters, WardsAuto Magazine, and WardsAuto Events Focus Feature Channels Focus Feature Channels JAN Wards 10 Best Engines The 10 best engines for 2016, with profiles of our choices WARD s 10 BEST ENGINES AWARDS - Electrical / Electronics - Safety - Fuel efficiency update - Website - e-newsletters - Magazine - EVENT JUL Supplier Technologies A look at innovations suppliers are introducing that will make vehicles cleaner, safer and more efficient - Innovative powertrains - Electrical / Electronics - Autonomous Features - Website - e-newsletters - Magazine FEB Design How new and anticipated fuel economy standards are changing design - Lightweight materials - Electrical / Electronics - Autonomous Features - Website - e-newsletters - Magazine AUG ADAS Latest developments in Advanced Driver Assist Systems - Safety - Materials - Electrical / Electronics - Website - e-newsletters - Magazine MAR Safety New safety-related trends and innovations - Electrical / Electronics - Alternative powertrains - Green manufacturing - Website - e-newsletters - Magazine SEP Wards 10 Best User Experience Profiling our selections for the 10 Best User Experience awards WARDSAUTO UX CONFERENCE - Electrical / Electronics - Exteriors - Autonomous Features - Website - e-newsletters - Magazine - EVENT APR Engineering Technological trends, plus humaninterest issues concerning engineers - Chassis / Suspension - Testing - Electrical / Electronics - Website - e-newsletters - Magazine OCT Innovative Materials New trends in materials, applications and design - Chassis / Suspension - Fuel efficiency update - Website - e-newsletters - Magazine MAY Wards 10 Best Interiors Profiling our selections for the 10 Best Interiors of the new model year WARDSAUTO INTERIORS CONFERENCE - Environmentally friendly materials - Student Design Competition - Website - e-newsletters - Magazine - EVENT NOV Innovative Powertrains The latest trends in ICE and alternative powertrains - Environmentally friendly materials - Fuel efficiency update - Website - e-newsletters - Magazine JUN Fuel Efficiency Standards How auto makers are adapting to an evolving political climate, and progress toward meeting CAFE standards - Interiors Conference Coverage - Electrical / Electronics - Website - e-newsletters - Magazine DEC What s Next in 2017 The North American outlook, with in-depth analysis and data standards - Chassis / Suspension - Interiors - Electrical / Electronics - Autonomous Features - Website - e-newsletters - Magazine

5 WardsAuto.com Essential Online Resource for OEM Buying Teams WardsAuto.com is a constantly-updated, comprehensive site that is more than a collection of the latest news and data; it s the home of unique insights and analysis your customers will find nowhere else. Premium WardsAuto.com subscribers, including many of the top automakers and Tier 1 suppliers, pay for full access to the wide range of information tools we offer, including forecast services, data report generators, and much more. And WardsAuto.com is home to sponsored features such as Wards 10 Best Engines and WardsAuto Interiors Conference coverage, special-themed Resource Centers, white paper hosting, and much more. These highly visible features empower our OEM audience to drill deep into subjects vital to their roles, and let you connect with these purchaseinfluencers in meaningful ways. 129,000+ Unique OEM and Supplier Visitors per month 37,700 Engineering/ Design 17,000 Corporate Management 15,100 Manufacturing/ Production Engineering 12,300 Quality/Testing/ Reliability 8,600 Research & Development 7,000 Manufacturing/ Production Operations 97,800 Unique OEM and Supplier Buying Chain Personnel

6 WardsAuto Resource Centers Embed Your Message in Our Relevant Content A WardsAuto Resource Center combines our content with yours and serves it to a wide, attentive audience. You ll position yourself as an expert by partnering with a world-leading provider of industry insights and analysis, presenting your message to customers at the moment they are most tuned-in to the topic in which you want to be top-of-mind. You ll get a dedicated area beside our trusted editorial to promote items that establish you as a leader in the Resource Center topic. You can offer white papers, videos, or product walkthroughs and we ll deliver leads of those who registered to view them. (Don t have content to offer? We ll create it for you!) We ll bring visitors in with links throughout WardsAuto.com, targeted alerts, and WardsAuto s social media channels. And you ll educate this audience on how your company can help their businesses, making them see you as a thought leader. Own Your Topic Get 100% Voice and Include Your Content in these Resource Centers: Engines Wards 10 Best: Engines The Story Behind Wards 10 Best Engines Diesel Engines Alternative Powertrains Vehicle Technology Interiors Wards 10 Best: Interiors Wards 10 Best: User Experiences

7 WardsAuto.com Banner Advertising Embed your marketing message within our well-read editorial environment. We offer standard sizes outlined below, as well as site takeovers and interstitials to grab even more attention. 728 x x 90 pixels Top and bottom of most pages 300 x 250 pixels Right rail on most pages $92 CPM net (top) $57 CPM net (bottom) $92 CPM net (top) $57 CPM net (bottom) 160 x x x x 720 WardsAuto ideaxchange Positions You As the Expert The WardsAuto ideaxchange connects our digital audience of OEM and Tier 1 decision makers with thought leaders in their fields. This unique interaction presents a powerful way for you to amplify your brand initiatives and social outreach. Your messages within the ideaxchange can include rich media interactive ads and mobile units, designed to grab attention of our users looking for solutions to their most pressing issues. This unique, ongoing reach to our attentive audience will broaden the effectiveness of your campaign and build on your reputation as a go-to solution provider. SPECIAL OPPORTUNITIES: Contact us about our many additional online opportunities, including prestitial welcome ads, site skins, home page takeovers, site takeovers, IAB Rising Star pushdowns, corner peels, retargeting and gallery sponsorships. Download ad specification sheet at: Drive awareness of your brand Build engagement with our audience Market your content within our editorial environment Generate leads Opportunity to have complete ownership of a discussion page Run rich media ads providing larger ad space which encourages higher interaction rates Participate in conversations

8 WardsAuto Magazine The Industry s Preferred Magazine Putting Trends and Technologies in Perspective For four decades, WardsAuto s monthly magazine has been a unique voice in the industry, diving into important topics of the day and looking beyond the headlines for insights that matter to automakers and suppliers. Some resources do little beyond aggregating news of the day or rehashing press releases. WardsAuto editors take a forwardlooking approach to today s news, asking How will this development impact OEMs and Tier 1 suppliers tomorrow and years into the future? It s this anticipatory approach to journalism that has earned WardsAuto a following throughout the buying chains at OEMs. They consistently tell us they appreciate the magazine s deep, thoughtful approach to covering what matters most to them, and they often pass it along to colleagues to share our insights throughout their organizations. Today, WardsAuto is a digital magazine, with issue alerts sent to our subscribers twice each month. The format allows you to embed video and interactive features within your message to engage with our high-level audience. 35,569 Grand Total 10,191 Motor Vehicle Manufacturer 17,715 Supplier to Motor Vehicle Manufacturers

9 WardsAuto Magazine Rates 2016 Display Advertising Rates Rates (Gross) 1x 3x 6x 12x 18x 24x Size 1/4 PAGE 3-7/8 x 5 Page $5,690 $5,536 $5,381 $5,088 $4,955 $4, x (trim) 8.25 x (bleed) 7.5 x (live area) Spread $10,778 $10,468 $10,158 $9,572 $9,306 $9, x /3 Page $4,066 $3,960 $3,840 $3,640 $3,538 $3, x /2 IsI/Vertical $3,551 $3,450 $3,360 $3,188 $3,104 $3, x /2 Page Horiz $3,295 $3,211 $3,117 $2,961 $2,886 $2, x /3 Page $2,678 $2,611 $2,549 $2,433 $2,371 $2, x /4 Page $2,190 $2,141 $2,097 $2,008 $1,963 $1, x /2 PAGE (vertical) 3-7/8 x 10 FULL PAGE (trim size) 8 1/4 x 10 3/4 FULL PAGE (live size) 7 1/2 x 10 1/2 PAGE (horizontal) 7 1/2 x 5 Download ad specification sheet at:

10 WardsAuto e-newsletters NEW! Rebranded and Relaunched in Format That s Responsive on Any Device. Embed Your Message to Decision Makers in Our Deep-Dive e-newsletters WardsAuto s OEM and Tier 1 readers have diverse information needs, from the latest technical details on new powertrain technologies, to trends in green manufacturing, to analysis of just-released sales numbers. We serve all these needs in a series of specific enewsletters that offer a deep-dive on topics that matter most to our readers. And each of these titles empowers you to embed your own message within our editorial content to impact your customers in the buying chain at automakers and top suppliers. WardsAuto Daily Report Roundup of breaking news, latest columns and insights, sent each weekday WardsAuto Topical Editions Focused e-newsletters on topics of vital interest to OEMs and suppliers WardsAuto Subscriber Edition Weekly summary for premium subscribers of WardsAuto data and analysis

11 Daily Edition e-newsletter Our daily alert on the latest news, trends, columns and product information sports a bold, clean new design that is responsive on mobile devices. We can embed your message in ways that are attractive and make an impact no matter what device the reader is using. AUDIENCE: The WardsAuto Daily Edition is deployed to approximately 34,000 subscribers on a daily basis. This includes addresses from our WardsAuto magazine subscriber base of OEMs and suppliers (corporate management, engineering/design, manufacturing, and other buying team functions) as well as users of WardsAuto.com. SPONSORHIP POSITIONS: Lead Sponsor Your company will enjoy top visibility in the enewsletter with a 580 x 80 banner above the lead story, and a text ad plus 180 x 150 banner in the e-newsletter body. $2,195/week net Banner Sponsor Your 580 x 80 ad will appear within e-newsletter body. $1,595/week net Text Ad Sponsor Your 60-word plus link ad, and bonus 180 x 150 banner appearing alongside it, will appear surrounded by editorial. TOP TEXT AD POSITION (below lead story): $1,995/week net RUN OF e-newsletter: $1,595/week net AD SPECS Ad creative is collected on a monthly basis and are due 5 business days in advance to the campaign start date. Clickthrough URL must be provided. Pixel Size: 580 x 80, 180 x 150 Max File Size: 40 KB Accepted Formats: GIF or JPG Rich media is not accepted for enewsletter placements. Regarding Animated GIFs We discourage the use of animation in GIF files, as popular programs will not display animations. We will accept Animtaed GIFS within these parameters: Looping: 3 times Max Frames: 4 First frame should be a stand alone image for readers who do not see the animation.

12 e-newsletter Lineup and Pricing Title Subject Frequency Audience Lead Sponsor (580 x 80 at top plus text ad) Top text ad plus 180 x 150 banner position 580 x 80 banner (run of newsletter) Text ad plus 180 x 150 (run of newsletter) WARDSAUTO DAILY Wrap-up of Top WardsAuto Articles, Columns & Analysis Each weekday 30,000+ $2,195/wk net $1,995/wk net $1,595/wk net $1,595/wk net WARDSAUTO ENGINE & TECHNOLOGY Engines, Powertrain & Other Vehicle Technologies Every other week, 26x per year 11,500+ $3,995/mo net $3,495/wk net $2,995/wk net $2,995/wk net UPDATE WARDSAUTO SUBSCRIBER EDITION Premium Content Summary, for Paid Subscribers Weekly 6,500+ $2,495/mo net $2,295/mo net $1,895/mo net $1,895/mo net WARDSAUTO OUTLOOK Forecast-based Sales and Production Trends Monthly 25,000+ $2,195/mo net $1,995/mo net $1,595/mo net $1,595/mo net WARDSAUTO SALES REPORT Our Analysis of New Sales Numbers from the OEMs Monthly 25,000+ $2,195/mo net $1,995/mo net $1,595/mo net $1,595/mo net

13 Wards 10 Best Engines Get the Attention of the World s Top OEM Powertrain Decision-Makers Hundreds of the world s top powertrain personnel join Wards each January as we honor the winners of our annual Wards 10 Best Engines program, the only such awards in North America. Wards 10 Best Engines sponsors enjoy invaluable face-to-face interaction with the very engineers and executives who make OEM sourcing decisions for global powertrain programs. Sponsors have told WardsAuto that they make more progress with customers during the Wards 10 Best Engines event than they make during months of sales calls.

14 Be a Part of the Oscars for Automotive Engines! In addition to networking at the event, sponsors extend their affiliation with Wards 10 Best Engines within WardsAuto magazine and the printed program handed out during the ceremony at the Marriot Hotel adjacent to GM s headquarters, on Wards websites, and more. Sponsors also enjoy online affiliation with Wards 10 Best Engines throughout 2016, with banners on the Wards 10 Best Engines website and inclusion in the video presentation for all of 2016 at WardsAuto.com/10BestEngines.

15 Wards 10 Best Engines Sponsorship Levels Display at Best Engines event Gold Silver Join us for Wards 10 Best Engines January 13, Detroit, MI Full pg ad in WardsAuto magazine Jan Issue. 60-second Video Promo Played at Event. Full pg ad in Wards Best Engines Chart Exposure in Best Engines video Promotion in event invitation Logo name only Congratulatory ad in magazine Logo name only Promotional ad leading to event Logo name only Ad in official program Up to 2 pages 1 page Supplier contribution page in program Banner in online Best Engines site Invitations to Best Engines event Passes to NAIAS Sup. Preview Logo on Screen before & during event Logo on poster at event Attendee contact information Client entertainment opportunity SPONSORSHIP RATE $29,000* $19,500**

16 WardsAuto Interiors Conference The Can t Miss Event for All Involved in Automotive Interiors! Here s the perfect forum to get your products in front of OEM decision-makers. North America s only conference dedicated to automotive interiors returns in 2016, and WardsAuto anticipates greater attendance and networking opportunities than ever before. High-level attendees are drawn by our keynote addresses and panel discussions featuring top talent from OEMs and key suppliers. Plus, design team leaders are called to the stage to accept Wards 10 Best Interiors Awards, which honor the best designs for the new year.

17 Sponsor the WardsAuto Interiors Conference and you ll make an impact with your customers in many effective ways, based on your level: Exhibit Space Get face-to-face interaction with attendees and show off your products. Special Sponsorships In place of or added to exhibit space, you can sponsor a meal or feature. Display Advertising You will appear in WardsAuto Magazine as well as the conference program. Your Logo in Print and Online Great visibility at the event and in promotion. Staff and Guest Passes Network with our attendees, and invite your customers. Attendee List Post event, get the list of all attendees and follow up on leads.

18 WardsAuto Interiors Conference Sponsorship Levels SPECIAL SPONSORSHIPS: P=Platinum G=Gold Display Space in Main Exhibit Area or Special Sponsorship SILVER SPONSOR GOLD SPONSOR PLATINUM SPONSOR 10 x 4 Tabletop 10 x 10 Booth or special sponsorship 20 x 20 Booth or special sponsorship Stage Sponsor Your logo will appear on signage on and around the ballroom stage, where all the major events of the conference take place. P Breakfast Sponsor You ll be recognized on signs in the ballroom and thanked from the dias in the opening remarks of our master of ceremonies. P Optional Display Space in Meeting Room Area (for tabletop, display, hand-out materials, etc.) Passes (each pass is $545 value) Up to 10 x 4 Space Up to 10 x 4 Space Attendee Contact List Contact List Contact List Contact List Logo Placement on Website Logo Placement on Event Program Logo Placement on Signage and Other Materials Name in footer of each page Logo in footer of each page Logo above fold on home + footer of each page Name in text Logo Logo Name in text Logo Logo Ad in Event Program 1/4 page 4C 1/2 page 4C Full page 4C Ad in WardsAuto Magazine 1/4 page 4C 1/2 page 4C Full page 4C Sponsorship rate $6,450 $10,750 $17,450 Break Sponsor The conference includes three networking breaks during which your logo will be displayed as attendees meet colleagues in the ballroom. P Luncheon Sponsor Attendees gather in the ballroom for lunch and will see your name on signage and hear WardsAuto speakers thank you from the stage. P Registration Sponsor Your logo will appear on lanyards and on signage at the registration table. P Reception Sponsor We ll invite all attendees back to the ballroom for cocktails and hors d oeuvres, as well as a drawing for prizes courtesy of your company. P Valet Sponsor Attendees will appreciate the VIP treatment thanks to your valet sponsorship, and we ll place your special promo item in their vehicles. P, G App Sponsor We encourage attendees to download the conference app featuring key event details and tools, and they ll see your logo throughout the app. P, G Notepad Sponsor Notepads and pens with your company logo will be placed at the seats of each of the three kick-off morning sessions. P, G Gift on Chair Sponsor Select the session(s) where you d like to place a product sample or other gift. P, G Product Demo Sponsor We ll devote exclusive space for you to invite attendees to experience your products and services first-hand. P, G

19 WardsAuto UX - User Experience Conference Engaging automaker designers with technology suppliers for conversation and solutions focusing on the consumer s user experience in a vehicle This day-long conference will feature keynote speeches from top thinkers inside and outside the auto industry. Attendees will participate in their choice of multiple panel discussions on topics ranging from connectivity to autonomous driving to security. Suppliers of information technology - hardware, software, safety, testing and other components - will display their solutions at the venue, interacting with OEM attendees throughout the day during multiple networking breaks. Plus, meeting rooms, meals, parking and other features will be sponsored by major players in UX to put them top of mind with automaker decision makers. The first annual Wards 10 Best User Experience awards will draw key OEM personnel to accept their honors. Modeled after the popular Wards 10 Best Engines and Wards 10 Best Interiors programs, the new awards will spotlight new model vehicles that go above and beyond in creating a perfect user experience for drivers and passengers. Get in on the ground floor of WardsAuto UX. Contact us today to sponsor or exhibit at the must-attend automotive user experience event for 2016!

20 What Makes WardsAuto UX Special? What Topics Will Be Covered? Our Brand. WardsAuto has a long history of serving the industry with trends and insights. Our Audience. Our website, magazine and e-newsletters are well-read by OEM and tier one decision makers for our regular updates on UX and other technologies. Our Events. WardsAuto has a history of holding events (Wards 10 Best Engines, WardsAuto Interiors Conference, WardsAuto Outlook) that are widely seen as can t-miss forums. Our Awards. OEMs see our Wards 10 Best Engines and Wards 10 Best Interiors as the Oscars of automotive. The Wards 10 Best User Experience awards extend this tradition. WardsAuto editors and analysts are creating a program offering deep dives on core automotive UX technologies: Connectivity Mobility Autonomous/Assisted Driving Navigation Safety HMI Infotainment Testing/Quality Security Non-automotive Technologies Who Will Attend? We will target positions in key roles at the OEMs and top suppliers: User Experience Engineering and Design Software Development HMI/Connectivity Marketing Purchasing Infotainment New Product Development

21 WardsAuto UX Conference Sponsorship Levels SPECIAL SPONSORSHIPS: P=Platinum G=Gold Display Space in Main Exhibit Area or Special Sponsorship Optional Display Space in Meeting Room Area (for tabletop, display, hand-out materials, etc.) Passes (each pass is $545 value) SILVER SPONSOR GOLD SPONSOR PLATINUM SPONSOR 10 x 4 Tabletop 10 x 10 Booth or special sponsorship Up to 10 x 4 Space 20 x 20 Booth or special sponsorship Up to 10 x 4 Space Stage Sponsor Your logo will appear on signage on and around the ballroom stage, where all the major events of the conference take place. P Breakfast Sponsor You ll be recognized on signs in the ballroom and thanked from the dias in the opening remarks of our master of ceremonies. P Break Sponsor The conference includes three networking breaks during which your logo will be displayed as attendees meet colleagues in the ballroom. P, G Luncheon Sponsor Attendees gather in the ballroom for lunch and will see your name on signage and hear WardsAuto speakers thank you from the stage. P Attendee Contact List Contact List Contact List Contact List Logo Placement on Website Logo Placement on Event Program Logo Placement on Signage and Other Materials Name in footer of each page Logo in footer of each page Logo above fold on home + footer of each page Name in text Logo Logo Name in text Logo Logo Ad in Event Program 1/4 page 4C 1/2 page 4C Full page 4C Ad in WardsAuto Magazine 1/4 page 4C 1/2 page 4C Full page 4C Sponsorship rate $4,950 $8,950 $14,750 Registration Sponsor Your logo will appear on lanyards and on signage at the registration table. P, G Reception Sponsor We ll invite all attendees back to the ballroom for cocktails and hors d oeuvres, as well as a drawing for prizes courtesy of your company. P Valet Sponsor Attendees will appreciate the VIP treatment thanks to your valet sponsorship, and we ll place your special promo item in their vehicles. P, G App Sponsor We encourage attendees to download the conference app featuring key event details and tools, and they ll see your logo throughout the app. P, G Notepad Sponsor Notepads and pens with your company logo will be placed at the seats of each of the three kick-off morning sessions. P, G Gift on Chair Sponsor Select the session(s) where you d like to place a product sample or other gift. P, G Product Demo Sponsor We ll devote exclusive space for you to invite attendees to experience your products and services first-hand. P, G

22 WardsAuto Solutions Research Strategic Insights Study A service that creates a marketing plan out of audience-centered research. Analysts use business intelligence to align messaging, content and media channels. Online Focus Groups Gives you the insights of an in-person session while allowing clients and participants to simply log in from their desks, saving time and resources. Custom Research Uncover valuable insight and guidance to more deeply understand your audience, expand into new markets, test product concepts or refine your strategic plans. Ongoing elistening Quantify your digital marketing effectiveness. Better understand brand sentiment, social media performance, competitors and more. Events In-Person Events Virtual Events Webinars Make a lasting impression by networking with your current and potential clients in person. This gives attendees an opportunity to interact with your products and services in a more memorable way. Bring buyers into an interactive environment that provides education, opportunities for networking, and interaction with providers of valued products and services all Online. Cost-effective way to generate a large number of leads and align your company with industry experts by providing solutions or education to your audience. Webinar+Social Social engagement plus a webinar. Webinar+Video Social engagement plus a video.

23 Content White Papers ebooks & Content Channels enewsletters Essential Guides Digital Magazines Establish subject matter expertise and thought leadership while driving high quality leads. Top 10 Cards Blog Content Video Blog Infographics Brief pieces that provide a series of tips or steps that help your customers solve a problem or guide them in a buying decision. These products contain rich content and are employed to establish you as an authority in your industry. Create an on-going discussion with your target markets with content written by industry experts. Align your products and services with an established industry brands to create brand awareness and gain thought leadership. Add a compelling visual appeal to a standard blog, and increase sharing among business communities. Highly engaging editorial content created for your target customer/market that we market to Penton audiences. Use data visualization and social sharing to draw a wider viewing audience into information that might otherwise be hidden. Digital and Social Social Monitoring Monthly SEO SearchPressPro Reach your customers, measure your marketing success and update your marketing strategy based on social performance data and research. Gain keyword strategy development, continuous site improvement recommendations, on-page optimization efforts, key link building and reporting. Get your press release found by sending it out to a network of 5,000+ websites. Visit automotive. penton.com/ solutions for additional offerings

24 Need to Reach Beyond Auto OEMs? Make Penton your full-service marketing partner, with reach across a number of industries. Talk to us about how we can broaden your exposure to cover your targeted customers via these and many more channels within our Penton family of market-leading properties. Dealer Business Franchised new car dealers and their top department managers throughout the dealership Fleet owners, managers and operators for the trucking industry Engineers and engineering managers involved in the electronic design of various products The #1 source for any business that utilizes Class 1-8 trucks, trailers and related equipment Online database of trucking fleets and operations across North America Extensive community of design engineers and managers in OEM, processing and R&D Professionals involved in the transportation and distribution of refrigerated products using specialty trucks and equipment Air transportation carriers, maintenance centers, manufacturers and distributors Purchasing professionals overseeing the supply chain across various industries Designers, manufacturers and retailers of commercial truck bodies, trailers, and truck equipment. The global airline and commercial air transport manufacturing communities. Electronics professionals involved in system applications, power management, energy efficiency, and battery systems Engineers and engineering managers involved in the electronic design of various products A aviation executives in the commercial, business and defense industries Essential search tool for electronic components buyers and engineers, with inventory uploaded by manufacturers and distributors

25 Contact Us to Start Planning Your WardsAuto Campaign Detroit/Midwest U.S. DYANNA HURLEY ph: Chicago/Central U.S. DAVE HAGGETT ph: Western U.S. WOODY NEWELL ph: Northeast/Southern U.S. BILL DOUCETTE ph: Outside U.S./General Info CHRIS LAMPHEAR ph: