Build Your Brand Sponsorship Opportunities with the La Crosse Area Chamber

Transcription

1 Build Your Brand Sponsorship Opportunities with the La Crosse Area Chamber 2016

2 grow with us A REPUTABLE BRAND Whether you are looking to: build your company s brand and presence attract your target market leverage lead development, or position yourself as a community leader the La Crosse Area Chamber of Commerce is the perfect platform to grow your company s influence in the greater La Crosse business community. With many networking and political events per year to choose from, your brand reaches more than 1,800 La Crosse area business leaders from a wide variety of industries. The Chamber s wide range of events allows you to easily align the strategic issues of your business with community development. Our events are highly publicized and often have local, national and even international coverage. Position your company as an innovator and leader, and raise the profile of your organization through La Crosse Chamber s sponsorship opportunities. CONTACT Vicki Markussen, executive director vicki.markussen@lacrossechamber.com x6 A SOLID INVESTMENT When a small business is a member of the Chamber of Commerce potential customers are: 44% 63% more likely to think favorably of it more likely to purchase goods or services from the company in the future Schapiro Group Study

3 ESTABLISHED The La Crosse Area Chamber has been working for nearly 150 years to make La Crosse a better place to live and work for all. We exist to make our members businesses more successful. We do this by focusing on three key benefit opportunities: connect We help member businesses connect to other businesses, new customers and industry icons through networking and top-tier business events grow We help our members grow their business through promotional opportunities, educational workshops, and a (NEW) Business Savings Program influence We work with all levels of government and advocate on behalf of our members on issues important to their businesses LACROSSECHAMBER.COM MEMBERS BY INDUSTRY (TOP 10) Real estate, rental, leasing 6% Arts, Entertainment, Recreation 7% Information 5% Wholesale trade, Transportation, Warehousing 9% Health Care and Social Assistance 10% Waste Management 5% Professional and Scientific 11% Retail trade 17% Accommodation and Food Service 16% Finance and Insurance 14% SIZE OF OUR MEMBERS (Full-Time Equivalent Employees) % % % % % % % % % % % % % LOCATION OF OUR MEMBERS (Some companies have multiple locations) La Crosse 626 Onalaska 125 Holmen 26 West Salem 24 La Crescent 8 Winona 5 Other 42

4 Chamber Connection connect The monthly, printed newsletter of the La Crosse Area Chamber of Commerce provides more than 1,600 subscribers with a variety of timely and relevant business information including new members, business celebrations, happenings and opportunities to connect, learn and advocate with the La Crosse Area Chamber. Distribution: 1,600 business professionals Frequency: Published by the first of each month NEW: Business Profile. Our members love to read about fellow business leaders. To move the newsletter to more of a magazine format, we are offering members the ability to have a cover photo and full page article written about them NEW: Advertorial establish yourself as a resource by substituting your 1/2-page ad with a column of useful information for our readers. Graphic ads also still available for this size NEW: Additional Sizes we are now offering 1/4-page size ads to better fit members budgets. Sizes now include cover-profile, 1/2 (advertorial option), 1/4 and 1/8 page Your logo on the back of the newsletter econnection econnection is the Chamber s weekly (4-times monthly) e-newsletter delivering our most timely information to 1,800 subscribers. The econnection is formatted for quick reading and provides convenient links to further information and event registration. Use your ad to link to your website or to more information about your promotion or event. Distribution: 1,800 business professionals Frequency: Published weekly Engagement: 32% average click-through rate NEW: Your ad (640 pixel x 100 pixel) is featured between the articles for one month

5 Annual Meeting The Chamber s premier event features the region s best networking when 550 of the area s top business leaders our movers and shakers unite at our annual meeting The Celebration. With a re-energized format in 2015 that lengthened the time for people to connect as they gathered food at their leisure, attendees then enjoyed an abbreviated program that recognizes those who contribute to the Chamber and over their lifetime, to the community. NEW: Your logo projected on the walls of the cocktail area during the 90-minute cocktail hour as business leaders are making power-connections A pre-taped video with your company representative highlighting what is new with your company in the upcoming year Your logo on the invitation and the event registration page A premier-placed dinner table for eight (8) individuals to attend Chamber Website Logo & Online Directory Chamber of commerce websites are frequently sought out when potential customers are looking for products and services in a local area. NEW: the website is currently being redone to make it more modern, clean and mobile-friendly. We will unveil it in January We have 3,500 visitors per month. LaCrosseChamber.com Your logo on the website An enhanced directory listing gets you noticed above others in your directory heading categories by highlighting your company and by also adding your logo to your listing

6 Golf Outing It s hard to find a better place to build, deepen and strengthen business relationships than on the golf course and the ability to golf at the exclusive La Crosse Country Club is just a bonus. Network and share business tips with some of the most influential business and political leaders in our city. Attracting some of the top business, political and community leaders, as well as special guest celebrities, this tournament is really about high-level networking at its finest. LaCrosseChamber.com This tournament is also a major fundraiser for the Chamber, providing the funds for our ongoing initiatives. As a sponsor of this event, there are endless possibilities for connecting and presenting your brand in a unique and memorable ways. NEW: Select sponsorships include a golf four-some, ensuring your group is registered for the morning or afternoon flight of choice before other members Your sponsorship includes a $450 credit to be applied to the sponsorship of your choice. These choices will be presented to our annual sponsors first before opening them to other members. Many sell out before offered publicly Business Expo The region s only business-to-business trade show was re-energized in 2014 by adding the Small Business Breakfast in order to spotlight the success stories in addition to our featured luncheon, that takes an inside look through a CEO of one of our area s largest owners. Between these session times for this late-october event, business leaders connect with the more than 110 booths featuring local businesses spotlighting their latest products and services that can save you money. Attendance: 180 at the breakfast, another 300 people walking through the floor, plus 550 attending the luncheon Business Expo NEW: One booth in the Expo trade show NEW: Two (2) tickets to the Small Business Expo NEW: Tickets to the Luncheon Additional sponsorships available to build your brand at this event.

7 Honor Student Banquet Support our region s brightest high school graduates as they begin their higher education, military, and life journey by sponsoring a student at our Honor Student Banquet. For more than 50 years we ve taken this evening to recognize the topfive percent of 12 area high school s graduating class along with their parents/guardians. The event features a key leader in the community and a selected student address, both of which send the graduates off with words of encouragement on behalf of our business community. SPONSOR OPPORTUNITIES Host the graduate and their two parents/guardians at a plated meal at UW-La Crosse Your business name recognized in the program as a student sponsor Additional/alternative sponsorships available for this event to enhance the experience for these very proud, local families. NEW: Education Sponsors grow With the creation of our Lyle & Norma Anderson Education Center, the Chamber continues to host educational events that keep Chamber members connected and informed, from the impacts of paying overtime to salaried employees, meetings with key visitors to the region (ex. Canadian Consulate General), and informational meeting with new city planners, the Chamber is a source for education to grow businesses. NEW: Your logo on the website for all educational events as attendees register NEW: Your logo on a roll-up banner at all on-site registration events NEW: Your logo on notepaper provided to attendees.

8 Young Professionals of the Coulee Region grow The Young Professionals of the Coulee Region creates a vibrant, growing business climate by attracting, retaining and preparing the region s next generation of business leaders. This group engages our young professionals (ages 21-40) with empowering education and community experiences that connect them to each other. 125 members and growing Twice monthly meeting Your logo on a pull-up banner at every Young Professional event Complimentary Young Professional memberships (quantity available depends on your sponsorship level) NEW: Advertising in the Young Professional s enewsletter/notices your 640 pixel x 100 pixel ad between the articles for one month NEW: Your logo on the website page when attendeees register for events NEW: Your logo on a notepaper provided to attendees Young Professionals of the Coulee Region NEW YP eopportunity Knocks: Your ability to promote your event in the Young Professional s enewsletter/notices with a small write-up and link NEW: Receive mailing labels of all the Young Professional members for your targeted, direct marketing campaign

9 Sponsorship levels 2016 OPTION 1: SELECT A LEVEL Select your sponsorship level as outlined below. One check pays for everything. We will call you when it s time to fulfill your sponsorship components. No additional financial asks throughout the year. Diamond $7,250 Platinum $6,350 Gold $3,770 Silver $2,520 Bronze $1,445 ANNUAL DINNER Premium seating at dinner table for eight (8) «««««Your video shown during program ««Logo projection during cocktail hour «Logo on mailed invitation «NEWSLETTER (Chamber Connection) Your logo on the back cover ««««Newsletter advertising / column Spotlight 2-1/2 pg (ad or column) E-NEWSLETTER (econnection) WEBSITE Logo on the Chamber s home page ««1/2 page 1/4 page 1/8 page 1 month of electronic ads (640x140 pixels) Enhanced Online Membership Directory Listing «««««GOLF OUTING Golf Sponsorship ($450 credit) ««««Golf four-some «««BUSINESS EXPO Expo Booth «««««Expo Breakfast Tickets (2) «««««Expo Luncheon Tickets Table of 8 Table of 8 Table of HONOR STUDENT BANQUET Host/sponsor one student and his/her two guests «««««EDUCATION & YOUNG PROFESSIONALS Logo on registration pages for events ««Logo on the roll-up banner at on-site events «OPTION 2: CUSTOMIZED Secure the base sponsorship level and then add on select components that best align with your brand (ex. Silver + young professionals). Contact the Chamber for pricing. Logo on note paper provided at on-site events ««««Young Professional Memberships YP eopportunity Knocks (e-promotion) «««YP mailing list as labels «««MEETING SPACE (% off member rate) 30% off 20% off 10% off Contact Vicki Markussen x6 vicki.markussen@lacrossechamber.com