Powerful Ways to Impact Purchase Influencers at the Dealership

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1 Powerful Ways to Impact Purchase Influencers at the Dealership WardsAuto is your full-service marketing partner. We have the audience and ability to build a campaign that checks off every item on your marketing to-do list. Below are several ways we can integrate your message into unique channels serving our dealer audience, but the ideas don t stop there. Let s brainstorm together on new solutions to leverage our content creation and audience reach capabilities to work for you. WardsAuto Webinars Sponsor a targeted webinar that presents you as a thought leader and solution provider on your chosen topic. Social Solutions Your company s experts can offer advice to our readers and become seen as go-to solution providers in your field. WardsAuto Custom Solutions We ll perform research for you, create microsites, enewsletters, special publications and more. Our editors, designers and research analysts are ready to work on your custom projects. WardsAuto Lists - SmartReach We ll identify segments of our audience and help you craft a campaign that delivers your message via , direct mail, or telemarketing. Penton Extended Reach Need to reach beyond automotive dealers? Our parent company has market-leading titles across many industries. WardsAuto helps me Learn about what other dealers are doing that is working. - David Jaggers, Owner, Leachman Buick GMC Truck

2 Webinars Social Lists / Lead Management Custom Solutions Extended Reach WardsAuto Webinars: Be Seen as a Solution Provider & Collect Leads WardsAuto has developed an expertise for producing effective, well-attended webinars that help earn our sponsors valuable recognition as thought leaders in their fields. We can provide the editorial content, book guests and host the webinar, spotlighting you as the sponsor, or you can be in the driver s seat, steering the content based on your needs while we promote the event to our engaged audience. Webinars are heavily promoted through many WardsAuto channels to maximize the live audience, and we make the archived webinar available for an extended period to boost the length of your exposure. Contact us today to discuss possible webinar topics that can position you as a go-to solution provider! Collecting Leads is Just the First Step WardsAuto Webinars will position you as an expert in your chosen topic and collect leads from potential customers interested in learning more. We also offer services for nurturing and lifecycling these leads to help ensure your campaign pays off! (See Lists / Lead Management) I read WardsAuto to see what ideas other dealers are using to sell more vehicles. - Steve Rennells, Owner, Head Motor Co.

3 Webinars Social Lists / Lead Management Custom Solutions Extended Reach Relevant Content + Exclusivity x Established Reach = An Unrivaled Targeted Marketing Opportunity Just 6 weeks from initial consultation to final report and recommendations 3 competitors of your choosing can be analyzed Up to 90 days of social media activity tracked and evaluated invaluable insights for driving your social efforts forward WardsAuto offers elistening, a comprehensive social media audit that will help: Define and document your social media goals Build a strategy and process Achieve your marketing, business development and brand awareness goals Consistently measure, evolve and improve your tactics Measure the competition... You also can measure up to three competitor mentions and determine if their brand is perceived less positively or more positively than yours and the general sentiment across the brands you are measuring. Find the major influencers... elistening delivers answers: On what platforms are people talking about you? Who is talking about you? What they want in products like yours What they like and don t like in terms of product features If they are aware of your brand and what their brand perceptions are How they talk about your competitors On a deeper level, we will provide qualitative and quantitative insights on not only where engagement is happening and what your demographics look like but also who the major influencers are. Once we identify the core audience you must influence and how they perceive you, we ll help you craft a social media strategy that truly moves your business forward. I read WardsAuto because it is concise and insightful. - Thomas Dotts, Owner, Dotts Motor Co.

4 Webinars Social Lists / ideaxchange Lead Management Custom Solutions Extended Reach SmartReach List Rental WardsAuto can help you target segments of our audience, and we can work with you to craft a campaign that delivers your message via , direct mail, or telemarketing. Check out our demographic opportunities in this fact sheet and contact us today to turn the WardsAuto audience of purchase influencers at dealerships into your newest customers. Targeted Lead Engagement You ve built a prospect list. Now what? We ll work with you to create an effective engagement campaign that nurtures these leads and accelerates them through the sales funnel. We will: - Design and write copy for 4 touch points (white papers, microsite, , etc.) - Co-brand under WardsAuto to maximize engagement - Integrate lead engagement points within content to mirror the buyer s journey - Provide regular engagement/lead reporting Lead Lifecycling Service WardsAuto can deliver compelling content for each stage in the buying process, and lifecycle these leads to move them from first touch to purchase. Lead Lifecycling uses a combination of expert content, targeted communications and behavioral data to nurture, score and qualify prospects. Our marketing automation and contact qualification process will deliver prioritized, qualified leads for your sales teams. The car industry changes daily. I read to keep abreast of all items. - Brett Denver, General Manager, BMW Mercedes-Benz of Bowling Green

5 Webinars Social Lists / Lead Management Custom Solutions Extended Reach Custom Solutions We have the audience -- an attentive, decision-making level of dealership owners and management. And we have the communication tools & expertise -- our nearly 100 media properties and staff across many disciplines from writing to research to graphic design. We ll combine these two strengths -- audience and expertise -- to craft a custom marketing solution that involves research, web design, custom publications, and anything else your marketing needs. Custom Research WardsAuto and its parent company, Penton, employs an in-house research staff that can be assigned to study your market. We can evaluate how customers perceive your brand versus your competition, what their needs are for your products, and where opportunities may be for growing your business. White Papers Our writers specialize in telling dealers how new innovations will help their upcoming products, using clear explanations to drive each message home. We ll write your whitepaper, distribute it to our audience, and host it on WardsAuto.com. Microsites Our online programming team behind WardsAuto.com and many other award-winning sites can custom-build a microsite that showcases your products and solutions for dealers. Custom Publications Why build your own custom publication? Turn to the experts who publish not only WardsAuto magazines but also nearly 100 more media properties for a wide range of industries. enewsletters Tying your marketing message with effective editorial delivered via is an effective means of generating direct response, building thought leadership and keeping your company top-of-mind when they need products like yours. Informative articles and useful information that can be applied to real world situations. It is a very useful training tool for management. - Don Walton, Owner, Cable Dahmer Motors

6 Webinars Social Lists / Lead Management Custom Solutions Extended Reach Need to Reach Beyond Dealers? Make Penton your full-service marketing partner, with reach across a number of industries. Talk to us about how we can broaden your exposure to cover your targeted customers via these and many more channels within our Penton family of market-leading properties. Franchised new car dealers and their top department managers throughout the dealership Fleet owners, managers and operators for the trucking industry Serving municipal personnel the latest information on government trends, policies, best practices and case studies The #1 source for any business that utilizes Class 1-8 trucks, trailers and related equipment Online database of trucking fleets and operations across North America Reaching the facility managers and other top officials at the nation s schools and universities Professionals involved in the transportation and distribution of refrigerated products using specialty trucks and equipment Designers, manufacturers and retailers of commercial truck bodies, trailers, and truck equipment. Air transportation carriers, maintenance centers, manufacturers and distributors The global airline and commercial air transport manufacturing communities. Serves managers, engineers, and procurement professionals who specify, plan, and buy for local and federal government agencies. Serving commercial real estate professionals in construction, development, finance, investment, and property management Engineers and engineering managers involved in the electronic design of various products A aviation executives in the commercial, business and defense industries Reaching leading advisors in the wealth management industry, serving the needs of high-net-worth individuals, families and institutions. WardsAuto delivers industry trends and new ideas to improve our operation. - Steve Cook, Owner, Bonner Springs Ford Inc.

7 Contact us to start planning your WardsAuto campaign. Detroit/Midwest U.S. Dyanna Hurley ph: Chicago/Central U.S. Dave Haggett ph: Western U.S. Woody Newell ph: Northeast/Southern U.S. Bill Doucette ph: Outside U.S./General Info chris lamphear ph: I always learn something new or am reminded of something we know but are not doing like we should. - Rick Justice, Owner, Rick Justice Honda