10 years 50 billion devices $4 trillion at stake Marketing & Media Guide

Transcription

1 10 years 50 billion devices $4 trillion at stake 2015 Marketing & Media Guide

2 CONTENTS The Smart Industry Opportunity... 1 Smart Industry Focus...2 Whoever uses The Smart Industry Media Platform...3 Smart Industry Conference & Exhibit...4 Smart Industry Sourcebook...6 data the best Smart Industry Digital....7 Integrated Media Packages...8 will be the winners in the 21st century. The industrial internet is still in a formative stage. Many potential adopters need to develop a clearer picture of the landscape before they drive through it. It is important to share with them best practices, Jeff Immelt CEO General winning Electric use cases and operational models to get them started on their industrial internet journey. Industrial Internet of Things: Unleashing the Potential of Connected Products & Services, World Economic Forum, in collaboration with Accenture, January 2015

3 Cisco, GE, and Intel have referenced a $4 trillion global opportunity across industry over the next 10 years arising from reduced costs, increased efficiency, and new value creation through the application of IIoT technologies. The Smart Industry Opportunity Smarter devices and sensors, digital networks, and increasingly powerful software applications and collaboration tools are leading the next industrial revolution. The accelerating application and integration of digital technologies over an industrial asset s lifecycle promise substantial gains in productivity, efficiency, flexibility, and worker safety. Further, the integration of these powerful new tools can ignite new service offerings and business models as well as reduce the cost, time, and risk involved in bringing new products to market and new production capabilities on line. Across this new Industrial Internet of Things (IIoT), or Industrial Internet, the challenge at hand is not only to securely connect and seamlessly integrate myriad digital systems, but to transform this increasingly big data into context-sensitive, actionable information delivered to the right people and systems, at the right time, and in the right place anywhere around the world. Every company will have to make the transition to software, data and analytics, predicted GE CEO Jeff Immelt at a recent industry conference. Whoever uses data the best will be the winners in the 21st century. Production machines are still important, Immelt continued, but they re just the cost of entry. They re increasingly surrounded by analytics, by information, by technology embedded in service relationships. The vertical market segment poised to benefit most from this ongoing digitization and increasingly pervasive network connectivity is discrete and process manufacturing, together with mining and energy. Such industrial activity represents a full third of the $70 trillion global economy, as well as 50% of global energy consumption and 100% of its production. As such, prognosticators such as Cisco, GE, and Intel have referenced a $4 trillion global opportunity across industry over the next 10 years arising from reduced costs, increased efficiency, and new value creation through the application of IIoT technologies. Yet, other research by Rockwell Automation indicates that 6 out of 7 industrial enterprises have yet to connect their production equipment to their enterprise networks. To begin to realize the promised value of the Industrial Internet, marketers must begin to show the value of IIoT deployments, said Inbar Lasser-Raab, VP, products & solutions marketing - enterprise segment, Cisco, at the 2014 IoT World Forum in Chicago. While the Internet of Things is real today, our goal is to take it from early adoption to very wide deployment, Lasser-Raab said. It s not about the things, it s about business value. Indeed, realizing this promise of greater efficiency, higher productivity, and new value creation won t happen automatically. Smart Industry the event, the magazine, and the digital media platform was created to serve the information needs of the global community that will turn this vision of the next industrial revolution into reality.

4 Smart Industry Focus While a new launch for 2015, Smart Industry in many ways takes the mission of our longstanding media brand Industrial Networking to an entirely new level. With Smart Industry, we re addressing in-plant networks and protocols, the networking infrastructure of the larger IIoT, as well as the applications and solutions that will continue to drive business transformation. Our three pillars of content focus are comprised of: Business Transformation Infrastructure Technologies Applications & Solutions New Business Models Increased Productivity Driving Efficiency Risk Management Workforce Alignment And more Networking Cyber Security Integration Platforms Analytics and Big Data Cloud & Mobility And more Predictive Analytics Remote Monitoring Collaboration Supply Chain Decision Support And more Further, the ecosystem of industry decision-makers that comprise the target Smart Industry community include those companies and individuals who create and market the enabling devices, software, and services for the Industrial Internet as well as those who will build the business case, then evaluate, engineer, and implement them. Target attendee roles include business management and development, engineering, enterprise IT, operations, and supply chain management. These Titles/Functions: Engineering & design staff/management Enterprise IT staff/management Business/product development staff/management Line of business & executive management Operations and maintenance staff/management Supply chain/logistics staff/management At these Types of Companies: Manufacturing & other industrial firms Industrial machine builders/oems Engineering and integration services firms Connected device & sensor manufacturers Automation system suppliers Application software developers Networking and infrastructure providers Communication middleware providers Cloud and M2M infrastructure providers 2 FOLLOW US ON:

5 The Smart Industry Media Platform For 2015, Smart Industry will serve the IIoT community through three channels: an in-person event, a print publication, and a range of digital offers centered on our website at SmartIndustry.com. While à la carte supplier participation is of course welcome, our sponsorship and pricing model is intended to encourage integrated participation across the three offerings. (See page 8 for more information on cross-platform packages.) Smart Industry Conference & Exhibit The Smart Industry Conference & Exhibit is the annual gathering of the Smart Industry community and the flagship of the Smart Industry marketing platform. Hundreds of IIoT industry participants will converge on Chicago s Radisson Blu Aqua Hotel, October 6-8, 2015, to explore and discuss ways in which industry can continue to realize the promise of the Industrial Internet. The three-day event will feature educational sessions, a three-track technical conference arranged around our content pillars (business transformation, infrastructure technologies, applications & solutions), as well as an exhibit space where technology suppliers will have the opportunity to demonstrate their solutions and network with conference delegates. A highlight of the exhibit space will be Testbed Central, where members of the Industrial Internet Consortium will demonstrate progress on a series of collaborative proof-of-concept applications being developed and deployed across the IIoT landscape. SEE PAGE 4 for more information on this year s event. Smart Industry Sourcebook Two print editions of the Smart Industry Sourcebook are planned for The Sourcebook is intended to keep readers up to date on IIoT developments, but more importantly to offer concrete ideas for realizing business value from the application of IIoT technology. The first edition, to be released in June, will undertake to create A Map of the Industrial Internet Space. We ll update readers on the ongoing development of models and standards poised to impact the industry, and outline the supplier options in all of the key IIoT niches. The November Sourcebook will include highlights of October s Smart Industry Conference & Exhibition around the theme of Proof Tests for the Industrial Internet. Emphasis will be on actual business value already being realized, as well as the value proposition of multi-vendor test beds currently under development. SEE PAGE 6 for more information on the Smart Industry Sourcebook. Smart Industry Digital In addition to our event and print media offerings, suppliers to the IIoT marketplace have the opportunity to engage with the Smart Industry community through a range of digital marketing offerings centered on our homepage at SmartIndustry.com. Our digital media offering for 2015 centers on three primary elements aimed to increase awareness and generate demand: sponsorship of Smart Industry e-newsletters, distribution of partner white papers or other premium content to the Smart Industry community, and exclusive sponsorship of Smart Industry editorial content. SEE PAGE 7 for more information on our digital marketing portfolio for

6 Smart Industry Conference & Exhibit CONFERENCE & EXHIBIT OCTOBER 6-8, 2015 RADISSON BLU AQUA HOTEL CHICAGO The Perfect Venue, No Matter Your Goals 3 Demo new technologies 3 Connect and network with key prospects 3 Launch a new product 3 Gain exposure in this growing market 3 Identify business opportunities 3 Build industry partnerships 3 Expand your sales pipeline The Smart Industry Conference & Exhibit is the annual gathering of the Smart Industry community and the flagship of the Smart Industry marketing platform. Hundreds of IIoT industry participants will converge on Chicago s Radisson Blu Aqua Hotel, October 6-8, 2015, to explore and discuss ways in which industry can continue to realize the promise of the Industrial Internet. The event will bring together the companies and individuals who create and market the enabling devices, software, and services for the Industrial Internet with those who build the business case and then engineer, evaluate, and implement them. Target attendee roles include business management and development, engineering, enterprise IT, operations, and supply chain management. The three-day event will feature educational sessions, a three-track technical conference arranged around our content pillars (business transformation, infrastructure technologies, applications & solutions), as well as an exhibit space where technology suppliers will have the opportunity to demonstrate their solutions and network with other conference delegates. A highlight of the exhibit space will be the Industrial Internet Consortium s Testbed Central, where Consortium members will demonstrate progress achieved across a range of collaborative proof-of-concept applications being developed and deployed across the IIoT landscape. Conference Tracks BUSINESS TRANSFORMATION INFRASTRUCTURE TECHNOLOGIES APPLICATIONS & SOLUTIONS New Business Models Networking Predictive Analytics Increased Productivity Cyber Security Remote Monitoring Driving Efficiency Integration Platforms Collaboration Risk Management Analytics and Big Data Supply Chain Workforce Alignment Cloud & Mobility Decision Support 4 FOLLOW US ON:

7 SMART INDUSTRY EXHIBIT PACKAGES Exhibit Package ExhibitPlus Package Target Attendees BY TITLE/FUNCTION: Engineering and design staff/ management Enterprise IT staff/management Business/product development staff/management Line of business & executive management Operations and maintenance staff/management Supply chain/logistics staff/ management Cost $5,000 $10,000 Table Top Exhibit 3 3 Full Conference Pass 1 2 Electrical Drop 3 3 Wireless Internet 3 3 Website Promotion Profile Profile + Home Page Logo Inclusion in Product Preview Blast 2 Rotating Banner on Mobile App 3 Guest Blog 2 Dedicated Press Release 3 BY COMPANY: Manufacturing and other industrial firms Industrial machine builders/oems Engineering and integration services firms Connected device and sensor manufacturers Automation system suppliers Application software developers Networking and infrastructure providers Communication middleware providers Cloud and M2M infrastructure providers For more information on Smart Industry advertising, sponsorship and exhibit packages, please contact Tony D Avino, VP & Publisher, at tdavino@putman.net or x408. EVENT SPONSORSHIP OPPORTUNITIES Breakfast Sponsorship - 15 minute speaking slot Call for pricing/availability Lunch Sponsorship - 30 minute speaking slot Call for pricing/availability Break Sponsor including literature distribution $3,500 Hotel Room Keys (production funded by sponsor) $4,500 Lanyard Sponsor (lanyard provided by sponsor) $7,000 Inclusion in Product Blast $500 Rotating Banner on Mobile App $750 Registration Counter Handouts $1,000 Hotel Literature Distribution Call for pricing Charging Station Sponsorship Call for pricing Session Seat Drops $500 Show Bag $5,000 Show Bag Insert $500 Dedicated Press Release $1,500 Onsite Banners Call for pricing See page 8 for Integrated Brand Sponsorship Opportunities. Custom event sponsorship packages can be created based on interest and availability

8 Smart Industry Sourcebook While in-person events and digital media are extremely powerful tools for connecting with prospects in the industrial business-to-business marketplace, print advertising remains a mainstay of the industry s leading technology suppliers. These marketing-savvy organizations realize that the vast majority of their potential customers are not actively seeking information on their companies products and services at any given time. But they are open to marketing messages when they lean back to read a magazine, when they re open to being informed of what s new and what s possible without a specific agenda in mind. Digital media, in particular, excels when a prospect is further along the marketing funnel they re leaning forward to find a solution to a particular problem, responding to a resonant white paper offer or searching the web. But if they re not familiar with your company and what it has to offer, the chances of a successful engagement plummet as well. Indeed, print advertising remains unequalled in its ability to cost-effectively deliver marketing messages to a large universe of potential customers who, at the moment, might not yet be ready to buy. Editorial Focus The first edition, to be released in June, will undertake to create A Map of the Industrial Internet Space. We ll update readers on the ongoing development of models and standards poised to impact the industry, and outline the supplier options in all of the key IIoT niches. The November Sourcebook will include highlights of October s Smart Industry Conference & Exhibit around the theme of Proof Tests for the Industrial Internet. Emphasis will be on actual business value already being realized, as well as the value proposition of multi-vendor test beds currently under development. Circulation and Bonus Leads Package Each print issue (June and November) of the Smart Industry Sourcebook will be delivered to 30,000 select individuals from Putman Media s extensive database of industrial professionals. (See page 2 for industry and title breakout.) Print advertisers in the Sourcebook will also receive 100+ qualified sales leads generated by promotion of a special infographic e-book released in conjunction with each 2015 Sourcebook. To satisfy the need for this top-of-the-funnel awareness within the Smart Industry community, two print editions of the Smart Industry Sourcebook are planned for Editorially, the Sourcebook is intended to keep the Smart Industry community up to date on IIoT developments, but more importantly to offer concrete ideas for realizing business value from the application of IIoT technology. For more information on Smart Industry advertising, sponsorship and exhibit packages, please contact Tony D Avino, VP & Publisher, at tdavino@putman.net or x408. Editorial Calendar Four-Color Print Advertising Rates* Issue Issue Theme Space Close Materials Close 1x 2x Ad Sizes** (WxD) Full page $4,940 $4,120 7 x 10" June A Map of the Industrial Internet May 11 May 18 One-half page $3,210 $2,890 Island: 4 9 /16 x 7 1 /2" Vertical: 3 1 /4 x 10" Horizontal: 7 x 4 7 /8" November Proof Testing the IIoT Oct. 10 Oct. 19 One-third page $1,975 $1,775 Vertical: 2 3 /16 x 10" Square: 4 9 /16 x 4 7 /8" * 5% premium for fifth color or PMS. All rates gross. ** Non-bleed space units: 7 7 /8 x 10½" trim; 7 x 10" page size. Full-page plate size: 8 1 /8 x 10¾"; bleed spread for each plate: 8 1 /8 x 10¾". 6 FOLLOW US ON:

9 Smart Industry Digital In addition to Smart Industry event and print media offerings, suppliers to the IIoT marketplace have the opportunity to engage with the Smart Industry community through a range of digital marketing offerings centered on our homepage at SmartIndustry.com. Our digital media offering for 2015 centers on three primary elements aimed to increase awareness and generate demand: sponsorship of Smart Industry E-News, distribution of white papers or other premium content to the Smart Industry community, and exclusive sponsorship of Smart Industry editorial content. Smart Industry E-News The Smart Industry E-Newsletter will provide an update to the Smart Industry community on the latest news, feature articles, and new product introductions impacting the IIoT space. E-Newsletter sponsorships deliver a unique combination of branding and awareness, and are effective in driving desired click-through activity. Further, they provide the ability to associate your name with a specific brand message. Initial circulation will be to more than 100,000 recipients from across the Putman Media database of industry professionals, in the industries and with titles/functions described on page 2. We ll continue to grow and refine that reach in the months to come. Smart Industry E-News sponsorship: $1,530 gross ($1,300 net) per issue Specifications: 120 x 60 pixels, nonanimated image, 70 words additional text and link Content Distribution Packages Our Content Distribution Packages consist of a mix of , website, and/ or social media promotions of a supplied white paper or other piece of premium content for which recipients are willing to provide their contact information. These programs generate targeted sales leads and build thoughtleadership via your association with the Smart Industry brand. Registration fields collected include name, title, company, country, and postal code as well as address. Program pricing: $4,705 gross ($4,000 net); additional fields or demographic filters will increase pricing or reduce lead volume commitment from an expectation on the order of 75 completed registrations. For more information on Smart Industry advertising, sponsorship and exhibit packages, please contact Tony D Avino, VP & Publisher, at tdavino@putman.net or x408. Content Sponsorship Packages Smart Industry also offers its marketing partners the opportunity to exclusively sponsor our editorial content in the form of on-demand webcasts and downloadable e-books for the purposes of lead generation: Smart Industry Explains is a series of on-demand webcasts on topics relevant to the Industrial Internet landscape. Our audience registers to watch, and you receive self-qualified sales leads with a demonstrated interest in the topic. Our editors will work with you to choose a relevant topic, then work with an industry expert to create a compelling, non-commercial presentation that is then promoted to our audience for lead generation purposes. Pricing: $7,060 gross ($6,000 net). Essentials of the Industrial Internet is a series of digital reports created by our editorial staff to provide industry professionals with an up-to-date, top-level understanding of a range of key IIoT topics. These interactive PDFs present essential technical and decision-making concepts in a practical, non-commercial fashion together with a review of the latest technology and marketplace drivers all in an e-book form well suited for onscreen consumption. Our editors will work with you to select a topic and develop an informational package that will resonate with our readers and your company's value proposition. Pricing: $9,412 gross ($8,000 net). 7

10 Smart Industry Integrated Media Packages For 2015, Smart Industry will serve the Industrial Internet community through three channels: an in-person event, a print publication, and a range of digital offers centered on our website at SmartIndustry.com. While à la carte supplier participation is of course welcome, our sponsorship and pricing model is intended to encourage integrated participation across the three offerings. The following integrated programs are available, as are custom packages designed to accommodate your specific marketing objectives. SILVER $18,000 GOLD (2 available) $35,000 PLATINUM (2 available) $45,000 Smart Industry Conference & Exhibit Exhibit Bundle (See page 5 for details) Exhibit ExhibitPlus ExhibitPlus Conference Registrations Website Promotion Profile Profile + Home Page Logo Profile + Home Page Logo Breakfast Sponsorship - 15 minute speaking slot 3 Lunch Sponsorship - 30 minute speaking slot 3 Logo on all pre-event and onsite promotion and signage 3 3 Smart Industry Sourcebook Full page ad in both June and November editions Leads from companion infographic e-books (200+ leads expectations) Smart Industry Digital Whitepaper/Content Distribution Program (supplied content, 75+ leads expectation) Guest Blog E-Newsletter Sponsorship Exclusive E-book or On-demand Webcast Sponsorship (Topic TBD, 200+ leads expectation) 3 For more information on Smart Industry advertising, sponsorship and exhibit packages, please contact Tony D Avino, VP & Publisher, at tdavino@putman.net or x FOLLOW US ON:

11 Whoever uses data the best will be the winners in the 21st century. Jeff Immelt CEO General Electric

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