A Bold New Model for Driving Dealer Engagement Contact Us Today to Reserve Space or Learn More!

Transcription

1 2016 Media Kit A Bold New Model for Driving Dealer Engagement Contact Us Today to Reserve Space or Learn More!

2 The New WardsAuto Drives More Dealer Engagement, Flexes More Marketing Muscle. Today s WardsAuto engages with dealers more frequently and deeply, through multiple channels for information sharing and engagement. We ve built powerful opportunities for you to interact with those in roles of influence, no matter where your products are used within the dealership. 2.5 million unique users of WardsAuto.com annually Stronger, consolidated brand. We ve rebranded all our channels to strengthen our core WardsAuto identity and foster deeper dives into relevant content that dealers find valuable. All our content web, newsletters, magazine, and more flows seamlessly across platforms, strengthening your integrated campaign. Organized to reflect dealer profit centers. Delivering relevant management tips, trend analysis and product information, department by department, is the core of the new WardsAuto.com. Within a centralized site, we ve reorganized for deep engagement in all the dealership s profit centers, showcasing the content that can grow their businesses. 9 million WardsAuto newsletter deployments annually New Resource Centers Let You Own Your Topic. The WardsAuto Resource Centers give you 100% share of voice in these dedicated sections, positioning you as the leading solution provider on your topic. We ll showcase your videos, whitepapers and other content alongside our own, and drive content with dedicated newsletters further showcasing your brand.

3 Dealers Know and Trust the WardsAuto Team The Internet is awash in new bloggers and so-called experts regurgitating the latest industry news and numbers. But your customers demand a trusted perspective to help show them how today s headlines and data will reshape the future of their businesses. This has been the mission of WardsAuto s editors and columnists for decades: to show dealers how what s happening today will impact them tomorrow. And we mix this unique perspective with explorations of products and technologies that promise to boost their bottom line. Led by Editor Steve Finlay, our multiple channels serving dealers are packed with insights from WardsAuto reporters and analysts, plus the unique voices of columnists like Adam Armbruster, Michael Charapp, and Darin George. DEALERSHIP PROFIT CENTERS Our editorial is divided to mirror the profit-generating departments of the dealership: Dealership Management Benchmarking Trends Compliance Regulations Acquistions Remarketing Inventory management Trade-in appraisal Auctions Wholesale Sales Training Best practices Customer psychology Niche selling Communication tools and techniques Finance & Insurance Financing Leasing Subprime lending Service contracts Credit insurance Internet Marketing Social Media Online lead providers Advertisting Website creation Website maintenance Commentary Dealer advocacy News in perspective Emerging trends Unique viewpoints Word from the trenches Fixed Operations Parts and services Body shop Facilities Equipment Vehicle storage COVERING THE

4 WardsAuto.com Essential Online Resource for Your Dealer Customers WardsAuto.com is a constantly-updated, comprehensive site that has repeatedly been named Best of the Web. This online resource is more than the latest news and advice. It s THE SOURCE for unique insights from our editors and columnists covering all aspects of dealership management and new products helping them make more money. Plus, it s the exclusive place to find features like Ward s 10 Best Engines, Ward s 10 Best Interiors and our extensive coverage of the world s major auto shows and conferences. This beyond-the-showroom look at what the OEMs are up to and what consumers think makes WardsAuto.com a frequent MUST-READ for dealers. UNRIVALED EXPOSURE OPPORTUNITIES 59% of WardsAuto.com s dealership audience is management (Owner/ Principal/Dept Manager), the very people deciding whether to buy your products 41% of WardsAuto.com s dealership audience is throughout the dealership departments, ensuring you reach influencers where your products are used Your message to dealers can be featured in our special-themed Resource Centers of deep dives on specific topics, the ideaxchange where dealers and experts gather to share money-making ideas, and white paper collection of detailed reports on matters vital to dealers. 37% Dealer Owner / Principal 22% General Manager / Dealership Management 23% Sales / Internet 18% Other Departments

5 WardsAuto Resource Centers Embed Your Message in Our Relevant Content A WardsAuto Resource Center combines our content with yours and serves it to a wide, attentive audience. You ll position yourself as an expert by partnering with a world-leading provider of industry insights and analysis, presenting your message to customers at the moment they are most tuned-in to the topic in which you want to be top-of-mind. You ll get a dedicated area beside our trusted editorial to promote items that establish you as a leader in the Resource Center topic. You could offer white papers, videos, or product walkthroughs and we ll deliver leads of those who registered to view them. (Don t have content to offer? We ll create it for you!) We ll bring visitors in with links throughout WardsAuto.com, targeted alerts, and WardsAuto s social media channels. And you ll educate this audience on how your company can help their businesses, making them see you as a thought leader. Own Your Topic Get 100% Voice and Include Your Content in these Resource Centers: F&I Fixed Ops Sales Digital Marketing Remarketing And More!

6 WardsAuto.com Banner Advertising Embed your marketing message within our well-read editorial environment. We offer standard sizes outlined below, as well as site takeovers and interstitials to grab even more attention. 728 x x 90 pixels Top and bottom of most pages 300 x 250 pixels Right rail on most pages $92 CPM net (top) $57 CPM net (bottom) $92 CPM net (top) $57 CPM net (bottom) 160 x x x x 720 SPECIAL OPPORTUNITIES: Contact us about our many additional online opportunities, including prestitial welcome ads, site skins, home page takeovers, site takeovers, IAB Rising Star pushdowns, corner peels, re-targeting and gallery sponsorships. You Are the Expert in the WardsAuto ideaxchange Download ad specification sheet at: The WardsAuto ideaxchange connects our digital audience of OEM and Tier 1 decision makers with thought leaders in their fields. This unique interaction presents a powerful way for you to amplify your brand initiatives and social outreach. Your messages within the ideaxchange can include rich media interactive ads and mobile units, designed to grab attention of our users looking for solutions to their most pressing issues. Drive awareness to your brand Build engagement with our audience Market your content within our editorial environment Generate leads Opportunity to have complete ownership of a discussion page Run rich media ads providing larger ad space which encourages higher interaction rates Participate in conversations

7 WardsAuto Dealer Business Industry Trends, Best Practices and Product Information to Help Dealers Make More Money The dealer s most objective source of industry insights around is now available in a format they can read wherever they choose -- at their desks or on the go. WardsAuto Delaer Business magazine has relaunched as a desktop app, with text, art and multimedia features that read and look great no matter the screen size. And the greater accessibility means more visibility for your message. We ll push issue alerts twice every month to our base of 30,000+ subscribers, including dealer principals, department managers and staff. TRENDS Coming Soon: VIRTUAL DEALERSHIPS in REAL DEALERSHIPS 16 / WARDSAUTO / SEPTEMBER 2015 USE OF IN-STORE, HIGH-TECH VISUALS SEEN AS A WAY TO SELL CARS. BY STEVE FINLAY LOS ANGELES U.S. dealership of the near future are expected to use large interactive video screens, virtual-reality headsets and the like to move the metal. Relying on high-tech visuals with dedicated software and advanced analytics to sell cars won t blow up the (dealership) system, says Jeff Hood, partner-interactive experience and mobility practice for IBM Global Business Services. But it will change it. Virtual-reality show-andtell presentations of products will lead to the thinning out of dealer lots in the U.S., Hood says at the 2015 Automotive Customer Centricity Summit here. Over time, we ll see a gradual reduction in dealership inventory. He adds, Europe relies on digital much more to sell vehicles. They don t have big parking lots full of inventory like we have here. IBM offers software for what Hood calls cognitive mobile AUDI VR EXPERIENCE ALLOWS CUSTOMERS WEARING A HEADSET TO VIEW WIDE ASSORTMENT OF CONFIGURED CARS. The digital format empowers you to engage our readers with video, polls and other interactive features. Link your message to your website to continue your message, collect leads and more. A bold, clean new look redesigned to look great on any screen

8 2016 WardsAuto Dealer Business Editorial Calendar v FOCUS FEATURES PROFIT CENTER v FOCUS FEATURES PROFIT CENTER JAN e-strategies What are today s Web-savvy dealers doing to drive more Internet sales? Outlook 2016: WardsAuto editors interview auto executives and dealers to find out what s ahead. JUL WardsAuto F&I 150 Best practices, new products and services, and what the future holds F&I Trends / Best Practices: Success stories, new products and services, and what the future holds FEB Best Practices: Sharing success stories from some of the nation s top dealers Used Car / Pre-Owned: How the latest strategies and tools are helping dealers maximize used car profits AUG WardsAuto Service 150 WardsAuto ranks the top 150 dealers in service department revenue Used Car / Pre-Owned: How the latest strategies and tools are helping dealers maximize used car profits MAR Dealers Speak Dealers across the land say what s most on their minds Accessories: What are tomorrow s hot What are tomorrow s hot products and how to sell them? SEP WardsAuto Remarketing 150 Our annual ranking of top dealers by used vehicle department revenue e-strategies: What are today s web-savvy dealers doing to drive more Internet sales? APR WardsAuto e-dealer 100 Our 16 th annual ranking of the nation s top dealers selling cars on the Internet NADA Convention: Full coverage of the big dealer gathering OCT 2017 Vehicle Roundup What s hot, what s not in new models heading for showroom floors Dealer Management Systems: How the latest DMS tools are modernizing dealership practices MAY WardsAuto Megadealer 100 Our 29 th annual consolidator list and the industry s longest-running ranking illustrating trends in dealer groups Fixed Operations: How top dealers are boosting profits throughout their fixed ops departments NOV Aftermarket Growing profits with accessories F&I Trends / Best Practices: SucT- The hottest F&I stories, new products and services, and what the future holds JUN WardsAuto Dealer 500 Our 30 th annual ranking of the top 500 individual new car dealerships in the US, with dealer profiles & success stories Accessories: What are tomorrow s hot products and how to sell them DEC Industry Outlook How 2017 trends will impact dealers, insights from WardsAuto data group Used Car / Pre-Owned: How the How new strategies and tools are helping dealers maximize used car profits

9 WardsAuto Dealer Business Magazine Rates 2016 Display Advertising Rates Rates (Gross) 1x 3x 6x 12x 18x 24x Size 1/4 PAGE 3-7/8 x 5 Page $4,800 $4,670 $4,540 $4,290 $4,180 $4, x (live area) Spread $9,090 $8,830 $8,570 $8,075 $7,850 $7, x /2 PAGE (vertical) 3-7/8 x 10 2/3 Page $3,430 $3,340 $3,240 $3,070 $2,985 $2, x /2 IsI/Vertical $2,995 $2,910 $2,835 $2,690 $2,620 $2, x FULL PAGE 7 1/2 x 10 1/2 Page Horiz $2,780 $2,710 $2,630 $2,500 $2,435 $2, x /3 Page $2,260 $2,205 $2,150 $2,050 $2,000 $1, x /2 PAGE (horizontal) 7 1/2 x 5 1/4 Page $1,845 $1,805 $1,770 $1,695 $1,655 $1, x 5.00 Download ad specification sheet at:

10 WardsAuto Newsletters NEW! Rebranded and Relaunched in Format That s Responsive on Any Device. WardsAuto sends timely updates of news, columns, best practices and analysis several times a week to an engaged audience of dealers and their department managers. Traditionally well read, these curated briefs are the perfect environment for your message. Whether you run an attention-grabbing banner or text-based message immersed within our editorial, you will repeatedly reach our engaged, decisionmaking audience of nearly 35,000 subscribers. NEWLY RELAUNCHED! All our newsletters are now responsive, scaling for ideal reading on any device and showcasing your brand in an attractive format. WardsAuto Dealer Edition Weekly roundup of news, columns and insights, sent each Tuesday WardsAuto Dealer 5 Informal collection of five must-know items, sent 3 times a week WardsAuto Special Editions Themed and sponsored newsletters on Digital Marketing, F&I and more

11 Dealer Edition Newsletter Our weekly alert on the latest news, trends, columns and product information sports a bold, clean new design that is responsive on mobile devices. We can embed your message in ways that are attractive and make an impact no matter what device the reader is using. AUDIENCE: The WardsAuto Dealer Edition is deployed to approximately 34,000 subscribers on a weekly basis. This includes all available addresses from our WardsAuto Dealer Business magazine subscriber base of owner/principals at nearly every franchised new car dealership in the US, along with key department managers. SPONSORHIP POSITIONS: Lead Sponsor Your company will enjoy top visibility in the enewsletter with a 580 x 80 banner above the lead story, and a text ad plus 180 x 150 banner in the newsletter body. $5,190/mo net Banner Sponsor Your 580 x 80 ad will appear within the newsletter body. $3,490/mo net Text Ad Sponsor Your 60-word plus link ad, and bonus 180 x 150 banner appearing alongside it, will appear surrounded by editorial. TOP TEXT AD POSITION (below lead story): $3,990/mo net RUN OF NEWSLETTER: $3,490/mo net AD SPECS Ad creative is collected on a monthly basis and are due 5 business days in advance to the campaign start date. Clickthrough URL must be provided. Pixel Size: 580 x 80, 180 x 150 Max File Size: 40 KB Accepted Formats: GIF or JPG Rich media is not accepted for enewsletter placements. Regarding Animated GIFs We discourage the use of animation in GIF files, as popular programs will not display animations. We will accept Animtaed GIFS within these parameters: Looping: 3 times Max Frames: 4 First frame should be a stand alone image for readers who do not see the animation.

12 Dealer 5 Newsletter Our newest newsletter, the WardsAuto Dealer 5, is an informal, bite-size update on hot items of the day, or the five things a dealer needs to know right now. Infused with a lighthearted tone and Editor Steve Finlay s inimitable sense of humor, the Dealer 5 newsletter has quickly become a must-read for dealers who need to be in the know, on the go. AUDIENCE: The WardsAuto Dealer 5 is deployed to approximately 34,000 subscribers on a weekly basis. This includes all available addresses from our WardsAuto Dealer Business magazine subscriber base of owner/principals at nearly every franchised new car dealership in the US, along with key department managers. SPONSORHIP POSITIONS: Lead Sponsor Your company will enjoy top visibility in the enewsletter with a 580 x 80 banner above the lead story, and a text ad below editorial item number 2. $9,500/mo net Text Ad Sponsor Your 60-word plus link ad will appear surrounded by our well-read editorial items. $6,250/mo net AD SPECS Ad creative is collected on a monthly basis and are due 5 business days in advance to the campaign start date. Clickthrough URL must be provided. Pixel Size: 580 x 80 Max File Size: 40 KB Accepted Formats: GIF or JPG Rich media is not accepted for enewsletter placements. Regarding Animated GIFs We discourage the use of animation in GIF files, as popular programs will not display animations. We will accept Animtaed GIFS within these parameters: Looping: 3 times Max Frames: 4 First frame should be a stand alone image for readers who do not see the animation.

13 Wards Dealer Rankings The industry s leading annual lists of the top dealerships in the nation. Get Great Visibility with the Top Dealers in the Country Sponsor the WardsAuto dealer rankings to position yourself as a leading solution provider who can help dealers make more money and earn spots on our lists. You ll get great visibility in every channel our rankings are promoted online special report, enewsletters and magazine. Sponsorships are limited, so secure your support for our 2016 rankings now! The top dealers ranked by webdriven sales, with best practices and trend analysis. APRIL 2016 The industry s longest- running ranking of the top consolidators illustrates trends in dealer groups MAY 2016 We rank the top 500 individual dealership locations by total revenue, with dealer profiles to showcase the secrets of their success. JUNE 2016 An increasingly important dealership profit center, the world of F&I is worthy of its own WardsAuto ranking, and we deliver it, ranking dealers by F&I sales. JULY 2016 Top dealers maximize profits through the entire life of a vehicle, and our WardsAuto Service 150 will celebrate those who do it best. AUG 2016 We examine which dealers are performing best in used vehicle sales, sharing best practices from those making the most of this lucrative department. SEPT 2016

14 WardsAuto Solutions Research Strategic Insights Study A service that creates a marketing plan out of audience-centered research. Analysts use business intelligence to align messaging, content and media channels. Online Focus Groups Gives you the insights of an in-person session while allowing clients and participants to simply log in from their desks, saving time and resources. Custom Research Uncover valuable insight and guidance to more deeply understand your audience, expand into new markets, test product concepts or refine your strategic plans. Ongoing elistening Quantify your digital marketing effectiveness. Better understand brand sentiment, social media performance, competitors and more. Events In-Person Events Virtual Events Webinars Make a lasting impression by networking with your current and potential clients in person. This gives attendees an opportunity to interact with your products and services in a more memorable way. Bring buyers into an interactive environment that provides education, opportunities for networking, and interaction with providers of valued products and services all Online. Cost-effective way to generate a large number of leads and align your company with industry experts by providing solutions or education to your audience. Webinar+Social Social engagement plus a webinar. Webinar+Video Social engagement plus a video.

15 Need to Reach Beyond Dealerships? Make Penton your full-service marketing partner, with reach across a number of industries. Talk to us about how we can broaden your exposure to cover your targeted customers via these and many more channels within our Penton family of market-leading properties. Franchised new car dealers and their top department managers throughout the dealership Fleet owners, managers and operators for the trucking industry Engineers and engineering managers involved in the electronic design of various products The #1 source for any business that utilizes Class 1-8 trucks, trailers and related equipment Online database of trucking fleets and operations across North America Extensive community of design engineers and managers in OEM, processing and R&D Professionals involved in the transportation and distribution of refrigerated products using specialty trucks and equipment Air transportation carriers, maintenance centers, manufacturers and distributors Purchasing professionals overseeing the supply chain across various industries Designers, manufacturers and retailers of commercial truck bodies, trailers, and truck equipment. The global airline and commercial air transport manufacturing communities. Electronics professionals involved in system applications, power management, energy efficiency, and battery systems Engineers and engineering managers involved in the electronic design of various products A aviation executives in the commercial, business and defense industries Essential search tool for electronic components buyers and engineers, with inventory uploaded by manufacturers and distributors

16 Content White Papers ebooks & Content Channels enewsletters Essential Guides Digital Magazines Establish subject matter expertise and thought leadership while driving high quality leads. Top 10 Cards Blog Content Video Blog Infographics Brief pieces that provide a series of tips or steps that help your customers solve a problem or guide them in a buying decision. These products contain rich content and are employed to establish you as an authority in your industry. Create an on-going discussion with your target markets with content written by industry experts. Align your products and services with an established industry brands to create brand awareness and gain thought leadership. Add a compelling visual appeal to a standard blog, and increase sharing among business communities. Highly engaging editorial content created for your target customer/market that we market to Penton audiences. Use data visualization and social sharing to draw a wider viewing audience into information that might otherwise be hidden. Digital and Social Social Monitoring Monthly SEO SearchPressPro Reach your customers, measure your marketing success and update your marketing strategy based on social performance data and research. Gain keyword strategy development, continuous site improvement recommendations, on-page optimization efforts, key link building and reporting. Get your press release found by sending it out to a network of 5,000+ websites. Visit automotive. penton.com/ solutions for additional offerings

17 Contact Us Today Let s start building a campaign to turn our audience into your next customers. Detroit/Midwest U.S. DYANNA HURLEY ph: dhurley@wardsauto.com Chicago/Central U.S. DAVE HAGGETT ph: davidhaggett@sbcglobal.net Western U.S. WOODY NEWELL ph: swnewell44@gmail.com Northeast/Southern U.S. BILL DOUCETTE ph: wjduce@gmail.com Outside U.S./General Info CHRIS LAMPHEAR ph: clamphear@wardsauto.com