SEPT. 17 TH, 18 TH, 19 TH TASTE. DRAFT SECTOR PROGRAM 2014 (As per August 5 th, 2014)

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Sydney Boyd
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1 SEPT. 17 TH, 18 TH, 19 TH

2 Evening TUESDAY, SEPTEMBER 16 TH Individual arrival at Toronto, Pearson International Airport Individual check-in at chosen Hotel e.g. Fairmont Royal York Hotel, 10 Front St W. Toronto OWN PROGRAM Dinner on own, recommended dining at: Jump Restaurant, 18 Wellington Street West. For reservations call: Canoe Restaurant, 54 th Floor, T.D. Bank Tower, 66 Wellington Street West For reservations call: WEDNESDAY, SEPTEMBER 17 TH Dress Code: All events Wednesday are Business Casual 09:00 Bus transfer from Fairmont Royal York Hotel to Ontario Investment and Trade Centre (OITC), 35 th floor, 250 Yonge Street 09:30 10:30 WELCOME BRIEFING for the Danish Business OITC Welcome to Canada by Head of Mission, Royal Danish Consulate General, Mr. Morten Siem Lynge Short presentation on the Canadian economy and legal system by Andrew Grantham, Economist, CIBC Short Presentation on Canadian Legal System by Peter Auvinen, Partner, Miller Thomson The delegation program, protocol and practical information Dress code: Business Casual 10:30 11:30 SECTOR BRIEFING: CANADIAN FOOD AND OITC Detailed Sector program overview and practical information by Amanda Lapadat, Trade Advisor, Royal Danish Consulate General Overview of sector landscape, trade opportunities and challenges by Derek Nighbor, Senior Vice President, Food & Consumer Products of Canada 11:30 12:00 INFORMAL LUNCH for Danish Business OITC 12:30 13:00 Group bus transfer from 250 Yonge Street lobby at 12:30, to Sobeys store, 125 Queensway 13:00 14:30 SITE VISIT SOBEYS INNOVATION STORE Store tour guided by Store Manager Visit Store used to test new products to the market, inside look into Canadian food retail 14:30 15:00 Group bus transfer to the Loblaws store, 60 Carlton Street NB: Attendance from delegation reps is assumed, please notify Amanda at amalap@um.dk if you do not plan to attend any of the events. 1

364.0054 WEDNESDAY, SEPTEMBER 17 TH Dress Code: All events Wednesday are Business Casual 09:00 Bus transfer from Fairmont Royal York Hotel to Ontario Investment and Trade Centre (OITC), 35 th floor,

3 15:00 16:30 SITE VISIT LOBLAWS STORE Store tour of Loblaws store renovated from Toronto s historic hockey arena, guided by Store Manager Store ranked as best Loblaws Toronto location Inside look into Canadian food retail LCBO also on site 16:30 17:00 Group bus transfer back to Fairmont Royal York hotel 18:30 Meet at lobby at Fairmont Royal York Hotel for 15 min. walk to CN Tower Horizons Bar, Lookout Level, 301 Front Street West 19:00 22:00 INFORMAL COCKTAIL CN TOWER Informal networking event hosted with the Danish Canadian Chamber of Commerce at Horizons Bar on the lookout level of Canada s tallest tower, CN Tower. Guests have free access to the tower s lookout. Food stations and welcome drinks provided for guests, cash bar to follow Welcome by Head of Mission Royal Danish Consulate General, Mr. Morten Siem Lynge Welcome by President to the Danish Chamber of Commerce, Mr. Anders Fisker Welcome by Danish Minister of Trade, Mr. Mogens Jensen THURSDAY, SEPTEMBER 18 TH Dress Code: All events Thursday are Business Formal with the exception of Grand Dinner where the Dress code is TBC 07:00 07:15 Group bus departure from the Fairmont Royal York hotel to Archeo, Distillery District, 31 Trinity Street 07:15 08:45 Set-up booths for Trade Archeo Table and chairs provided, companies to bring own product samples and marketing material 08:45 Short walk to the Fermenting Cellar for Official Opening, 28 Distillery Lane 09:00 10:05 GRAND OPENING with TRH the Crown Prince Fermenting Cellar Networking and coffee service Opening by TRH the Crown Prince Couple Welcome by the Danish Minister of Trade, Mr. Mogens Jensen Welcome by local official representative MoU signing between Danish and Canadian companies 10:05 delegation walks to Archeo, 31 Trinity Street 10:10 11:50 ROYAL MEET & GREET / TRADE Archeo Welcome by Danish Agriculture and Food Council Meet and Greet with TRH the Crown Prince Couple for Taste delegation members and Canadian VIPs Tradeshow begins opening remarks by Danish Agriculture and Food Council 11:50 All delegation members and business guests walk to Fermenting Cellar, 28 Distillery Lane 12:00 13:30 BUSINESS LUNCH with TRH The Crown Prince Fermenting Cellar Short welcome by moderator Export Award ceremony 13:30 All delegation members and business guests walk to Archeo 2

walk to CN Tower Horizons Bar, Lookout Level, 301 Front Street West 19:00 22:00 INFORMAL COCKTAIL RECEPTION/DINNER @ CN TOWER Informal networking event hosted with the Danish Canadian Chamber of

4 13:45 16:30 TRADE SHOW Archeo Welcome return note by Danish Agriculture and Food Council, outline agenda for afternoon Networking, B2B meetings and food/beverage tasting 16:30 17:00 delegation members take down booths 17:00 Bus transfer from Archeo to Fairmont Royal York hotel FREE TIME 18:45 Bus transfer from the Fairmont Royal York to Royal Ontario Museum (ROM), 100 Queens Park, Toronto 19:00 23:00 GRAND DINNER with TRH The Crown Prince ROM Registration and reception Receiving line with TRH the Crown Prince Couple for all invited guests Dinner designed in collaboration with chef Paul Cunningham NB: Registration required. 3 tickets are included with delegation registration, per company. Contact Helene at helsol@um.dk to register and purchase extra tickets. Dress code: TBD 23:00 Bus transfer to Fairmont Royal York hotel FRIDAY, SEPTEMBER 19 TH Dress Code: All events Friday are Business Formal 07:00 Group bus departure from Fairmont Royal York hotel to the Hudson s Bay store, 176 Yonge Street, Toronto * For companies setting up sampling stations in store. 07:15 08:45 Set-up Danish Fashion and Foods Weeks at Hudson s Bay, Foodwares dept. lower level 08:30 08:45 Transportation on own for any companies wishing to attend Hudson s Bay Breakfast and Opening 08:45 09:20 VIP BREAKFAST with HBC and Hudson s Bay, 3 rd Floor Hudson Bay Company welcomes guests Danish Fashion in an International Context by Danish Fashion Institute, President and CEO Eva Kruse Danish Food and Cuisine by DAFC President Martin Merrild Interviews with press and networking 09:30 11:20 ROYAL OPENING OF THE DANISH FASHON AND FOOD WEEK by TRH the Crown Prince Hudson s Bay VIP Meet and Greet with TRH the Crown Prince Couple in the Platinum suite Ribbon Cutting and speeches in front of Danish Pop-up display in aisle on 3 rd floor HBC President leads Crown Prince Couple on tour of Pop-up store Crown Princess and Paul Cunningham to host cooking show on 7 th floor in demo kitchen Crown Princess to visit Food sampling and servings to public in Foodwares Market (lower level) 11:30 13:30 OPTIONAL: Delegation to continue networking, sampling and meetings with guests 3

Park, Toronto 19:00 23:00 GRAND DINNER with TRH The Crown Prince Couple @ ROM Registration and reception Receiving line with TRH the Crown Prince Couple for all invited guests Dinner designed in

5 12:00 13:30 OPTIONAL: ROTARY CLUB Fairmont Royal York (Ballroom) TRH the Crown Prince Couple in attendance Hosted and organised by The Rotary Club of Toronto and Specialisterne Keynote speech by Thorkil Sonne, Founder of Specialisterne on The Power of Thinking Differently NB: You can purchase tickets for this event by calling Rotary directly at Tickets are CAD $38 each. 13:30 14:30 Take down sampling stations and own transportation to Fairmont Royal York hotel 15:00 17:00 OPTIONAL SITE TOUR ON St. Lawrence Market Location: South Building, 92 Front Street East. (11 minute walk from Fairmont Royal York Hotel) With over 120 specialty vendors including seafood, cheese and other dairy, grains and meat. The market was named The world s best food market by National Geographic in :00 20:00 OPTIONAL: DINNER at LUMA TIFF Bell Lightbox Dinner at own cost. Call for reservation with reference to the Royal Danish Business Delegation 20:00 All guests to arrive on own to TIFF Bell Lightbox, 350 King Street W, Cinema 1 on 2 nd floor 20:00 23:15 CLOSING EVENT FILM SCREENING of The Salvation with TRH the Crown Prince TIFF Bell Lightbox Red carpet arrivals with photo opportunities Presentation of movie by Director, Kristian Levring, and Producer, Sisse Graum Jørgensen (Mads Mikkelsen still to be confirmed) NB: Cinema holds 520 guests, 2 tickets are included per delegation company. Additional tickets are available at $CAD 60 each (see separate invitation or contact frekso@um.dk to request extra tickets ) Dress code: Business Formal Own transfers for departures to Copenhagen or visit Toronto SATURDAY, SEPTEMBER 20 TH NB: BCD travel can arrange travel back to Denmark for Saturday or Friday evening depending on the individual requests of delegation The Royal Danish Consulate General, Toronto Amanda Lapadat amalap@um.dk Frederik Korning Sørensen frekso@um.dk Landbrug Fødevarer, Danish Agriculture and Food Council Susanne Zwergius Teilmann szt@lf.dk

13:30 14:30 Take down sampling stations and own transportation to Fairmont Royal York hotel 15:00 17:00 OPTIONAL SITE TOUR ON OWN @ St. Lawrence Market Location: South Building, 92 Front Street East.

State Visit to China Tentative programme. 24-2 8 A p ri l 2014 - B E IJ ING - N A N J IN G - S U Z H O U - S H A N G H A I

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