Degrees and certificates will be based on clear market research and evidence of needs in the labor market in existing and emerging fields.

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1 1 Ratinale fr University f Wiscnsin-Extensin Missin Change Purpse and Executive Summary The higher educatin landscape in Wiscnsin and acrss the U.S. is changing very quickly, and public higher educatin is under increasing pressure t adjust t new cmpetitrs, new technlgies, and new needs while reducing csts. These internal challenges and external pressures require new delivery mdels and new appraches t address unmet needs fr quality educatin and credentials in the state and beynd. The University f Wiscnsin-Extensin is prpsing t further extend the reach and impact f the UW by bradening its rle f extending the resurces f the UW in Wiscnsin and beynd. UW-Extensin will d s by partnering with UW campuses t ffer cmpetency-based credentials, including credit-bearing certificates and assciate, baccalaureate and master s degrees in business (including labr relatins), technlgy, healthcare, and educatin. The audience, missin, structure, and teaching methds will be markedly different frm ther UW institutins. UW-Extensin degrees will nt duplicate prgrams available thrughut the UW-System. The fcus will be t ffer credentials fr adult learners wh are interested in prfessinally riented degrees and certificates, ffered thrugh alternative delivery methds. Degrees and certificates will be cmpetency based. UW-Extensin will cllabrate with UW campuses t ffer prgrams, and it will ffer additinal credentials nly if partnerships are nt feasible. Degrees and certificates will be based n clear market research and evidence f needs in the labr market in existing and emerging fields. Degrees and certificates will be develped with input frm emplyers, prfessinal assciatins, and thers t ensure high degrees f relevance and immediacy f knwledge/skills applicatin. Degrees and certificates will be crss-disciplinary and prfessinally riented, and will fcus n the direct applicatin f knwledge and skills learned. Degrees and certificates will be targeted t adult students interested in career advancement, career change, and the attainment f valuable prfessinal develpment. Degrees and certificates will be ffered n a 12-mnth calendar basis. Students will be able t begin a prgram any mnth f the year, take breaks as needed, and wrk at their wn pace. Academic develpment and apprval prcesses will be built n a 12-mnth calendar: Lean develpment prcesses will be used s prgrams can be built efficiently. Shared gvernance and academic apprval steps will use just-in-time principles. Because UW-Extensin prgrams will fcus n adult and nntraditinal students, many f whm have sme cllege credits, UW-Extensin will perfrm rapid transcript reviews and respnd t students abut admissins decisins in timelines respnsive t their needs (fr example, within 48 hurs f applicatin). Prgrams will be evaluated annually fr quality, prcess, and market viability. Crrectins will be made as needed, and when market viability changes, prgrams will be clsed quickly, with accmmdatins made t enable enrlled students t finish their degrees. The cmpetency-based prgrams will primarily be direct assessment prgrams in the Flexible Optin mdel, blended with ther mdular and self-paced frmats nly in instances where fully direct assessment is nt feasible. Prgrams will be ffered primarily nline, and thrugh blended frmats when fully nline is nt feasible (clinical and practicum assessments, etc.).

2 2 Backgrund and Details American higher educatin is under tremendus pressures t evlve and adjust t rapidly changing scial, ecnmic, and wrkfrce needs. Jbs that were nce a mainstay f the Wiscnsin and U.S. ecnmy have disappeared, and new jbs have emerged in fields that previusly did nt exist. At a time when peple need t re-tl and adapt n a cntinuus basis, higher educatin is being called n t prvide new ptins fr learning. These ptins must be affrdable, flexible, and accessible t a much larger number f individuals than current mdels allw. 1 The University f Wiscnsin is making adjustments t adapt t these brad challenges. The UW Flexible Optin is ne example f psitive adaptatin, as are the nline and cllabrative degree prgrams ffered acrss the UW System. Hwever, the UW s ability t respnd nimbly t market and student demands is encumbered by prcesses and practices designed fr traditinal educatinal structures and prgrams. As Table 1 shws, within the 6 state regin (Illinis, Indiana, Iwa, Michigan, Minnesta, and Wiscnsin), the University f Wiscnsin has nly 7% f the bachelr s degree market and 3% f the master s degree market amng institutins that ffer thse degrees bth by distance educatin and face-t-face. The market share numbers are even mre cncerning if ne lks at institutins that ffer nline business and infrmatin technlgy degrees, where UW hlds a mere 3% market share fr bachelr s degrees. This despite the fact that the ccupatins requiring a bachelr s degree that are prjected t grw the mst in the next decade are primarily in business and IT (see Table 2). Fr-prfit institutins, including American Inter-Cntinental University, Ashfrd University, and Kaplan University, hld a large share f this market. Currently, abut 17,000 Wiscnsin residents are enrlled in fr-prfit institutins. In fact, in the same 6- state regin (IL, IN, IA, MI, MN, and WI), fr-prfit prviders claim 58% f the market fr nline general business bachelr s degrees and 54% fr nline general business master s degrees cmpared t the UW s 1% and 1.5% respectively. These institutins dminate the market because the UW has nt develped a market-driven prgram array in the frmats desired by adult and nntraditinal students. The UW des nt have prcesses and practices t develp and begin new prgrams in a respnsive timeline, nr are institutins structured t prvide quality educatin n custmer-fcused platfrms that adult students expect and need in the era f Amazn and Apple. The largest market fr higher educatin are nntraditinal degree cmpleters adults 25 years and lder, with sme cllege and n degree, wrking part r full time, ften with family. Recent census data indicate that 21% (r ver 800,000 adults) f Wiscnsin citizens fit this descriptin. 2 A 2014 study by the higher educatin research firm Eduventures 3 fund that the natinal nntraditinal degree-cmpleter market is 60 millin. Hwever, nly 6 millin r 10% are currently enrlled in undergraduate prgrams. T attract mre degree-cmpleters, Eduventures identified the fllwing criteria: 60% f degree cmpleters are driven by career advancement 70% are fcused n lwer tuitin and fees 51% identified self-paced cmpletin as very imprtant 47% want and need credit fr life/wrk experience thrugh an exam 44% want accelerated cmpletin ptins 43% want ptins t test ut f curses fr faster cmpletin

3 3 Adult learners need multiple pprtunities t earn degrees, including educatinal mdels that differ greatly frm traditinal cllege prgrams. New mdels require an even greater level f flexibility than the grwing array f UW prgrams currently ffered, and they need t be created quickly t meet rapidly emerging needs, and mdified quickly (r disassembled altgether) when needs change. T enable the UW t respnd t the brad changes facing ur state and natin, UW-Extensin s prpsal is t add t the UW s repertire f educatinal pprtunities thrugh new educatinal mdels ffered by and thrugh UW-Extensin. UW-Extensin leverages its wn existing capacities and thse acrss the UW thrugh a redefined UW-Extensin missin. The UW-Extensin degrees will be designed explicitly t cmplement, rather than cmpete with, existing prgrams n the UW campuses. New degrees and certificates will be designed t expand the market f students drawn t the UWs. The real cmpetitin fr this market f students cmes frm ut-f-state frprfit prviders and als sme nt-fr-prfit institutins that are increasingly targeting Wiscnsin students. Again, abut 17,000 Wiscnsin residents are currently enrlled in fr-prfit institutins. While sme f these institutins are accredited and have a vital rle t play in higher educatin, thers are less credible and take advantage f students and financial aid systems withut prviding a viable set f skills r credentials. In many cases, these schls are mre expensive than the UW. Maintaining Quality Standards UW-Extensin has tenured and tenure-track faculty in the divisins f Cperative Extensin and Cntinuing Educatin, Outreach and E-Learning. Abut ne-third f UW-Extensin s 415 faculty members have dual appintments with the ther UW campuses; the tenure hmes fr the rest are exclusively in Extensin. The structure and rle f UW-Extensin faculty is ne f many examples f the intercnnectedness f Extensin acrss the entire UW System. T ffer degrees, UW-Extensin will prceed thrugh the same prcesses as any degree-granting institutins in the UW System; i.e., degrees will first have t be apprved by faculty gvernance, then apprved at the UW System level, then by the UW Bard f Regents, and finally by the Higher Learning Cmmissin. In the case f direct assessment cmpetency-based prgrams, thse prgrams will als have t be apprved at the federal level by the U.S. Department f Educatin. This final apprval is an additinal step in the degree apprval prcess beynd that f nearly all ther UW degrees. T ensure cntent relevance in fast-mving fields, UW-Extensin will engage faculty frm acrss the UW System (with apprval frm campus departments and deans) and emplyers t wrk tgether t develp curricula that are rbust and relevant, targeted, current, and f high quality. Degrees will be reviewed annually, with frmal reviews cnducted every 5 years. T assure nging cntent expertise and versight, ne idea culd be the creatin f virtual departments which jin UW-Extensin faculty and cntent experts frm acrss the UW System. Maintaining the high quality standards f a UW degree is t all f ur benefit; it is ur cmpetitive advantage in this marketplace. In summary, UW-Extensin prpses t seek a change f missin t ffer cmpetency-based degrees t adult and nntraditinal students. UW-Extensin will wrk with campuses whenever pssible t jintly develp prgrams. Degrees and certificates will be delivered using alternative methds tailred t ptimize learning f adult students. Shared gvernance and apprval prcesses will be created based n a 12-mnth calendar and using lean principles and practices.

4 4 Table & 2013 Degrees amng thse Mid-West Higher Ed Institutins Offering Bachelrs r Masters Prgrams bth thrugh Distance Educatin and Face-t-Face Institutin Sectr Bachelr's Degrees in 2012 & 2013 Bachs in 2012 Bachs in 2013 Ttal Bachs % by Sectr Master's Degrees in 2012 & 2013 Masters in 2012 Masters in 2013 Ttal Masters % by Sectr Private frprfit, 4-year r abve 27,447 32,856 60,303 28% 25,077 26,175 51,252 37% Private nt-frprfit, 4-year r abve 22,553 27,531 50,084 23% 19,487 23,305 42,792 30% Public, 4-year r abve 41,750 50,433 92,183 43% 20,543 21,951 42,494 30% UW 4 Year institutin 4,921 9,174 14,095 7% 1,134 2,647 3,781 3% Ttal 96, , , % 66,241 74, , % Table Ntes: 1. Ppulatin f Institutins - Any institutin in WI, MN, IA, IL, MI r IN that ffers either a bachelr's degree r a master's degree by means f n-campus ( brick and mrtar ) r distance ed delivery within any 2-digit CIP Cde 2. Data n degrees cnferred cunts bth n-campus prgram degrees cnferred and distance ed prgram degrees cnferred; fr example, if an institutin has bth an n-campus bachelr's in business administratin and an nline prgram, then graduates frm bth mdalities are included in the table's cunts degrees cnferred cunt any degrees cnferred in the fllwing timeframe: July 1, 2011 t June 30, degrees cnferred cunt any degrees cnferred in the fllwing timeframe: July 1, 2012 t June 30, Data in this table includes all CIP cdes (cmpiled a the level f 2-digit CIP Cdes) 6. Surce f Data: NCES IPEDS, 2013 and 2012 datasets 7. Prject File Path: My Dcuments:\Degree Granting Status Opprtunities CEOEL\Upper Mid West All CIPs

5 5 Table 2 Grwth in Occupatins that Require Bachelr s Degree, 2012 t 2022

6 6 Endntes 1 Emplyment prjectins call fr 60% f the ppulatin needing pst-secndary degrees by the year With nly 40% f America (and Wiscnsin) currently pssessing pst-secndary degrees, apprximately 60 millin mre peple in the U.S. will need t receive pst-secndary degrees in the next 10 years (apprximately 1.2 millin in Wiscnsin alne). Presently, fewer than 18 millin U.S. citizens (less than 400,000 in Wiscnsin) are enrlled in any frm f higher educatin, and a little mre than half f them will graduate with a degree within 6 years. We simply are nt n the right track t graduate that many mre peple with the capacity f the existing higher educatin enterprise Clsing the Degree Cmpletin Gap: Challenges and Opprtunities, Eduventures, May 2014.

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