SEARCH ENGINE MARKETING

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3 SEARCH ENGINE MARKETING Instantly increase targeted traffic to your website. Drive leads. If you re in need of an instant awesome presence on major search engines, then a search marketing campaign is for you. Search Engine Marketing instantly propels your website to a premium position in the search engine results pages and is only displayed to consumers actively looking for your products and services. Instant premium search presence + targeted traffic a powerful combination. Search Engine Marketing should be in your marketing strategy if: You need your website to display on page one of search engine results pages immediately. You re looking to leapfrog your competitors in search positioning. You need to improve the quality of customer who visits your website. Reach your audience Through keyword and location targeting, your ads will only show to consumers actively searching for your products and services in your geographic area. Campaign Management We constantly monitor your SEM campaigns and make adjustments to ensure maximum visibility at the lowest cost-per-click possible. Only pay for actions SEM works on a pay-per-click (PPC) system, meaning you only pay when a user clicks on your ad and visits your website. Reporting You ll have 24/7 access to your campaign reports to view performance metrics such as clicks and click-thru rate. We also offer a call-tracking service.

4 Display and remarket your ads on popular local and national websites. DISPLAY ADVERTISING Display Advertising consists of placing your ad on popular high-traffic websites that are frequently visited by your customers. Bell Media has the ability to place your ads on popular national websites such as ESPN, EOnline!, CBS, CNN, FoxNews, The Weather Channel and thousands more. We even have access to local websites too! Display Advertising is perfect for: Increasing brand awareness Increasing traffic to your website for a low cost Targeting a specific type of audience Looking to captivate an audience through a visual ad Tracking and analyzing campaign performance. Looking for an effective advertising campaign at a fraction of the cost Audience Targeting Show your ads only to those who fall in your target audience. Target by location, interests, placements, time of day, day of the week and more. Website Inventory Display your ads on the most high-traffic websites on the internet as well as your local news sites at a an affordable cost. Retargeting Deploy your ads to consumers who have previously visited your website, giving your business a second chance to make an impression. Monitor Performance We constantly test and monitor your display campaigns and make tweaks to improve performance. We ll provide reports so you can see exactly where your ad dollars are spent.

5 Beautiful. Responsive. SEO-Friendly In today s digital age, people are no longer visiting brick and mortar locations to shop or find information. They re fulfilling their needs with computers, tablets and smartphones. That s why a website should be your main marketing investment. It s your first impression. It s your sales tool. It s your lead generator. It s your online store. Your website needs to properly display your products, services and company s personality. It also needs to be educational, professional looking and easy to navigate. WEBSITE DESIGN It s time for a new website if: Your website isn t mobile friendly Your website doesn t rank well on search engines Your website still uses outdated media (flash) Your competitors have recently launched new websites Design / Development Whether it s designing your company s first website or giving your existing one a facelift, Bell Media s custom-made websites will be visually engaging and most important, user-friendly. Responsive Design Your website needs to be compatible to devices of all shapes and sizes. All of our websites are responsive, meaning your website will look amazing on desktops, mobile phones and tablets. SEO-Friendly Our websites are built to be easily discovered, crawled, and accurately indexed by search engines. Your website deserves to be seen by as many potential customers as possible. Content Management All of our websites include the WordPress CMS, the most user-friendly content management system on the planet. Making changes to your website has never been easier.

6 Engage with customers and build relationships with your existing fans. SOCIAL MEDIA Most business owners find it difficult and time-consuming to manage the social media for their business, but they know it s a powerful and necessary tool for their marketing arsenal. Bell Media offers a social media management service that helps your business acquire new followers and improve the relationship with your existing customers. We eat, sleep and breathe Facebook, Twitter, Instagram, LinkedIn, Pinterest and Google+. The Power of Likes and Followers For every like or follower that you gain on social media, it establishes a free, unlimited line of communication between you and that user. Quality Posts Careful research goes into planning out your social media strategy to make sure all posts are engaging and a positive reflection of your brand. We post frequently and all posts will contain images or links. Research shows that posts containing images or links increases engagement rates. Comment Monitoring Unfortunately, you can t make everyone happy. You ll be notified if any negative comments are posted to your page. We ll work through these comments with you and determine the best way to handle the situation. Boosting Sometimes your post needs a little extra push or needs to be seen by people who don t follow your page. Boosting helps your posts exceed your inner circle and touch potential new customers. Boosting is included in all of our social media packages. Remarketing Place your ads in front of Facebook users who recently visited your website, give your business a second chance to make an impression.

7 Improve your online visibility and monitor online chatter about your business. At this very moment, consumers are praising, raving, complaining, rating, reviewing and recommending your business online. You need to know what s being said about your business and be able to respond accordingly. Bell Media s reputation management service gives you an in-depth look into the online chatter about your business and the ability to send responses. Being able to quickly respond to a complaint or giving a thumbs up to a compliment can do wonders for your online reputation. Benefits of Reputation Management: Engage with your customers on high-traffic rating and review websites Improve your company s online visibility The ability to spread positive reviews on Social Media REPUTATION MANAGEMENT Max Visibility Bell Media will monitor and categorize what s being said about your company on popular high-traffic rating/ review websites such as Yelp, Urban Spoon, Trip Advisor, Facebook, Google Plus, personal blogs, websites and more. Competition Monitoring See how you stack up to your competitors when it comes to ratings, reviews and mentions. Analyzing your competition will give you a better grasp of your target audience s wants and needs so you can craft the perfect brand strategy. Real-time Alerts You ll receive notifications when new mentions or reviews about your business appear online. Our team can quickly perform damage control on complaints and give props to a compliment. Doing so shows your customers that you value their feedback. Business Listing Distribution Deploy your business contact information to over 300+ online directories to increase your online exposure and opportunities for customers to rate and review.

8 INDOOR ADVERTISING Reach consumers on-the-go with powerful location and interest-based targeting. Ad Supported Network - Building your businesses brand in the local community is integral for on-going success. Bell Media offers the largest ad-supported indoor digital advertising network in the South with over 500 venues delivering 3,750,000 unique brand impressions for our advertisers. Specify your target market and reduce advertising waste by delivering venue targeting, community targeting, market targeting or statewide coverage. Managed Indoor Network Do you have a digital signage project in mind? Or are you missing an opportunity in your store or organization to deliver digital engagement through signage. If so, Bell Media s On-Premise Marketing team can help deliver an end-to-end digital signage solution. From Menu boards to waiting room installations, Bell Media delivers turnkey solutions for large and small organizations. 60% of buying decisions are made at the point-of-sale 63% say digital signage catches their attention 65% agreed that it would make them think more positively about the advertised product and brand Reach a captive audience Indoor digital screens are located in venues with an identifiable audience that can be measured. The most common way of measuring audience is Dwell Time. Bell s Ad-Supported network boasts a 42 minute dwell time per consumer putting your message in front of each consumer for an extended period of time. Affordable Using digital signage as a promotional vehicle is cost effective and can produce a high ROI. Generating a high ROI is accomplished by delivering low CPM rates, specific consumer targeting and low barriers to on-going content customization.

9 MOBILE ADVERTISING Location-based mobile phone advertising. Track customer walk-ins. In this day in age, consumers have attached themselves to their mobile phones, never letting them out of their site. It s the first thing they check when they wake up, the last thing they check before they go to bed, and serves as their ultimate information gathering tool. Since people are on their phones for multiple hours each day, it would only make sense to display your ads on their devices, right? Bell Media has the ability to deploy your ads to mobile devices within a certain geographic fence and measure the campaign s success by walk-ins. We can pinpoint your customers location and entice them to take action when they are close to your store. Example You own a restaurant and want to target mobile devices within a certain neighborhood. Bell Media would deploy ads to the mobile devices within the neighborhood and track its success by verifying the number of customers that visited the restaurant. Maximum Targeting Target population clusters such as neighborhoods, stadiums, shopping centers, dealerships, or condense it to within 8 feet of a specific latitude/longitude. Campaign Reports Reports will be sent to you once a month covering campaign metrics such as impressions, clicks and walk-in conversions. Location Retargeting Consumers who have visited your store can be served a discount/promotional ad after they ve left your store. It s a fantastic way to reward customers for their loyalty.

10 Improve your search engine rankings and increase organic traffic to your website. Improve your search engine rankings and increase organic traffic to your website. SEARCH ENGINE OPTIMIZATION Search Engine Optimization is the process of improving the visibility of a website in a search engine s unpaid search results, often referred to as natural, organic, earned, or free results. 71% of all search engine clicks occur on page one, 34% of them for the first organic result. Through on-page optimization, proper site indexing and the creation of unique, well-written content, Bell Media achieves high rankings for our customers that lead to more website visits and conversion opportunities. Your Website Needs SEO If: Your website shows up outside of page one for high-traffic keywords relevant to your business. You re on page on for relevant keyword searches, but the majority of your local competition is ahead of you. Your website is lacking unoriginal content Your website s title and meta descriptions fail to accurately describe your website and its subpages. Monitor. Adjust. Repeat. At Bell Media, SEO is not a set it and forget it strategy. Google typically updates their algorithm more than 500 times in any given 365-day period, so in order to keep your site in the best possible position to be found, we monitor and adjust your SEO as known changes to the algorithm are made. Bell Media will provide monthly reporting regarding what s happening with your SEO, which allows us to have an ongoing dialogue with you about performance, results, and recommendations for continued optimization that will provide you the visibility you seek.

11 Blast s to reach new customers and keep existing customers informed. Bell Media s targeted solutions provide your business with the opportunity to have your message communicated to your existing customer base and consumers interested in your products and services. MARKETING Internal Marketing / Newsletters Send monthly blasts to your customers to keep them in-the-loop and reward them with incentives for being loyal. External Marketing Blast your message to thousands of consumers in your target market. We ll work with you to determine the best opt-in list from over a hundred profile selections to help you accomplish your goals. We offer a wide range of targeting options, including Demographic, Geographic, Income Level, Arts, Consumer Goods & Interests, Entertainment, Health & Medical, Hobbies & Interests, Home, Music, Personal Business, Personal Interests, Sports, Travel & Vacations, Vehicles & Transportation, Business Industry, Company Size, Company Revenue, Job Titles and more. Real-time messaging You don t have to wait for that direct mail piece to be mailed and delivered to your potential customer, you can now have it in their inbox within hours. Comprehensive Reporting Our team will help you measure your ROI by providing open-rates and click-through rates within 5 days of your blast. Build Loyalty Keep your customers coming back by sending newsletters, promotions, new services announcements or event invitations.

12 MONTGOMERY BIRMINGHAM NASHVILLE PENSACOLA 5027 Mercer Street nd Ave S 600 Main Street 20 Garden Street Montgomery, AL Birmingham, AL Nashville, TN Pensacola, FL

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