Intro to Digital Marketing

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1 1 Intro to Digital Marketing Presented by In partnership with Coolidge Chamber of Commerce

2 2 Lions, Tigers and Options, Oh My! Oh my indeed. Between SEO, social media, content based, websites, analytics, apps, blogs, ppc, retargeting, directories, reviews sites, algorithms, links, and opt-in campaigns it can be confusing. There are dozens upon dozens of digital marketing options and buzz words making it hard for a new or even seasoned business owner to know where to begin.

3 Let s break it down. (sorta) Here s a good start to understanding the most widely used digital marketing options that nearly every business regardless of size is likely to need at least a few of. Website Search Engine Optimization Reputation Management Social Media Paid Advertising Content Based Marketing 3

4 4 Website A site gives them a chance to contact you when you are closed and find out more information about you. Having a responsive or mobile optimized site is key as 95% of smartphone users search for local information on their phone. Other mobile stats 91% of US residents have a mobile device within reach 24/7 85% use a smartphone or tablet while watching TV 85% Over 85% of people search for a local business online. I don t need a website, I have a Facebook Page. Good, and you should have a FB page but a social media page is not a replacement for a professional site. They should work together using social media to drive traffic to your website. Shameless Plug Alert: TriValley Digital Solutions start at just $300 to launch and $40/monthly

5 Search Engine Optimization SEO as a concept is very simple. How easy to find and when found how correct is the information on your business online. However the process of becoming and staying optimized is anything but simple. It is a project as a business owner that you will never mark off the to do list. As the online world continues to change so will the processes of staying optimized. 5 The good news is that even simple changes and efforts can improve your SEO.

6 6 Search Engine Optimization Ways to improve your SEO Check your sites keywords/tags. Check, claim and correct your listings on directory and review sites. Check, claim and correct local search site profiles Get & utilize a business Facebook Page Start a blog Post brand/business content on other sites (advertorials or native advertising) Start a YouTube channel for your business. When was the last time you looked up your industry locally? You need to not only know what happens when someone search for your business by name, but what if they don t know your name? That s the point- It s those consumers who are searching for a company to earn their business. You guessed it! TriValley Digital has SEO Solutions for every business budget.

7 7 Reputation Management Managing your online reputation is important for every business. If you provide a service or sell a product you need to understand your reputation and the effect it can have to your bottom line. 72% Of people trust online reviews from strangers 84% Of consumers say online reviews influence their buying decision.

8 8 Reputation Matters. Reviews Count. Organic SEO is improved for businesses with reviews. Facebook now offers text reviews as well as ratings and this change has made it very easy for your business to be rated or reviewed. Possible Problems You Might Need To Solve Yelp remains free for users unlike No reviews Care.com and Angie s List so it s widely used for Bad consumers reviewsto gain insight based on others experiences. Because it Unclaimed is public it or is also incorrect found in listings search engine Good reviews search results. being filtered out (Yelp) No Facebook page for reviews to happen on Did you know? Bad reviews are not the only thing that can affect your online reputation. Not having any reviews can hurt your business as well. If a competitor has even one review and you have none, the consumer is more likely to contact them first

9 95% What if I get bad reviews? 9 In most cases you can not delete reviews no matter how much you feel or know them to be untrue. However, Bad reviews do not seal the fate of your business. They are your second chance to restore your reputation. of unhappy customers will return to your business if an issue is resolved quickly and efficiently. -Social Media Today When resolving a negative review determine if a private or public response is best for the situation. Also use the information you learn as a coaching tool for your staff or to improve the services you offer. Shameless Plug Alert: TriValley Digital Solutions has an SEO/Rep Mgmt combo starting at $130/month

10 10 Social Media Facebook Focus Over 1.15 billion people use Facebook 81% of US respondents indicated that friends social media posts directly influenced their purchase decision 71% of social media users say that they are more likely to purchase products from brands (or businesses) they follow online on social media sites Facebook user stats Is this your market demographic? Age % Age % Age %

11 11 Do I really need a Facebook page With a business Facebook page you ll be able to have: Customer interaction A chance to develop loyalty Improved SEO Instant (depending on post reach) delivery of promotions and updates

12 Facebook Basics Sign up for a business page through Facebook Be sure to fill out all fields for best results Start posting relevant content frequently Promote your page through any advertising in print or online you do Build your base (LIKES) If you don t use it. Delete it unless you want to intentionally look out of business or boring. Content is not what you had for breakfast nor a continual sales pitch. 12 Keep in mind 500 LIKES does not mean 500 Facebook users saw your post. Facebook will hold back your posts unless you pay. They offer several different options to boost your Facebook page internally by paying them. You will want to use other ways of driving people to your Facebook page, which in turn should always drive people you your business website.

13 Facebook Solutions And of course what kind of digital marketing company would we be if we didn t offer Facebook Marketing Solutions. Facebook Management We offer several management options. We will work with you to come up with a plan and then on your behalf we will post to the Facebook page for your business to engage users. Packages starting at $109/month (includes set up or correction of your Facebook page) 13 Trending Business Feed Boost your post reach locally through Pinal County s largest online audience. Our site, trivalleycentral.com has an average of 5,000 visits daily. In real time we will put your Facebook page post into a special ROS feed position on our site. Very affordable rate of only $87/month

14 14 Paid Advertising (Actual Ads) Paid Advertising is just that. Actual ads or advertorials, commonly known as native advertising in the digital world. SEM (Search Engine Marketing) Native Advertising Social Media Boosting PPC (Pay Per Click) Site ads based on impressions Retargeting Native advertising continues to prove it s worth as it generates up to an 82% increase in brand lift and a purchase intent 53% higher. Blending the digital lines between paid advertising and content based marketing makes it a super power when used right. Shameless Plug Alert: TriValley Digital Solutions offers several of these options.

15 15 Content Based This type of marketing focuses on pulling people in to engagement with you, your business or product. While the marketing itself is often free for the content or something you create yourself, sometimes you may have charges related to the delivery system. Such as a website charge or a blog hosting fee. Podcasts Native Advertising Blogs YouTube Channel/Webinar Uploads White Papers E-Books

16 So now what do you do with all the information you ve learned? Glad you asked. Option #1 Tackle your digital marketing on your own with what you have learned. Option #2 Set a meeting with me to see what you need. Together we can see get a plan and offer help on the solutions we provide. Option #3 (highly unadvisable) Do nothing. 16

17 17 FREE 1 HOUR CONSULTATION INCLUDES A FINDINGS REPORT ON YOUR BUSINESS BOOK YOUR CONSULTATION TODAY AND RECEIVE A $20 CREDIT TOWARDS ANY TRIVALLEY DIGITAL MARKETING COMMITMENT. All rates shown are pretax and based on contract terms

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