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2 Search Evolution Maps Images Text Blogs Wikis Video Reviews Personalized Search

3 How Search Engine Spiders Work Spider-Bot Home Page Fetches ALL Content to add to the Search Engine index

4 Spiders & Rankings A spider is a web-bot, a computer program launched by a parent search engines to read the internet s content. Spiders crawl every site and follow all Links and index every web page they can find. Spiders read content and return the data to their Search Engine for distribution in Search Results Pages. The spiders sole mission in life is to Fetch new content!

5 Optimization: Why Bother? 1 st Position = 56% of Organic Search Traffic 2 nd = 13% 3 rd = 10% 4 th = 4% 5 th = 5% 6 th = 3% 7 th = 2% 8 th = 3% 9 th = 2% 10 th = 3%

6 Getting Found: Good Search Engine Optimization Finds that special balance between Content and Links Creating that perfect Marriage! Page Rank wins over Content Links drive Page Rank More Links=More Visibility More Pages on the Web = More Search Results (SRPs)

7 Links Come from a Variety of Sources One Way Links: Inbound links from relevant sites Directory Links: Inbound links from Directories Web 2.0: Great blog postings drive links Social Media Sites Websites Web Articles & News Releases Blogs Online Directories

8 The Steps to Optimization: 1. Research Profitable Keywords 2. Optimize On-Site Content 3. Build Tons of In-Bound Links* 4. Review Results 5. Do it all over again! *Every Social Page Offers a Back Link

9 Social Media Google Blog ~ Strategy My Space YouTube Facebook LinkedIn Twitter Flickr Naymz Konnects Classmates Employment Sites Review Sites

10 Your Blog or Theirs?

11 Monitoring a blog Blog Strategy HR policy for business blogging ( Account Ownership & Control Outsourcing Opportunities Value of a Blog for Search

12 The Power of YouTube The #2 Search Engine

13 YouTube: Paid Placement

14 YouTube: FREE Placement

15 YouTube: Your Channel

16 Post to FB Post to Twitter Embed in s Embed in Web Link from pages Like, Share, Send YouTube=>Facebook+

17 How Long will You Wait? 40 Number of Years to reach 50,000,000 Users Years 0 Radio TV Internet Facebook In 2009 in less than 9 months Facebook added 100,000,000 Users In 2010 in less than 12 months Facebook added 200,000,000 Users By 2011 Facebook exceeded 750,000,000 Registered Users January 2012 Facebook EXCEEDED 1 Billion Registered Users

18 You Need to Be HERE If facebook were a country it would have the 3 rd largest population on the planet! ~Facebook is growing exponentially recently announced 1 Billion users (Jan 2012)~

19 Facebook in the USA

20 The Power of Social Media

21 Facebook Business Pages

22 Your Business Pages Does your business have a Fan Page? How many fans do you have? What is your strategy? Who is in control? Get connected! The fastest growing segment on Facebook is: Women: Age Group 55-65

23 Facebook Custom Pages Create pages to generate user sign up and daily interaction

24 Facebook Setting are Important

25 Facebook Paid Advertising

26 Facebook Paid Advertising

27 Create a Custom Ad

28 Build Your Ad Structure

29 Who & WhereTargeting

30 Advanced Targeting

31 Event Based Targeting SEO Web Mechanics

32 Facebook Ad Management

33 Facebook & Visibility

34 Facebook Housekeeping You can Un-Like, Un-Friend or Un-fan The other user will not be notified You can unsubscribe from feeds Remove Friend Feeds Remove Fan Feeds Liked Biz Feeds Remove Your Biz page feeds from your personal page to reduce duplicate posts SEO Web Mechanics

35 Removing Posts/Users/Feeds Monitor post: Remove Users Block Posts (from Competitors) Report as spam (when appropriate) SEO Web Mechanics

36 Why Facebook? Get in front of your next customer Meet/Greet and Friend them Provide helpful information Sell Your Products/Services Small budgets go a long way Do not miss your opportunity

37 LinkedIn: Your Profile & Biz Page Connect Network Share information Write Reviews Join Groups Answer Questions Create Biz Page Promote your Biz

38 LinkedIn Biz Page Completed

39 LinkedIn 80% of companies use LinkedIn as a primary tool to find new employees Create connections across your vertical Drive in customers through Links Share Information

40 Do you Twitter? December 2011 January Million Tweets/Day 140 Million Tweets/Day

41 Twitter Less than 13% of all Online Adults use Twitter 80% of Tweets are off site Updated 24/7 from ANYWHERE How fast can a bad experience become public? In an instant TWITTER!!

42 Twitter Profile Page

43 Twitter Actively used by 18% adults Actively used by 14% adults Actively used by 8% adults Actively used by 6% adults 65+ Who is your target Audience??

44

45 Pinterest

46 Google Maps Page 1 Placement ZERO Expense

47 Google + for Business

48 Google + Set Up

49 Google will FIND YOU!

50 Google + Set Up Confirm your identity! If Google Knows your Phone# you can be instantly verified! Snail Mail takes about 7 days to arrive!

51 Your Google Plus Biz Page Add in all your information Google Places/Maps will now display ONLY Google+ Biz page details!

52 Your Google Plus Biz Page Once you validate your page, within 24 hours your profile will be live on Google and linked to your Google Places Map.

53 Google + Biz Page

54 Google Analytics FREE Statistics Software:

55 Hootsuite.com Your Best Friend!

56 Managing Your Social Mix

57 Social Management

58 End Goal: Organic Placement

59 Social Media 78% of consumers trust peer recommendations Only 14% trust advertisements Only 18% of traditional TV campaigns generate a positive ROI

60 Social Media What is the impact on your business today? Every business is different... You need a Social Media Plan to Succeed! Lack of presence will create opportunity (for your competitors!!)

61 Social Media Social Media is Targeted Keep control over your image Get out there and make a positive impact CONNECT 24/7 Professional Help is available!

62 Marketing Connect With Your Customers & Boost Your Business What is Marketing? What can it do for my Business? Where does it fit in my Marketing Strategy?

63 Why ?!!! Because people read it!!! 91% of Internet users between the ages of 18 and 64 send or read An even higher number of users ages 65 or older do the same 147 million people across the country use , most use it every day. Source: emarketer

64 Professional marketing services automate best practices! Reinforce brand identity Addressed to recipient only Manage lists Ensure delivery, tracks results and obeys the law Who owns the leads...

65 Be Consistent > Not Spammy Promotions Frequency: monthly / end of month incentives Focus on promotion / limited content / Service Coupons Announcements / Invitations Frequency: event-driven Promotional or educational New product launches, On-site events **SPAM ACT COMPLIANCE IS KEY!!** DO NOT ABUSE!

66 Professional Image What unintended message is your sending? First Impressions Impact Action!!!

67 Your Options Manage your own Search & Social Reputation Get Employees educated Create a Social Media Policy Monitor your employees actions Employ a Full Time SEO/SEM/Social Media Expert If you have the budget, go for it! Outsource to your Ad Agency Is your Agency well versed in social media and Search? Be prepared for the expense, many firms outsource Outsource Directly to an Expert Service Provider Communicate directly with your social media manager Pay only for the hours needed to manage your portfolio

68 Are You Ready? Please schedule your consultation today! I am available for your on site personalized marketing consultation for FB, Google and Search Marketing. Darcy Knapp, MBA, President & Chief SEO Web Mechanic Darcy Knapp Consulting, Inc. Cell/Office:

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