Your PPC. Campaigns Today. HOW TO Transform. Stream s Approach To Improving Your PPC ROI

Size: px
Start display at page:

Download "Your PPC. Campaigns Today. HOW TO Transform. Stream s Approach To Improving Your PPC ROI"

Transcription

1 HOW TO Transform Your PPC Campaigns Today Stream s Approach To Improving Your PPC ROI 255 Great Valley Parkway Suite 150 Malvern, PA www.

2 HOW TO Transform Your PPC Campaigns Today Stream s Approach To Improving Your PPC ROI Introduction...2 Benefits of PPC...3 Critical Questions To Ask Your Potential PPC Partner...4 The Stream Approach...5 Our Clients...6 So, Why Us?...7 Conclusion Philadelphia Malvern New Jersey/New York washington, D.C. Los Angeles www. 1

3 INTRODUCTION Pay-per-click (PPC) advertising is an incredibly effective, proven tool in making a meaningful connection with your target market and guiding them through your sales funnel to complete a purchase. But in order to execute an effective PPC campaign, you need to understand how PPC works, and more importantly, how to find the best partner to help you execute a results-driven campaign. So, whether you re new at the PPC game, or have been using it for years, it s critical to understand not only how PPC works, but also its benefits and its relationship with your other marketing efforts. One of the most common questions we hear from PPC veterans and newbies alike, is are paid ads relevant? Or, in other words, will my prospects actually look at them? With Google, paid search as a medium has been growing. That s not only due to increased internet usage, but also because Google is offering more of the search results page to advertising. With that usage, there s more opportunity to get new prospects to come to your site and learn more about you. Paid search is relatively new to the advertising space, but is a medium that will continue to grow and evolve particularly now as tablets and other mobile devices become more and more prevalent, increasing the number of touch points through which customers can interact with your ads. Simply put, paid ads are still relevant! And your prospects are interacting with them more and more as they search for the products and services they need. Now, let s get started! In this guide, you ll learn the benefits to PPC advertising, the right questions to ask when selecting a PPC partner, as well as an overview about our approach at Stream, our commitment to results, and real stories on how we ve helped clients, just like you, achieve their goals. 2

4 Benefits of PPC 1. In addition to the vast potential reach, a well-tuned PPC campaign can be launched quickly and can show results almost instantly often faster than a standard Search Engine Optimization (SEO) and Content Marketing campaign, which requires a gradual buildup of trust and reputation. 2. But the SEO factor of PPC still allows for the same targeting of customers based on their searches, as well as demographics and other information. Much like content marketing, different ads can be created to attach to different sets of keywords in order to reach unique types of people. 3. PPC is also easy to track and monitor for success. The number of people clicking on your ad is only the beginning of campaign performance. And with analytics software and proper conversion and phone call tracking, you can determine where the prospects came from and how many of them eventually converted to leads. 4. And finally, pay-per-click campaigns allow you to test out different keywords and ad copy to see how effective they are at driving people to your site. Since you only pay for the people who click on them, an ineffective keyword can be modified or discarded. Plus, more effective keywords can then be integrated into your content marketing campaign to increase your overall SEO strategy. 3

5 Critical Questions To Ask Your Potential PPC Partner Ads of any kind tread a very thin line. People are quick to judge, and an ad that s poorly targeted will be tuned out or written off as a nuisance That s why for a high Return On Investment (ROI), it s important to find the perfect partner to help you produce high quality, relevant ads, designed to appeal specifically to your target audience. Below are three critical questions to consider asking when searching for a potential PPC management provider or digital marketing agency. What s your approach? Finding a digital agency or PPC management partner that is hands-on with clients is critical to your campaign s success. Find out exactly how your account will be handled and by whom; and don t hesitate to learn more about the people working on your campaign, such as their background, proven experience or credentials. It s a very competitive market, so the vendor you choose should be able to easily describe what differentiates their company, and more importantly, how they ll differentiate you from your competitors! How will my campaign be tracked and measured? One of the most important elements in a successful PPC management partnership is total transparency. That said, before any campaign is implemented, your PPC management partner or digital marketing agency should set up, and provide you with access to Google AdWords so you can track and measure the performance of your campaign at any given time. To ensure your campaign is working fluidly and there are no tracking errors, your PPC partner should also tie your Google Analytics account directly into AdWords, in addition to reviewing the key metrics they ll be monitoring to measure and determine campaign success. 4

6 How will my campaign be optimized for improved performance? Last, but certainly not least, your PPC management partner should clearly define their practices for ongoing optimization. Paid search is different than other techniques in that Google rewards you for testing out ad copy, keyword phrases, ad group restructuring, negative keywords, ad extensions, and using Quality Score. Essentially, the higher the score, the more relevant your ad is. It s imperative that the PPC partner you choose to work with is making continuous improvements to achieve your goals. A proactive PPC partner will help you in creating and implementing campaigns that are rooted in your business s objectives and directly connect with your prospective buyers. The Stream Approach At Stream, we strive to be strategic as well as transparent As an agency, we have three pillars under which we work passion, energy and creativity. These pillars are the standard to which we hold ourselves accountable, which drive us to develop the very best campaigns for your business. 5

7 Specifically, what sets Stream apart is the personal touch. Every client is different, so every client requires a different strategy for success. Developing a successful PPC campaign is all about working with you to meet your needs and achieve the goals you have for your company. To begin a successful partnership with our clients, we start with a kick-off meeting to understand your business, customers, and your goals. What website do you need help with? Are there any products or services you want to promote? What makes you different than your competitors, and why are you in business? The more we re able to learn about your business, the better we ll be able to help you promote it. Our Clients To get a better understanding of our process and what you can expect when you partner with us, we ve provided a brief case study describing how we ve been able to help a particular client get the results they were looking for. We work with many car dealerships, and sometimes it s difficult for them to get a clear picture of what s happening with their online marketing, specifically with their PPC advertising they don t always have the opportunity to analyze the performance of their current PPC campaigns and make the necessary changes for improvement. This was especially true for one of our clients, North Hills Toyota, who came to us in 2012 with less than desirable click-through-rates and low ROI for their PPC campaigns. Upon initial investigation, the PPC team at Stream discovered the client was not utilizing conversion/goal tracking and had not linked their account to Google Analytics. They also found that each ad group was only serving one piece of ad copy, and click-through-rates across the board were somewhat low. In just a few months after North Hills Toyota decided to partner with Stream, the client started to see some immediate improvements: spend and clicks started to increase while maintaining a relative three month decrease in cost-per-click, and their search network click-through-rate increased by nearly 170 percent! 6

8 So, Why Us? The most important question is not whether or not we know what we re doing; our experience and our clients results speak for themselves. The real question is, why choose us? In other words, what sets us apart from the competition? Commitment to Education: There are so many companies within every industry competing now for the same keywords, and there s a lot of competition with new PPC and digital products and services coming out every week. To stay well ahead of the curve, our team at Stream is committed to staying on top of, and becoming proficient in the latest trends, features and capabilities within PPC advertising. We not only read Google s blog, PPC reports, and content provided by top industry experts, but we also have two dedicated sources within Google, providing us with education on new products and betas. Comprehensive Approach: Because of our commitment to education, we understand the importance of providing an integrated approach to PPC implementing SEO and content marketing strategies that work hand-in-hand to reach your objective: getting found by quality prospects. For example, if you have a PPC advertising campaign that has a product listing ad, and the search qualifies for the product, your ad can show up at the top of the page. Plus, if you have unique content on your site discussing that specific product, you could possibly double visibility on that same search results page with an organic listing. The more visibility you have, the more clicks can turn to leads, and leads into sales. Adnomics and Proactive Analysis: Our reputation for continually creating effective and compelling PPC campaigns is based on Adnomics, our revolutionary approach to results driven advertising. Through Adnomics, we re able to evaluate every touch point between your brand and your customers and build an effective 1. The law of driving results through integrated advertising PPC campaign connecting the two. In addition to building performance-driven PPC campaigns, our team dives into the data to get a thorough understanding of exactly what s going on campaigns, technology, and analytics with our client s website: uncovering any problems, or why they re not getting the traffic to 2. The measured long-term blueprint for your brand s success, 3. boost visibility and sales. Once these issues are discovered, we implement a proactive revenue, and profitability Getting the most out of your marketing spend approach to fixing these problems before they impact your results. 7

9 Access and Reporting: Among our competition, we find agencies who provide top level reports, but don t provide their clients with the advantage of being able to log into their Google Adwords accounts to see exactly what s going on under the hood. We, on the other hand, work hand-in-hand with companies, providing direct access to accounts, and the education you need to read and understand the data. That said, we also understand your time is valuable, and you may not be looking to become a PPC expert yourself. That s why we also provide detailed monthly reports, so you know exactly how well the campaign is performing and what steps we re taking to further improve your results. Continuous Optimization: Priding ourselves on our proactive approach, we also provide continued optimization. The set it and forget it approach to SEO and PPC advertising does not drive results. When partnering with Stream, you are provided with a dedicated PPC team who is closely monitoring your account, making the necessary tweaks and changes to continue driving traffic and conversions. Conclusion A lot of marketing companies or PPC management services tend to generate the same basic ads for all of their clients, no matter who they are or what they re selling. But if your business isn t cookie cutter, why should your marketing and advertising be? That s why it s so important to partner with a company who understands your business and your customers. At Stream, it s our goal to make sure your business gets the best exposure possible, and attracts the customers you re looking to reach. Do you have questions about your PPC efforts? Want to find out how Stream can help your company? Contact us today for a free, 20 minute PPC analysis Philadelphia Malvern New Jersey/New York washington, D.C. Los Angeles www. 8

KIA MARKETING DIGITAL ADVERTISING (PPC)

KIA MARKETING DIGITAL ADVERTISING (PPC) KIA MARKETING TM DIGITAL ADVERTISING (PPC) Having a great site is essential. But if you really want to get noticed by customers and search engines alike, you re going to want to pair your site with top-notch

More information

Internet marketing is important to your business if you want to...

Internet marketing is important to your business if you want to... Is internet marketing important for my business? Internet marketing is important to your business if you want to... Reach new customers Expand Your Business Sell Online Increase Brand Awareness Improve

More information

Sizzling Website Copy

Sizzling Website Copy Sizzling Website Copy FOR: Gavin Sloan www.whitelabelseo.com.au Home Page: An SEO Partner You Can Trust. Pure Results. Experience the Power of our White Label SEO.

More information

Driving Online Traffic and Measuring Offline Phone Conversions

Driving Online Traffic and Measuring Offline Phone Conversions Driving Online Traffic and Measuring Offline Phone Conversions Executive Summary We are in the midst of an ever-evolving digital world and every aspect of your online efforts must complement and support

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

WordStream Drives PPC Efficiency For Automotive Industry

WordStream Drives PPC Efficiency For Automotive Industry WordStream Drives PPC Efficiency For Automotive Industry How automated keyword discovery and workflow tools transformed the Pay-Per-Click (PPC) advertising campaign of a group of family owned automobile

More information

When executed properly, an SEM campaign can drive targeted traffic to your site at a

When executed properly, an SEM campaign can drive targeted traffic to your site at a Astonish ebook The Benefits of a Targeted SEM Campaign Search Engine Marketing (SEM), synonymously referred to as Pay-Per-Click (PPC) 1, has grown to become a fundamental piece of advertising strategy

More information

G-CLOUD 6 Service Definition Document

G-CLOUD 6 Service Definition Document G-CLOUD 6 Service Definition Document Issue 1.1 - December 2014 Contents Digital Marketing Overview...3 About Netleadz...3 Process...3 Philosophy...4 Organic Search (SEO) offering...5 Paid Search (PPC)

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

WHAT IS LEAD GENERATION?

WHAT IS LEAD GENERATION? wowanalytics WHAT IS LEAD GENERATION? Lead Generation: the beginning... In today s business market, generating new business is becoming increasingly difficult. With attention space scarce, companies need

More information

Supplemental Document 1. Facebook by Ad Objective

Supplemental Document 1. Facebook by Ad Objective Supplemental Document 1 Facebook by Ad Objective Learn how Facebook, as a paid media channel, will benefit your dealership. Facebook has emerged as a powerful tool for connecting auto dealerships to consumers,

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

MAKE YOUR PRESENCE KNOWN

MAKE YOUR PRESENCE KNOWN Let s face it. With the intense competition for eyeballs online today, it s not enough anymore to simply build a digital MAKE YOUR PRESENCE KNOWN presence. You have to draw people to it if you re going

More information

Can people find your business online easily?

Can people find your business online easily? Can people find your business online easily? Is your company competitively positioned to reach more than a billion people who have access to the Internet? Do you have the tools and resources to position

More information

DIGITAL ADVERTISING (PPC)

DIGITAL ADVERTISING (PPC) DIGITAL ADVERTISING (PPC) Having a great website is essential. However, if you really want to get noticed by customers and search engines alike, you need to pair your website with top-notch marketing services.

More information

Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You. A WordStream Guide

Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You. A WordStream Guide Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You A WordStream Guide Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You WordStream

More information

Website Design & Development. Mobile Websites. Landing Pages

Website Design & Development. Mobile Websites. Landing Pages We are a results oriented full service marketing and advertising agency with offices nationwide. We help our clients attract and convert qualified prospective clients through the use of strategic marketing

More information

Multichannel Media Capabilities

Multichannel Media Capabilities Multichannel Media Capabilities Digital is no longer an option, it s a way of life! Customers embrace technology to make connections, decisions and purchases. At light speed, consumers share their knowledge

More information

The ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing

The ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful Many individuals

More information

Customized Pay-Per-Click (PPC) Marketing Solutions Service Overview

Customized Pay-Per-Click (PPC) Marketing Solutions Service Overview Customized Pay-Per-Click (PPC) Marketing Solutions Service Overview nwho are we? Diginnel is first and foremost a marketing consultancy. We have been in business in the Kitchener- Waterloo region since

More information

OUR ADWORDS PROPOSAL. 1 Church Street Epsom KT17 4PF. 01372 210691 info@clickrepublic.co.uk

OUR ADWORDS PROPOSAL. 1 Church Street Epsom KT17 4PF. 01372 210691 info@clickrepublic.co.uk Passionate About Helping Small Businesses Excel Through Paid Search OUR ADWORDS PROPOSAL 1 Church Street Epsom KT17 4PF 01372 210691 info@clickrepublic.co.uk What We Offer Google AdWords and PPC advertising

More information

HOW TO MAKE PAID SEARCH PAY OFF

HOW TO MAKE PAID SEARCH PAY OFF HOW TO MAKE PAID SEARCH PAY OFF PAY PER CLICK MARKETING STRATEGY Paid search marketing is one of the most effective marketing tools ever developed because of how targeted and flexible it can be. Google,

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT

ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT ARE YOU SPENDING YOUR PPC BUDGET WISELY? BEST PRACTICES AND CREATIVE TIPS FOR PPC BUDGET MANAGEMENT In pay-per-click marketing, as with so many things in life, you have to spend money to make money. But

More information

APPS APPS MEDIA MEDIA SOCIAL SOCIAL ENGINE ENGINE SEARCH SEARCH MARKETING MARKETING WEB DESIGN ADVERTISING WEB DESIGN & REPORTING & REPORTING

APPS APPS MEDIA MEDIA SOCIAL SOCIAL ENGINE ENGINE SEARCH SEARCH MARKETING MARKETING WEB DESIGN ADVERTISING WEB DESIGN & REPORTING & REPORTING WEB DESIGN & DEVELOPMENT SEARCH OPTIMIZATION PAY-PER-CLICK ADVERTISING SOCIAL MEDIA APPS CALL LISTENING & REPORTING WEB DESIGN & DEVELOPMENT SEARCH OPTIMIZATION PAY-PER-CLICK INTERNET LEAD GENERATION APPS

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood

More information

Branding and Lead Generation. Presented by Craig Chevrier

Branding and Lead Generation. Presented by Craig Chevrier Branding and Lead Generation Presented by Craig Chevrier Overview Online Marketing vs. Traditional Media Sources of Online Leads Pay Per Click Organic leads Social media leads Leads from other sites Online

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

The 10 Best Ways to Improve the Results of Your Google AdWords Ads.

The 10 Best Ways to Improve the Results of Your Google AdWords Ads. 1 The 10 Best Ways to Improve the Results of Your Google AdWords Ads. 2015 Andreas Pappas, All rights Reserved 2 DISCLAIMER The author has made every attempt to be as accurate and complete as possible

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

5 B2B SEO Myths That Are Hurting Your Bottom Line

5 B2B SEO Myths That Are Hurting Your Bottom Line That Are Hurting Your Bottom Line Separating fact from fiction in search engine optimization TheMxGroup.com 800-827-0170 Search engine optimization: A marketing imperative As the Internet has matured,

More information

The 20-Minute PPC Work Week. Making the Most of Your PPC Account in Minimal Time. A WordStream Guide

The 20-Minute PPC Work Week. Making the Most of Your PPC Account in Minimal Time. A WordStream Guide The 20-Minute PPC Work Week Making the Most of Your PPC Account in Minimal Time A WordStream Guide The 20-Minute PPC Work Week WordStream Customer Success Making the Most of Your PPC Account in Minimal

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

YOUR DIGITAL TEAM WHO WE ARE?

YOUR DIGITAL TEAM WHO WE ARE? YOUR DIGITAL TEAM WHO WE ARE? World Web Partners started as a lead generation company specializing in the Higher Education sector in 2008. Since then, World Web Partners has expanded its reach by becoming

More information

RESULTS-DRIVEN, MATHEMETICAL PPC PAID SEARCH AS A SCIENCE

RESULTS-DRIVEN, MATHEMETICAL PPC PAID SEARCH AS A SCIENCE RESULTS-DRIVEN, MATHEMETICAL PPC Pay Per Click advertising is widely acknowledged as the most powerful form of direct marketing. Not only are you gaining access to people that want to buy what you sell,

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

We are a Performance and Innovation Digital Company.

We are a Performance and Innovation Digital Company. WHO We are a Performance and Innovation Digital Company. Overmind is a Full Service Digital Agency that will change the way your company currently sells its products, buys advertising, engages and shares

More information

Award-Winning PPC Management

Award-Winning PPC Management Award-Winning PPC Management DETAILS & PRICING JumpFly, Inc. 2541 Technology Drive Suite 414 Elgin, IL 60124 T: 877.882.2850 F: 877.379.0335 jumpfly.com inquiries@jumpfly.com Proven PPC Advertising Specialists

More information

ONLINE MARKETING FUNDAMENTALS

ONLINE MARKETING FUNDAMENTALS ONLINE MARKETING FUNDAMENTALS How to Get More Customers and Supporters Online By Shane Rasnak www.shanerasnak.com What We ll Be Covering Why most organizations get terrible results with online marketing

More information

Restaurant Equipment Industry

Restaurant Equipment Industry Restaurant Equipment Industry 1 Problem The Client: This Restaurant Equipment Industry Company is a businessto-business supplier of top quality restaurant appliances and supplies. They are a prominent

More information

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy

More information

The 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide

The 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide The 8 Key Metrics That Define Your AdWords Performance A WordStream Guide The 8 Key Metrics That Define Your Adwords Performance WordStream Customer Success As anyone who has ever managed a Google AdWords

More information

Internet Marketing Proposal

Internet Marketing Proposal Internet Marketing Proposal Prepared For: [COMPANY NAME] Prepared By: Mike Hence CEO Zklld Zklld zklld.com info@zklld.com Our Expertise Our expertise involves the three interrelated disciplines including

More information

Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook

Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook SEA Playbook, 2 of 31 Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook For other up-to-date info in automotive digital marketing,

More information

Paid Search Services

Paid Search Services Paid Search Services Results-driven, mathematical PPC Pay Per Click advertising is widely acknowledged as the most powerful form of direct marketing. Not only are you gaining access to people that want

More information

Mastering Google Adwords Easily 18 EASY TIPS

Mastering Google Adwords Easily 18 EASY TIPS Mastering Google Adwords Easily 18 EASY TIPS Why do MSPs need to understand Google Adwords Now? Replace failing SEO Increase web presence More leads Be8er prospects More traffic It Ain t Easy! Endless

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

ROI TRACKING STRATEGIES

ROI TRACKING STRATEGIES TM ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE www.scorpionfranchise.com IN THIS GUIDE, YOU WILL LEARN: What ROI is How ROI

More information

Google AdWords: A Primer on Higher Education Digital Advertising

Google AdWords: A Primer on Higher Education Digital Advertising Google AdWords: A Primer on Higher Education Digital Advertising Hayley Supple Paid Media Specialist at Converge Consulting In higher education, your website is your storefront. Your goal is to get qualified

More information

The Cost of Not Ranking on Page 1 of Google: The Business Case for High Rankings

The Cost of Not Ranking on Page 1 of Google: The Business Case for High Rankings 2 Introduction Every day, 3 billion searches occur on Google alone, a 25% increase over 2010 and a 250% increase from 2006. Customers around the world are quickly moving online to get information and make

More information

OUTSOURCING YOUR SEO What You Should Consider

OUTSOURCING YOUR SEO What You Should Consider OUTSOURCING YOUR SEO What You Should Consider There is no debate; SEO is here to stay. Forget what you ve heard from self-proclaimed internet gurus proclaiming the death of SEO. True, SEO has changed a

More information

PAID SEARCH + INSIGHTS = 276% ROI

PAID SEARCH + INSIGHTS = 276% ROI PAID SEARCH + INSIGHTS = 276% ROI SEARCH ENGINE MARKETING GOLD KEY 2012 ENTRY Context. Level 3 is implementing a corporate strategy to gain traction in the mid-market telecommunications arena. By restructuring

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES WWW.NIFIT.COM 2015 WHO WE ARE NIFTIT is an international development and design agency with a global outreach that encompasses New York, Seattle, London, Paris, Jakarta and Ho

More information

Creating a Landing Page to Achieve Maximum Results

Creating a Landing Page to Achieve Maximum Results Creating a Landing Page to Achieve Maximum Results Landing Page? By now most of us will know what a landing page is and what it aims to achieve, but for those of you who do not, we can simply define it

More information

Understanding and Improving AdWords Quality Score. Larry Kim, Founder, CTO Will Eisner, VP, Product July 21, 2011

Understanding and Improving AdWords Quality Score. Larry Kim, Founder, CTO Will Eisner, VP, Product July 21, 2011 Understanding and Improving AdWords Quality Score Larry Kim, Founder, CTO Will Eisner, VP, Product July 21, 2011 Performance Media Platform for online marketers to buy, track, manage, optimize and report

More information

The. The Marketing Agency s Guide to Call Tracking

The. The Marketing Agency s Guide to Call Tracking The Marketing Agency s Guide to Call Tracking 1 CONTENTS 1. Introduction 3 2. Why Marketing Agencies use Call tracking 4 3. Call Tracking tools 6 4. The Mediahawk Experience 8 5. Conclusion 11 6. call

More information

DIGITAL WEB MARKETING WE MAKE IT EASY!

DIGITAL WEB MARKETING WE MAKE IT EASY! DIGITAL WEB MARKETING WE MAKE IT EASY! INTERNET MARKETING SPECIALISTS WHAT WE RE KNOWN FOR... DYNAMIC SEM/PPC Dynamic Search Engine Marketing Leaders DIGITAL MARKETING. WE MAKE IT EASY! Having a dynamic

More information

PAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy

PAY-PER-CLICK CALL TRACKING. How Call Tracking Data Can Improve & Optimize Your PPC Strategy PAY-PER-CLICK CALL TRACKING & How Call Tracking Data Can Improve & Optimize Your PPC Strategy Table of Contents Introduction 3 What is PPC? 4 Google AdWords Features 6 What is Call Tracking? 8 Using Call

More information

ELITE SEM OVERVIEW SEM & SEO

ELITE SEM OVERVIEW SEM & SEO ELITE SEM OVERVIEW SEM & SEO Zach Morrison Vice President 212.863.9699 zach@elitesem.com AGENDA Introductions Agency Background Search Engine Marketing SEM Strategic Approach Sample Reporting and Analytics

More information

Essential SEO Guide. What it takes to rank your website post Google Penguin 2.1 & Hummingbird updates. November 2013. SEO Melbourne Experts

Essential SEO Guide. What it takes to rank your website post Google Penguin 2.1 & Hummingbird updates. November 2013. SEO Melbourne Experts Essential SEO Guide What it takes to rank your website post Google Penguin 2.1 & Hummingbird updates. November 2013 SEO Melbourne Experts www.seomelbourneexperts.net.au About the Author Brett Hardiman

More information

OBTIMIZATION So, what is SEO anyway? So how s it done? What s Your Process?

OBTIMIZATION So, what is SEO anyway? So how s it done? What s Your Process? OBTIMIZATION SEO Services Many people call SEO (Search Engine Optimization) an art form, but at Customer quaors, we realize it s really just the perfect combination of understanding Google s algorithm

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

Pay Per Click. Advertising. 12 Targeting Options Most Businesses Don t Know About. Brought to you by

Pay Per Click. Advertising. 12 Targeting Options Most Businesses Don t Know About. Brought to you by Pay Per Click Advertising 12 Targeting Options Most Businesses Don t Know About Brought to you by PPC Pay Per Click Advertising...is a form of online marketing that makes use of sponsored search results,

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

SSD FAIR MARKETING. Search Engine Optimization Social Media Management Reputation Management Pay-Per-Click Advertising

SSD FAIR MARKETING. Search Engine Optimization Social Media Management Reputation Management Pay-Per-Click Advertising YOUR ONLINE SUCCESS IS OUR BUSINESS Why is the right f it for your organization Within our F.A.I.R. marketing approach, we have developed proprietary formulas tailored to not only meet, but exceed, our

More information

Steps Benchmark Description Tasks to Complete

Steps Benchmark Description Tasks to Complete Web Marketing Action Plan Title: Create an Inbound Lead Generation Campaign Results: Generate & pre-qualify internet leads Overall Accountability: Marketing Strategist Reporting Position: Marketing Director

More information

MHABC AGM Presentation

MHABC AGM Presentation MHABC AGM Presentation FINAL BRAND EXAMPLE MEMBER DECAL WEBSITE MOCK UP WHAT IS PAID SEARCH ADVERTISING Paid search Advertising Is the process of gaining traffic by purchasing ads on search engines (Google).

More information

Pay-Per-Click: Maximizing impact with minimum words.

Pay-Per-Click: Maximizing impact with minimum words. Super Web Solutions - a one-stop-shop Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee

More information

10 ways Professional Service companies can increase their profits through marketing

10 ways Professional Service companies can increase their profits through marketing 10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Traditionally

More information

Google VinVelocity VinVelocity is paid search done better.

Google VinVelocity VinVelocity is paid search done better. Certified Partner Savvy dealers know building a strong online presence includes much more than just getting found at the top of organic search engines like Google. For today s digital car shopper, paid

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

Contents 1. Excerpt...3 2. PPC & Its evolution...4 3. Understanding PPC...5 4. PPC a potential revenue generating source...6 4.1.

Contents 1. Excerpt...3 2. PPC & Its evolution...4 3. Understanding PPC...5 4. PPC a potential revenue generating source...6 4.1. Contents 1. Excerpt...3 2. PPC & Its evolution...4 3. Understanding PPC...5 4. PPC a potential revenue generating source...6 4.1. Keyword rich content...6 4.2. Landing page...6 4.3. Right Analysis...6

More information

Where would you like to be?

Where would you like to be? Where would you like to be? We can talk about digital marketing all day. SEO. Google AdWords. Website design. That s what we do. Digital marketing is our thing. But it s merely a means to an end. So let

More information

JumpFly, Inc. 2541 Technology Drive, Suite 414 Elgin, IL 60124. www.jumpfly.com. Tel: 877.882.2850 Fax: 877.379.0335. Inquiries@JumpFly.

JumpFly, Inc. 2541 Technology Drive, Suite 414 Elgin, IL 60124. www.jumpfly.com. Tel: 877.882.2850 Fax: 877.379.0335. Inquiries@JumpFly. JumpFly, Inc. 2541 Technology Drive, Suite 414 Elgin, IL 60124 www.jumpfly.com Tel: 877.882.2850 Fax: 877.379.0335 Inquiries@JumpFly.com Google AdWords, Microsoft AdCenter & Facebook PPC Management Specialists

More information

State of Search Marketing 2014

State of Search Marketing 2014 Research State of Search Marketing 2014 Search Marketing Survey Report April 2014 State of Search Marketing 2014 While Marketing has undergone dramatic change in the last few years; Search Marketing undergoes

More information

Organic SEO VS. Pay Per Click (Adwords)

Organic SEO VS. Pay Per Click (Adwords) Organic SEO VS. Pay Per Click (Adwords) ~ Jayson DeMers, Forbes, April 30, 2014 Elite Search Engine Optimization Page 1 Trust and Probability to click Only about 25% of people click on Adwords. Research

More information

Guide to Selling Google AdWords for Resellers Consultative, Solution Based Sales

Guide to Selling Google AdWords for Resellers Consultative, Solution Based Sales Guide to Selling Google AdWords for Resellers Consultative, Solution Based Sales Guide to Selling Google AdWords for Resellers Copyright 2007 Google, Inc. All Rights Reserved We want to hear your feedback

More information

Internet Marketing Guide

Internet Marketing Guide Internet Marketing Guide Contents 1. Internet Marketing 2. ROI 3. High Rankings 4. Internet Marketing: Techniques and options 5. Google PPC 6. Landing Pages 7. Conversions and Usability 8. SEO 9. Onsite

More information

Online and Social Media Marketing Certificate Program. Syllabus

Online and Social Media Marketing Certificate Program. Syllabus Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education

More information

HOW SOCIAL MEDIA IMPACTS SEO? a publication by

HOW SOCIAL MEDIA IMPACTS SEO? a publication by HOW SOCIAL MEDIA IMPACTS SEO? a publication by Authors Written by Sarah Bundy, Founder & CEO of All Inclusive Marketing, is an award winning leader in the performance marketing space. Sarah drives the

More information

GOOGLE ANALYTICS 101

GOOGLE ANALYTICS 101 GOOGLE ANALYTICS 101 Presented By Adrienne C. Dupree Please feel free to share this report with anyone who is interested in the topic of building a profitable online business. Simply forward it to them

More information

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:...

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:... An insight of the services offered by www.shrushti.com CONTENTS CONTENTS... 1 INTRODUCTION... 2 Objectives... 2 Recommended Services For Your Website:... 3 Service 1 : Search Engine Optimization (SEO)...

More information

Strategic Video Marketing Capabilities

Strategic Video Marketing Capabilities Strategic Video Marketing Capabilities January 2014 Please address any questions to: Logan Hale logan@v3mm.com 424.646.3456 WHO WE ARE V3 Media Marketing provides video strategy, production, and distribution

More information

How to Set a Competitive Budget for Your Search Marketing Program

How to Set a Competitive Budget for Your Search Marketing Program How to Set a Competitive Budget for Your Search Marketing Program 1 introduction As search marketing spend progressively consumes a larger portion of overall corporate marketing and advertising budgets,

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing

More information

profitable Google shopping

profitable Google shopping profitable Google shopping Google Shopping is a constantly evolving medium that can show outstanding results when managed correctly. Your campaigns achieve maximum profitability when we shift your account

More information

4 Ways Google Can Bring You Highly Targeted Leads

4 Ways Google Can Bring You Highly Targeted Leads 4 Ways Google Can Bring You Highly Targeted Leads Web.com & Google Google Web.com Established in 1997 Do all things internet marketing Over 3MM customers Mission: make small businesses successful online

More information

DO YOU YOU HAVE THE. Our experts can get you there REPUTATION MANAGEMENT

DO YOU YOU HAVE THE. Our experts can get you there REPUTATION MANAGEMENT DO YOU YOU HAVE THE Our experts can get you there SEARCH ENGINE OPTIMIZATION SEARCH ENGINE REPUTATION MANAGEMENT EMAIL SOCIAL MEDIA WEBSITE DESIGN Rise to the top of search engine results! We ll help you

More information

How to Optimise your Content for SEO Success

How to Optimise your Content for SEO Success How to Optimise your Content for SEO Success 93% online experiences begin with a search engine SEO is a key component in an effective Inbound Marketing strategy and making the most of SEO techniques when

More information

Google Adwords Training

Google Adwords Training Google Adwords Courses Google Adwords Digital Marketing Courses Google Adwords Courses Google Adwords Our expert AdWords Courses have been designed by our marketing specialists to help you get the most

More information

To Successful Online LEAD GENERATION For RV Dealerships

To Successful Online LEAD GENERATION For RV Dealerships To Successful Online LEAD GENERATION For RV Dealerships Increasing your RV Dealerships visibility, attracting new customers and increasing growth through the targeted use of online display ads. Advertising

More information

CASE STUDY STAYING IN THE BLACK

CASE STUDY STAYING IN THE BLACK CASE STUDY STAYING IN THE BLACK HOW MAVENLINK USES GETAPP TO GROW QUALIFIED LEADS & MAINTAIN ROI ABOVE 150% We spoke with Sean Crafts, Co-Founder & Chief Customer Office at Mavenlink, who began and has

More information

INTERNET MARKETING PRODUCT CATALOGUE

INTERNET MARKETING PRODUCT CATALOGUE INTERNET MARKETING PRODUCT CATALOGUE search engine optimization pay per click ad retargeting reputation monitoring call tracking advanced analytics a/b testing info-graphics about our services who we are

More information

What is PPC? PPC stands for Pay-Per-Click.

What is PPC? PPC stands for Pay-Per-Click. What is PPC? PPC stands for Pay-Per-Click. When you market your website with a Pay-Per-Click campaign, your website is prominently displayed on the search engine results pages to customers who are looking

More information

The Cambridge Web Marketing Co

The Cambridge Web Marketing Co Service Guide 2015-2016 0800 644 0196 www.cwmc.biz talk@cwmc.biz @cwmc.biz Contents Pay Per Click Campaign Managment (AdWords)...3 Content Creation... 4 On-site Optimisation...5 Link Building... 6 Conversion

More information

Data Driven Marketing

Data Driven Marketing Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.

More information