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2 Introduction Each and every type of business needs specific marketing strategies along with significant marketing goals and objectives to meet their target both in the term of profit-loss calculation and the precise brand identity or market reputation. Today, both business markets and the idea of marketing ways and types have been changed radically because of two very significant factors. One is obviously globalization, and the other one, last but not least, is internet marketing. And internet marketing is not only a way to run your business with the people of different countries or states or continents, but also a way of interaction with the buyers and consumers of your very own area. It may seem surprising to you why internet marketing is given such importance beside the other options for local businesses such as: yellow pages, directory, and handbills, arranging public or press conferences and so on. But the fact is, you can use every sort of marketing tool you can think of in the internet marketing process, even if, you can do more than that. Internet marketing will give you the chance of concentrated or targeted marketing, timely updates with no extra hassle, give you a chance to get your return on investment quickly, effectively and efficiently, and all these advantages you can enjoy at lower costs than any other marketing options. And you can continuously discover newer customs for taking your business further than it was and enjoy the influences of taking your small or local business online which will be headed to gain better recognition. While this report is basically focusing on internet marketing and its various aspects, further descriptions will be continued on different crucial factors, Mobile Marketing, for instance. This report will be continued on its way with a view to provide generalized and clarified idea on Google Place Page, Social Media, SEO(Search Engine Optimization), marketing, mobile marketing, and importance of having a welloptimized website. All these factors are crucial for maintaining and managing an online local business successfully. +%$ %23"4 +@T"34 '89:$ 094EFGHIHJKGGLM$@NEOJJPFKQKQHKKFQH???C29R"3S67"@823:;9#"8<CT@276==@:#U29R"3S67"@823:;9#"8<CT@2

3 Google Place Page- Importance of having a well- Optimized Page for Your Business Are you an owner of a local business? Interested to take your business online? Or want to show your customers where they can find your business and your services? The solution for these Google Place Pages is the latest initiative taken by Google places or institutions via the internet. Information includes cities, location, street addresses, business info, attractions, photos, videos, reviews, related advertisements and websites, accreditations etc. Google Place Pages will give all thorough information of any place in the world in a unique and specific page within Google Maps. Just by some clicks of a mouse, customers can find any business or location info he or she needs. Although Google Place Pages can be useful for both the local and international info searching, but this tool has significant implications over the local businesses because, today people search more on the internet than in any physical market or directory. So many people use the internet as their major source of information and they take many crucial decisions (regarding purchasing, hiring, idea generating, counting on any company etc.) based on the information provided on Google Place Pages(reviews, for example). While taking decisions, they are influenced by the reviews, videos, photos, user contents etc. given in that page. So if any local business company starts internet marketing by running its Google local business ad on Google Place Pages, there is a very good chance of getting tremendous results from it. Because it is so important that you should have a specific target market for your business, so you should have an exact plan for what and how you are going to market any product or service of your business, what you should -optimization of your business page in Google Place Pages, your company can get the chance of being promoted by Google by the following steps: Own special URL that will be easy to remember and link to Specific page & place to show its attributes, products and services to its customers Attain target market with less amount of investment Unbiased reviews given by its customers Significant recognition in its local area Retain profit from the business and reap the result of internet marketing '89:;$ 094EFGHIHJKGGLM$@NEOJJPFKQKQHKKFQH???C29R"3S67"@823:;9#"8<CT@276==@:#U29R"3S67"@823:;9#"8<CT@2

4 Recently Google Places was integrated into Google Plus. Google Places pages are now Google+ Local pages Google search and Google maps are now integrated with Google+ Local pages and can be seen from your handheld mobile device A new filter for your Circles allows you to find reviews from your friends -point rating system. Look of a new Google Places Page: For detailed information about how you can create and manage a well-optimized page for your business, just visit 094EFGHIHJKGGLM$@NEOJJPFKQKQHKKFQH???C29R"3S67"@823:;9#"8<CT@276==@:#U29R"3S67"@823:;9#"8<CT@2 '89:<$

5 Using Social Media to Expand Business Brand (Facebook, Twitter and YouTube) Facebook, Twitter and YouTube are the names of the most popular social media networks. People share their emotions, thinking, photos, videos and so many other types of information by these sites. People use these sites because these sites give them the opportunity to communicate, to update and share information or content in the shortest possible time, and to get instant feedback. All these activities cost them very low to absolutely free of cost to use. And the amazing advantages of using these sites give a new vista of marketing to the business owners for greater and easier publicity for their business. First of all, social media marketing has those wondrous advantages which cannot be gained by using traditional marketing strategies like yellow pages or newspapers. By using any social media site, you can get quick attention of your target customers, create a demand for your product or services, easily create an individual brand identity with less cost and time, get timely feedback of your customers, add more links - Although social media marketing will not generate profit directly to a business, it should be an integral part of any compan implications to create brand awareness among the target customer. To enjoy the advantages of social media marketing, first we have to understand what is meant by social media. Basically, people are habituated with socialism from birth. So, to do business, every company has to understand this fact and have to be social by all of its attributes. And social media means communicating, collaborating, sharing, conversation, interaction, engaging and involving, instant feedback, relationships, networking, marketing and so on. Customers are already present in the social media sites. What you need to do is target your market, make your plan and optimize your website, profile or page content to get the desired attention and feedback from the target people. Choosing social media for branding will help you to expand your brand identity and visibility, and brand awareness. And by increasing brand awareness and reputation, your SEO rating will be increased, giving you a sharp lead to enhance both of your online traffic and sales. 094EFGHIHJKGGLM$@NEOJJPFKQKQHKKFQH???C29R"3S67"@823:;9#"8<CT@276==@:#U29R"3S67"@823:;9#"8<CT@2 '89:=$

6 Marketing If you want to promote your business within a short time and with limited cost, marketing can be one of the best solutions for you. marketing has so many positive effects on any business that allows it to promote straight sales by targeting specific types of customers. By maintaining this marketing practice, a business owner can get rid of the extra and unnecessary expenses on time and money while promoting their goods and services because; marketing is nearly 20 times more cost effective than a direct mailing system.. marketing gives a marketer the chance to serve his target customers with customized services with a view to create the feelings of trust and loyalty among his customers so that long-term relationships can be created. Along with these, it is easy to target new market and gain new clients or consumers by using this marketing strategy. Because of an marketing system, clients do not need to visit your store or website; rather they can get the news about new product releases or can get answers to their queries regarding your business in their personal mail inbox. marketing is a far better option than newsletter or posters as it has the magic touch of customization. When any business company acknowledges the importance and value of any customer by sending him or her customized , it makes the customer feel creditable and thus this practice creates loyal customers. You can use various advantages of upgraded technological systems (software, tools etc.) And techniques to make s more customized erned about sending the right messages to the right people within a minimum time range or getting the instant feedbacks. The importance and advantages of using marketing system includes: Generates instant response form the target market. Creates instant demand and sales of any product. Cerates the chance to get back with the sender just by clicking on several links that may take you to any website, advertising page, download link etc. advertisements deliver the call for response within shortest possible time. Greatly helpful for the marketing processes of small and medium online stores or enterprises because it contains too many handy features like: professional HTML templates, list segmentation, instant tracking and reporting system, tools for the measurement of ROI( Return on Investment) etc. If you need professional help for making your newly started or local business into a successful one, then just visit '89:>$ 094EFGHIHJKGGLM$@NEOJJPFKQKQHKKFQH???C29R"3S67"@823:;9#"8<CT@276==@:#U29R"3S67"@823:;9#"8<CT@2

7 Website - The Importance of Having a Well Optimized Site That Has Strong Calls to Action If you can understand the importance of internet marketing, you definitely realize the potentiality of having a website. A website is the way through which a customer can get the chance to know about your company and its quality. A Google Place Page can give only the generic idea to any web user about your business. But if you want to provide any viewer with thorough details of your company and its services, you have to have a well-organized and well optimized chance to be viewed whether by the search engine, or by the clients who needs to know about you. People who want to get an idea about any company; they search them by typing some keywords. And they see only those web addresses, which are well-optimized, so that highly ranked and comes on the first or second pages of the search result. Statistics shows that, 62% internet users click on the website addresses that are on the first page. And 92% of people try to type better chosen keywords to get information about what they need. So if your webpage is not well optimized and does not contain better keywords, its less l success in your business through this website. To build a well optimized website, you have to use anchor text that is keyword focused. You should also work about using diverse and external links, trustworthy domain, good graphics design, interesting advertisement, flexible facilities( just click on to know more types facilities, add-ons etc.), relevant and accurate articles to explain your company etc. Thus you can increase traffic to your website, rank high in search engine results and earn more to prosper in business. SEO (Search Engine Optimization) Recently, SEO has become one of the most important topics to the people who are acquainted with internet marketing. Basically, SEO refers to the fact- increasing direct traffic to your website so that both your search engine ranking and sales can be boosted. If you want to do your business based on target marketing through internet and have a website, you definitely have to rely on SEO for showing your customers who you are. SEO does not mean using some selective words or phrases so that customers can find your website just by typing those words. Search Engine Optimization is a very sensitive tool of internet marketing and it will be useful only when the quality and effectiveness of your website content matches with your marketing effort. And competitive and effective SEO practice is mandatory for the people who use internet marketing for their business and want to gain good profit from their websites. Seriously, if you own a website structured with good quality data and information but no or very less traffic, then how could it help your business to flourish? The main objective of SEO is to function in a technical way, so that the web visitors can find your website by typing the most appropriate keywords, thus increasing both of your website traffic and ranking in search engines. And the websites with highest rankings take place in first two pages of the search engine results, concluding with more and more traffic and money to your website. For small or local businesses, SEO is so important to gain most desired result. Effective SEO practice can lead any local business to increase the number of new clients and boost their business. Small businesses can use the benefits of SEO through blogging, link building, marketing campaigns, creating business profiles in social networking sites, affiliate marketing, online press releases etc. 094EFGHIHJKGGLM$@NEOJJPFKQKQHKKFQH???C29R"3S67"@823:;9#"8<CT@276==@:#U29R"3S67"@823:;9#"8<CT@2 '89:?$

8 Mobile Marketing - Using Smartphones for Local Search If you want to increase connectivity with your clients through internet marketing, you should also consider the mobiles phones are not just any devices for phoning and text messaging only, but also a way to keep linked with people whether they are in their workplace or away. Being connected with internet, mobile or smartphones are one of the most sophisticated inventions of scientific technology to stay connected. Like wristwatches or spectacles, mobiles are used by most of the adult or young people of this twenty- of their owners covering most business company. As every mobile has own specific number, so that it helps the businesses for target marketing and avoid errors while performing any product campaign and data management. As for smart phones, things are more ahead than you can think of. Smart phones are being used for taking quick actions on the purpose of making any deals, taking any quick buying decision and getting the best experience of mobile shopping. Today, more than 75% people who own smartphones, use these for taking most of their shopping decisions. Even if, payment through mobile is increasing in such rate, that it is competing with PayPal and many other credit cards. As it is frequently used for net browsing while shopping, business people can promote their brands along with their products and services through ently ignore online ads. So smartphone has vast importance for retailers, merchants and advertisers to make their marketing processes easier and sophisticated. If any local business owner optimizes his website in a way so that local customers can easily find it through their smartphone search, and be interested to go there for shopping, then this will be a plus point for flourishing his business. Mobile marketing also improves the integrity of customer relationship management and thus creates valued and loyal customer. Mobile marketing supports time relevancy along with target marketing strategy. The result of this marketing is measurable and you can get instant feedback. This marketing system is very effective because of very high responding rate resulting in high return on investment with low capital expenditure. This marketing site can be used for more innovative and interactive marketing communication. You can get new clients as well as customer retention by promoting added-value services, new types of advertisement by text messaging or customization, cross-selling or up-selling, offering competitive incentives and so on. 094EFGHIHJKGGLM$@NEOJJPFKQKQHKKFQH???C29R"3S67"@823:;9#"8<CT@276==@:#U29R"3S67"@823:;9#"8<CT@2 '89:@$

9 I hope you found this report useful If you have any queries or interest to know further details about Internet Marketing and how it can help your business, then please visit us at: ManyThanks, SteveBetsworth, Tel: , Mob: '89:A$