The Geisheker Group Marketing Firm Overview

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1 The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses attract new leads and customers through the development and implementation of highly results-driven Internet marketing programs. The secret to our success in helping our clients generate new leads and customers is our utilization of scientifically tested marketing and persuasion techniques that have been proven to influence consumer buying behavior. Our marketing strategies are based on over 12,000 website tests into consumer buying behavior. Peter C. Geisheker, the CEO of The Geisheker Group, Inc., is a nationally recognized marketing expert and has had his marketing expertise published in Money Magazine, Entrepreneur Magazine, FORTUNE Small Business Magazine, InfoWorld Magazine, QSR Magazine, The New York Times, The Washington Post, The Chicago Daily Herald, Wisconsin Corporate Report, Credit Union Business Magazine, MSNBC.com, CNNMoney.com, Yahoo Finance, Deliver: A Magazine for Marketers by the United States Post Office, Bank of America Small Business Newsletter, Nation's Restaurant News, ELDR Magazine, Nightclub & Bar Magazine, DJ Times, Boston University's The Daily Free Press, Commercial Dealer Magazine, The Ottawa Citizen, and hundreds of business blogs. Here are the results we have achieved for clients over the past year: Client 1: We updated our client s website, their sales text, and their Internet Google AdWords Internet marketing campaign. Our updates improved their website s lead generation from 1.4% to 4.23%, which is a % increase in leads. Client 2: We updated our client s Value Proposition, their website, their sales text, and their Google AdWords Internet marketing campaign. Our updates improved their website s lead generation from 1.12% to 2.27%, which is a % increase in leads. Client 3: We updated our client s Value Proposition, their website sales text, and their Google AdWords Internet marketing campaign. Our updates improved their lead generation from 3.37% to 5.26%, which is a 56.08% increase in leads. Client 4: We updated our client s Value Proposition, their website, their sales text, and their Google AdWords Internet marketing campaign. Our updates improved their lead generation from 3.80% to 10.77%, which is a % increase in leads! Client 5: We updated our client s website order page headline by adding two simple words to it. Our update increased their Internet sales by 40%.

2 If you want a proven and reputable marketing firm that that will help you attract new leads and customers from the Internet, The Geisheker Group is the marketing firm for you. Sincerely, Peter C. Geisheker, CEO The Geisheker Group, Inc. We don t help you compete... We help you DOMINATE (920)

3 The Geisheker Group Pricing 2013 Create a powerful and unique Value Proposition (USP) up to 20 words $500. WordPress website development $150 per page using a WordPress template provided by The Geisheker Group. This price per page does not include writing your text/content. This price per page is for basic WordPress website development and does not include custom programming such as Java, JavaScript, PHP, e-commerce functionality, or database development. If your website requires advanced programming, we can assist you in finding and managing a programmer to complete this custom programming for you. Writing website content (copywriting) for your web pages Professional copywriting services to write content for your homepage, about us page, landing page, product/service description page, privacy policy, contact us page, and other standard non-blog website page content. Our fee is $200 per page for pages that are under 100 words and $500 per page for pages that are 101 to 500 words. If a page exceeds 500 words, our fee is $1 per word, so a 750 word document would cost $750. Copywriting for non-website and non-blog documents Our fee for copywriting services for brochures, sales letters, blasts, newsletters, advertisements, and other professional communications documents is $500 per page with a page not exceeding 500 words. If a page exceeds 500 words, our fee is $1 per word, so a 750 word document would cost $750. Please note these prices are for copywriting only not graphic design. Our fee for professional graphic design is $100 per hour. Setup a Google Analytics account and add Google Analytics code to every page of your website. WordPress sites only. One-time setup fee of $100. On page Search Engine Optimization $25 per page to write your HTML title tag and meta-description tag with each page focusing on a different search term. Please note that we are preparing your pages for how the search engines want Title and Meta-Description tags written. However, we have no control over the ranking systems of the search engines and we cannot guarantee you will receive page 1 rankings.

4 Setup your retargeting account and add retargeting code to every page of your website (WordPress sites only) One time setup fee of $100. Retargeting Advertising $100 per month for up to 100,000 impressions per month. Create banner ads for your retargeting campaign We recommend a minimum of 3 banner ads using the most popular (most clicked) sizes of 720 x 90, 300 x 250, and 468 x 60. $50 per banner ad. Google AdWords Pay-Per-Click Advertising and Banner Advertising Our fee to setup, manage, and optimize your campaigns is 20% of your monthly spend with a minimum monthly fee of $250. As an example, if you invest $5,000 per month for Google AdWords and banner advertising, our fee is $1,000. Your cost per click for Google AdWords will be continuously changing as we optimize your campaigns to generate the highest ROI. Your cost per one million banner advertising impressions will be based on if you use the Google Display Network or The Geisheker Group s real-time-bidding account (RTB). With our RTB account we can place your Internet banner ads for $250 - $2,000 per 1 million impressions depending on how detailed you need to target your campaigns and the amount of competitors in your particular marketplace. The more data required to find your ideal target prospects, and the more competition within that marketplace, the most expensive the RTB banner advertising will cost. Conversely, the more general the RTB banner advertising where nearly everyone is a prospect in a specific geographic region, the less expensive the RTB banner advertising. The Google Display Network is almost always more expensive than RTB banner advertising and you can expect to pay anywhere from $500 to over $5,000+ per 1 million impressions. Again, pricing depends on how deep you need to data mine to find your target prospects and the amount of competitors you are competing against to display your banner ads. We recommend that you set aside a regularly monthly budget for PPC and banner advertising. It is then our job to optimize your advertising to get you the most clicks, the most impressions, and the highest possible ROI for your investment.

5 Create banner ads for your banner advertising campaign(s) We recommend a minimum of 3 banner ads using the most popular (most clicked) sizes of 720 x 90, 300 x 250, and 468 x 60. $50 per banner ad. A/B Split Testing to increase lead conversion rates One time setup fee of $100 for WordPress sites. $250 per test. We recommend running 1-2 tests per month. Writing and posting blog posts Our fee is $75 per blog post for posts that are words in length. This fee is for general blog posts that are not technical and that can be easily researched on the Internet. Our fee for writing blog posts that are technical or require in-depth research and/or conducting a personal interview are $150+ per post for up to 500 words. Before we can provide you with a price for technical blog posts, we will first need to discuss the blog post with you to estimate the amount of time that will be required to research the topic and write the post. If you want us to acquire a stock photo to add to your blog post, there is an additional fee of $5 per post. If there is a specific photo that you want to use from a stock photo service of your choice, you are responsible for the cost of acquiring the photo. If you have a WordPress site we will post the blog posts we write for you at no additional cost and we will optimize each blog post for search engine optimization. We will also promote your blog posts to the major social networks by clicking on our social sharing buttons. We recommend that we write and post 3 new blog posts on your website each week. Social Media Marketing You will need to have accounts with the following four social media companies: Facebook, Google+, Twitter, and LinkedIn. If you do not have accounts with these companies, we can setup your accounts for you for $250 per account. A major part of your social media marketing campaign will be accomplished through your blog posts. Each time we write a blog post for you we will post it to your Twitter, Facebook, Google+ and LinkedIn accounts.

6 How to dominate your marketplace on the Internet The ultimate tactical Internet marketing program The Internet is the largest advertising platform in the world, surpassing all other media channels. If a business is going to successfully compete now and in the future, it is absolutely vital that they build a strong presence on the Internet, and that they start building their presence now before their competitors gain too big of a head start. Make no mistake, it is the businesses that dominate their niches on the Internet that will be the major players in their markets. I am certain you understand that you need to build a strong Internet presence. The problem is, you don t know where to start. That s okay and you re not alone. Most business owners don t know where to start either. There is Google AdWords pay-per-click advertising, Yahoo advertising, Bing advertising, banner advertising, mobile advertising, Twitter, FaceBook, Google+, LinkedIn, Yelp, Pinterest, Groupon, marketing, ezines, webinars, podcasts, blogging, retargeting, and search engine optimization. It is easy to understand why business owners are so lost at how they should be marketing their business on the Internet. The good news is that you now have in front of you a simple yet very powerful Internet marketing program that discusses exactly what you should be doing to generate the most impact, particularly for attracting new leads and customers while building your brand. 1. You need a strong Value Proposition. The leading reason for poor/mediocre marketing and sales performance is a weak value proposition. Therefore, the absolute most powerful marketing tool any business can have is a strong and unique value proposition that is 20-words or less and explains in simple, easy to understand language, If I m your ideal prospect, why should I buy from YOUR COMPANY rather than any of your competitors? And, If I m your ideal prospect, why should I buy YOUR PRODUCT rather than any of your competitors? 2. You need a website that rocks! You must have an attractive website that is optimized for converting visitors into leads as well as social media sharing. Without a quality website that looks professional and utilizes conversion tactics to convert visitors into leads and customers, nothing else you do on the Internet will matter. If you have a website that has not been redesigned in 3 years or more, you need your website redesigned so it looks up-to-date and professional. We recommend having your site built using WordPress as it is easy to use, easy to maintain, and looks very professional. The Geisheker Group can provide this service for you.

7 3. You need your website setup correctly for search engine optimization. For your website to be found and ranked by Google, Yahoo, and Bing in their natural (FREE) search results, you need a website that has been built according to their Webmaster Best Practices. You also need to correctly use HTML Title Tags and Meta- Description Tags on every page of your website to provide each page with the best chance at receiving a high ranking by the search engines. MAJOR WARNING: Whatever you do, do NOT hire a search engine optimization firm that will perform external link building to create backlinks pointing at your website. If they are posting links to your site using private link-building blog networks and using software to automatically create hundreds or even thousands of fake social media accounts to get links pointing at your website, it is a direct violation of Google s Webmaster terms of service and it will get your website blacklisted and removed from the Google index. If you currently are paying a search engine optimization firm to perform link building, discontinue their services immediately before Google blacklists your website for link spamming. 4. You need Google Analytics Code installed on every page of your website. Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. It is the most widely used website statistics service. GA can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, marketing and digital collateral such as links within PDF documents. If you do not have GA installed on your website, The Geisheker Group can install it for you IF you have a WordPress website. 5. You need 2-3 new and original blog posts added to your website each week. Blogging (also known as content marketing) is the most powerful and affordable Internet marketing tactic available. The act of blogging is writing word original articles about things happening at your business, news events in your industry, how to tips, and other topics that people in your niche market will find interesting. The value of writing blogs is threefold: First, it provides valuable content for your website visitors to read. This will build trust and relationships with the people who visit your site which leads to them becoming your customers. Second, your blog posts provide content for the search engines to index, which will help you with search engine optimization and getting free traffic to your website. Third, by having social media sharing buttons on your website, people who visit your website can click on the social media sharing buttons to share links to your blog posts with their friends and followers in their social media accounts. Then, those people can click on the links to

8 come to your website to read your blog posts and learn about your company. Then, they can share your blog posts, and on and on. This is why blogging is such an amazing marketing tool. However, for blogging to work, your blog articles must be original and well-written. Never copy other Internet articles and post them on your blog because Google HATES duplicate content. Only post 100% original blog posts that cannot be found anywhere else on the Internet. If you do not have time to write blog posts, The Geisheker Group can write and post your blogs posts for you. We will also optimize each of your blog posts for search engine optimization. 6. Retargeting. Retargeting is paid Internet advertising that targets users AFTER they leave your website and proceeds to show them your banner advertising at other websites they visit. The purpose of retargeting is to convert visitors who on their first visit to your website did not take action by contacting you as a lead, buying your product/service, or subscribing to your newsletter. Retargeting follows that person to other websites they visit and shows them your banner advertising to interest them into coming back to your website and buying your product/service. The basic concept behind retargeting is to get the consumer from the first level of conversion (their first visit to your website) to the last level of conversion, which is the customer coming back to your website and buying a product or service from you. The process of retargeting is simple (although there are complicated technical details going on behind the scenes). First, every visitor that goes to your website will be automatically added to your retargeting audience. This is accomplished by placing a retargeting pixel throughout your website. All visitors who visit your website are transferred a cookie tag so when they leave your website and go to other websites, your retargeting banner advertisements are displayed to them. Here are 5 reasons why retargeting is a valuable advertising tool 1. Retargeting increases the chances of conversion. Research shows that normal online visitors need to have 7+ interactions with an online seller before making a purchase. Since you simply cannot hope that every visitor to your website will visit your site 7+ times, you need to use retargeting to get them to come back to your website over and over. 2. You can specify who your retargeting advertising reaches. While regular marketing tends to be more general in its message, retargeting can be very specific and it is all about convincing a person who has already viewed your website to come back to your website to buy your product or service.

9 3. You have added control over all advertising aspects of your website. You can add every person who visits your site to your audience list or you can choose to only add those who create an account or viewed a certain page on your website. 4. Retargeting encourages creativity with your advertising. What you want is for the targeted audience to go from indecision and being a non-buyer to actually buying something from you. With retargeting, you can get very creative and recapture the attention of the potential customer (in cases where your first attempt was perhaps not so effective). Here is your chance to re-engage the customer and tell them once again why they need you in a completely new way. 5. Retargeting provides you with better analysis and understanding of your target market. Hard statistics can help you gauge where the user is in the funnel scale of buying. By getting this feedback, you will be able to adjust and adapt new techniques to get as many customers from one level of the buying funnel to the next. With the feedback from the retargeting campaign, you can modify your sales message and strategy for overall advertising on the Internet. If you have a WordPress website, The Geisheker Group will setup and install the retargeting code for you. 7. Google AdWords Pay-Per-Click Advertising. Google AdWords allows businesses to bid on specific keywords that people search for on Google and Google s partner websites (there are millions of Google partner websites). As an example of Google AdWords advertising, if you go to Google.com and search for mutual funds, you will see 2-3 text ads at the top of the results page that have a light yellow background behind them and you will see several ads placed in the right hand column where it says Sponsored Links. These ads are placed by Mutual Fund companies (or their advertising agencies) who are bidding on the search term mutual funds, so when a person searches for mutual funds, their text ad is displayed. If you are a mutual fund company that wants to attract new investors, you would also want to bid on that search term and have your text ad displayed. The business that has the top position has paid the highest bid for the search term mutual funds, the business with their ad in the second position has paid the second highest bid amount for that search term, etc. Google AdWords is a pay-per-click (PPC) advertising platform which means you ONLY pay when a person clicks on your text ad to go to your website. You are not charged for your ad being displayed, which is called an impression. You only pay when a person clicks on your text ad to go to your website.

10 The amount you bid per search term depends entirely on the amount of competition and financial value for that keyword search term, with competition being the number of businesses that are bidding on that search term. For a very popular high value search term like mutual funds the mutual fund advertiser may be paying $5 - $25+ for a single click. On the other hand, if you sell very niche product or service, and you have little competition, you may pay as little as 20 cents per click. The more competition, the more you pay per click. The less competition, the less you pay per click. Google AdWords is a brilliant advertising channel IF you know how to use it correctly. It is complicated to setup and Google makes it easy for you to spend a lot of money very quickly if you are not an expert at using their system. You also need to know how to select the best search terms to attract buyers to your product or services instead of attracting window shoppers or the entirely wrong audience altogether. The good news is The Geisheker Group has spent tens of thousands of dollars and hundreds of hours being trained by the world s top experts at using Google AdWords to generate leads, sales, and a positive return on investment for our clients. 8. Internet Banner Advertising. Internet banner advertising is the most affordable and scalable advertising and branding platform available, costing a fraction of what other advertising channels charge, such as TV, radio, outdoor advertising, direct mail, newspaper, and magazine advertising. Often you can purchase blocks of 1 Million banner ad impressions for under $500 using a real-time-bidding platform. Google Banner advertising is more expensive with 1 million impressions costing anywhere from $500 - $2500 depending on how many other advertisers you are competing against in your niche market. We recommend that you have The Geisheker Group purchase, place, and manage your banner advertising for you using our real-time-bidding account so we can provide you with the lowest cost banner advertising available because we can purchase banner advertising in bulk for about half to one-third the cost as paying for banner advertising at full retail price through Google. The Geisheker Group will build and manage a targeted banner advertising campaign to get your message in front of your target market, build brand recognition, and generate targeted traffic to your website, which will help build the size of your Retargeting database. 9. Social Media Marketing. There is a massive amount of confusion over how to use social media as a profitable marketing channel. In our experience the correct answer is to allow social media to promote your business for free through the promotion of your blog posts. When your website publishes quality and frequent blog posts (2-3 posts per week), your website traffic will promote your company and website

11 for you for free by reading your blog posts and then clicking on the social media sharing buttons that are placed next to your blog posts. What will need to be done is for you to create four social media accounts for your business: Google+, Twitter, Facebook, and LinkedIn. If you need assistance creating those accounts, The Geisheker Group can help you. 10. Monthly A/B split testing. A/B split testing is the most powerful marketing enhancement tool ever developed and it is the secret to our success in helping our clients achieve major increases in generating lead and sales. A/B split testing is the science of comparing different marketing variables against one another to statistically prove which variables generate the most leads and sales conversions. For example, with an A/B split test you can test 2 or more headlines (or sales points, or button types, or forms, or anything you want) at the same time by using Internet technology that will randomly send website traffic evenly to each page included in your A/B split test. Let s say you run a test of 3 different headlines on 1,000 website visitors. Your results are that headline A page generated 2 leads, headline B generated 18 leads, and headline C page generated 7 leads. Without performing A/B split testing, you would never know that your headline B would generate so many more leads than headlines A or C, or that headline C would generate more than 3X more leads than headline A. This is the power and beauty of A/B split testing! The whole point of A/B split testing is to constantly test new ways to increase your website s leads and sales conversions. Why settle for getting 1 lead or sale from every 100 visitors to your website when you can get 2, 3, 4 or more! This is how you steadily increase your website profits and become a dominant player in your industry. This is why it is so vitally important that you are always performing new split tests on your website. Each improvement in conversion puts more money in your pocket! By implementing all of the above Internet marketing tactics and performing them month after month, you can be assured you are building a power Internet presence that will push you ahead of your competitors and allow you to dominate your niche market. The Geisheker Group will help you every step of the way.

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