How Mobile Shopping Drives Omnichannel Conversions

Size: px
Start display at page:

Download "How Mobile Shopping Drives Omnichannel Conversions"

Transcription

1 Whitepaper How Mobile Shopping Drives Omnichannel Conversions The Evolving Path to Purchase Table of Contents Introduction 1 How Consumers Engage with Mobile 3 Consumer Expectations for Mobile Experience 5 How to Capitalize on Mobile 7 Conclusion: Mobile is Indispensable 9 About WebLinc and Listrak 10 Overview Mobile devices are playing an increasing role in the way customers find products. Still, incomplete sales on mobile devices far outweigh completed transactions. But that doesn t mean mobile commerce is failing. Though mobile may not be the leading channel shoppers use to convert, it still plays a significant role in the customer path to purchase. Understanding where the mobile experience fits into a customer s journey will help retailers improve customer engagement and limit missed opportunities.

2 Introduction We re living in an age of disruption. Technology has transformed how we do our jobs, how we communicate, how we learn, and virtually everything else in our lives. A shopper s path to purchase is no exception. In the last 20 years, technology has completely transformed the route consumers take to make buying decisions. Where consumers once traveled a straight, simple path from awareness to purchase, they are now faced with myriad options for learning about products, comparing alternatives and making purchases through multiple channels. Mobile devices are playing an increasing role in the way customers find products. In 2014, we experienced some mobile firsts that demonstrate exactly how much mobile technology is changing our buying habits. In August the majority of ecommerce traffic (50.3 percent) came directly from mobile devices for the first time. 1 Later in the year we experienced the first-ever mobile Thanksgiving, where more shopping traffic came from mobile devices than desktop and laptop computers (52.11 percent an increase of 22 percent from 2013). 2 Several factors contribute to the increase in mobile traffic, such as faster, bigger smartphones and mobile devices, and better mobile website design. Consumers can now search and compare products on-the-go with ease over half of smartphone owners use their phone in some way when they re out shopping. 3 Social discovery has also contributed to the increase in traffic from mobile devices. Smart brands have quickly learned that when their customers take a few minutes marked the first-ever mobile Thanksgiving, where more shopping traffic came from mobile devices than desktop and laptop computers (52.11 percent an increase of 22 percent from 2013). 2 1 Mobile Now Accounts for 50.3% of All Ecommerce Traffic 2 A First: Mobile Tops Desktops for Browsing Over Thanksgiving 3 Adults Media Use and Attitudes Report

3 of personal time to swipe through their Facebook, Twitter, Pinterest or Instagram feeds, they need to be there front and center, whether through branded pages or advertising platforms. Still, only percent of sales were completed on mobile devices in December 2014 while many consumers browse for products online, most complete the sale through another channel, whether in-store or from a personal computer. 4 Creating a seamless mobile commerce experience and converting customers is still proving to be difficult. But that doesn t mean mobile commerce is failing; a mobile visit that doesn t convert is not necessarily a missed opportunity. Though mobile may not be the leading channel customers use to purchase your products, it still plays a significant role in the customer path to purchase. Your customers are always available on their mobile devices; it s important to understand where the mobile experience fits into your customers journey to get the most out of your engagement through this channel. In this whitepaper, we ll explore how consumers engage with their mobile devices, what they expect from a mobile experience and how brands can capitalize on mobile shopping behavior. 32 Only percent of sales were completed on mobile devices in December 2014 while many consumers browse for products online, most complete the sale through another channel, whether in-store or from a personal computer. 4 4 People Browse E-Commerce Sites On Their Phones, But Buy On Their PCs 2

4 How Consumers Engage with Mobile If it seems like everyone is on their mobile device all the time, it s because nearly two-thirds of American adults now own a smartphone 5 and spend on average more than three hours on them every day. Most people (as much as 85 percent) would agree that smartphones are central to daily life. 6 During all of this time on smartphones, consumers report that nearly half of that time (46 percent) is me time a time to relax, watch videos, read a blog or website, or window shop. Only 12 percent of time is spent purchasing goods on a smartphone. 7 Your customers may not complete a sale from their smartphone, but they will use it to research products along their path to purchase before making a decision. The reason? It s becoming easier all the time: according to the Salesforce Marketing Cloud report, 32 percent of consumers associate mobile with ease-of-use and freedom. What better way to comparison shop than to search for related products at other retailers, or check for discounts and special offers to get the best deal. When your customers are on the go it s imperative to support their mobile engagement in a number of ways. Mobile-Optimized Though new social networks and apps crop up all the time, your customers still use their phones mainly to check (91 percent) and communicate with other people (90 percent). As a brand it s imperative to reach your customers through offer and discount s optimized for mobile. Compelling subject lines and strong calls-to-action that lead directly to mobile commerce sites can yield strong conversion rates. Many brands are already doing this with success. In fact, more than eight out of ten consumers who signed up for a brand s s in the last six months made a purchase based on what they received according to Salesforce Marketing Cloud. Mobile Apps and Push Notifications For larger brands who have built a broad base of loyal customers, dedicated mobile applications coupled with push notifications may be a way to capitalize on customer behavior throughout the journey. Smaller brands or brands looking to quickly increase their presence on mobile can achieve similar effect with responsive websites and effective marketing. During the 2014 holiday shopping season, consumer engagement with mobile app push notifications doubled over the previous year. The same research shows that if consumers have downloaded a branded shopping app and have push notifications enabled, open rates for notifications are 50 percent higher than branded s; click-through rates were ten times higher. 8 It stands to reason: the number one motivation for downloading a branded app is to access discounts and coupons, according to Salesforce Marketing 5 Mobile Technology Fact Sheet [October 2014] Mobile Behavior Report: Combining mobile device tracking and consumer survey data to build a powerful mobile strategy 2014mobilebehaviorreport.pdf 7 Adults Media Use and Attitudes Report How Usage of Retailer Mobile Apps Evolved in Holiday

5 Cloud. More people are using mobile apps to research purchases, but one question remains: is a mobile app truly necessary to engage customers on the go? Not necessarily. To get the best results from mobile app push notifications, brands have to convince customers to download the app and actually enable push notifications. This can be an uphill battle. In addition, research conducted by Google shows that consumers often find goods through display ads (even if they don t click) during all parts of the path to purchase. Your brand needs to be easily accessible to your customers when they need it throughout this journey. Mobile and the In-Store Experience With the rise of smarter location-based software and integration of real-time inventory and tracking programs, many customers now use their smartphones to help them with shopping in store. In-store pickup rates have increased, and new brands continue to roll out this service. Click and collect services increased 19 percent in And consumers have reacted favorably to this trend of web experiences and in-store experiences blurring together: 88 percent of consumers say they d travel to a store to pick up a product if the store offered real-time inventory systems. 9 Big box retailers are also using location tracking to help customers find products in the nearest store location. Mobile is still heavily used, even if the conversion doesn t take place on a smartphone. In-store pickup rates have increased, and new brands continue to roll out this service. Click and collect services increased 19 percent in U.S. Seamless Retail Survey Results

6 Consumer Expectations for Mobile Experience If you re not thinking about your company s mobile experience all the time, you re already behind. Along with increases in the number of people who own smartphones and tablets and increased time spent on those devices comes changing expectations when it comes to what consumers expect from a mobile experience. Now, mobile experiences need to give consumers the same thing those web 2.0 experiences gave them almost ten years ago. They need to build trust through consistency across channels and superior usability. Consistency is Key Consumers expect everything to look the same. They want a consistent experience across every channel. The logo in your brick and mortar store better be the same as the logo visitors see on print pieces, on your desktop site and your mobile site. If you haven t yet made the jump to responsive design, and are still managing a desktop site and a mobile site, be sure that the two look similar. And this also goes for the checkout experience. Your customers should see a consistent look and feel between product pages and checkout. A shift in design could lead shoppers to lose trust in security, thereby contributing to abandonment rates. 10 Consumers are far less likely to hand over their credit card information through the checkout process if the site goes from looking slick and modern to looking like it was built in You should also provide a user-friendly experience to your consumers in order to keep them engaged. According to Google, 61 percent of smartphone users said they are more likely to leave a mobile site if they can t easily navigate the site to find what they re looking for. 11 Here s the worst part they will most likely move on to a competitor s site. If that site is mobile friendly and easy to use, they ll likely buy. The same Google study found that 67 percent of mobile users are more likely to make a purchase when a company has a mobile-friendly site. According to Google, 61 percent of smartphone users said they are more likely to leave a mobile site if they can t easily navigate the site to find what they re looking for Why Online Retailers Are Losing 67.45% of Sales and What to Do About It 11 What Users Want Most from Mobile Sites Today https://www.thinkwithgoogle.com/research-studies/what-users-want-most-from-mobile-sites-today.html 5

7 So, what contributes to usability on mobile devices? Google s recent algorithm change notes that mobilefriendly means an easily read home page, intuitive navigation, links with enough space around them so they re easy to tap, large font sizes and imagery that s optimized for any device. Give Shoppers Tools to Convert Beyond usability, your customers also need tools to help them make decisions. If consumers arrive at your site on their smartphones, there s a good chance they want to search directly for a product. Make search visible and easy, and if possible, include keywords that auto-complete and filters to help your customers find what they need quickly. In some cases, what your customers really need is to give you a call. If your business lends itself to this type of interaction, display phone numbers prominently or give users the option to easily get help. 50 With attention to detail and an increasingly mobile world, Gartner predicts mobile commerce revenue to reach 50 percent of all digital revenue by After you ve addressed what your customers expect from a mobile experience, put metrics in place to track how shoppers are using your site. This will help you identify areas for improvement and make necessary updates to encourage more of your customers to complete purchases. With attention to detail and an increasingly mobile world, Gartner predicts mobile commerce revenue to reach 50 percent of all digital revenue by Gartner Says By 2017, U.S. Customers Mobile Engagement Behavior Will Drive Mobile Commerce Revenue to 50 percent of U.S. Digital Commerce Revenue id/

8 How to Capitalize on Mobile If your customers are using their smartphones at multiple points on their path to purchase, it benefits your brand to be there when they need you, no matter which channel gets the conversion. Here s how you can capitalize and connect with your customers. You ve Got Mail Lack of consistency or usability in a mobile site is not the only reasons shoppers abandon their carts. On average, over 68 percent of transactions end this way. 13 But that doesn t necessarily mean your customers are done shopping. Since so much of our mobile shopping is done while we re unwinding, and another significant amount of it is done on the go, distractions are at an alltime high. To combat this, develop a cart abandonment campaign that reminds your customers of the products they almost purchased, but left behind. And now that anywhere from 45 to 53 percent of s are opened on smartphones, there s a big opportunity to leverage this and drive customers directly to your mobile commerce site. 14 and loyalty programs that encourage customers to take advantage of deals or discounts are effective at driving customers to purchase 73 percent of people surveyed said an led them to make a purchase because of the deal offered. Likewise, 14 percent said that a message piqued their interest in a product and 10 percent said that the reminded them to take action. Let s Get Social As we ve already mentioned, when your customers take a break for some me time throughout the day, there s a good chance they re checking Facebook, Twitter, Instagram or another social network. With 37 percent of people now categorized as always addressable customers they have at least three connected devices and go online multiple times a day and 75 percent of people reporting they look at a social network every day, it s crucial to be in front of your customers during these times. 15 Social s importance can t be understated according to Evigo, 49 percent of female Twitter users say the social network s content has influenced a purchase decision. 16 Twitter is popping up throughout the path to purchase, in the awareness, evaluation and interest/consideration phases, according to Salesforce Now that anywhere from 45 to 53 percent of s are opened on smartphones, there s a big opportunity to leverage this and drive customers directly to your mobile commerce site Cart Abandonment Rate Statistics 14 The ultimate mobile statistics overview 15 Meeting the expectations of the mobile customer: Strategies for offering a consistent experience across channels =ZZW03246USEN#loaded 16 Research: Twitter s role in the retail path to purchase 7

9 Marketing Cloud. Twitter s easily accessible content and the fact that users can easily follow hundreds or thousands of people and brands, and view fast-moving, digestible content makes it a great platform for retail research. Likewise, visual network Pinterest has proved to be a solid bookmarking tool for on-the-go users, with 72 percent of pins being tacked from a smartphone, further proving that brands simply can t ignore social media when it comes to truly engaging their customers. 17 Boosting Your Mobile Presence Now that you ve digested the data that supports the need for a strong mobile presence, here s how you can make improvements. To ensure you re reaching your target audiences where they are on mobile, focus on your mobile or responsive site, placing emphasis on the parts of your business your customers need. Brands should also develop aggressive campaigns that are, of course, engaging on mobile devices. Follow mobile best practices to ensure they look good on any size screen, and that calls to action are clear and easy to tap or click. 49 Social s importance can t be understated according to Evigo, 49 percent of female Twitter users say the social network s content has influenced a purchase decision. 16 Social is next: when your customers are engaging in me time on Facebook, Twitter, Instagram or Pinterest, be there with interesting branded pages and posts. Remember to investigate who your target audience is, then develop a posting strategy and schedule, and have fun with it. Don t post product pictures all the time give your customers access to what happens behind the scenes at your brand. A combination of interesting non-product posts mixed with product launches, discounts and exclusive offers will keep your customers engaged. They ll look forward to seeing, reading and clicking on what you re posting. 17 ShareThis Study Looks at Pinterest and Purchases 8

10 Conclusion Mobile is Indispensable Our smartphones and tablets help us stay connected to everyone and everything, and most of us would struggle without them. The mobile world has transformed how we do business, and how brands interact with their customers. Though many shoppers still prefer to buy products from a laptop or desktop computer, mobile is still crucial to the success of many brands. Now, and in the future, it benefits retailers to understand how mobile shopping fits into a customer s path to purchase. 9

11 WebLinc is the commerce platform provider for fast growing online retailers. WebLinc s modern, agile technologies and strategic expertise empower companies running global, omnichannel commerce operations, and enable retailers to consistently outpace the competition. Based in Philadelphia with satellite offices in New York and Canada, WebLinc powers commerce sites for high-growth retailers including URBN brands Free People and Terrain, U.S. Polo Assn., Thomas Scientific, Jeffers Pet, Sanrio/Hello Kitty and many more. To learn more, visit Listrak is the only marketing automation platform designed distinctly for online and omni-channel retailers. Listrak is helping digital marketers create personalized interactions to reach, engage and convert their shoppers across , mobile, social, display, web and in the store. The Listrak platform boasts a comprehensive set of retail-specific solutions that enhance promotional campaign performance, shopping cart and browse abandonment solutions that recoup lost revenue, post-purchase solutions to increase lifetime value and product recommendations to personalize every customer touchpoint across multiple channels and more. Listrak has more than a decade of digital marketing experience and works with leading U.S. retailers, including Stuart Weitzman, Robert Graham, giggle and The Grommet. For more information, visit 10

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

Revenue Generating Conversion Rate Optimization (CRO) Strategies

Revenue Generating Conversion Rate Optimization (CRO) Strategies Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure

More information

Bricks And Clicks A Look At Today s Retail Marketing Trends

Bricks And Clicks A Look At Today s Retail Marketing Trends Bricks And Clicks A Look At Today s Retail Marketing Trends A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 4 7 11 The New Customer Path to Purchase The Rise of Mobile

More information

ECOMMERCE STRATEGEY FOR 2015 HOLIDAY

ECOMMERCE STRATEGEY FOR 2015 HOLIDAY ECOMMERCE STRATEGEY FOR 2015 HOLIDAY Digital Strategy Team May 2015 LYONSCG White Paper: ecommerce Strategy for 2015 Holiday 1 What 2014 Holiday Trends Tell Us As you plan for the Holiday 2015 sales push,

More information

Social Media Marketing for Local Businesses

Social Media Marketing for Local Businesses Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook

More information

Here are the trends as of 12:00 a.m. PST this morning, at the official close of the two-day shopping period:

Here are the trends as of 12:00 a.m. PST this morning, at the official close of the two-day shopping period: 1 U.S. Retail Report 2014 IBM DIGITAL ANALYTICS BENCHMARK 2 Summary For the first time, online traffic from mobile devices outpaced traditional PCs on Thanksgiving Day. As IBM predicted within one percent

More information

The ultimate guide to your most successful Q4 yet

The ultimate guide to your most successful Q4 yet The ultimate guide to your most successful Q4 yet CONTENTS 01 Introduction 02 Strategy/Planning 03 Email 04 Social Media 05 Digital Tactics 06 Paid Search 07 Creative Consideration/Messaging 08 Backend

More information

ADAPTING ONLINE. Internet Consulting and Website Design

ADAPTING ONLINE. Internet Consulting and Website Design ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect

More information

2015 Holiday Commerce Marketing Guide

2015 Holiday Commerce Marketing Guide 2015 Holiday Commerce Marketing Guide This past 2014 holiday period was a very merry season for ecommerce, witnessing a 16% growth in holiday sales over holiday 2013. 1 We have also seen continued shifts

More information

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce

More information

Beaconstac. How Retailers can go Omni channel using Beacons

Beaconstac. How Retailers can go Omni channel using Beacons Beaconstac How Retailers can go Omni channel using Beacons 1 Contents Why beacons are the key to omni channel retail 3 What is omni channel and why it is a must have for retailers 3 How retail stores can

More information

Summary. U.S. Retail Cyber Monday Report 2014

Summary. U.S. Retail Cyber Monday Report 2014 U.S. Retail Report 2014 IBM DIGITAL ANALYTICS BENCHMARK 2 Summary Heading back to work, consumers clicked their way to the best deals on which remained the busiest online shopping day of the holiday season.

More information

Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape

Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape A Digital Marketing Depot Whitepaper Introduction: The mobile advertising opportunity Smartphone ubiquity

More information

What is a Mobile Responsive Website?

What is a Mobile Responsive Website? More and more of your target audience is viewing websites using smart phones and tablets. What is a Mobile Responsive Website? Web Design is the process of creating a website to represent your business,

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

Top 5. Digital Marketing Services for Local Businesses

Top 5. Digital Marketing Services for Local Businesses Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How

More information

The Perfect Digital Marketing Recipe For Your Business Success

The Perfect Digital Marketing Recipe For Your Business Success The Perfect Digital Marketing Recipe For Your Business Success Executive Summary With a wide variety of options available to us, it can often be difficult to find the optimum combination of tools and techniques

More information

Facebook Holiday Best Practices Guide

Facebook Holiday Best Practices Guide Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during

More information

Is your Business Mobile-Ready? A quick audit to check your business website is mobile-ready

Is your Business Mobile-Ready? A quick audit to check your business website is mobile-ready Is your Business Mobile-Ready? A quick audit to check your business website is mobile-ready Last year, Google earned $2.5 billion in annual revenue from mobile advertising (Source: Google) What s inside?

More information

Why have a mobile website

Why have a mobile website Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business

More information

Best practices for choosing and integrating a mobile payments platform. A GlobalOnePay White Paper

Best practices for choosing and integrating a mobile payments platform. A GlobalOnePay White Paper Best practices for choosing and integrating a mobile payments platform A GlobalOnePay White Paper Mobile commerce (mcommerce) purchases and in-app payments made on mobile devices are rapidly becoming just

More information

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting

More information

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information

IBM Digital Analytics Benchmark. Black Friday Report 2013

IBM Digital Analytics Benchmark. Black Friday Report 2013 Report 2013 1 2 Summary US Holiday shoppers once again shopped online early for the best deals with Thanksgiving Day online sales increasing by 19.7 percent over 2012. This momentum set the stage for a

More information

EPoS and Ecommerce Solutions for Independent Retailers

EPoS and Ecommerce Solutions for Independent Retailers EPoS and Ecommerce Solutions for Independent Retailers The future of independent retail is multi-channel. Successful independent retailers will need to have a real time, single view of customers, stock

More information

Adobe maximizes its digital marketing returns.

Adobe maximizes its digital marketing returns. Adobe maximizes its digital marketing returns. Adobe is optimizing its multichannel digital marketing strategies with Adobe Marketing Cloud, increasing conversion by double digits and revenue. Adobe Systems

More information

IBM Digital Analytics Benchmark. Cyber Monday Report 2013

IBM Digital Analytics Benchmark. Cyber Monday Report 2013 Report 2013 1 2 Summary U.S. shoppers made the biggest online shopping day in history with a 20.6 percent increase in online sales. also capped the highest five day online sales period on record from Thanksgiving

More information

HOW THEY ARE SHOPPING NOW

HOW THEY ARE SHOPPING NOW HOW THEY ARE SHOPPING NOW Current trends and challenges in digital retailing An NCR white paper Are you ready for today s retailing? It s not just about what consumers want to buy. It s about how they

More information

Omni-Channel Shoppers: An Emerging Retail Reality

Omni-Channel Shoppers: An Emerging Retail Reality Omni-Channel Shoppers: An Emerging Retail Reality Retail marketing is changing. Today, success means connecting with your most important customer: the omni-channel shopper. Here we detail the three ways

More information

Proactively Increasing Your Online Sales

Proactively Increasing Your Online Sales Proactively Increasing Your Online Sales TABLE OF CONTENTS Executive Summary...1 The Problem with Online Sales...1 Best Practices to Increase Online Sales...3 Executive Summary Selling online is more than

More information

The Top 10 Optimization Best Practices for Financial Services

The Top 10 Optimization Best Practices for Financial Services ebook: The Top 10 Optimization Best Practices for Financial Services a publication from Introduction Better Engage and Convert Website Visitors Financial services companies are facing a new challenge:

More information

4 Retail Marketing Challenges. (and how to rise above them)

4 Retail Marketing Challenges. (and how to rise above them) 4 Retail Marketing Challenges (and how to rise above them) 4 Retail Marketing Challenges Many retailers find themselves in a precarious position as they look to acquire and foster relationships with consumers.

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

Customer Engagement Redefined. Take a Fresh Look at Loyalty and Referral Programs

Customer Engagement Redefined. Take a Fresh Look at Loyalty and Referral Programs Customer Engagement Redefined Take a Fresh Look at Loyalty and Referral Programs Loyalty Increase sales with rewards that drive brand affinity NextBee customer loyalty and referral software is a complete

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Why It s Essential for Home Improvement Companies to Use Digital Marketing

Why It s Essential for Home Improvement Companies to Use Digital Marketing Why It s Essential for Home Improvement Companies to Use Digital Marketing A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 5 8 The State of Home Improvement Marketing

More information

CHANNELADVISOR WHITE PAPER. Through the Eyes of the Consumer: 2010 Consumer Shopping Habits Survey

CHANNELADVISOR WHITE PAPER. Through the Eyes of the Consumer: 2010 Consumer Shopping Habits Survey CHANNELADVISOR WHITE PAPER Through the Eyes of the Consumer: 2010 Consumer Shopping Habits Survey 2010 Consumer Shopping Habits Survey 2 It s hard to believe that the holidays are right around the corner,

More information

Beyond Responsive Design (for Online Retailers): Delivering Custom Mobile Experiences for Multiple Touch Points

Beyond Responsive Design (for Online Retailers): Delivering Custom Mobile Experiences for Multiple Touch Points Beyond Responsive Design (for Online Retailers): Delivering Custom Mobile Experiences for Multiple Touch Points When the Internet first started to become popular and widespread, webpage design was a relatively

More information

Five Ways to Increase ecommerce Conversion This Christmas Season

Five Ways to Increase ecommerce Conversion This Christmas Season Five Ways to Increase ecommerce Conversion This Christmas Season With online consumer spending increasing each Christmas season, 1 online retailers can expect a bump in traffic this year too. A company

More information

Ecommerce Customer Acquisition:

Ecommerce Customer Acquisition: Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals

More information

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT

8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT 8 CRITICAL METRICS FOR MEASURING APP USER ENGAGEMENT Contents Measuring the Success of Your Mobile App...01 1. Users...04 2. Session Length...07 3. Session Interval...12 4. Time in App...15 5. Acquisitions...18

More information

TOP RETAILERS EMPLOY CREATIVE STRATEGIES FOR A SEAMLESS CUSTOMER EXPERIENCE

TOP RETAILERS EMPLOY CREATIVE STRATEGIES FOR A SEAMLESS CUSTOMER EXPERIENCE TOP RETAILERS EMPLOY CREATIVE STRATEGIES FOR A SEAMLESS CUSTOMER EXPERIENCE Today s Customers Demand a Unified, Differentiated and Personalized Retail Experience Before making a purchase, customers do

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

Social media has changed the world as we know it by connecting people, ideas and products across the globe.

Social media has changed the world as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by

More information

A Retail Path Forward

A Retail Path Forward A Retail Path Forward How to build a base for innovation in omni-channel shopping experiences www.pointsource.com (877) 843-7481 6601 Six Forks Road, Suite 200 Raleigh, NC 27615 hello@pointsource.com 1

More information

5 Smart Phones Will Be Targeted Promotion Of Mobile Apps

5 Smart Phones Will Be Targeted Promotion Of Mobile Apps Changes In Google And Bing Local Results Penguin Update Continues To Affect Local Rankings TOP 7 UPDATES IN LOCAL SEARCH FOR JANUARY 2015 1 How To Add A sticky Post on Google+ page Facebook Allows Calls-To-Action

More information

7,000% 40% Argos, maximizing digital marketing returns.

7,000% 40% Argos, maximizing digital marketing returns. Argos, maximizing digital marketing returns. High street retailer builds its digital channels and drives new revenues through actionable insights from Adobe Marketing Cloud. Adobe Marketing Cloud solutions

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

Is Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales

Is Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales Is Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales 2 7 Steps to Improve Your Online Holiday Sales Every year it seems as if the holiday decorations go up a month earlier

More information

Planning a Responsive Website

Planning a Responsive Website Planning a Responsive Website Planning a website is important for both web designers and website owners. Planning your website before you start building it can save you time, keep your site code more accurate

More information

The 2012 holiday marketing checklist

The 2012 holiday marketing checklist Unwrap key trends and insights for a successful holiday shopping season An Experian white paper Introduction The 2012 holiday season is just around the corner and retailers are gearing up for this most

More information

6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting

6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting 6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting Written by Peter Messmer, Director of Marketing at AddShoppers First off, what exactly is Behavioral Targeting? Behavioral

More information

The following site improvement suggestions are based on proven ecommerce best practices that are designed to further streamline the shopping process

The following site improvement suggestions are based on proven ecommerce best practices that are designed to further streamline the shopping process The following site improvement suggestions are based on proven ecommerce best practices that are designed to further streamline the shopping process and improve conversions. While there are dozens of ways

More information

30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION

30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION VISITATION INTO CONVERSION 30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION A real-time customer-website interaction is similar to an in-store oneon-one interaction. The initial goal in-store and online

More information

Marketing... are you up to speed?

Marketing... are you up to speed? Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a

More information

What the Financial & Insurance Industries Can Learn from Retailers

What the Financial & Insurance Industries Can Learn from Retailers What the Financial & Insurance Industries Can Learn from Retailers 1 Retailers have long understood that personalization is a strong business driver that helps them market to their customers with more

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting

More information

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know About Salesforce Marketing Cloud

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know About Salesforce Marketing Cloud 5 Things You Should Know About Salesforce Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 5 Things You Should Know About Salesforce Marketing Cloud 1 5 Things

More information

5 tips to engage your customers with event-based marketing

5 tips to engage your customers with event-based marketing IBM Software Thought Leadership White Paper IBM ExperienceOne 5 tips to engage your customers with event-based marketing Take advantage of moments that matter with in-depth insight into customer behavior

More information

Key Questions to Ask When Choosing an EPoS System

Key Questions to Ask When Choosing an EPoS System Key Questions to Ask When Choosing an EPoS System Contents Will the EPoS system grow with you? Will it integrate with an ecommerce website? How can it help you manage your stock? Are training, support

More information

The Mobile Takeover. Survival Guide. Tips and Tricks for Email Marketing Success in the Mobile Inbox

The Mobile Takeover. Survival Guide. Tips and Tricks for Email Marketing Success in the Mobile Inbox The Mobile Takeover Survival Guide Tips and Tricks for Email Marketing Success in the Mobile Inbox Introduction According to Movable Ink s U.S. Consumer Device Preference Report: Q1 2014, 66 percent of

More information

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups

More information

How to market your ecommerce app. A Poq Studio report

How to market your ecommerce app. A Poq Studio report How to market your ecommerce app A Poq Studio report MOBILE APPS FOR ECOMMERCE A mobile app is a valuable tool for ecommerce brands. It s a whole new sales channel, and a way to market to your biggest

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media

#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media #TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media ALLISON ENRIGHT Editor Internet Retailer MODERATOR MICHAEL KANE Director of Marketing Karen Kane EVAN CARROLL Product Manager, Digital

More information

Introduction Features Benefits Enhance Your Business. The Payeezy SM ecommerce Solution It pays to dream big.

Introduction Features Benefits Enhance Your Business. The Payeezy SM ecommerce Solution It pays to dream big. Introduction Features Benefits Enhance Your Business The Payeezy SM ecommerce Solution It pays to dream big. Introducing the Payeezy SM ecommerce Solution Growing your business means continually reaching

More information

Building Your O2O Funnel

Building Your O2O Funnel Building Your O2O Funnel Table of Contents Executive summary.... 3 Get More Shoppers.... 5 Local Search Matters.... 6 Don t Get Left Behind... 7 Building Your O2O Funnel... 9 Step 1 Create a solid local

More information

Five Ways to Increase ecommerce Conversion This Holiday Season

Five Ways to Increase ecommerce Conversion This Holiday Season Five Ways to Increase ecommerce Conversion This Holiday Season With online consumer spending increasing each holiday season, 1 online retailers can expect a bump in traffic this year too. A company can

More information

State of Marketing. Retail and E-Commerce

State of Marketing. Retail and E-Commerce State of Marketing Retail and E-Commerce State of Marketing In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500,

More information

Defining Findability. Get found online to master local search

Defining Findability. Get found online to master local search Defining Findability Get found online to master local search Table of Contents Executive Summary... 3 Standing out in the crowd... 5 Being found makes a difference... 6 In-person sales still reign... 6

More information

Owning the Google Results Page...

Owning the Google Results Page... Owning the Google Results Page............................................................................................. 1 Owning the Google Results Page.............................................................................................

More information

How To Use Email Marketing To Retain Loyal Customers

How To Use Email Marketing To Retain Loyal Customers Brick N Mortar Success Series How To Use Email Marketing To Retain Loyal Customers Powered By Belly 1 WHY EMAIL MARKETING? Let s say Bethany visits your restaurant and loves her meal and the service. She

More information

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

Where s my real ROI? White Paper #1 February 2014. expert Services

Where s my real ROI? White Paper #1 February 2014. expert Services Where s my real ROI? White Paper #1 February 2014 expert Services revenue costs The growing confidence of advertisers and agencies in mobile marketing requires an effective and veridical sort of ROI metrics.

More information

Why Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen.

Why Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen. Online Marketing Suite See page 4 to get a FREE mobile report! Why Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen. www.practicedock.com Ph. 877-412-4324 Why Your Practice

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

Colleen s Interview With Ivan Kolev

Colleen s Interview With Ivan Kolev Colleen s Interview With Ivan Kolev COLLEEN: [TO MY READERS] Hello, everyone, today I d like to welcome you to my interview with Ivan Kolev (affectionately known as Coolice). Hi there, Ivan, and thank

More information

Salesforce Advertising Index

Salesforce Advertising Index Salesforce Advertising Index Annual Report 2015 Table of Contents Introduction Executive Summary Facebook Trends Instagram Trends Twitter Trends LinkedIn Trends Credits & Appendix 1 2 3 10 11 12 13 Introduction

More information

Top Talent is Mobile. Are You?

Top Talent is Mobile. Are You? Top Talent is Mobile. Are You? The Rise of Mobile Technology in Talent Acquisition JOB an ebook by: We turn to our smartphones and tablets for almost everything, and these mobile devices are well on their

More information

DIGITAL MARKETING. be seen. CHANNELADVISOR DIGITAL MARKETING ENABLES RETAILERS TO: And many more

DIGITAL MARKETING. be seen. CHANNELADVISOR DIGITAL MARKETING ENABLES RETAILERS TO: And many more DATA SHEET be seen. DIGITAL MARKETING With more and more digital marketing channels introduced each year, it can be hard to keep track of every place you re advertising let alone how each of your products

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

The Google. Dynamic Remarketing Guide

The Google. Dynamic Remarketing Guide The Google Dynamic Remarketing Guide 2 What Is Remarketing? Remarketing (also referred to as retargeting) is a form of online display advertising which allows online retailers to show ads to shoppers who

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the umbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT UMBERS 2015 Key findings on the trends and benefits of retargeting

More information

LIVE CHAT ANALYTICS & ROI Using analytics to measure the ROI of engagement

LIVE CHAT ANALYTICS & ROI Using analytics to measure the ROI of engagement Using analytics to measure the ROI of engagement Website analytics have evolved a lot since the humble Page View. No longer are decisions on new changes based on guesswork and intuition. Instead, you can

More information

Adobe Experience Manager Apps

Adobe Experience Manager Apps Adobe Experience Manager Apps Capability Spotlight Adobe Experience Manager Apps Enable marketing and development teams to collaborate and deliver more engaging mobile app experiences that drive higher

More information

50 WAYS. to grow your email list. 50 Ways to Grow Your Email List. Share it!

50 WAYS. to grow your email list. 50 Ways to Grow Your Email List. Share it! 50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience

More information

The Rise of Mobile Marketing Spend in Retail

The Rise of Mobile Marketing Spend in Retail The Rise of Mobile Marketing Spend in Retail 5 Trends to Watch in 2016 March 2016 EXECUTIVE SUMMARY Will slow but steady win the race for mobile marketing and commerce? Retailers today recognize the impact

More information

A Beginner's Guide to E-Commerce Personalization

A Beginner's Guide to E-Commerce Personalization A Beginner's Guide to E-Commerce Personalization CommerceSciences.com Contents Introduction... 1 Real-Time Offers & Website Personalization... 3 Creative Messaging That Really Matters... 5 Drawing Your

More information

Paid, Earned and Owned Media

Paid, Earned and Owned Media Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and

More information

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu.

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu. Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It Data fueled mobile marketing powered by miq www.fiksu.com Maximize Your Budget and Amplify Your Results As dramatic as the evolution

More information

WITH PERSONALIZED EMAIL

WITH PERSONALIZED EMAIL A special survey report from the editors of Internet Retailer PUMP UP THE VOLUME WITH PERSONALIZED EMAIL Personalization is a proven strategy for boosting email click-throughs and conversions. In fact,

More information

Marketing Hole In One

Marketing Hole In One Marketing Hole In One How GolfHQ married customer acquisition and retention to acquire and keep more customers About GolfHQ Golf Headquarters, better known was GolfHQ, is a multi-channel retailer specializing

More information

SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD

SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD IS YOUR DIGITAL MARKETING MAKING THE GRADE? A 7% These days, everyone is an omnichannel consumer. We shop in stores,

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information