PPC Plan Proposal. Exioms - "Dream Never Sleep"

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1 PPC Plan Proposal

2 PPC Program involves managing ad campaigns, selecting the right keywords and the right bid to ensure not only a high click rate but one that ensures high conversions rate also, understanding the needs of the visitor, translating the same, deciding the landing pages and much more. The design, development and management of the campaign hold the key to its success. Benefits of PPC Speed- you can achieve Instant Rankings Position Control: You can achieve whichever position you want. Branding: you can have attractive descriptions in your ads Instant Updates: Keywords can be deleted added or updated instantly. Insurance- you are protected against any SE Algo changes Analytics: ROI, Cost per lead and acquisition can be calculated. Planning: very useful in planning pre launch work volumes. Product launches: new products can be advertised instantly with PPC Ranking on Competitive terms can be achieved instantly. No architectural changes required for Search Engine Unfriendly sites Rapid adaptation capability- breaking news, seasonal sales etc. Targeting specific geography, languages etc.

3 Our PPC Steps Process Management Keyword Research Ad Copy Creation and Optimization. PPC Bid Management Packages and Price Campaign Management

4 Process Management Process: Objective Understanding and Business Model study - Under this step we understand the objectives of the campaign in close consultation with the Client and get an in-depth understanding of client s business model and business requirements. Deliverables: List of objectives (Word Doc) - Once the objectives of the PPC campaign have been decided, active management of the PPC Campaign starts.

5 Keyword Research Keywords form the core of any PPC campaign. Based upon your inputs, campaign objectives, analysis of existing Ad Words Campaigns, we will be short listing Converting Keywords, Potential converting Keywords, Combinations and Permutations of Converting Keywords. In addition, we will be conducting research to unearth more keywords. The initial research churns out hundreds of keywords and we systematically drill down to the most efficient keywords after deleting the ones, which are not relevant or cost effective for your PPC Campaign. We will also continuously monitor the traffic logs of your website to ensure that you get traffic only from relevant keywords and we will use appropriate negative matches to prevent irrelevant traffic. Deliverables: Detailed keyword research (.xls).

6 Ad Copy Creation and Optimization A well written ad copy increases the CTR of your Campaign as well as helps in improving the ROI of your Campaign by providing relevant and accurate information to the visitor leading to an increase in Conversions. A significant amount of experimentation is required before achievement of optimal Keyword, Ad Copy and Landing Page Mix. We would be carrying continuous AB Split Testing of the ad copies to ensure continuous optimization of ad copies for maximum CTR as well as Optimal ROI. Deliverables: Ad copy for all keywords for your approval (.xls).

7 PPC Bid Management In the PPC space, it is very easy to bleed money by over bidding or loose opportunities by under bidding. Our team will continuously monitor your Keywords bid and Cost data to ensure optimal ROI for your campaign. Deliverables: Campaign Report (.xls) Conversions Report (.xls)

8 Campaign Management Campaign management would involve a host of different steps and analytical techniques like -CTR Management, Bid Management; A/B split testing, Campaign ROI analysis, Campaign Ads and keyword tweaking and fortnightly Campaign Reporting. Deliverables: Monthly report.

9 Pay-Per-Click Plans

10 PPC Basic PPC Essential PPC Corporate PPC Package 100 keywords 200 Keywords 350 Keywords Setup: Analysis and implementation of PPC & Web Analytics One Time Monitoring and Reporting Per Month Client Minimum Investment Per Month (OnGoing Process) Rs. 5,000 Rs. 8,000 Rs. 12,000 Rs. 3,000 Rs. 5,000 Rs. 8,000 Rs. 10,000 Rs. 15,000 Rs. 25,000 Campaign Setup Networks: (Google Adwords, Microsoft Adcenter, Facebook) Any 1 Network Any 1 Network Any 1 Network Text Ads Yes Yes Yes Banner Ads ** No Yes Yes Geo Targeting Setup Yes Yes Yes

11 Conversion Tracking Yes Yes Yes Bid Setup Yes Yes Yes Ad Scheduling Setup Yes Yes Yes Campaign Management Competitor Analysis Yes Yes Yes Keyword Optimizations Yes Yes Yes Ad Copy Optimization Yes Yes Yes Keyword Bid Optimization Yes Yes Yes Value Adds ROI Analysis No Yes Yes Landing Page Optimization Design & Consultation Design & Consultation Design & Consultation

12 Analytics Setup Google Analytics Setup Yes Yes Yes Reports & Supports Reports Yes Yes Yes Dedicated Account Manager Yes Yes Yes Support Yes Yes Yes Timeframe For PPC Process There is no timeframe client can pause On-Going process anytime. Payment Terms of PPC Process Client will pay one time setup fees to Exioms for selected package and monthly investment will be paid for Advertising channel like Google, Bing etc. How much client should invest? Client can bid any amount but for good enquiry Rs. 500/Day is very good amount for daily investment.

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