RAY EMADI DIGITAL MARKETING & SEO SPECIALIST

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1 (416) LinkedIn RAY EMADI DIGITAL MARKETING & SEO SPECIALIST PROFILE In depth knowledge of SEO, web development and digital marketing strategies. Strong hands on experience in International/multilingual SEO, SEM and web analytics. Proven track record of developing SEO and SEM strategic plans. Experienced in managing web site building and reconstruction projects and enabling collaboration among teams of technical and business stakeholders. Strong knowledge of CRM and other sales and marketing automation software. Hands on knowledge of website architecture best practices and standards. SKILLS & ABILITIES SEO and social tools, Google Analytics and web trend tools. A/B Testing, SEMrush, MOZ, Screaming Frog & Crazy Egg HTML, CSS and web standards. PHP coding, database (Mysql/SQL), and related web technologies. A pplication programming interface (API) and XML web services. CRM implementation and integration into the websites. EXPERIENCE WEB HARMONY, TORONTO NOV CURRENT Digital Marketing/SEO Advisor Provided web site statistical data analysis including visitor count, click through and conversion rate, goals and ROI.

2 Analyzed market and competitive landscape in conjunction with customer behaviour to develop and execute SEO/SEM strategies and online campaigns aimed at driving more qualified leads. Worked with development team and web designer to create an SEO friendly website. Worked with social media specialist to write SEO friendly content with specific keywords. Provided reporting using Google tools and other advanced SEO tools. Worked closely with marketing specialist to improve the CTR and conversion rate. Managed and designed running and evaluating online marketing campaigns including the management of natural optimization and pay per click campaigns (PPC). Worked directly with vendors such as Facebook, Twitter and LinkedIn on native campaigns. THINKING CAPITAL, TORONTO JULY 2015 NOVEMBER 2015 Digital Marketing Specialist (Contract) Employed a variety of research techniques to understand and analyze online data and provide insight about relevant online conversations. Recommended, prioritized, and deployed an appropriate mix of communication strategies in the digital space to drive brand awareness, customer attraction and engagement in support of the overall digital/social media strategies. Analyzed market and competitive landscape in conjunction with customer behaviour to develop and execute SEO/SEM strategies & campaigns to drive more qualified leads. Set up and optimizing Google Adwords campaigns following advanced keyword research and competitive analysis. Providing the detailed weekly report to VP. TORONTO COSMETIC CLINIC AND CLINIC 360. TORONTO AUG 2014 JULY 2015 Digital Marketing/SEO Specialist (Contract) Recommended, prioritized, and deployed an appropriate mix of communication strategies and tactics in the digital space to drive brand awareness, engagement, and traffic in support of the overall digital/social media strategies. Identified business needs, industry drivers, trends and competitive dynamics as it relates to business customers and prospects. Defined SEO strategy and implementation including keyword research, site analysis, competitive analysis, SERP analysis, webmaster tools analysis. Managed a web development team (Designers / Programmers) and writers to rebuild a new SEO friendly website for TCClinic and Clinic 360. Provided recommendations and execute strategies for content development in coordination with SEO, social and marketing goals. Page 2

3 Helped online community manager to develop a digital/social media plan. Worked with media agencies to plan and purchase strategic digital media to reach target market in clinics business need/cycle, to maximize awareness and generate more leads. Developed and executed PPC campaigns aligned with client strategy and business objectives. Worked directly with vendors such as Facebook, Twitter and LinkedIn on native campaigns. Monitored and administer web analytics, reports, and key reporting tools, and point out key areas of importance in accordance client goals. OUR KIDS MEDIA INC. MISSISSAUGA JULY 2012 JULY 2014 Digital Strategist Primarily responsible for developing the SEO plan and implementing the online strategies which includes 4 web properties: Ourkids.net, Camps.ca, Ourkidsmedia.com, Comfortlife.ca Developed and executed effective plan and digital marketing calendar to support company s marketing objectives and goals. Performed keyword research in coordination with business objectives to optimize existing content and uncover new opportunities. Provided SEO analysis and recommendations in coordination with elements and structure of websites and web pages. Worked with designers, writers, editors and other creative staff to produce marketing collateral in accordance with brand messages. Implemented link building campaigns by guiding the content department to write SEO friendly content with specific keywords in coordination with client SEO goals. Worked with marketing and development for CRM (infusionsoft) integration into the website. Ran and evaluated PPC campaigns. Monitored and administered web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance client goals. Communication to team and management on project development, timelines, and results using content management system. Worked with the web development team (Designers & Programmers) to create and redesign several websites, advanced CMS and control panels. ISTOPOVER INC. TORONTO FEB 2011 JULY 2012 SEO Specialist Primarily responsible for developing the SEO plan and implementing the SEO strategies which includes 3 web properties, white label websites, integrated technologies and a team Page 3

4 of 15. (Developers, Designers, VP of Marketing, Social media specialist, Search marketing specialist, Product manager, Content manager, creative writers, Sales and marketing). International & multilingual SEO for Olympic 2012 and UEFA Euro 2012 events. Led development team for SEO on white label project. Responsible for developing the SEO plan and implementing the SEO strategies. Provided depth analysis using SEO tools to identify opportunities for improvement. Participation in brainstorming and creative meetings along with other team members. Worked closely with director of marketing and customer service group. Worked with development team and web designer to create an SEO friendly website. Worked with social media specialist to write SEO friendly content with specific keywords. Performed keyword research, competition analysis and website analysis ROAD TO TRAVEL INC., ONTARIO, TORONTO JUNE 2006 FEB 2011 Webmaster SEO Specialist Primarily responsible for the redesign including Layout, functionality (Static & Dynamic), SEO and Usability work executed on the Road to Travel websites, which includes 5 web properties, a dozen integrated technologies and a team of 6. Working with the web development team (Designers & Programmers) to create, design and maintain several web sites and ensure that they are customer oriented, visually effective, accessible and easy to use and Google Friendly. Analyzing keywords, landing pages and positioning to maximize results. Setting up new call to actions to maximize website ROI. A/B Split & Multivariate testing to identify most effective site elements. Assisting in publishing reports on all website activity and search rankings. Running and evaluating online marketing campaigns, which include the management of natural optimization and Pay per click campaigns (PPC). Monitoring keyword trends and competitor campaigns Setting up, publishing and monitoring social networking. Research and implementing software applications for environment based on the requirements of the enterprise. DIBA WEB, TORONTO MAY 2003 JUN 2006 Web designer/developer Design, develop and maintenance company websites. Consult with clients to develop and document web site requirements. Page 4

5 Plan, design, write, modify, integrate and test web site related code. Setup of hosting, and statistics for the web site. Submitted websites to multiple search engines, directories and aggregators. Managed 301 redirects,.htaccess and sitemaps. EDUCATION Digital marketing management University of Toronto Certificate in Web developing & Graphic design (Web System int.) Certificate in web design (Cavendish College) Certificate in web sites design and programing (IWD Learning Center) Certificate in Advanced C Programing TICO Certificate Page 5

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