Fast and effective ways to reach sales & marketing decision makers

Transcription

1 Lead Generation Banner and E-newsletter Advertising List Rental Fast and effective ways to reach sales & marketing decision makers Contact: Glenn Junker 370 Technology Drive Malvern, PA ext 393

2 Sales & Marketing Update Sales & Marketing Update reaches over 180,000 decision makers within the Marke ng, Sales, and Business-Management professions on a weekly basis. Sales & Marke ng Update provides its weekly subscribers useful and job func onal mul -channeled content. Sales & Marketing Update Readers include Professionals focused on sales, marke ng and general business growth. Sales & Marke ng Update provides quick-read ar cles focusing on sales, business, and marke ng insights to help facilitate increased growth and profits. Sales & Marke ng Update features 7 focused channels packed with informa on: Business Insight Closing Management New Research Online Strategies Sales Mee ng Ideas Job Search & Recruitment.

3 Readership Breakdown: Reach Your Target Audience Website Traffic: Readership by Job Function: 920,000++ monthly web impressions 109,000+ monthly website visitors 183,000+ weekly e-newsle er subscribers Customer Service 6% C-Suite 6% Top Purchasing Solutions in the Next 12 Months 40% Social Media 39% Sales Training 38% Tradeshow Exhibit 28% Sales/BPM 26% Print Adver sing 23% Web Adver sing 22% Delivery Solu ons 20% Online Lead Genera on 20% List Growth 17% CRM Solu ons 17% Addi onal Sales Staff 17% Op miza on 16% Web Conferencing 16% SEO/SEM 15% Database Op miza on 11% Web Hos ng Solu ons 10% Workforce Management 9% 3rd Party ing 8% Online/eCommerce Website 7% Telemarke ng Solu ons 7% Direct Mailing Solu ons 5% Compensa on Plans 5% Addi onal Marke ng Staff 3% VoIP Solu ons Marketing 46% Sales 46% Readership by Size of Sales Force: Reps 13% Reps 2% 151+ Reps 7% 1-25 Reps 78% Top Subscriber Industries: Health Services Wholesale Construc on Engineering Insurance Business Services Finance/Accoun ng Educa on Public Administra on Retail

4 Banner Ads Display Units Available 728x90 Leaderboard 300x250 Rectangle Product Profiles: Features: 1-week homepage feature 1 e-newsle er sponsorship E-Newsletter Sponsorship Available 728x90 sta c ad 300x250 image or contextual ad Direct Blast Your content to our audience.

5 Lead Generation Sales & Marke ng Update offers 2 types of Lead Genera on on a performance-based cost per lead basis. Web Promotion With this lead gen program we take your asset (ex. white paper or case study) and PUSH it to a targeted readership through ac vi es such as eblasts, enewsle ers, Text Ads, Banners, Homepage Features and Daily Round-ups. Telesales We have also added a op onal 'Human' element as well. Our call center will take the abstract of your offer, call out to prospects within your filters, offer your asset as a related topic of interest, and the prospect a link to your asset.

6 2011 Advertising Rates Web Banner Ads Ad Unit Dimension Rate LeaderBoard 728x90 $40 In-story Rectangle 300x250 $30 E-Newsletters- Exclusive Sponsorship Include 728X90 AND 300x250 Ad Unit LeaderBoard In-story Rectangle Dimension 728x90 300x250 Number of Weekly Issues Rate 1 issue (exclusive) $2,095 each 3 issues (exclusive) $1,795 each 6 issues (exclusive) $1,495 each E-Blasts Select Entire Database Selects including title, geo, industry (SIC), and company size Rate* $200/CPM $250/CPM Industry Spotlight Pricing Starts at $2,395 per Asset Showcase your newest products and services on our Homepage and E-Newsletter. 2-Week Homepage Feature 1 enewsle er Sponsorship Value-Add Banner Impressions (choose 728x90 or 300x250) Lead Generation Customized Program-content syndication. Call for Details. Average $50CPL Delivery and push methods include, but not limited to E-Blast, E-Newsle er, Banners, Home-page Features, and Run-of-Network reach, with a Customized Lead Form.

7 Materials Requirement Web Banner Materials: 728x90 Leaderboard, flash,.gif or jpeg, 25k max file size, 4 loops max 300x250 Rectangle, flash,.gif or jpeg, 25k max file size, 4 loops max E-Newsletter Materials: 728x90 Leaderboard,.gif or jpeg, 25k max file size, sta c Online Solutions Text Ad Spot or Ad Image: 300x250 Rectangle,.gif or jpeg, 25k max file size, sta c approximately words of text-depending on font size Blasts: Subject line for HTML version of as a standalone file HTML should use inline style (if using style tags), not style sheets or embedded styles. Text version of as a standalone file (.txt file - should not include any HTML) Electronic means of op ng out of future communica ons from partner. (Note: PBP Media's standard partner opt-out will also be included at the end of the .) Seeded Names Suppression List PLEASE NOTE: When crea ng materials, please do NOT use style sheets! We can not accept them as they tend to get altered, stripped out and/or picked up by filters. Content Syndication for EACH asset: 300x250 Text Ad Spot (30-50 words). The text should be a teaser leading to the asset. 728x90 Leaderboard,.gif or jpeg, 25k max file size, sta c (for the newsle er placement) Text Ad Spot or Ad Image: 300x100 Rectangle,.gif or jpeg, 25k max file size, sta c -which is about words of text-depending on font size Lead Generation: For each asset, you are en tled to all crea ve submissions listed above. Please provide as much crea ve as available. PBP Media will provide limited crea ve support. Scalable client-approved logo Mandatory Fields for Registra on Form Lead Dissemina on requirements

8 Advertising Guidelines & Policies Animation/Looping Guidelines No ad loop maximum; total anima on me for all lops combined cannot exceed 30 seconds. Ads may not contain persistent rapid or strobing anima on Design Guidelines Sales & Marke ng Update reserves the right to reject any inser on, graphic, text descrip on, or URL. Ads may never have transparent background and may never blend into content screen. Sales & Marke ng Update prohibits ad ver sers from displaying ads or infomercials in such a way so that the reader believes the content is news, rather than adver sing. Fonts and text elements may not resemble Sales & Marke ng Update content. E-Newsletters For op mal viewing, e-newsle er ads must be sta c jpg or gif only E-blasts Materials are due 1 week prior to scheduled flight date Recommended maximum HTML width: 600 pixels Images included must be sta c jpg or gif only; no flash Send suppression list as.xls or tab-delimited.txt file Subject line and text version also needed Approval Process for Rich Media Prior approval from Sales & Marke ng Update must be given for use of rich media.